Privacy Policy

DATED 2020-10-18 · VERSION 20201103_rev01 · COMPARED WITH 20200902_rev01 · ARCHIVE SNAPSHOT

Full text changes — 20200902_rev01 to 20201103_rev01

COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED

+**Last Updated: May 27, 2020**
+**Last Updated: October 18, 2020**
 Last Edit/Review: August 17, 2020
 ## 1\. Frequently Asked Questions (FAQs)
 These FAQs provide a handy entry point to our longer and more comprehensive Privacy Policy (see Section 2 below). They are intended to enhance rather than replace the important notices in the Privacy Policy, which governs our collection, use, storage, and sharing of the information that we collect or receive from you.
+### What's new as of May, 2020?
+### What's new as of October, 2020?
+On October 18, 2020, we made edits to the Privacy Policy to incorporate our privacy practices regarding Artomatix, Códice Software (Plastic SCM), deltaDNA, and Finger Food ATG. We made some edits about the information we may collect as well as our use and sharing of it. We expanded on how we determine our retention periods. We added information relating to Canadian Privacy Rights. We updated our EU address. We updated our Third Party Ad Network Partners. Finally, we added a provision on biometric information related to forthcoming products and services.
 On August 17, 2020, we made an edit to Section 12 to provide an additional summary of rights for data collected in Europe.
 On May 27, 2020, we made the following updates: We are updating our policy to include a reference to our service provider's privacy statement in Section 5. We are notifying you by asking you to accept this new policy to be sure you see this update. Please note if you do not pay your Unity fees by credit card, this change has no effect on you. Other changes on May 27, 2020 include an addition of three partners in Section 16 for ads network partners. Note players in the European Union have had this information available to consider prior to today; however, we will only now begin sharing ads data with those partners for EU players. Finally, we have added a section about features involving Unity's access to cameras on devices. You will note there is similar language in the consent we request for access to the camera, and we do not collect images from your device at this time.
 Additionally, as of March 10, 2020, we are adding a last edit/review date. The difference between an edit/review and an update is that "updates" involve material changes to our policy whereas edits are not material or simply indicate a review has occurred. For example, we may make clarifying edits by giving additional examples. When we provide an update, you receive a notice to accept and read the changes, which are summarized in this first FAQ.
+As reminder, we enhanced our FAQs in May 2018 to provide more examples of how we may use some of the data we collect. These answers enhanced our prior explanations but are not intended to imply that these are new uses of collected data. Additionally, if your data indicates you are in the European Economic Area (EEA), we have added information regarding new choices enabled for in-game advertising, and information on how you can exercise your data access and deletion (erasure) rights. We have added the l"Data Privacy" icon to our ads, dashboards, and other points of interaction:
+As a reminder, we enhanced our FAQs in May 2018 to provide more examples of how we may use some of the data we collect. These answers enhanced our prior explanations but are not intended to imply that these are new uses of collected data. Additionally, if your data indicates you are in the European Economic Area (EEA), we have added information regarding new choices enabled for in-game advertising, and information on how you can exercise your data access and deletion (erasure) rights. We have added the l"Data Privacy" icon to our ads, dashboards, and other points of interaction:
 This icon will show you where you can review your data and exercise your privacy choices. It is meant as a helpful access point for viewing your personal data in the context of its use within Unity systems. For those playing games where Unity ads appear, you may see the icon instead of the traditional information ("ℹ") button. For those using our software to build games, you may see it in a privacy dashboard.
 ### I am a game developer that uses Unity software to build my game, what should I know?
+You can access and update your information by logging into your Unity account on our website. We use analytics services to understand how developers use our software in order to improve our software and services. We also include certain device data collection in the runtime of the software, which is incorporated into the applications you create with the software. You should be sure that your privacy policy explains to your players the variety of technical information that is collected and shared with third parties like Unity. If you use Unity developer services such as Mobile Advertising and Analytics, read the applicable FAQs below and our [Cookie Policy](https://unity3d.com/legal/cookie-policy).
+You can access and update your information by logging into your Unity account on our website. We use analytics services to understand how developers use our software in order to improve our software and services. We also include certain device data collection in the runtime of the software, which is incorporated into the applications you create with the software. You should be sure that your privacy policy explains to your players the variety of technical information that is collected and shared with third parties like Unity. If you use Unity developer services such as Mobile Advertising, Unity Analytics, or deltaDNA services, read the applicable FAQs below and our [Cookie Policy](https://unity3d.com/legal/cookie-policy).
+### I visit the Unity website, what should I know?
+### I visit Unity or its affiliates' websites, what should I know?
 We collect log info, including IP address and device data, related to your visits to our site. When you post comments on our community pages and forums, other forum users will be able to see your username, photo and comments. When you post, you should assume that all the information you provide is public.
+### I play a game built with Unity software, what should I know?
+### I play a game that was built with or uses certain Unity software, what should I know?
 Unity has collected some or all of the following information about your device: unique device identifiers (e.g., IDFV for iOS devices and Android ID for Android devices); IP address; country of install (mapped from IP address); device manufacturer and model platform type (iOS, Android, Mac, Windows, etc.) and the operating system and version running on your system or device; language; CPU information such as model, the number of CPUs present, frequency, and instruction set support flags; the graphics card type and vendor name; graphics card driver name and version (e.g., "nv4disp.dll 6.10.93.71"); which graphics API is in use (e.g., "OpenGL 2.1" or "Direct3D 9.0c"); amount of system and video RAM present; current screen resolution; version of the Unity Editor used to create the game; sensor flags (e.g., device support for gyroscope, touch pressure or accelerometer); application or bundle identification ("app ID") of the game installed; unique advertising identifiers provided for iOS and Android devices (e.g., IDFA or Android Ad ID); and a checksum of all the data that gets sent to verify that it transmitted correctly.
+Some Unity developers use Unity's Analytics and Ad services, which collect additional information (see FAQs on Unity Analytics and Unity Ads below for details); however, our usage of this data is largely for the following purposes. In serving ads, we try to predict which ads will be of most interest to you based on the games you play and the ads you watch. For analytics, we assist our developers to deliver the best game experience for you. For example, game developers who use our software often standardize certain features to enhance game player experience, such as saving your place in a game. This means that the game level you reached in your last session is where you will begin when you return to the game. Developers also need our assistance in tracking when you are eligible to redeem a reward within a game, such as when you have completed a challenge and get store credits to purchase new tools to play the game. In our analytics service, some of your data points will also be rolled up into an anonymized, aggregated format to help game developers make decisions about how they support their games. For example, if a game developer is considering phasing out support for an older version of iOS software, they may look at the total number of players currently using that version of iOS software to determine if they need to support that version in updates. Another use on a per game basis is when a developer analyzes the numbers of players dropping out after a certain level. The developer would use this information to look at the design of their game and re-assess if the game challenge is truly intuitive or needs some additional instruction for players. This allows the developer to enhance the experience and retain the developer's customers better.
