Your US State Privacy Rights (Notice at Collection)
ARCHIVED 2025-07-01, DATE APPROXIMATE · VERSION 20250701_rev01 · COMPARED WITH 20240701_rev01
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| 1 | This notice to California residents is provided under California law. It provides our "Notice at Collection," provides certain mandated disclosures about our treatment of California residents' information, both online and offline, explains your privacy rights, and provides our "Notice of Financial Incentives." | |
| 1 | This "Notice at Collection" provides certain disclosures about our collection, processing, sharing, selling, targeted advertising, and retention of certain states' residents' personal information, including in the past 12 months. | |
| 2 | 2 | |
| 3 | ### NOTICE AT COLLECTION | |
| 3 | _Categories of Personal Information_ | |
| 4 | The personal information we collect is described in the "[Type of Information We Collect](https://privacy.thewaltdisneycompany.com/en/current-privacy-policy/)" section of our Privacy Policy, which specifically includes the following categories of personal information (as defined in applicable laws), including sensitive personal information (as defined in applicable laws): | |
| 4 | 5 | |
| 5 | We may collect the following categories of personal information (as defined in the California Consumer Privacy Act (CCPA) and the California Customer Records statute), including sensitive personal information (as defined in the CCPA): | |
| 6 | **Identifiers**, such as name, email address, username and password, postal address, telephone number, signature, government-issued identifier, license plate number, IP address, and other similar identifiers. | |
| 6 | 7 | |
| 7 | - **Identifiers**, such as name, email address, username and password, postal address, telephone number, signature, government-issued identifier, license plate number, IP address, and other similar identifiers. | |
| 8 | - **Characteristics of protected classifications and demographic information**, such as gender, age, race, disability status, sexual orientation, gender identity, military/veteran status, marital status, national origin, and medical information. | |
| 9 | - **Commercial information**, including information about your interests and consuming history or tendencies, such as products or services considered; transaction information when you request information, contact Guest Services, or purchase, return, request or exchange a product or service, including payment card information or other financial information; information provided in response to surveys or other research conducted on our behalf; and information you provide in public forums. | |
| 10 | - **Internet or other electronic network activity information**, including information regarding your interactions with us online and information we obtain from third parties about use of our applications on third-party platforms or devices. | |
| 11 | - **Geolocation data**, including precise or approximate location information provided by a mobile device or other device or product interacting with or detected by our sites, applications, or physical properties, where we are permitted by law to process this information. | |
| 12 | - **Audio, electronic, visual, or similar information**, including telephone call recordings, other voice recordings, and still or video images captured by cameras or readers on or around our physical properties. | |
| 13 | - **Inferences based on the above.** | |
| 8 | **Characteristics of protected classifications and demographic information**, such as gender, age, race, disability status, sexual orientation, gender identity, military/veteran status, marital status, national origin, and medical information. | |
| 14 | 9 | |
| 15 | We collect this information so that we can best serve you, including to fulfill your requests and to share offers or information that we think you may be interested in. As further described in the "[Use of Your Information by The Walt Disney Family of Companies](https://privacy.thewaltdisneycompany.com/en/current-privacy-policy/)" section in our Privacy Policy, we generally collect and use the above-listed categories of personal information to provide and manage our sites, applications, products, and services, and for other business or commercial purposes, such as advertising, marketing, and to improve our products and services. | |
| 10 | **Commercial information**, including information about your interests and consuming history or tendencies, such as products or services considered; transaction information when you request information, contact Guest Services, or purchase, return, request or exchange a product or service, including payment card information or other financial information; information provided in response to surveys or other research conducted on our behalf; and information you provide in public forums. | |
| 16 | 11 | |
| 17 | Certain data collection on our sites and applications by third parties for purposes of interest-based advertising and social media tools may be a "sale" or "sharing" under California privacy law. As defined by California law, we "sold" or "shared" certain data elements within the following categories of personal information: identifiers, demographic information, commercial information, Internet or other electronic network activity information, approximate geolocation, and inferences drawn from the above. | |
