Do Not Sell My Personal Information (CCPA Notice)

FIRST SEEN 2026-07-29 · VERSION 20260729_rev01 · COMPARED WITH 20200602_rev01

Full text changes — 20200602_rev01 to 20260729_rev01

COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED

+**NOTICE TO CALIFORNIA RESIDENTS REGARDING CALIFORNIA CONSUMER PRIVACY ACT EFFECTIVE JANUARY 2020**
+NOTICE TO CALIFORNIA RESIDENTS REGARDING OPT-OUT RIGHTS UNDER THE CALIFORNIA CONSUMER PRIVACY ACT (CCPA)
+Welcome to Unity's quick start information guide on how to exercise your rights under the California Consumer Privacy Act (CCPA). Unity recognizes that there are many different users of Unity - game players, developers, etc. This page provides important notices and directions for different users to exercise rights under the CCPA. For more information on Unity's view of data collecting and use practices, please view Unity's [Privacy Policy](https://unity3d.com/legal/privacy-policy) and to learn more about Unity and CCPA please visit [Unity, CCPA and Data Privacy](https://unity3d.com/legal/ccpa).
+Welcome to Unity's quick start information guide on how to exercise your rights under the CCPA. Unity recognizes that there are many different users of Unity - game players, developers, etc. This page provides important notices and directions for different users to exercise their rights under the CCPA. For more information on Unity's view of data collecting and use practices, please view Unity's [Privacy Policy](https://unity.com/legal/privacy-policy).
+## Does Unity actually "sell" personal information?
+- If you're a **Game Player**, go [**here**](https://unity.com/legal/game-player-and-app-user-privacy-policy) to learn about your rights.
+- If you're a **Unity Developer**, go [**here**](https://unity.com/legal/developer-privacy-policy) to learn about your rights.
+- If you're a **Website Visitor**, go [**here**](https://unity.com/legal/game-player-and-app-user-privacy-policy) to learn about your rights.
+_Unity does not, and will not, provide your personal information in direct exchange for money._ Therefore, in the literal sense, Unity does not sell your data. However, the CCPA requires Unity to disclose if it sells personal information and under the CCPA's expansive definition of "sell", the following activities may constitute a CCPA sale of data.
+**Does Unity actually "sell" or "share" personal information?**
+_**Unity Ads**_
+Unity does not, and will not, provide your personal information in direct exchange for money. Therefore, in the literal sense, Unity does not sell your information. However, the CCPA requires Unity to disclose if it sells personal information, and, under the CCPA's expansive definition of "sell", certain advertising and analytics activities may constitute a CCPA sale of information. In addition, Unity "shares" personal information, which the CCPA defines as providing information for the purposes of "cross-context behavioral advertising." The following activities may constitute "selling" and "sharing" under the CCPA:
+Many games include advertisements. When you play a game that utilizes Unity's Ad Network, the device you are using sends an advertising identifier (called an "Ad ID") to Unity. Under the CCPA, this Ad ID is considered personal information. Why? Because it may include information on you such as your location, the device you are using, some of the activities you've completed in your game and more. We have included the full list of "personal information" below for your convenience.
+_Unity Ads_
+Unity shares the Ad ID with our advertising and publishing partners and sometimes our partners may use this Ad ID to look up information about you. This may include things like your online activities, purchases you've made or websites you've visited. This is all done to personalize future advertisements you may see. In fact, the whole point is to give the advertiser an opportunity to advertise to you - and specifically to you - with a personalized ad. For this reason, under CCPA, sharing the Ad ID may be a sale of personal data.
+Many games include advertisements. When you play a game that utilizes Unity's Ad Network, the device you are using sends an advertising identifier (called an "Ad ID") to Unity. Under the CCPA, this Ad ID is considered personal information. Why? Because it may include information on you such as your location, the device you are using, and some of the activities you've completed in your game. Please see Unity's [Privacy Policy](https://unity.com/legal/privacy-policy) for the full details on the types of information Unity collects and how Unity uses and discloses such information.