+Some developers use Unity's Analytics, deltaDNA services and Ad services, which collect additional information (see FAQs on Unity Analytics, deltaDNA, and Unity Ads below for details); however, our usage of this data is largely for the following purposes. In serving ads, we try to predict which ads will be of most interest to you based on the games you play and the ads you watch. For Unity Analytics and deltaDNA, we assist developers to deliver the best game experience for you. For example, game developers who use our software often standardize certain features to enhance game player experience, such as saving your place in a game. This means that the game level you reached in your last session is where you will begin when you return to the game. Developers also need our assistance in tracking when you are eligible to redeem a reward within a game, such as when you have completed a challenge and get store credits to purchase new tools to play the game. In our Unity Analytics and deltaDNA services, some of your data points will also be rolled up into an anonymized, aggregated format to help game developers make decisions about how they support their games. For example, if a game developer is considering phasing out support for an older version of iOS software, they may look at the total number of players currently using that version of iOS software to determine if they need to support that version in updates. Another use on a per game basis is when a developer analyzes the numbers of players dropping out after a certain level. The developer would use this information to look at the design of their game and re-assess if the game challenge is truly intuitive or needs some additional instruction for players. This allows the developer to enhance the experience and retain the developer's customers better.
 Some Unity developers may collect your information independent of Unity. Unity does not have control over this information. If you want to request access to or deletion of this information, then check each developer's app settings or website for instructions on how to make a request.
+### I play a game that uses Unity Analytics, what do I need to know?
+### I play a game that uses Unity Analytics of deltaDNA, what do I need to know?
+Unity has collected device information, like IP address and device identifiers, as well as events completed or actions taken within the game, including level, number of credits, time it took you to earn them, metadata about in-game communications and the value and details of purchases. Using our systems, the developer of the game has ongoing access to this data. This collection and use of data makes it possible for your experience to operate as expected by permitting you to do things like redeem rewards you have earned or return to where you left off in a game. Other Unity customers may have access to aggregated reports about game activity in general across a number of games. These reports are based, in part, on your game activities, but do not specifically identify you or your device. The reports described in this paragraph help developers make decisions on optimal methods to run the games they have made for you. For example, the developer may need to know the types of devices running the game to determine how to support game updates on an ongoing basis. Some data collected by Unity Analytics may be used by Unity Ads for personalized advertising; see the FAQs related to advertising for more information.
+Unity has collected device information, like IP address and device identifiers, as well as events completed or actions taken within the game, including level, number of credits, time it took you to earn them, metadata about in-game communications and the value and details of purchases. Using our systems, the developer of the game has ongoing access to this data. This collection and use of data makes it possible for your experience to operate as expected by permitting you to do things like redeem rewards you have earned or return to where you left off in a game. Other Unity customers may have access to aggregated reports about game activity in general across a number of games. These reports are based, in part, on your game activities, but do not specifically identify you or your device. The reports described in this paragraph help developers make decisions on optimal methods to run the games they have made for you. For example, the developer may need to know the types of devices running the game to determine how to support game updates on an ongoing basis. Some data collected by Unity Analytics or deltaDNA may be used by Unity Ads for personalized advertising; see the FAQs related to advertising for more information.
 ### I received an ad from Unity Ads, what do I need to know?
 Unity Ads has probably collected device information, like IP address and device identifiers, and information regarding the delivery of ads and your interaction with them, all of which may be shared with ad publishers and attribution companies. For clarity, Unity collects the following data: whether you click or tap an ad for a new game, whether you watch the ad or play a game frequently, whether others playing a game like the one you're playing have downloaded a particular new game, and whether you download and install the new game you see advertised. All of this is for purposes of predicting the types of new games that you might like to download. Unity may track additional data about you in the future for purposes of making these types of predictions, and we will notify you prior to new data collection.
 ### Do I have any choices regarding the data collection described above if I do not wish to see personalized ads?
 Other uses of this information might include sending you updates on changes or promotions in the Asset Store. You can access and update your account info by logging in to the Asset Store and visiting your My Account page. You can also adjust your settings to limit the types of marketing materials we send you or to remove your consent for receiving any advertising from Unity.
 ## 2\. Privacy Policy Overview
 Unity Technologies and its subsidiaries and affiliates (collectively "Unity") offer a variety of products and services for game Developers and game players that will be referred to in this policy as the "Service" or "Services." Because we would like to avoid excessive formality and make this information easy to understand, the policy refers to Unity as "we" or "us" and to the reader as "you." When we say "device," we mean any device, including desktop, laptop, PC or Mac computers, smartphones, tablets, or any other device that is used to access or interact with the Service. When we say "Developer," we mean a third party that develops and/or distributes a game or other app made with Unity software and/or a game using Unity Services. By using the Service, you agree to this Privacy Policy and understand that we may transfer your data outside of the European Economic Area (EEA).
+This Privacy Policy governs our information practices for the Service, which includes any websites, where a link to this policy is provided. It describes how we collect, use, share, and protect information from Developers, players, ad recipients, or people browsing or using our sites (collectively "Users") when Users access or interact with or use our Service. This includes when Users:
+It is important that you read this Privacy Policy together with any other privacy noitce or fair processing notice we may provide on specific occassions when we are collecting or processing personal data about you, so that you are fully aware of how and why we are using your data. This Privacy Policy suppliements the other notices and is not intended to override them.
+This Privacy Policy governs our information practices for the Service, which includes any websites, where a link to this policy is provided. It describes how we collect, use, share, and protect information from Developers, players, ad recipients, or people browsing or using our sites (collectively "Users") when Users access or interact with or use our Service. This Privacy Policy also applies to the personal data we collect offline, such as when you call us or interact with Unity in person, such as at an industry event or at a place of business. This includes when Users:
 - Visit Unity websites;
 - Choose to interact with the community and forum pages on the Services;
 - License and download Unity's game and app development software ("Unity Software");
 - License and download third party assets from, or offer your assets in, the Unity Asset Store;
+- Use Unity Developer Services such as Unity Cloud Build, Unity Multiplayer, Unity Collaborate, Unity Analytics and Unity Ads;
+- Use Unity Developer Services such as Unity Cloud Build, Unity Multiplayer, Unity Collaborate, Unity Analytics, deltaDNA and Unity Ads;
 - Play games or use applications developed by Developers using Unity Software;
+- Play games or use applications that employ Unity Analytics (including IAP) to help Developers understand how their games and applications are used;
+- Play games or use applications that employ Unity Analytics (including IAP) or deltaDNA to help Developers understand how their games and applications are used;
 - Play games or use applications that display ads delivered by Unity Ads;
 - Use Unity's game replay Service, Everplay (including, viewing, posting and commenting on game video content/replays or communicating with other Users via with Everyplay;
 - Play games or use applications that employ the Unity Multiplayer Service to help facilitate multiplayer game play.
 We receive information about Users, their devices, locations and interactions with the Service primarily in two ways:
 - _Actively:_ When Users actively provide us with information. For example, when a User creates an account with Unity, he or she will type in a name, username, and email address and may be required to provide a date of birth or other information.
+- _Passively:_ When our systems automatically collect information about browsers, devices, and certain activity within the Service. For example, when Users access games that employ Unity Analytics, our systems (with assistance from the Developers who want our help to analyze the use of their games) may automatically collect a variety of information from User devices and/or User game activity, including device name, device characteristics, and unique identifiers (e.g., Apple IDFA and Google Android Ad ID).
+- _Passively:_ When our systems automatically collect information about browsers, devices, and certain activity within the Service. For example, when Users access games that employ Unity Analytics, or deltaDNA, our systems (with assistance from the Developers who want our help to analyze the use of their games) may automatically collect a variety of information from User devices and/or User game activity, including device name, device characteristics, and unique identifiers (e.g., Apple IDFA and Google Android Ad ID).
 ## 3\. Information We Collect (Depending on the Product or Service)
 ### Information that you or others actively provide, including:
 - Name
 - Name and contact information for a business or organization
 - Password(s) that Users create to access parts of the Service
 - Billing or financial account information and tax or government IDs:
+    - When Users provide payment (e.g. credit card) information to make a purchase, that information is sent to payment processors who assist Unity. Unity's payment systems are not designed to store credit card numbers.