| 12 | **Internet or other electronic network activity information**, including information regarding your interactions with us online and information we obtain from third parties about use of our applications on third-party platforms or devices. | |
| 18 | 13 | |
| 19 | If you would like to opt out of the sale or sharing of your personal information, you may click the "Do Not Sell or Share My Personal Information" link in our website footers or in our application settings. Please note that your opt-out choice is specific to the digital property and to the device and browser you are using. You may additionally choose to provide the information requested in this [opt-out form](https://privacyportal-de.onetrust.com/webform/64f077b5-2f93-429f-a005-c0206ec0738e/de88148a-87d6-4426-95b1-ed444dd53281), which may enable us to take action on your opt-out request more broadly than for a specific digital property. | |
| 14 | **Geolocation data**, including precise or approximate location information provided by a mobile device or other device or product interacting with or detected by our sites, applications, or physical properties, where we are permitted by law to process this information. | |
| 20 | 15 | |
| 21 | We retain each category of personal information that we collect for as long as necessary to fulfill the purposes described in our [Privacy Policy](https://privacy.thewaltdisneycompany.com/en/current-privacy-policy/), including to satisfy legal or reporting requirements. What this means in practice will vary for different types of information, but the criteria assessed in the data retention analysis take into account ongoing business or legal needs for the information, for example in relation to tax, health and safety, and potential or actual disputes or investigations. | |
| 16 | **Audio, electronic, visual, or similar information**, including telephone call recordings, other voice recordings, and still or video images captured by cameras or readers on or around our physical properties. | |
| 22 | 17 | |
| 23 | More information, including a description of your legal rights, can be found in the "California Privacy Rights" section below. | |
| 18 | **Inferences** based on the above. | |
| 24 | 19 | |
| 25 | ### ADDITIONAL PRIVACY MANDATORY DISCLOSURES | |
| 20 | _Categories of Sources of Personal Information_ | |
| 21 | As further described in the "[How We Collect Your Information](https://privacy.thewaltdisneycompany.com/en/current-privacy-policy/)" section of our Privacy Policy, the sources from which we collect personal information are: directly from our guests, third-party sites or platforms that you link with your registration account, analytics tools, social networks, advertising networks, and third-party services that update or supplement information we hold about you (e.g., from trusted sources, such as data providers). | |
| 26 | 22 | |
| 27 | We also make the following disclosures for purposes of compliance with California privacy law: | |
| 23 | _Purposes for Which Personal Information is Collected, Processed, and Disclosed_ | |
| 24 | We collect personal information so that we can best serve you, including to fulfill your requests and to share offers or information that we think you may be interested in. As further described in the "[Use of Your Information by The Walt Disney Family of Companies](https://privacy.thewaltdisneycompany.com/en/current-privacy-policy/)" section in our Privacy Policy, we generally collect and use the above-listed categories of personal information for the following purposes: to provide and manage our sites, applications, products, and services, and for other business or commercial purposes, such as advertising, marketing, and to improve our products and services. | |
| 28 | 25 | |
| 29 | - We collected the following categories of personal information in the last 12 months: identifiers, characteristics of protected classifications and demographic information, commercial information, Internet or other electronic network activity information, geolocation data, audio, electronic, visual or similar information, and inferences drawn from the above. | |
| 30 | - The sources of personal information from whom we collected are: directly from our guests, third-party sites or platforms that you link with your registration account, analytics tools, social networks, advertising networks, and third-party services that update or supplement information we hold about you. | |
| 31 | - The business or commercial purposes of collecting personal information are as summarized in our "Notice at Collection" section, and as described in more detail in our Privacy Policy under "[Use of Your Information by The Walt Disney Family of Companies](https://privacy.thewaltdisneycompany.com/en/current-privacy-policy/)." | |
| 32 | - We disclosed certain data elements within the following categories of personal information for a business purpose in the last 12 months: identifiers, characteristics of protected classifications and demographic information, commercial information, Internet or other electronic network activity information, geolocation data, audio, electronic, visual or similar information, and inferences drawn from the above. We disclosed each category to business partners, service providers, government entities, and other third parties as described in the "[Sharing Your Personal Information with Other Entities](https://privacy.thewaltdisneycompany.com/en/current-privacy-policy/)" section of the Privacy Policy. | |