+If you do not see these options, your developer has enabled privacy controls to create a more privacy-protective experience or to indicate that this app is directed to children under the age of 13. As a result, we deliver ads to you based only on contextual data (e.g., the game you are playing).
+Unity shares the Ad ID with our advertising and publishing partners and sometimes our partners may use this Ad ID to look up information about you. This may include things like your online activities, purchases you've made or websites you've visited. This is all done to personalize future advertisements you may see. In fact, the whole point is to give the advertiser an opportunity to advertise to you - and specifically to you - with a personalized ad. For this reason, under CCPA, providing the Ad ID constitutes "sharing" under the CCPA and may be a "sale" of personal information.
+**_Unity Analytics_**
+If you do not see these options, the developer of the game you are playing has enabled controls to create a more privacy-protective experience or to indicate to Unity that the game is directed to children under the age of 13. As a result, in such games, we deliver ads to you based only on contextual data (e.g., the game you are playing), which does not constitute "sharing" or a "sale" under the CCPA.
+If you are playing a game that uses Unity Analytics enabled, then, yes, Unity is collecting personal information on you. While this is controlled on the publisher side, you do have the ability to opt out of data collection. Please note that Unity does not believe the usage of analytics by your developer is a "sale" of personal information; however, we have offered the opt-out opportunity to this service. To access your privacy settings, look for your privacy information and account services (each location will be different in each game) and if you have trouble finding it, contact the games provider. Once you begin to exercise your privacy rights, you will, however, be pushed into the new Unity web flow that will guide you through the process.
+_Unity Analytics_
+_**Website Cookies**_
+If you are playing a game that uses Unity Analytics, then Unity collects personal information about you. While this is controlled on the publisher side, you have the ability to opt out of such collection. Unity does not believe the usage of analytics by a game developer is a "sale" of personal information, but this could be considered "sharing" under the CCPA, so we have offered the opportunity to opt-out of this service. To access your privacy settings, look for your privacy information and account services (each location will be different in each game), and, if you have trouble finding them, contact the game developer. Once you begin to exercise your privacy rights within a game, you will be pushed into a Unity web flow that will guide you through the process.
+The other activity that may constitute "selling" personal information is with cookies. Unity sets cookies when you visit our website, and some may be shared with certain third-party marketing partners in order for us to reach you with new offers. You can get full information on our Cookie Policy [here](https://unity3d.com/legal/cookie-policy). Sharing cookies with certain third parties may be considered a "sale" under the CCPA.
+_Website Cookies_
+## Ok, if I'm a game player, under CCPA, what rights do I have?
+The other activity that may constitute "selling" and/or "sharing" personal information involves cookies. Unity sets cookies when you visit our website, and some may be shared with certain third-party marketing partners in order for us to reach you with offers. You can get full information in our Cookie Policy [here](https://unity.com/legal/cookie-policy).
+As a game player, you have the right to opt out from personalized ads, request the deletion of certain personal information, and/or request a data disclosure of your personal information from Unity. In general, Unity does not have enough information about you as an individual to locate your records or verify your identity through an email or mailed request. Therefore, we have created an alternative way for you to authenticate yourself for a CCPA data disclosure when you are inside of a game. You may also exercise your opt-out inside an app without going through the formal verification.
+**Ok, if I'm a game player, under CCPA, what rights do I have?**
+Please note if you do not see opt-out options in your app, your game developer has enabled privacy controls to create a more privacy-protective experience or to indicate that the app is directed to children under the age of 13. When this is done, we deliver ads to you based on contextual data (e.g., the game you are playing) instead of your personal information.
+When you play a game that utilizes Unity's Ad Network, the device you are using sends an advertising identifier (called an "Ad ID") to Unity, which is used to personalize future ads to you. As a game player, you have the right to opt out from personalized ads (which may involve the "sale" and/or "sharing" of your personal information under the CCPA), request the deletion or correction of certain personal information, and/or request a disclosure of your personal information from Unity. In general, Unity does not have enough information about you as an individual to locate your records or verify your identity through an email or mailed request. Therefore, we have created an alternative way for you to authenticate yourself for a CCPA disclosure when you are inside of a game. You may also exercise your opt-out rights inside a game without going through the formal verification.