+    - When Users provide payment (e.g. credit card information, billing address, etc.) information to make a purchase, that information is sent to payment processors who assist Unity. Unity's payment systems are not designed to store credit card numbers.
     - When Users, such as publishers in the Asset Store, provide us with the information we need to send them payments.
 - Social network information: When you log in to our Services with a social network account, you may have the option of sharing information such as the name you use on that network and your friends list or other information that the third party social network chooses to share with Unity.
+- Company information including but not limited to company name, work, address, and job title.
 - Users may share information with us that we store on their behalf and use to enhance their experiences. For example, in Unity's game replay Service, Users may be able to upload contacts so they can make connections or to have invitations sent to friends.
 - Users may provide us with information when they participate in community and forum pages on the Services.
 - For certain Developer Services such as Unity Cloud Build, Unity Collaborate, Unity Multiplayer or Unity Analytics, Developers may provide game information and credentials, including source control information as well as codes and keys.
 ### Information that is passively collected by Unity (often automatically), including:
 - Device Information: including various unique identifiers, such as IDFA, Android Ad ID, IDFV, MAC address, when, for example:
     - You access games provided by Developers that are developed with Unity Software;
+    - You access games in which the Developer employs Unity Analytics to understand the use of their games and improve the player experience
+    - You access games in which the Developer employs Unity Analytics or deltaDNA to understand the use of their games and improve the player experience
     - You receive ads delivered by Unity Ads;
     - You play games provided by Developers that utilize Unity's Multiplayer Service;
     - You access games provided by Developers that offer Unity's game replay Service; and
 - Location information: Our systems (like most used on the web) automatically collect an IP address when Users access the Service. IP addresses can be used to learn about the general location (e.g. city, state and country) of the User's point of access to the web.
+- Game play activity and actions: When you play a game that uses Unity Analytics, certain game activities such as play session information and monetization events are collected.
+- Game play activity and actions: When you play a game that uses Unity Analytics or deltaDNA, certain game activities such as play session information and monetization events are collected.
 - A Developer using Unity Analytics may choose to collect User information such as name, email address, birthdate, gender, app ID or other Developer-defined data parameters. Please note that Unity does not access or use this data collected pursuant to a Developer's custom configuration.
+- Log information: When you access our Service or products that use an aspect of our Service, we may log a variety of technical information ("Log Info"), including:
+- Log information: When you access our website(s), Services or products that use an aspect of our Service, we may log a variety of technical information ("Log Info"), including:
     - IP address;
     - Device information, including device name and IDs, hardware model, operating system and version, and mobile network information;
     - Browser information;
     - Cookie information;
+    - Date/time of access;
+    - Login data;
+    - Language preferences;
+    - Linking information and click stream data;
+    - Date/time of access and time zone setting;
+    - Search engine(s) and keywords used to find our website(s);
+    - Pages viewed within our website(s) and/ or website log files;
     - Requested page(s); and
     - Referring page(s).
 - User device information: When you play a game built with Unity Software, Unity may collect some or all of the following information when you use the game:
     - Operating system identifier (e.g., Mac, Windows, etc.);
     - A checksum of all the data that gets sent to verify that it did transmit correctly; and
     - App ID of the game installed.
+- Developer Software information: When you use Unity Software to develop games and apps, we will collect IP address, operating system, username, hostname, hardware ID, serial number, Unity ID, organization ID, and project ID during your first use of the Software. When you use Unity Software, it may automatically make Internet connections to check for updates, validate your license keys, and provide us with aggregated usage statistics. We may employ third-party analytics services to collect and analyze Developers' use of the Unity Software.
+- Developer Software information: When you use Unity Software to develop games and apps, we will collect IP address, Unity ID, organization ID, project ID, session ID, time stamps (associated with events), Unity Software serial and version number, Unity Software Revision ID, build target, OS platform and version, asset count (approximate number of assets in a folder), session duration, and active duration (this differs from session duration as a session may not time out). We collect this information and connect it to event information for the purpose of core business metrics analaysis. You cannot opt-out of core busines metric analytics as such analytics are strictly necessary for us to run the services.
+- We also collect aggregate metrics that we use for usage analytics. You can opt-out of usage analytics in "Edit Your Privacy Settings" in the Privacy section under "My Account".
+- When you use Unity Software, it may automatically make Internet connections to check for updates, validate your license keys, and provide us with aggregated usage statistics. We may employ third-party analytics services to collect and analyze Developers' use of the Unity Software.
 - Unity Cloud Build information: If you use Unity Cloud Build Services, our systems are designed to track the progress of builds and to alert you and us when key steps have been completed.
 - Cookies and choices concerning Unity Ads:
     - Unity and others working on Unity's behalf may employ cookies and related technologies to store information on or read information from your browser or device. The technologies used for these purposes may include: (i) cookies; (ii) web beacons; (iii) tracking pixels; and/or (iv) local shared objects (also known as Flash cookies). To learn more, see our [Cookie Policy](https://unity3d.com/legal/cookie-policy).
     - Unity may collect information, including the App List, to provide personalized ads. To learn more, see our [Cookie Policy](https://unity3d.com/legal/cookie-policy).
     - Third-party advertisers (and the ad networks they use) who place ads within the Service may use cookies or related technologies to deliver ads. To learn more about the use of cookies and related technologies within the Service, see our [Cookie Policy](https://unity3d.com/legal/cookie-policy).
 - Other information: We may obtain additional information about you from third parties such as marketers, partners, researchers, and others. We may combine information that we collect from you with information about you that we obtain from such third parties and information derived from any other subscription, product, or service we provide.
+Unless we request it, we ask that you not send us, and you not disclose, any special category data or criminal offense data (e.g., social security numbers, infromation related to racial or ethnic origin, political opinions, religion or other beliefs, health, criminal background, or trade union membership) on or through the Unity website, the Services or otherwise to us.
 ## 4\. How We Use the Information We Collect or Receive
 ### A. Use at a Glance
 We primarily use the information we collect to provide, administer, operate and improve our Services. We may use your information for the following purposes:
 - To prevent fraud, enforce the relevant terms of service or licenses, and protect Users;
 - To analyze use of the relevant ad, site, game, product, or software; test changes and improvements; to personalize your experiences, and; to identify and suggest connections with other Users;
 - To permit gameplayers wishing to play connected games to be matched with other players in our Multiplay or other connected games services;
+- To perform analytics and research aimed at improving the accuracy, effectiveness, usability, or popularity of products and services that Unity and Developers provide;
+- To perform analytics and research aimed at improving the accuracy, effectiveness, usability, or popularity of website(s), products and services that Unity and Developers provide;
+- To perform analytics and research on our core business metrics, and to take action on the results of such analysis;
 - To create and share statistics and reports regarding aggregate usage of Unity-powered apps;
 - To enable user-to-user communications;
 - To link to or combine with other information we have gathered;
 ### B. Comprehensive List
 Below we list how we and our service providers use Personal Information for legitimate business purposes more comprehensively and inclusive of our legal basis for such collection and use as required by laws of certain jurisdictions where we operate including:
 **Providing the functionality of the Services and fulfilling your requests.**
+- To provide the Services' functionality to you, such as arranging access to your registered account, and providing you with related customer service, including troubleshooting and service restoration.
+- To provide the website(s) and Services' functionality to you, such as arranging access to your registered account, and providing you with related customer service, including troubleshooting and service restoration.