| 33 | - As defined by applicable law, we "sold" or "shared" certain data elements within the following categories of personal information in the last 12 months: identifiers, demographic information, commercial information, Internet or other electronic network activity information, approximate geolocation, and inferences drawn from the above. We "sold" or "shared" each category to or with entities who provide advertising, marketing, or audience measurement; other online third-party branded tools or functionality (such as maps or video players); and social networks. | |
| 34 | - The business or commercial purposes of "selling" or "sharing" personal information is to assist us with advertising, marketing, audience measurement, and other functionality on our digital properties. | |
| 35 | - We do not "sell" or "share" the personal information of known minors under 16 years of age. | |
| 36 | - We do not use or disclose sensitive personal information for purposes other than those specified in Section 7027(m) of the CCPA regulations. | |
| 26 | To accomplish these purposes, we specifically disclose certain data elements within the following categories of personal information: identifiers, demographic information, commercial information, Internet or other electronic network activity information, geolocation data, audio, electronic, visual or similar information, and inferences drawn from the above. We disclose each category to business partners, service providers/processors, government entities, and other third parties as described in the "[Sharing Your Personal Information With Other Entities](https://privacy.thewaltdisneycompany.com/en/current-privacy-policy/)" section of our Privacy Policy. | |
| 37 | 27 | |
| 38 | ### YOUR CALIFORNIA PRIVACY RIGHTS | |
| 28 | As described above, we may process "sensitive personal information" (as defined by applicable law), including information revealing race; ethnicity; racial, ethnic, or national origin; citizenship; immigration status; religious beliefs; mental or physical condition or health diagnosis; sexuality; sexual orientation; status as transgender or non-binary; status as a victim of a crime; genetic data; biometric information; a child's personal information; and precise geolocation. We do not sell or share this information and we do not use or disclose sensitive personal information for purposes other than those permitted by applicable laws, including Section 7027(m) of the California Consumer Privacy Act regulations. | |
| 39 | 29 | |
| 40 | _Right to Know_ | |
| 41 | You have the right to request that we disclose to you the categories of personal information we have collected about you, as well as the sources of such personal information, the purposes, and the categories of third parties with whom such personal information is shared. | |
| 30 | _"Selling," "Sharing," or Processing Personal Information for "Targeted Advertising"_ | |
| 31 | Certain data collection and disclosures related to you and your activity on our sites and applications, such as by third parties for purposes of interest-based advertising and social media tools may, be a "sale" or "sharing" or constitute "targeted advertising" under applicable privacy laws. As defined by such laws, we "sold" or "shared" or processed for "targeted advertising" certain data elements within the following categories of personal information: identifiers, demographic information, commercial information, Internet or other electronic network activity information, approximate geolocation, and inferences drawn from the above. We "sold," "shared," or disclosed for the purpose of "targeted advertising," each category to business partners and other third parties as described in the "[Sharing Your Personal Information With Other Entities](https://privacy.thewaltdisneycompany.com/en/current-privacy-policy/)" section of our Privacy Policy, including those who provide advertising, marketing, analytics, data augmentation, or audience measurement; other online third-party branded tools or functionality (such as maps or video players); and social networks. | |
| 42 | 32 | |
| 43 | _Right to Access_ | |
| 44 | You have the right to request, up to two times each year, access to categories and specific pieces of personal information about you that we collect, use, disclose, sell, and share. | |
| 33 | The purposes for which we "sell," "share," or process your personal information for "targeted advertising" are to assist us with advertising, marketing, audience measurement, and other functionality on our digital properties as further described in the "[Use of Your Information by the Walt Disney Family of Companies](https://privacy.thewaltdisneycompany.com/en/current-privacy-policy/)" section of our Privacy Policy. | |
| 45 | 34 | |
| 46 | _Right to Delete_ | |
| 47 | You have the right to request that we delete personal information that we collect from you, subject to applicable legal exceptions. | |
| 35 | We do not "sell," "share," or process for "targeted advertising" the personal information of known minors under 18 years of age. | |
| 48 | 36 | |
