This "Notice at Collection" provides certain disclosures about our collection, processing, sharing, selling, targeted advertising, and retention of certain states' residents' personal information, including in the past 12 months.
Categories of Personal Information The personal information we collect is described in the "Type of Information We Collect" section of our Privacy Policy, which specifically includes the following categories of personal information (as defined in applicable laws), including sensitive personal information (as defined in applicable laws):
Identifiers, such as name, email address, username and password, postal address, telephone number, signature, government-issued identifier, license plate number, IP address, and other similar identifiers.
Characteristics of protected classifications and demographic information, such as gender, age, race, disability status, sexual orientation, gender identity, military/veteran status, marital status, national origin, and medical information.
Commercial information, including information about your interests and consuming history or tendencies, such as products or services considered; transaction information when you request information, contact Guest Services, or purchase, return, request or exchange a product or service, including payment card information or other financial information; information provided in response to surveys or other research conducted on our behalf; and information you provide in public forums.
Internet or other electronic network activity information, including information regarding your interactions with us online and information we obtain from third parties about use of our applications on third-party platforms or devices.
Geolocation data, including precise or approximate location information provided by a mobile device or other device or product interacting with or detected by our sites, applications, or physical properties, where we are permitted by law to process this information.
Audio, electronic, visual, or similar information, including telephone call recordings, other voice recordings, and still or video images captured by cameras or readers on or around our physical properties.
Inferences based on the above.
Categories of Sources of Personal Information As further described in the "How We Collect Your Information" section of our Privacy Policy, the sources from which we collect personal information are: directly from our guests, third-party sites or platforms that you link with your registration account, analytics tools, social networks, advertising networks, and third-party services that update or supplement information we hold about you (e.g., from trusted sources, such as data providers).
Purposes for Which Personal Information is Collected, Processed, and Disclosed We collect personal information so that we can best serve you, including to fulfill your requests and to share offers or information that we think you may be interested in. As further described in the "Use of Your Information by The Walt Disney Family of Companies" section in our Privacy Policy, we generally collect and use the above-listed categories of personal information for the following purposes: to provide and manage our sites, applications, products, and services, and for other business or commercial purposes, such as advertising, marketing, and to improve our products and services.
To accomplish these purposes, we specifically disclose certain data elements within the following categories of personal information: identifiers, demographic information, commercial information, Internet or other electronic network activity information, geolocation data, audio, electronic, visual or similar information, and inferences drawn from the above. We disclose each category to business partners, service providers/processors, government entities, and other third parties as described in the "Sharing Your Personal Information With Other Entities" section of our Privacy Policy.
As described above, we may process "sensitive personal information" (as defined by applicable law), including information revealing race; ethnicity; racial, ethnic, or national origin; citizenship; immigration status; religious beliefs; mental or physical condition or health diagnosis; sexuality; sexual orientation; status as transgender or non-binary; status as a victim of a crime; genetic data; biometric information; a child's personal information; and precise geolocation. We do not sell or share this information and we do not collect, use, or disclose sensitive personal information for purposes other than those permitted by applicable laws, including Section 7027(m) of the California Consumer Privacy Act regulations.
"Selling," "Sharing," or Processing Personal Information for "Targeted Advertising" Certain data collection and disclosures related to you and your activity on our sites and applications, such as by third parties for purposes of interest-based advertising and social media tools may, be a "sale" or "sharing" or constitute "targeted advertising" under applicable privacy laws. As defined by such laws, we "sold" or "shared" or processed for "targeted advertising" certain data elements within the following categories of personal information: identifiers, demographic information, commercial information, Internet or other electronic network activity information, approximate geolocation, and inferences drawn from the above. We "sold," "shared," or disclosed for the purpose of "targeted advertising," each category to business partners and other third parties as described in the "Sharing Your Personal Information With Other Entities" section of our Privacy Policy, including those who provide advertising, marketing, analytics, data augmentation, or audience measurement; other online third-party branded tools or functionality (such as maps or video players); and social networks.
The purposes for which we "sell," "share," or process your personal information for "targeted advertising" are to assist us with advertising, marketing, audience measurement, and other functionality on our digital properties as further described in the "Use of Your Information by the Walt Disney Family of Companies" section of our Privacy Policy.
We do not "sell," "share," or process for "targeted advertising" the personal information of known minors under 18 years of age.
If you would like to opt out of "targeted advertising" or the "sale" or "sharing" of your personal information, you may click the "Do Not Sell or Share My Personal Information" or "Your Privacy Choices" link in our website footers or in our application settings. If you are logged in, we may be able to associate your choice with your account and apply it to data sharing occurring through the digital property which you are visiting (across your browsers and devices) as well as other digital properties of The Walt Disney Family of Companies. You can confirm the status of your choice or opt out or in by clicking "Do Not Sell or Share My Personal Information" or "Your Privacy Choices" on each property. If you are not logged in, your opt-out will be specific to the property and device or browser on which you made your election. For our other digital properties, to opt out, select "Do Not Sell or Share My Personal Information" or "Your Privacy Choices" on each. If you clear your tracking history or use another browser or device, you'll need to opt out again. You can also submit this opt-out form, which may enable us to apply your opt-out more broadly, for example, to stop data sharing in connection with advertising intended to reach you on platforms not operated by Disney (e.g., social media platforms).You may enable online, where available, a universal tool that automatically communicates your opt-out, such as Global Privacy Control ("GPC"), which we'll process as if you had opted out through the toggle.
Timeframe for Retaining Personal Information We retain each category of personal information that we collect for as long as necessary to fulfill the purposes described in our Privacy Policy, including to satisfy legal or reporting requirements. What this means in practice will vary for different types of information, but the criteria assessed in the data retention analysis take into account ongoing business or legal needs for the information, for example in relation to tax, health and safety, and potential or actual disputes or investigations.
More information, including a description of your legal rights, can be found in the "Privacy Rights" section below.