+- To analyze and take action on the analysis of our core business metrics.
 - To respond to your inquiries and fulfill your requests, when you contact us via one of our online contact forms or otherwise, for example, when you send us questions, suggestions, compliments or complaints, or when you request a quote for or other information about our Services.
+- To complete your transactions and provide you with related customer service.
+- To complete your transactions (including financial) and provide you with related customer service.
 - To send administrative information to you, such as changes to our terms, conditions and policies.
 - To allow you to send messages to another person if you choose to do so.
+- We will engage in these activities to manage our contractual relationship with you and/or to comply with a legal obligation.
+_We will engage in these activities to manage our contractual relationship with you, to comply with a legal obligation, when we have your consent (e.g., when you are requesting for us to respond to you), and/ or when necessary for our legitimate interests (e.g., to respond to inquiries from customers and potential customers, for license enforcement and prevention of software piracy, to inform decisions around service offerings, and for operational improvements)._
 **Providing you with our newsletter and/or other marketing materials and facilitating social sharing**
 - To send you marketing related emails, with information about our services, new products and other news about our company.
 - To facilitate social sharing functionality that you choose to use.
+- We will engage in this activity with your consent or where we have a legitimate interest.
+_We will engage in this activity with your consent or where we have a legitimate interest._
 **Analysis of Personal Information for business reporting and providing personalized services.**
+- To analyze or predict our users' preferences in order to prepare aggregated trend reports on how our digital content is used, so we can improve our Services.
+- To analyze or predict our users' preferences in order to prepare aggregated trend reports on how our digital content is used, so we can improve our website(s) and Services.
 - To better understand you, so that we can personalize our interactions with you and provide you with information and/or offers tailored to your interests.
+- To better understand your preferences so that we can deliver content via our Services that we believe will be relevant and interesting to you.
+- We will provide personalized services either with your consent or because we have a legitimate interest.
+- To better understand your preferences so that we can deliver content via our website(s) and Services that we believe will be relevant and interesting to you.
+_We will perform analyses based on our legitimate interest. We will provide personalized services either with your consent or because we have a legitimate interest._
 **Allowing you to participate in sweepstakes, contests or other promotions.**
 - We may offer you the opportunity to participate in a sweepstakes, contest or other promotion.
 - Some of these promotions have additional rules containing information about how we will use and disclose your Personal Information.
+- We use this information to manage our contractual relationship with you, or in some cases, based on your consent or our legitimate interest.
+_We use this information to manage our contractual relationship with you, or in some cases, based on your consent or our legitimate interest._
 **Aggregating and/or anonymizing Personal Information.**
 - We may aggregate and/or anonymize Personal Information so that it will no longer be considered Personal Information. We do so to generate other data for our use, which we may use and disclose for any purpose.
 **Accomplishing our business purposes.**
+- For data analysis, for example, to improve the efficiency of our Services;
+- For data analysis and testing, for example, to improve the efficiency of our website(s) and Services;
+- For system maintenance;
+- For reporting and hosting of data;
 - For audits, to verify that our internal processes function as intended and are compliant with legal, regulatory or contractual requirements;
+- For fraud and security monitoring purposes, for example, to detect and prevent cyberattacks or attempts to commit identity theft;
+- For fraud and security purposes, for example, monitoring to detect and prevent cyberattacks or attempts to commit identity theft;
+- For the prevention of criminal activity or harm to users of our Services;
 - For developing new products and services;
+- For enhancing, improving, or modifying our current products and services and/or assisting our developers with this activity;
+- For identifying usage trends, for example, understanding which parts of our Services are of most interest to users;
+- For enhancing, improving, or modifying our current website(s), products and services and/or assisting our developers with this activity;
+- For identifying usage trends, for example, understanding which parts of our website(s) and Services are of most interest to users;
 - For determining the effectiveness of our promotional campaigns, so that we can adapt our campaigns to the needs and interests of our users or our publisher's and other advertising customer's users; and
 - For operating and expanding our business activities, for example, understanding which parts of our Services are of most interest to our users or assisting our developers with this activity within their business so we can focus our and their energies and resources on meeting our users' interests;
+- We engage in these activities to manage our contractual relationship with you, to comply with a legal obligation, and/or because we have your consent or a legitimate interest.
+- We disclose Personal Information:
+- **To our affiliates for the purposes described in this Privacy Policy.**
+_We engage in these activities to manage our contractual relationship with you, to comply with a legal obligation, and/or because we have your consent or a legitimate interest._
+### C. To allow us to disclose your information to the extent permitted by law, in the situations described more fully below
+**To our affiliates for the purposes described in this Privacy Policy.**
 - You can consult the list and location of our affiliates here: [https://unity3d.com/contact/addresses](https://unity3d.com/contact/addresses)
 **Unity Technologies, Inc.** is the party responsible for the management of the jointly-used Personal Information.
 **To our third-party service providers, to facilitate services they provide to us.**
+- These can include providers of services such as website hosting, data analysis, payment processing, order fulfillment, information technology and related infrastructure provision, customer service, email delivery, auditing, and other services
+- These can include providers of services such as website hosting, data analysis, payment processing, order fulfillment, information technology and related infrastructure provision, customer service, email delivery marketing, mailing, surveys, auditing, and other services
 **To third parties, to permit them to send you marketing communications, consistent with your choices.**
 **To third-party sponsors of sweepstakes, contests, and similar promotions.**
 - **By using the Services, you may elect to disclose Personal Information**
 ## 5\. Sharing Information
 ### How we might share the information we collect or receive
 - Our affiliates located all over the world for the purposes described in this Privacy Policy on a need to know basis. You can consult the list and location of our affiliates here: [https://unity3d.com/contact/addresses](https://unity3d.com/contact/addresses)
+- Third-party service providers: We provide User information to other companies that perform Services on Unity's behalf. For example, we may employ service providers to process payments; host or store our data; deliver email messages or analyze data. Our payments processor, Worldpay, has requested that we provide you with a link to their [Privacy Statement](https://www.worldpay.com/en-us/privacy-policy).
+- Third-party service providers: We provide User information to other companies that perform Services on Unity's behalf. For example, we may employ service providers to process payments; host or store our data; deliver email messages; provide legal or other guidance; or analyze data. Our payments processor, Worldpay, has requested that we provide you with a link to their [Privacy Statement](https://www.worldpay.com/en-us/privacy-policy).
 - With certain Asset Store sellers, we provide customer information, such as an email address, when you purchase or license certain products (like SDKs) to the sellers of those products in our Asset Store. We provide this information to assist the provider with fulfilling your purchase(s) and, in the case of our Asset Store partners, to allow them to contact you about new products and Services.
 - Safety, security, and legal compliance: We may share your information:
     - When we have a good faith belief that we are required to disclose the information in response to legal process (e.g., if we receive a court order, search warrant, subpoena, or similar legal process);
     - When we have a good faith belief that there is a meaningful risk that poses a threat to the safety of you, another person or the public generally; and
     - In order to protect the rights or property of Unity, including to enforce the terms and licenses that govern the use of the Services.
 - Sale or merger: In the event that Unity explores or undergoes a business transition, such as a merger, acquisition by another company, transfer of control, or sale of all or a portion of its assets, we may share or transfer all of your information, including personal information.
+- Developers using Unity Analytics will have ongoing access to data about the Users of their games and apps and any associated data, such as user ID, device ID, app ID, purchasing data, and actions completed within their games.
+- Developers using Unity Analytics or deltaDNA will have ongoing access to data about the Users of their games and apps and any associated data, such as user ID, device ID, app ID, purchasing data, and actions completed within their games.