| 49 | _Right to Correct_ | |
| 50 | You have the right to request that we correct inaccurate personal information that we maintain about you, subject to applicable legal exceptions. | |
| 37 | If you would like to opt out of "targeted advertising" or the "sale" or "sharing" of your personal information, you may click the "Do Not Sell or Share My Personal Information" or "Your Privacy Choices" link in our website footers or in our application settings. If you are logged in, we may be able to associate your choice with your account and apply it to data sharing occurring through the digital property which you are visiting (across your browsers and devices) as well as other digital properties of The Walt Disney Family of Companies. You can confirm the status of your choice or opt out or in by clicking "Do Not Sell or Share My Personal Information" or "Your Privacy Choices" on each property. If you are not logged in, your opt-out will be specific to the property and device or browser on which you made your election. For our other digital properties, to opt out, select "Do Not Sell or Share My Personal Information" or "Your Privacy Choices" on each. If you clear your tracking history or use another browser or device, you'll need to opt out again. You can also submit this [opt-out form](https://privacyportal-de.onetrust.com/webform/64f077b5-2f93-429f-a005-c0206ec0738e/de88148a-87d6-4426-95b1-ed444dd53281), which may enable us to apply your opt-out more broadly, for example, to stop data sharing in connection with advertising intended to reach you on platforms not operated by Disney (e.g., social media platforms).You may enable online, where available, a universal tool that automatically communicates your opt-out, such as Global Privacy Control ("GPC"), which we'll process as if you had opted out through the toggle. | |
| 51 | 38 | |
| 52 | _Right to Opt Out of Sale or Sharing of Personal Information_ | |
| 53 | You have the right to "opt out" of the "sale" or "sharing" of your "personal information" to or with "third parties" (as those terms are defined by applicable law). | |
| 39 | _Timeframe for Retaining Personal Information_ | |
| 40 | We retain each category of personal information that we collect for as long as necessary to fulfill the purposes described in our [Privacy Policy](https://privacy.thewaltdisneycompany.com/en/current-privacy-policy/), including to satisfy legal or reporting requirements. What this means in practice will vary for different types of information, but the criteria assessed in the data retention analysis take into account ongoing business or legal needs for the information, for example in relation to tax, health and safety, and potential or actual disputes or investigations. | |
| 54 | 41 | |
| 55 | _Removal of Content_ | |
| 56 | If you are a California resident under the age of 18, and a registered user of any site where this policy is posted, California Business and Professions Code Section 22581 permits you to request and obtain removal of content or information you have publicly posted. | |
| 57 | ||
| 58 | _Shine the Light_ | |
| 59 | California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your personal information by certain members of The Walt Disney Family of Companies to third parties for the third parties' direct marketing purposes. The Walt Disney Family of Companies does not share guests' personal information with other member companies or others outside The Walt Disney Family of Companies for those parties' direct marketing use unless a guest elects that we do so. | |
| 60 | ||
| 61 | _Right Not to Receive Discriminatory Treatment_ | |
| 62 | You have the right not to receive discriminatory treatment for the exercise of your privacy rights. If you choose to exercise any of these rights, you will not receive different prices or quality of services unless permitted by applicable law, including if those differences are reasonably related to your information. For example, if you exercise your right to opt out of "sale" or "sharing" of your "personal information," the ads you view may not be tailored to your interests. | |
| 63 | ||
| 64 | ### EXERCISING YOUR CALIFORNIA PRIVACY RIGHTS | |
| 65 | ||
| 66 | _Making Requests to Know, Access, Delete, or Correct Your Personal Information_ | |
| 67 | To make a request to know or to make an access, deletion, or correction request, please visit [usprivacy.disney.com](https://usprivacy.disney.com/). To submit a request by phone, you may call (877) 466-6669. Before completing your request, we may need to verify your identity. We will send you a link to verify your email address and may request additional documentation or information solely for the purpose of verifying your identity. | |
| 68 | ||
| 69 | _Making Requests to Opt Out of the Sale or Sharing of Personal Information_ | |
| 70 | To submit a request to "opt out" of the "sale" or "sharing" of your "personal information," you may click the "Do Not Sell or Share My Personal Information" link in our website footers or in our application settings, or you may choose to enable online, where available, a universal tool that automatically communicates your opt-out preferences, such as the Global Privacy Control ("GPC"). We will process the GPC signal as a request to opt out. | |
| 71 | ||
| 72 | _Instructions for Using an Authorized Agent to Make Requests_ | |