+_**What does this look like?**_
+Please note if you do not see opt-out options in your app, your game developer has enabled controls to create a more privacy-protective experience or to indicate to Unity that the app is directed to children under the age of 13. When this is done, we deliver ads to you based on contextual data (e.g., the game you are playing), which does not constitute "sharing" or a "sale" under the CCPA .
+To exercise your rights under CCPA, you can start by clicking on the privacy settings banner or at anytime by clicking on the privacy icon in the left bottom corner of a Unity ad. The icon looks like this:
+_How do I exercise my rights?_
+Once you click on this icon, you will be guided through a series of steps to achieve the changes or requests you prefer.
+**To exercise your opt-out rights under CCPA, you can start by clicking on the privacy settings banner or by clicking on the privacy icon in the left bottom corner of a personalized Unity ad. The icon looks like this:**
+Once you click on this icon, you will be guided through a series of steps to make your opt-out choices and set your cookies as you prefer.
 You can opt-out of personalized ads inside of the game you are playing, or, if you provide your preferred email and go through verification inside the ad, you can get a link to order a data disclosure report or opt-out of personalized ads for the game you are playing at that time. We will not use your email for any purpose other than helping you exercise your privacy rights.
+## What if I am a Unity developer, what rights do I have?
+To exercise any of the other rights stated above or for inquiries, please send a message to the privacy team at [dpo@unity3d.com](mailto:dpo@unity3d.com)
+As a Unity developer, you have a right to request the deletion of certain personal information, and/or request a disclosure of personal information from Unity. You may do this in the privacy settings of your account. Please note Unity cannot delete certain personal information it uses for business purposes, including billing and payment records, license verification, fraud prevention information, and data to assure security and integrity of our systems. We do not share developer account information in any way that constitutes a "sale" of data under California law; however, we permit you to opt-out of certain uses of your personal information, such as contributing information to certain internal usage statistics analysis.
+**What if I am a Unity developer, what rights do I have?**
+_**How do I exercise my rights?**_
+As a Unity developer, you have a right to request the deletion or correction of certain personal information and/or request a disclosure of your personal information from Unity. You may do this in the privacy settings of your account. Please note Unity cannot delete certain personal information it uses for business purposes, including billing and payment records, license verification, fraud prevention, and to assure the security and integrity of our systems. We do not share developer account information in any way that constitutes "sale" or "sharing" under the CCPA; however, we permit you to opt-out of certain uses of your personal information, such as contributing information to certain internal usage statistics analysis.
+If you are a Unity developer, please log in to your account and view your privacy settings page to obtain data disclosures and adjust your privacy settings
+_How do I exercise my rights?_
+## I am just visiting the Unity website. What rights do I have?
+**If you are a Unity developer, please log in to your account and view your privacy settings page to obtain information disclosures and adjust your privacy settings.**
+We have included the means for you to opt-out when you visit our website. Look for the pop up on the website, and select your options. We do not have a way yet to authenticate website visitors for disclosures of personal information. We will continue to review this from time to time and update this notice if we create a way to do this. We encourage you to visit the privacy pages with our third party partners listed in our [Cookie Policy](https://unity3d.com/legal/cookie-policy) to determine if they have an ability to provide you a disclosure.
+To exercise any of the rights listed above or if you have further inquiries, please send a message to the privacy team at [dpo@unity3d.com](mailto:dpo@unity3d.com).
+The processes for exercising your rights described in this notice should appear in the apps you use containing Unity services and on our website. Contact [DPO@unity3d.com](mailto:dpo@unity3d.com) if you have any questions.
+**I am just visiting the Unity website. What rights do I have?**
+_**SUMMARY OF UNITY'S PERSONAL INFORMATION COLLECTION AND USE PRACTICES**_
+**To opt-out of our "sale" or "sharing" of your personal information, click on the "Your Privacy Choices (Cookie Settings)" link in the website footer and select your options in the pop-up.** We do not have a way yet to authenticate website visitors for disclosures of personal information. We will continue to review this from time to time and update this notice if we create a way to do this. We encourage you to visit the privacy pages of our third party partners listed in our [Cookie Policy](https://unity.com/legal/cookie-policy) to determine if they have an ability to provide you with a disclosure of the personal information they collect about you.