 - Advertising:
     - Unity Ads: We may utilize the data collected from Developers' apps to place personalized ads in Developers' apps and elsewhere. This usage will permit other parties, such as publishers and attribution companies, to learn about the devices that received, viewed or interacted with ads.
     - Third-party products and services: As discussed in our [Cookie Policy](https://unity3d.com/legal/cookie-policy) and elsewhere, we may permit advertisers and their agents to use cookies or related technologies within the Service to store information on or read information from your browser or device so that they can optimize their advertising campaigns, including to frequency cap and deliver targeted ads.
 - With your consent: We may share your information for other purposes if (i) you direct us to do so or (ii) you consent to such sharing.
 - De-identified and/or aggregated information: Some of the information we collect does not directly identify you or your device. We may modify other information that can identify you or your device to limit or prevent such identification by de-identifying it or aggregating it. We can share de-identified and/or aggregated information with any third party without restriction and use it for any purpose.
+- As may be required if we transfer your personal information, we will ensure it is protected in a manner that is consistent with how your personal information will be protected by us in the country of collection, either by contractual or other means to provide a comparable level of protection while the information is processed by a third party.
 ### Example of how your actions can result in sharing with others
 - Sharing can happen within our Services and outside it when you take certain actions. For example:
     - When you ask to be matched with another player to play a connected game
 _Developers:_ Log into your account to edit or update your account information. You can request that your account be deleted; however, certain financial recordkeeping information may be maintained in our systems because we have a legitimate legal and financial interest in maintaining such records.
 _Game Players using Multiplay:_ Unity acts as a storage and facilitation service only briefly with respect to your data to complete the match. Your game developer controls your data and your ability to update or delete it.
 ### **Unity's Vivox Service**
+Developers: Log into your Vivox account to edit or update your account information. You can request that your account be deleted; however, certain financial recordkeeping information may be maintained in our systems because we have a legitimate legal and financial interest in maintaining such records.
+_Developers_: Log into your Vivox account to edit or update your account information. You can request that your account be deleted; however, certain financial recordkeeping information may be maintained in our systems because we have a legitimate legal and financial interest in maintaining such records.
+Gameplayers: Vivox acts is a service provider and processor to its customers who ultimately control your data. You must obtain copies of your data and exercise your privacy rights directly with your game developer as Vivox does not have sufficient information to identify you.
+_Game Players_: Vivox acts as a service provider and processor to its customers who ultimately control your data. You must obtain copies of your data and exercise your privacy rights directly with your game developer as Vivox does not have sufficient information to identify you.
+### **Gameplayers viewing Unity Ads or Profiled in Analytics**
+### **deltaDNA Services**
+Depending on your app publisher's implementation of privacy tools, you can access the data collected about your device on a per-app basis by clicking or tapping the "ℹ" button or the Data Privacy icon on the ad unit. By scrolling through the disclosure, you will either see a dynamically populated paragraph of plain text showing you the data related to your device from that app or you will see an option to click/tap a link within the text to see the data display. If you object to our maintaining this data or collecting future app-usage data, you may elect to opt-out of further collection and request deletion of historical data. Please note IP address may be maintained in logs for security of our system for both Ads and Analytics services running on your device and may continue to be collected. If your app developer does not use Unity Ads service but collects data and uses Unity Analytics, the app developer may have configured privacy settings within the app in order to permit you to object to profiling and opt-out of further profiling using this data. You will be able to request deletion (erasure) of data with this feature enabled directly within your app.
+_Developers_: Log into your deltaDNA account to edit or update your account information. You can request that your account be deleted by emailing [DPO@unity3d.com](mailto:DPO@unity3d.com); however, certain financial recordkeeping information may be maintained in our systems because we have a legitimate legal and financial interest in maintaining such records.
+### **Artomatix Services**
+_Developers_: Please email [DPO@unity3d.com](mailto:DPO@unity3d.com) to request access to or update your information. You can request that your account be deleted by emailing [DPO@unity3d.com](mailto:DPO@unity3d.com); however, certain financial recordkeeping information may be maintained in our systems because we have a legitimate legal and financial interest in maintaining such records.
+### **Códice (Plastic SCM) Services**
+_Developers_: Log into your PlasticSCM account to edit or update your account information. You can request that your account be deleted by emailing [DPO@unity3d.com](mailto:DPO@unity3d.com); however, certain financial recordkeeping information may be maintained in our systems because we have a legitimate legal and financial interest in maintaining such records.
+### **Finger Food ATG Services**
+_Developers_: Please email [DPO@unity3d.com](mailto:DPO@unity3d.com) to request access to or update your information. You can request that your account be deleted by emailing [DPO@unity3d.com](mailto:DPO@unity3d.com); however, certain financial recordkeeping information may be maintained in our systems because we have a legitimate legal and financial interest in maintaining such records.
+### **Gameplayers viewing Unity Ads or Profiled in Unity Analytics or deltaDNA**
+Depending on your app publisher's implementation of privacy tools, you can access the data collected about your device on a per-app basis by clicking or tapping the "ℹ" button or the Data Privacy icon on the ad unit. By scrolling through the disclosure, you will either see a dynamically populated paragraph of plain text showing you the data related to your device from that app or you will see an option to click/tap a link within the text to see the data display. If you object to our maintaining this data or collecting future app-usage data, you may elect to opt-out of further collection and request deletion of historical data. Please note IP address may be maintained in logs for security of our system for both Ads, Unity Analytics, and deltaDNA services running on your device and may continue to be collected. If your app developer does not use Unity Ads service but collects data and uses Unity Analytics and deltaDNA, the app developer may have configured privacy settings within the app in order to permit you to object to profiling and opt-out of further profiling using this data. You will be able to request deletion (erasure) of data with this feature enabled directly within your app.
 ## 8\. Your Choices About Unity's Collection and Use of Your Information
 - You always have the option to refrain from using the Service or to discontinue using the Service if you do not want information collected about you.
 - You can choose to use the Service in a manner that limits the data we collect. For example, in Unity's Connect service you can choose not to publicly share your profile.
 - You can access and update your information as described in the section "7. Accessing/Updating Your Information."
 - You can opt out of communications like email, by following the instructions in any marketing message you receive. However,
     - We reserve the right to send a message confirming your opt-out, whether it applies to email or SMS messages; and
     - Users who opt-out of marketing messages may still receive administrative, relationship, or transactional messages (e.g., we might send a notice about changes to our Terms of Service or changes to the functionality of a product or Service).
+- _Unity Editor opt-out:_ You can opt-out of usage analytics in "Edit Your Privacy Settings" in the Privacy section under "My Account". **Please note:** You cannot opt-out of core business metrics analytics as such analytics are strictly necessary for us to run the services.
 - _Unity Ads opt-out:_ You cannot opt-out of receiving ads in games or apps using Unity Ads, but you can take steps to opt-out of certain personalized ads, including within the ad unit, by clicking or tapping the "ℹ" button or the Data Privacy icon.
 Please note that if you are not in the European Economic Area (EEA) or California, your app publisher may have chosen to only apply the opt-out to those players in those jurisdictions where applicable privacy laws require choice. If that is the case, you may opt-out of all tracking by following the instructions in our Advertising Choices section or see our [Cookie Policy](https://unity3d.com/legal/cookie-policy) for more information on your choices for tracking and targeting of ads in apps on mobile devices and the options available to you.