| 73 | You may use an authorized agent to submit a request to know or an access, deletion, correction, or opt-out request on your behalf. An authorized agent must have your signed permission to submit a request on your behalf or provide proof that they have power of attorney in accordance with applicable law. Before completing requests from authorized agents, we may contact you directly to confirm you've given your permission and/or to verify your identity. Authorized agents may submit requests at [usprivacy.disney.com/agents](https://usprivacy.disney.com/agents). | |
| 74 | ||
| 75 | _Making Requests for Removal of Content_ | |
| 76 | California residents under the age of 18 may make requests to remove content by sending an email with a detailed description of the specific content or information to be removed to [usprivacy@twdc.com](mailto:usprivacy@twdc.com). Please be aware that such a request does not ensure complete or comprehensive removal of the content or information you have posted and that there may be circumstances in which the law does not require or allow removal even if requested. | |
| 77 | ||
| 78 | _Making Shine the Light Request_ | |
| 79 | To make a request for information under the Shine the Light Act, please send an email to [usprivacy@twdc.com](mailto:usprivacy@twdc.com). | |
| 80 | ||
| 81 | ### CALIFORNIA PRIVACY RIGHTS METRICS | |
| 82 | ||
| 83 | _Request to Know_ | |
| 84 | ||
| 85 | Requests Received: 637 | |
| 86 | Requests Completed in Whole or in Part: 513 | |
| 87 | Requests Denied\*: 124 | |
| 88 | Average Days to Complete: 4 | |
| 89 | ||
| 90 | _Request to Delete_ | |
| 91 | ||
| 92 | Requests Received: 5,838 | |
| 93 | Requests Completed in Whole or in Part: 5,115 | |
| 94 | Requests Denied\*: 723 | |
| 95 | Average Days to Complete: 5 | |
| 96 | ||
| 97 | _Request to Correct_ | |
| 98 | ||
| 99 | Requests Received: 234 | |
| 100 | Requests Completed in Whole or in Part: 163 | |
| 101 | Requests Denied\*: 71 | |
| 102 | Average Days to Complete: 4 | |
| 103 | ||
| 104 | _Do Not Sell My Personal Information_ | |
| 105 | ||
| 106 | Requests Received: 2,064,748 | |
| 107 | Requests Completed in Whole or in Part: 2,064,748 | |
| 108 | Requests Denied\*: 0 | |
| 109 | Average Days to Complete: 1 | |
| 110 | ||
| 111 | This data reflects all requests received from individuals in the US as well as certain requests from individuals outside of the US between January 1 and December 31, 2023. | |
| 112 | ||
| 113 | \* Requests may be denied in whole or in part due to various factors including because a request was not verifiable, was not made by a consumer, was made multiple times, or called for information exempt from disclosure. | |
| 114 | ||
| 115 | ### NOTICE OF FINANCIAL INCENTIVES | |
| 116 | ||
| 117 | Members of The Walt Disney Family of Companies may offer various and different loyalty or promotional programs that provide certain benefits to our guests. For example, we may provide special offers or discounts to our guests as part of certain programs, promotional campaigns, subscriptions, or other offerings. We may also provide discounts when guests sign up to receive marketing messages or when guests claim a specific offer. In this Notice of Financial Incentives, we refer to these various programs and offerings as the "Programs." | |
| 118 | ||
| 119 | To learn more about the details of our Programs, including the material terms, please visit our [Loyalty Programs/Financial Incentives page](https://privacy.thewaltdisneycompany.com/en/loyalty-programs-and-financial-incentives/), where you can review the specific terms of each Program and learn how to opt out at any time in accordance with the applicable terms of each program. If you have any questions or require assistance, please contact us at [usprivacy@twdc.com](mailto:usprivacy@twdc.com). | |
| 120 | ||
| 121 | In general, we collect personal information to support and fulfill the Programs, which could include identifiers, demographic information, commercial information, Internet or other electronic network activity information, geolocation data, audio, electronic, visual or similar information, and inferences drawn from the above. For additional details on the types of information we may collect, please see "[Types of Information We Collect](https://privacy.thewaltdisneycompany.com/en/current-privacy-policy/)" in our Privacy Policy. Because we collect personal information, the Programs may be considered to be "financial incentives" or "price or service differences" under California law. | |
| 122 | ||
| 123 | To the extent the Programs are reasonably related to the value of guest personal information, the method for calculating this value would include the expenses related to our offer (such as the costs of providing discounts, free shipping, or other promotions, intellectual property or marketing costs, and other related expenses). The value of the guest personal information that we collect will vary depending on the engagement by each guest. | |
| 124 | ||
| 125 | ### CONTACT INFORMATION | |
| 126 | ||
| 127 | If you have a question about our privacy policies and information practices, please send an email to [usprivacy@twdc.com](mailto:usprivacy@twdc.com). | |
| 42 | More information, including a description of your legal rights, can be found in the "Privacy Rights" section below. |