Wise Research Privacy Policy changes — 20240501_rev01

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If you feel that we have not addressed your questions or concerns adequately, you can file a complaint with the [Information Commissioner](https://ico.org.uk/) or your Data Protection Authority of reference.

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### 8\. Terms and Definitions

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The following terms are defined as per the General Data Protection Regulation of 2016.

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<table><tbody><tr><td>Behavioural Data</td><td>Information generated by, or in response to, a customer's engagement with a business.</td></tr><tr><td>Data Controller</td><td>The entity which determines the purposes for which and the means by which personal data is processed.</td></tr><tr><td>Data Processor</td><td>Any natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller</td></tr><tr><td>Data Processing</td><td>Any operation or set of operations performed on personal data. Processing includes storing, collecting, retrieving, using, combining, erasing and destroying personal data and can involve automated or manual operations.</td></tr><tr><td>Data Sharing</td><td>The practice of disclosing personal data to Third Parties outside the Data Controller organisation. It can also cover the sharing of personal data between different parts of an organisation or other organisations within the same group or under the same parent company.</td></tr><tr><td>Demographic Data</td><td>Information referring to socioeconomic information, including employment, education, income, marriage rates, birth and death rates.</td></tr><tr><td>GDPR</td><td>General Data Protection Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data.</td></tr><tr><td>Geographic Data</td><td>Information having an implicit or explicit association with a location relative to Earth.</td></tr><tr><td>Legitimate Interest</td><td>Legal base for Personal Data Processing as per Art. 6 GDPR.</td></tr><tr><td>Legal person</td><td>Any company, organisation, society and similar legal entity.</td></tr><tr><td>Natural person</td><td>Any living human being.</td></tr><tr><td>Non-Disclosure Agreement</td><td>A legally binding contract that establishes a confidential relationship.</td></tr><tr><td>Personal Information</td><td>Any information that relates to an identified or identifiable living individual.</td></tr><tr><td>Psychographic Data</td><td>Information about a person's values, attitudes, interests and personality.</td></tr><tr><td>Research Consent Form</td><td>The consent form provides potential participants with written information to decide whether to participate in a research study or not based on an explanation of the proposed research and the nature of the participation.</td></tr><tr><td>Research Interview</td><td>Qualitative research method. A researcher asks participants questions to gain an understanding of their preferences, thoughts and feelings about the product/service/design.</td></tr><tr><td>Research Project</td><td>A Research Project determines the viability of a new or existing service or product through research conducted directly with potential or existing customers. A company collects opinions and other feedback from consumers about their interest in the product or service that helps make the best product decisions. Every Research Project has different objectives and can use different research methods.</td></tr><tr><td>Data Retention</td><td>Amount of time personal data will be kept for.</td></tr><tr><td>Third-Party</td><td>A natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.</td></tr><tr><td>User Experience (UX)</td><td>The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.</td></tr></tbody></table>

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<table><tbody><tr><td>Behavioural Data</td><td>Information generated by, or in response to, a customer's engagement with a business.</td></tr><tr><td>Data Controller</td><td>The entity which determines the purposes for which and the means by which personal data is processed.</td></tr><tr><td>Data Processor</td><td>Any natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller</td></tr><tr><td>Data Processing</td><td>Any operation or set of operations performed on personal data. Processing includes storing, collecting, retrieving, using, combining, erasing and destroying personal data and can involve automated or manual operations.</td></tr><tr><td>Data Sharing</td><td>The practice of disclosing personal data to Third Parties outside the Data Controller organisation. It can also cover the sharing of personal data between different parts of an organisation or other organisations within the same group or under the same parent company.</td></tr><tr><td>Demographic Data</td><td>Information referring to socioeconomic information, including employment, education, income, marriage rates, birth and death rates.</td></tr><tr><td>GDPR</td><td>General Data Protection Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data.</td></tr><tr><td>Geographic Data</td><td>Information having an implicit or explicit association with a location relative to Earth.</td></tr><tr><td>Legitimate Interest</td><td>Legal base for Personal Data Processing as per Art. 6 GDPR.</td></tr><tr><td>Legal person</td><td>Any company, organisation, society and similar legal entity.</td></tr><tr><td>Natural person</td><td>Any living human being.</td></tr><tr><td>Non-Disclosure Agreement (NDA)</td><td>A legally binding contract that establishes a confidential relationship.</td></tr><tr><td>Personal Information</td><td>Any information that relates to an identified or identifiable living individual.</td></tr><tr><td>Psychographic Data</td><td>Information about a person's values, attitudes, interests and personality.</td></tr><tr><td>Research Consent Form</td><td>The consent form provides potential participants with written information to decide whether to participate in a research study or not based on an explanation of the proposed research and the nature of the participation.</td></tr><tr><td>Research Interview</td><td>Qualitative research method. A researcher asks participants questions to gain an understanding of their preferences, thoughts and feelings about the product/service/design.</td></tr><tr><td>Research Project</td><td>A Research Project determines the viability of a new or existing service or product through research conducted directly with potential or existing customers. A company collects opinions and other feedback from consumers about their interest in the product or service that helps make the best product decisions. Every Research Project has different objectives and can use different research methods.</td></tr><tr><td>Data Retention</td><td>Amount of time personal data will be kept for.</td></tr><tr><td>Third-Party</td><td>A natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.</td></tr><tr><td>User Experience (UX)</td><td>The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.</td></tr></tbody></table>