 - _Analytics opt-out:_ Unity Analytics offers an opt-out to Users of Developer apps to the extent the data collected may be used for targeting purposes and assisting Unity Ads in delivery of its Services. If you do not want your information collected by Unity Analytics for other purposes described herein, such as crash reporting or helping you save your place in the game, you may have to stop using the game or application utilizing Unity Analytics.
+- _deltaDNA_ _opt-out:_ Developers may choose to install a mechanism to opt-out of analytics.
 - _Multiplayer opt-out:_ Unity Multiplayer does not currently offer an opt-out to Users of Developer apps. If you do not want your information collected by Unity Multiplayer, you may have to stop using the multiplayer features in the game or application utilizing Unity Multiplayer.
 - We use Google Analytics to understand how our sites are used and to improve experiences within the Service. If you want to know more about how Google Analytics works or to exercise choice in regard to the data collected by it, please visit [http://www.google.com/policies/privacy/partners/](http://www.google.com/policies/privacy/partners/). In order to control the collection of data for analytical purposes by Google, you can install the [Google Analytics Opt-out Browser Add-On](https://tools.google.com/dlpage/gaoptout). Please note that we can use our own logging and tracking to understand use of our sites that do not make use of Google Analytics, and your use of their browser add-on will not impact that tracking.
 - We use Twitter's ad platform to bring you more useful and interesting advertising content. If you are on the web, you can visit the Digital Advertising Alliance's (DAA) consumer choice tool at [optout.aboutads.info](http://optout.aboutads.info/) to opt out of interest-based advertising from Twitter in your current browser. On your mobile device, enable the Limit Ad Tracking setting in your iOS phone's settings, or the Opt Out of Ads Personalization setting in your Android phone's settings.
 ## 9\. Transfers out of Country of Collection
 - Unity has implemented and maintains a framework consistent with applicable law for transfers of data outside of the country of collection, including for transfers out of the EEA.
 - Your Personal Information may be stored and processed in any country where we have facilities or in which we engage service providers, and by using the Services you understand that your information will be transferred to countries outside of your country of residence, including the United States, which may have data protection rules that are different from those of your country. In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those other countries may be entitled to access your Personal Information. ADDITIONAL INFORMATION REGARDING THE EEA: Some of the non-EEA countries are recognized by the European Commission as providing an adequate level of data protection according to EEA standards (the full list of these countries is available at: [https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/adequacy-protection-personal-data-non-eu-countries\_en](https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/adequacy-protection-personal-data-non-eu-countries_en)). For transfers from the EEA to countries not considered adequate by the European Commission, we have put in place adequate measures, such as standard contractual clauses adopted by the European Commission to protect your Personal Information. You may obtain a copy of these measures by contacting [DPO@unity3d.com](mailto:DPO@unity3d.com).
+- We retain Personal Information for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law.
+## 10\. Retention
+## 10\. Safeguards
+We retain Personal Information for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law. The criteria to determine our retention periods include:
+We employ a variety of measures to safeguard the collection, transmission, and storage of the information we collect. These measures vary based on the sensitivity of the information that we collect, process, and store, and the current state of technology. Please note that no system can be guaranteed to be 100% secure. Therefore, while we strive to employ reasonable protections for your information that are appropriate to its sensitivity, we cannot guarantee or warrant the security of the information you share with us and we cannot be responsible for the theft, destruction, loss or inadvertent disclosure of your information.
+- The length of time we have an ongoing relationship with you and provide the Services to you (for example, for as long as you have an account with us or keep using the Services);
+- Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them); or
+- Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).
+## 11\. Changes to This Privacy Policy
+## 11\. Safeguards
+We employ a variety of measures to safeguard the collection, transmission, and storage of the information we collect. These measures vary based on the sensitivity of the information that we collect, process, and store, and the current state of technology. Please note that no system can be guaranteed to be 100% secure. Therefore, while we strive to employ reasonable protections for your information that are appropriate to its sensitivity, we cannot guarantee or warrant the security of the information you share with us and we cannot be responsible for the theft, destruction, loss or inadvertent disclosure of your information. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
+## 12\. Changes to This Privacy Policy
 We reserve the right to change our practices and this policy at any time. We may also send an email or provide notice within some or all of our offerings when this policy changes. We encourage you to check this page regularly so that you know what our current practices are.
+## 12\. California & EU Privacy Rights
+## 13\. California, EU, and Canada Privacy Rights
 - _Please note that Unity has placed a new [California Notice of Rights](https://unity3d.com/legal/do-not-sell-my-personal-information) on its website to explain how California residents may exercise their privacy rights under the California Consumer Privacy Act. This notice is incorporated into this policy. Generally, under this new law, California residents have_
     _Sharing with third parties for direct marketing purposes:_ California residents have the right to request the identity of any third parties to whom the resident's personal information was shared, if such sharing was to enable the third party's direct marketing efforts. If you are a California resident and wish to make such a request, please submit your request to [DPO@unity3d.com](mailto:DPO@unity3d.com) OR to opt-out of having your personal information shared with third parties for their direct marketing purposes, please email us at [DPO@unity3d.com](mailto:DPO@unity3d.com).
 . _A right to transparent notice about the collection of your data;_
 . _A right to know what personal information Unity holds about you, including where we obtain it and the categories of third parties with whom we share it,_
 - **Right to Rectification (Correction)** - You have the right to request Unity to correct any information about you that you believe is incorrect. You also have the right to request Unity to complete information about you that you believe is incorrect.
 - **Right to Erasure (Deletion)** - You have the right to request Unity to erase your personal data, under certain conditions.
 - **Right to Restrict Processing** - You have the right to request Unity to restrict the processing of your personal data, under certain conditions.
 - **Right to Object to Processing** - You have the right to object to Unity's processing of your personal data, under certain conditions.
 - **Right to Data Portability** - You have the right to request Unity to transfer your personal data that we have collected to another organization, or directly to you, under certain conditions.
+The Canadian Personal Information Protection and Electronic Documents Act provides certain rights with respect to your personal data, such as:
+- **Right to Access** - You have the right to request Unity provide you with a copy of your personal data.
+- **Right to Rectification (Correction)** - You have the right to request Unity to correct any information about you that you believe is incorrect. You also have the right to request Unity to complete information about you that you believe is incorrect.
 To exercise the above rights, email [DPO@unity3d.com](mailto:DPO@unity3d.com) (or contact us as indicated in the 'Contact Us' section below). In some cases a Unity customer, such as a game developer, may be the controller of your data and Unity only a Processor. In this case, Unity will direct you to its customer, and Unity will support its customers in responding to requests as required by law.
 In addition, where our processing activities in respect of your Personal Data are subject to the GDPR, you may lodge a complaint with a European Union supervisory authority. If you do have a complaint, we would appreciate the chance to deal with your concerns before approaching your supervisory body, so please contact us at [dpo@unity3d.com](mailto:dpo@unity3d.com) if you wish to discuss any complaint. You can find your supervisory authority [here](https://edpb.europa.eu/about-edpb/board/members_en).
+## 13\. Links to Sites and Service Operated by Others
+## 14\. Links to Sites and Service Operated by Others
 The Unity Service may contain links to other sites, applications, and services. Because Unity does not operate those other sites, applications, and services, we cannot take responsibility for the privacy practices of the entities that operate them. We recommend that you consistently check privacy policies to understand an operator's practices. As a reminder, this policy describes Unity's practices.