+_The following is a summary of Unity's personal information collection and use practices. You can find more information and details on Unity's [Privacy Policy](https://unity3d.com/legal/privacy-policy)._
+Contact DPO@unity3d.com if you have any questions.
+_**Categories of Personal Information Collected**
+Depending on the type of interaction you have with Unity, Unity may collect information in some or all of the categories of personal information listed below:_
+- _Identifiers, such as name, signature, contact information, online identifiers, and government-issued ID numbers;_
+- _Personal information, as defined in the California customer records law, such as name, contact information, payment card number, medical information, insurance information, education information, employment information, and government-issued ID numbers;_
+- _Characteristics of proteced classifications under California or federal law, such as sex, age, race, disability, and marital status;_
+- _Commercial information, such as transaction information and purchase history;_
+- _Internet or network activity information, such as browsing history and interactions with our website;_
+- Geolocation data, such as device location and IP loacation;
+- Audio, electronic, visual, and similar information, such as call and video recordings;
+- Professional or employment-related information, such as work history and prior employer;
+- Education information; and
+- Inferences drawn from any of the Personal Information listed above to create a \[profile/summary\] about, for example, an individual's preferences and characteristics.
+- Other Data - Information is more specifically laid out and described in our full [Privacy Policy](https://unity3d.com/legal/privacy-policy).
+_**Source of the Personal Information Collected**
+Unity collects personal information directly from you as a Unity user as well as from sources from the categories of sources listed below:_
+- Developers
+- Marketers
+- Third-Party Social Networks
+- Unity Partners
+- Researchers
+Your personal information listed above may be collected from you automatically by Unity from the device you're using to access and play games developed using Unity software or services.
+_**How Unity Uses the Personal Information it Collects (Intended Use Purposes)**
+Unity primarily uses the personal information collected to provide, administer, operate and improve our services. We may use your information for the following purposes:_
+- _Provide our services to you;_
+- _Offer technical support and respond to your inquiries;_
+- _Personalization;_
+- _Process payments;_
+- _Marketing and promotions;_
+- _Analytics and improvement;_
+- _Prevent fraud, enforce the relevant terms of service or licenses, and protect users;_
+- _Identify and suggest connections with other users;_
+- _Permit game players wishing to play connected games to be matched with other players via Multiplay or other connected games services;_
+- _Create and share statistics and reports regarding aggregate usage of Unity-powered apps;_
+- _Enable user-to-user communications;_
+- _Link to or combine with other information we have gathered;_
+- _Deliver and target advertising, including personalized ads;_
+- _Conduct business intelligence research and analytics;_ and
+- _Comply with legal obligations: As we believe it is necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities, including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.___
+**_Right to Delete Personal Information_**
+_All of the above are internal business purposes under CCPA with the exception of the profiles described on this page related to targeted advertising to game players and our website visitors, which may constitute a "sale" under CCPA. You may have the cookies and related profiles that Unity holds deleted about you with respect to those uses of the cookie or AD ID; otherwise, Unity needs the information to carry out the internal business purposes described herein, including billing, fraud prevention, securing our systems, and assuring their integrity._
+_**Where Unity Shares the Personal Information it Collects (Categories of Third Parties to whom Personal Information is Disclosed)**
+Unity only discloses your personal information for the purposes described above with certain third parties, including:_
+- _Unity Affiliates and Subsidiaries_
+- _Third-party Service Providers_
+- _Asset Store Sellers and Verified Solution Partners_
+- _Developers_
+- _Advertising and Related Publishers; Third Party Ad Network Partners listed in our Privacy Policy, which can be found at https://unity3d.com/legal/privacy-policy_
+- _Verified third parties (when necessary to ensure safety, security, compliance with a legal obligation, or in the event of a merger, acquisition by another company, transfer of control, or sale of all or a portion of its assets)_
+[Back to Top]()
+**Please see Unity's [Privacy Policy](https://unity.com/legal/privacy-policy) for the full details on the types of information Unity collects and how Unity uses and discloses such information.**