T-Mobile Privacy Notice

DATED 2024-01-18 · VERSION 20240205_rev01 · COMPARED WITH 20231003_rev01 · ARCHIVE SNAPSHOT

Full text changes — 20231003_rev01 to 20240205_rev01

COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED

 **PRIVACY NOTICE**
+Effective: **June 1, 2023**
+Updated: **January 18, 2024**
 ## Overview
 You, as consumers, trust T-Mobile to connect you to the world every day, and we're working hard to earn a place in your heart. A big part of that is maintaining your privacy. We believe you deserve transparency, education, choice, protection, and simplicity. Our goal is to help you take action to protect your privacy.
 ## What's in this notice
 To tell T-Mobile "Do Not Sell or Share My Personal Information," visit our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard) or click on the link in our website footers and apps. In this case "sharing" refers to a specific type of disclosure under certain privacy laws that relates to advertising activity, including "targeted advertising." An example of a sale or "share" of information is when we disclose information about you (like when you've visited our sites) tied to unique identifiers, like device IDs, with third parties for targeted advertising. When you tell us not to sell or share your personal information, we won't disclose your personal data for these purposes. Of course, not all disclosure of personal data is a sale or share, like when T-Mobile provides your data to service providers to deliver our products and services.
 T-Mobile recognizes Global Privacy Control (GPC) signals, which are a way for you to set a "Do Not Sell or Share" preference at the browser level. This means that if your browser or browser extension has GPC enabled, our websites will automatically recognize that signal and opt you out of the "sale" or "share" of your personal data.
 To learn more, read the [**Do Not Sell or Share My Personal Information**](https://www.t-mobile.com/privacy-center/education/do-not-sell.html) article.
+Profiling and automated decisions
+You can tell us not to use your personal data for certain kinds of "Profiling" that we might do in the future by visiting our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard.html) to opt out. "Profiling" is a specific type of activity under certain privacy laws and generally refers to the automated processing of personal data to evaluate, analyze, or predict certain personal aspects about your performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements. You can opt out of having Profiling used for future decisions that produce legal or similarly significant effects about you. We don't use Profiling to make those kinds of decisions now.
 Marketing communications
 If you don't want to learn about products and services we or our partners offer, you can adjust your marketing communications preferences in our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard.html). Not all of our communications are for marketing, and you'll continue to receive service messages for your products and services (like bills, transactional notices, customer service, etc.). To learn more, read the [**Your marketing preferences**](https://www.t-mobile.com/privacy-center/education/marketing-preferences.html) article.
 Advertising and analytics choices
 Under T-Mobile's Ad Program, T-Mobile will use certain data (1) for Analytics and Reporting (2) to deliver Relevant Ads, and (3) to deliver Personalized Ads and Offers.
 **Analytics and Reporting**
 For Analytics and Reporting, our program is designed to use information from your device (i.e., app usage data like app name, installation status, how often an app was opened and zip code) and data from your use of T-Mobile products and services, such as self-declared data like age range (e.g., 25-34) and gender, to prepare aggregated business and marketing reports that we use and share with other companies. These reports do not identify you personally. One example might be a report showing how often a game was downloaded in the past year across large numbers of users. We will use this data unless you tell us not to by opting out.
 **Relevant Ads**
+For Relevant Ads, T-Mobile will use and analyze app usage data from your Android device like app name, app installation status, and how often an app was opened, self-declared data from your use of T-Mobile products and services such as age range (e.g., 25-34) and gender, and high-level app usage data from your T-Mobile broadband to create models and inferences (e.g., sports lover, cooking enthusiast). To illustrate what high-level app usage data from your broadband is used, we process the name of an app you opened, like a recipe app, and how long you spent in that app, but we do not see any additional information, like, for example, that you looked at Italian and Thai recipes.
+For Relevant Ads, T-Mobile will use and analyze app usage data from your device like app name, app installation status, and how often an app was opened, self-declared data from your use of T-Mobile products and services such as age range (e.g., 25-34) and gender, and high-level app usage data from your T-Mobile broadband to create models and inferences (e.g., sports lover, cooking enthusiast). To illustrate what high-level app usage data from your broadband is used, we process the name of an app you opened, like a recipe app, and how long you spent in that app, but we do not see any additional information, like, for example, that you looked at Italian and Thai recipes.
 We do not use app usage data to select advertisements, we only use your mobile advertising ID (MAID) and the models and inferences created from the app usage data. We and our advertising partners will use your MAID from your device and data from third party partners to deliver Relevant Ads to you. We will use this data unless you tell us not to by opting out.
 When we share MAIDs and inferences with third parties, it is not tied to your name or information that directly identifies you.
 **Personalized Ads and Offers**