+## 14\. Contact Us:
+## 15\. Contact Us:
 - [DPO@unity3d.com](mailto:DPO@unity3d.com)
 - Unity Technologies, 30 3rd Street, San Francisco, CA 94103 (United States contact)
+- Unity Technologies Finland OY, Kaivokatu 8 B, 00100 Helsinki, Finland (European Union contact)
+- Unity Technologies ApS, Niels Hemmingsens Gade 24, 1153 Copenhagen, Denmark (European Union contact)
+## 15\. Cookie Policy
+## 16\. Cookie Policy
 ### What are cookies?
 Cookies are pieces of data that sites and services you use or visit can set on your browser or device and they can typically be read on future visits to learn more about the User and to personalize an experience, including the ads that are displayed to the User. "Cookies" is also a term that may be used to refer to a range of technologies that help an operator identify Users and devices, which in turn can help personalize an experience, prevent fraud, store preferences, and speed up delivery of content.
+### How does Unity use cookies?
+For more information on how Unity uses cookies, the types of cookies and other technologies used, and your privacy choices, please see our [Cookie Policy](https://unity3d.com/legal/cookie-policy).
+Unity may employ cookies and related technologies described below for a variety of purposes, including:
+To update your cookie preferences, please select "Cookie Settings" at the bottom of the webpage.
+- To learn more about how our products and Services are used and similar analytical purposes;
+- To understand how Users interact with our ads;
+- To understand how to improve performance;
+- To prevent fraud;
+- To customize our products and Services with more relevant content; and
+- To provide you with more relevant advertising.
+## 17\. Unity Ads Privacy Features and Third Party Partners in Providing Advertising
+For example, we might use a web beacon to learn whether an email message was opened or we might store preferences in a Flash cookie (see below for more information).
+### **Privacy Features**
+### What types of cookies and other technologies does Unity use?
+As described below, Unity employs a number of technologies to provide and improve the Service as described below. Depending on your location, you will be offered a choice regarding our collection and use of cookies, but all are welcome also to exercise the choices described below. Please note declining cookies may cause our website not to function correctly.
+Generally, our cookies fall into the following categories listed below with some examples of the uses for each category:
+- Strictly Necessary cookies: These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
+- Functionality cookies: These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
+- Performance cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
+- Third party advertising cookies: These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will still see ads, but they will not be tailored to your interests. These cookies are read by our advertising partners and allow us to re-target you with advertising as you browse the web.
+- Social Media cookies: These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.
+Below is more information about the specific technology employed for the above purposes.
+- _Browser cookies:_ Unity uses browser cookies. Most major browser companies offer tools or settings for Users who do not want cookies set or read on their devices. Please visit your browser's settings or privacy settings pages.
+- _Local shared objects:_ Unity may use local shared objects (also known as Flash cookies) on its sites. Flash cookies operate differently than browser cookies, and cookie management tools available in a web browser will not remove Flash cookies. To learn more about how to manage Flash cookies, you can visit the Adobe Flash Player website and make changes at the [Global Privacy Settings Panel](https://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager02.html).
+- _Beacons, pixel tags, clear GIFs:_ Unity or its service providers or third parties advertising within the Service may use these technologies to learn the online behavior and interests of Users and to personalize ads that Users see. To learn more about behavioral advertising, please visit the Network Advertising Initiative's (NAI) [website](https://www.networkadvertising.org/understanding-online-advertising).
+_Device IDs and digital fingerprinting:_ The Service may use one or more of a variety of unique identifiers to recognize users and their devices, including MAC address, IDFA, Android Ad ID, and digital fingerprint, which may be comprised of several types of data, including device name, the app list or applications installed on the device, and browser characteristics.
+NOTE: Unity may also generate and assign a user ID when you access or use one of its Services.
+### What are my privacy choices for advertising?
+Advertising helps to defray certain costs of providing Services, especially costs that are incurred by Unity but not recovered from Users. Thus, you may not have a choice to prevent advertisements from being presented when using the Services; however, you do have choices to limit personalized advertisements that are tailored to your interests.
+Unity is implementing a cookie management tool for its website to be deployed in January of 2020. In addition, you may also be able to control targeting as you browse the web through browser settings and other mechanisms. If you do not wish to receive personalized advertising that is delivered by third parties, you may be able to exercise that choice through opt-out programs that are administered by third parties, including the Network Advertising Initiative (NAI), the Digital Advertising Alliance (DAA), and/or the European Interactive Digital Advertising Alliance (EIDAA). Where applicable, you may exercise your opt-out choices at the [NAI website](http://www.networkadvertising.org/choices/), the [DAA website](http://www.aboutads.info/choices/), or the [EIDAA website](http://www.youronlinechoices.eu/). Unity does not control these third-party-provided opt-out processes and is not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms.
+**Google Services**
+On its website and in its direct marketing efforts for its services, Unity uses Google, among others, to provide advertising through the Services and on third-party websites. We may use the following features based on Google Analytics for Display Advertising: Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, and Google Analytics Demographics and Interest Reporting. To opt-out of Google Analytics for Display Advertising or customize Google Display Network ads, you can visit the [Google Ads Settings page](https://www.google.com/settings/ads).
+More choices regarding browser cookies and beacons and other tracking technologies
+There are several browser plugins available to Users who want to be better informed about and have more control over the use of cookies and related technologies on their devices. Some popular ones are [Ghostery](https://www.ghostery.com/) and [Abine](http://www.abine.com/index.html).
+### Information and choices regarding tracking and targeting on mobile devices
+- As of the effective date of this policy, Apple and Google offered the owners of devices that use their operating systems (iOS and Android) with options for limiting tracking and targeting in relation to ads. Unity does not control your device-level opt-out processes and is not responsible for any choices you make through such a mechanism or for the continued availability, accuracy, effectiveness, or location of that mechanism. Using a device-level opt-out mechanism may opt you out of all third-party personalized advertisements, not just those delivered by Unity.
+- If you use an Apple device, go [here](http://support.apple.com/kb/ht4228).
+- If you use an Android device, navigate to the Google Settings page, select Ads and then choose to reset your Android Ad ID or opt-out of personalized ads.
+- To learn about options for many mobile ad networks, go [here](http://www.applicationprivacy.org/expressing-your-behavioral-advertising-choices-on-a-mobile-device/).
+### 16\. Unity Ads Privacy Features and Third Party Partners in Providing Advertising
+**Privacy Features**
 If Unity delivers personalized advertising through its ad network, Unity will provide notice and information about how you may be able to opt-out of such personalized advertisements. Please note that the limitations available to you are determined by the laws within your jurisdiction and the tools the developer of your game chooses to implement. Such opportunity to opt out may occur through your device settings (see the section "Information and choices regarding tracking and targeting on mobile devices" below) and the choices available within the ad unit as described in this policy by accessing the "ℹ" button or Data Privacy icon in the ad unit.
 _**Developer Advertising Using Other Ad Networks**_
 Developers may use other third-party advertising networks, and Unity's choice features within its ad units only apply to ads delivered in the Unity network.
 Please note that the Developer of the app showing Unity Ads may have limited providing certain identifying information, including your device advertising ID, about you to our third-party partners advertising goods and services (non-game advertisements) with Unity. If that is the case, you will see an affirmative statement to that effect when you view the information inside of a Unity Ad through the "i" button or Data privacy icon inside of your app. You may still see ads from the partners listed below, but they will not be based on your personal data. Additionally, you may have opted-out of profiling in Unity's ad network within a Unity Ad for your app, and we will only serve contextual ads from ourselves and these partners within your app. For all others, please review the following information:
+Third Party Ad Network Partners
+### Third Party Ad Network Partners
 The following third party partners may receive an ad request from Unity containing your advertising ID, IP address, and the name of the app/game in which you will see the ad. This list may be updated from time to time. These partners use this information build your profile and personalize your ad experience to serve future ads you may see on the internet as well as inside the Unity ad network. The privacy policies linked below provide you information around the data that they have from all sources, including Unity, and your rights to delete or remove data.