 If you feel that we have not addressed your questions or concerns adequately, you can file a complaint with the [Information Commissioner](https://ico.org.uk/) or your Data Protection Authority of reference.
 ### 8\. Terms and Definitions
 The following terms are defined as per the General Data Protection Regulation of 2016.
+<table><tbody><tr><td><strong>Behavioural Data</strong></td><td>Information generated by, or in response to, a customer's engagement with a business.</td></tr><tr><td><strong>Data Controller</strong></td><td>The entity which determines the purposes for which and the means by which personal data is processed.</td></tr><tr><td><strong>Data Processor</strong></td><td>Any natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller</td></tr><tr><td><strong>Data Processing</strong></td><td>Any operation or set of operations performed on personal data. Processing includes storing, collecting, retrieving, using, combining, erasing and destroying personal data and can involve automated or manual operations.</td></tr><tr><td><strong>Data Sharing</strong></td><td>The practice of disclosing personal data to Third Parties outside the Data Controller organisation. It can also cover the sharing of personal data between different parts of an organisation or other organisations within the same group or under the same parent company.</td></tr><tr><td><strong>Demographic Data</strong></td><td>Information referring to socioeconomic information, including employment, education, income, marriage rates, birth and death rates.</td></tr><tr><td><strong>GDPR</strong></td><td>General Data Protection Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data.</td></tr><tr><td><strong>Geographic Data</strong></td><td>Information having an implicit or explicit association with a location relative to Earth.</td></tr><tr><td><strong>Legitimate Interest</strong></td><td>Legal base for Personal Data Processing as per Art. 6 GDPR.</td></tr><tr><td><strong>Legal person</strong></td><td>Any company, organisation, society and similar legal entity.</td></tr><tr><td><strong>Natural person</strong></td><td>Any living human being.</td></tr><tr><td><strong>Non-Disclosure Agreement</strong></td><td>A legally binding contract that establishes a confidential relationship.</td></tr><tr><td><strong>Personal Information</strong></td><td>Any information that relates to an identified or identifiable living individual.</td></tr><tr><td><strong>Psychographic Data</strong></td><td>Information about a person's values, attitudes, interests and personality.</td></tr><tr><td><strong>Research Consent Form</strong></td><td>The consent form provides potential participants with written information to decide whether to participate in a research study or not based on an explanation of the proposed research and the nature of the participation.</td></tr><tr><td><strong>Research Interview</strong></td><td>Qualitative research method. A researcher asks participants questions to gain an understanding of their preferences, thoughts and feelings about the product/service/design.</td></tr><tr><td><strong>Research Project</strong></td><td>A Research Project determines the viability of a new or existing service or product through research conducted directly with potential or existing customers. A company collects opinions and other feedback from consumers about their interest in the product or service that helps make the best product decisions. Every Research Project has different objectives and can use different research methods.</td></tr><tr><td><strong>Data Retention</strong></td><td>Amount of time personal data will be kept for.</td></tr><tr><td><strong>Third-Party</strong></td><td>A natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.</td></tr><tr><td><strong>User Experience (UX)</strong></td><td>The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.</td></tr></tbody></table>
+<table><tbody><tr><td><strong>Behavioural Data</strong></td><td>Information generated by, or in response to, a customer's engagement with a business.</td></tr><tr><td><strong>Data Controller</strong></td><td>The entity which determines the purposes for which and the means by which personal data is processed.</td></tr><tr><td><strong>Data Processor</strong></td><td>Any natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller</td></tr><tr><td><strong>Data Processing</strong></td><td>Any operation or set of operations performed on personal data. Processing includes storing, collecting, retrieving, using, combining, erasing and destroying personal data and can involve automated or manual operations.</td></tr><tr><td><strong>Data Sharing</strong></td><td>The practice of disclosing personal data to Third Parties outside the Data Controller organisation. It can also cover the sharing of personal data between different parts of an organisation or other organisations within the same group or under the same parent company.</td></tr><tr><td><strong>Demographic Data</strong></td><td>Information referring to socioeconomic information, including employment, education, income, marriage rates, birth and death rates.</td></tr><tr><td><strong>GDPR</strong></td><td>General Data Protection Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data.</td></tr><tr><td><strong>Geographic Data</strong></td><td>Information having an implicit or explicit association with a location relative to Earth.</td></tr><tr><td><strong>Legitimate Interest</strong></td><td>Legal base for Personal Data Processing as per Art. 6 GDPR.</td></tr><tr><td><strong>Legal person</strong></td><td>Any company, organisation, society and similar legal entity.</td></tr><tr><td><strong>Natural person</strong></td><td>Any living human being.</td></tr><tr><td><strong>Non-Disclosure Agreement (NDA)</strong></td><td>A legally binding contract that establishes a confidential relationship.</td></tr><tr><td><strong>Personal Information</strong></td><td>Any information that relates to an identified or identifiable living individual.</td></tr><tr><td><strong>Psychographic Data</strong></td><td>Information about a person's values, attitudes, interests and personality.</td></tr><tr><td><strong>Research Consent Form</strong></td><td>The consent form provides potential participants with written information to decide whether to participate in a research study or not based on an explanation of the proposed research and the nature of the participation.</td></tr><tr><td><strong>Research Interview</strong></td><td>Qualitative research method. A researcher asks participants questions to gain an understanding of their preferences, thoughts and feelings about the product/service/design.</td></tr><tr><td><strong>Research Project</strong></td><td>A Research Project determines the viability of a new or existing service or product through research conducted directly with potential or existing customers. A company collects opinions and other feedback from consumers about their interest in the product or service that helps make the best product decisions. Every Research Project has different objectives and can use different research methods.</td></tr><tr><td><strong>Data Retention</strong></td><td>Amount of time personal data will be kept for.</td></tr><tr><td><strong>Third-Party</strong></td><td>A natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.</td></tr><tr><td><strong>User Experience (UX)</strong></td><td>The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.</td></tr></tbody></table>

Research Privacy Policy

Full text changes — 20240203_rev01 to 20240501_rev01