+**[Google](http://policies.google.com/technologies/partner-sites) (Review the link to AdSettings), [Appodeal](https://www.appodeal.com/home/privacy-policy/), [Chartboost](https://answers.chartboost.com/en-us/articles/200780269), [Kayzen (AppLift)](https://www.applift.com/privacy-policy), [Liftoff](https://liftoff.io/privacy-policy/), [LoopMe](https://loopme.com/privacy-policy/), [MediaMath](http://www.mediamath.com/privacy-policy/), [Tapjoy](https://www.tapjoy.com/legal/), [Aarki](http://corp.aarki.com/privacy), [AdColony](https://www.adcolony.com/consumer-privacy/), [Ad.Net](http://www.ad.net/privacy-policy), [AdMaxim](http://www.admaxim.com/admaxim-privacy-policy/), [Adikteev](https://www.adikteev.com/privacy-policy-eng/), [Appreciate](https://appreciate.mobi/page.html), [Beeswax](http://beeswax.com/privacy.html), [CrossInstall](http://www.crossinstall.com/privacy/), [DotC](http://avazuinc.com/opt-out/), [EngageBDR](http://engagebdr.com/privacy-policy/), [GDM Services](https://gdm.services/privacy-policy), [GothamAds](https://gothamads.com/privacy-policy), [InMob](https://www.inmobi.com/privacy-policy/)i, [Jampp](https://jampp.com/privacy-policy/), [Lifestreet](http://lifestreet.com/privacy/), [Machine Zone](https://www.mz.com/privacy-policy), [Manage.com](https://www.manage.com/privacy-policy/), [Mobvista](https://www.mintegral.com/en/privacy/), [Moloco](http://www.molocoads.com/private-policy.html), [Persona.ly](http://persona.ly/privacy_dsp), [Pubnative](https://pubnative.net/privacy-policy/), [Receptiv](https://www.receptiv.com/ad-services-privacy-policy), [Remerge](https://remerge.io/privacy-policy.html), [RTBHouse](https://www.rtbhouse.com/privacy-center/website-privacy-policy/), [Sabio](http://www.sabiomobile.com/privacy.php), [Smadex](https://smadex.com/index.html@p=3888.html), [Smaato](https://www.smaato.com/privacy/), [SuperAwesome](https://www.superawesome.tv/privacy-policy), [Telaria](https://telaria.com/privacy-policy/), [TreSensa](https://tresensa.com/privacy/index.html), [Wildlife Studios](https://wildlifestudios.com/privacy-policy/) and [YeahMobi](https://en.yeahmobi.com/html/privacypolicy/).**
+**[Google](http://policies.google.com/technologies/partner-sites) (Review the link to AdSettings), [Aarki](http://corp.aarki.com/privacy), [AdColony](https://www.adcolony.com/gdpr/), [Adikteev](https://www.adikteev.com/privacy-policy-eng/), [AdMaxim](http://www.admaxim.com/admaxim-privacy-policy/), [AdMixer](https://admixer.com/privacy/), [Adtiming](https://www.adtiming.com/privacy-policy.php), [Appodeal](https://www.appodeal.com/home/privacy-policy/), [Appreciate](https://appreciate.mobi/page.html), [Beeswax](https://beeswax.com/privacy), [Bidease](https://www.bidease.com/privacy-policy/), [BidSwitch](https://docs.bidswitch.com/support/gdpr-faq.html), [Bigabid](https://www.bigabid.com/legal), [Charboost](https://answers.chartboost.com/en-us/articles/200780269), [CrossInstall](http://www.crossinstall.com/privacy/), [CubePile](https://cubepile.com/privacy-policy/), [DiscoverTech](https://discover-tech.io/dsp-privacy-policy/), [DotC](http://avazuinc.com/opt-out/), [EngageBDR](https://engagebdr.com/privacy-policy/), [GDM Services](https://gdm.services/privacy-policy), [InMobi](https://www.inmobi.com/privacy-policy/), [Jampp](https://jampp.com/privacy.html), [Kayzen (fka Applift)](https://kayzen.io/data-privacy-policy), [Kidoz](https://kidoz.net/privacy-policy/), [Lifestreet](https://lifestreet.com/privacy/), [Liftoff](https://liftoff.io/privacy-policy/), [LoopMe](https://loopme.com/privacy-policy/), [Machine Zone Inc](https://www.mz.com/privacy-policy), [Manage.com](https://www.manage.com/privacy-policy/), [Moloco](http://www.molocoads.com/private-policy.html), [Persona.ly](http://persona.ly/privacy_dsp), [Pubnative](https://pubnative.net/privacy-policy/), [Remerge](https://remerge.io/privacy-policy.html), [RTBHouse](https://www.rtbhouse.com/privacy-center/website-privacy-policy/), [Smadex](https://smadex.com/index.html@p=3888.html), [Telaria](https://telaria.com/privacy-policy/), [TreSensa](https://tresensa.com/privacy/index.html), [Wildlife Studios](https://wildlifestudios.com/privacy-policy/), and [YeahMobi](https://en.yeahmobi.com/html/privacypolicy/).**
+## **17. Other Useful Information**
+## 18\. Other Useful Information
+Some of Unity's product features require access to your camera. While using these features we ask that you be aware of your surroundings and be considerate of others. At this time, Unity does not store on its servers any of your underlying photos/videos or other information that may be available through camera access; however, use of these features may result in cached images being saved to your device. Please keep your security features on your device up to date and securely dispose of your device when you change devices by clearing this information.
+- For more information on Unity's policies and other Legal Information, please see our [Legal Information](https://unity3d.com/legal) page.
+- Some of Unity's product features require access to your camera. While using these features we ask that you be aware of your surroundings and be considerate of others. Use of these features may result in cached images being saved to your device. In certain products, we may save your images to our cloud servers. You will be notified at the time of access if the images are being saved to our servers. Please keep your security features on your device up to date and securely dispose of your device when you change devices by clearing this information.
+- For more information on the Unity MARS Companion App, which is one of our services that uses your camera, please see the App's [Supplemental Privacy Notice](https://unity3d.com/legal/supplemental-privacy-statement-unity-MARS).
+- You will have an opportunity to consent to camera access prior to Unity accessing your camera.
+You will have an opportunity to consent to camera access prior to Unity accessing your camera.
+## 19\. Biometric Information
+Your use of these features may result in the collection of biometric information. Biometric information is any information based on an individual's biometric identifier used to identify an individual. Biometric information that may be collected depending on how you use Unity's products includes scans of an individual's hand or face geometry. For example, if you are using Unity MARS to scan a person's hand or face geometry, that may be considered to be collecting biometric information under Applicable Laws. At this time, Unity does not use these scans, but we do store the image in accordance with how you choose to store the data.
+We use commecially reasonable organizational, technical, and administrative methods designed to protect biometric information within our organization.
+We retain biometric information for as long as needed or permitted in light of the purposes stated in this policy, unless a longer retention period is permitted or required by applicable law. For more information on the criteria used to determine our retention periods, please see the "Retention" section above.
+We will destroy or dispose of your biometric information as required by applicable law. For example, we may destroy electronic records of biometric information through such processes as overwiritng magnetic media, degaussing, or physical destruction, and we may dispose of paper records by such processes as shredding or incineration.
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