T-Mobile Privacy Notice

DATED 2025-06-27 · VERSION 20250701_rev01 · COMPARED WITH 20250603_rev01 · ARCHIVE SNAPSHOT

Full text changes — 20250603_rev01 to 20250701_rev01

COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED

 **PRIVACY NOTICE**
+Last updated: **May 7, 2025**
+Last updated: **June 27, 2025**
 ### Overview
 We work hard to earn your trust. A big part of that is telling you what we do with your data. This privacy notice describes the personal data we collect, how it's used, shared, and protected, as well as the data choices available to you.
 Some of our products and services have their own privacy notices. We also have privacy notices for certain types of people like [**job applicants**](https://www.t-mobile.com/privacy-center/privacy-notices/applicant-privacy-notice.html)[, **employees, and contractors**](https://www.t-mobile.com/privacy-center/privacy-notices/employee-contractor-privacy-notice.html), or [**children**](https://www.t-mobile.com/privacy-center/privacy-notices/childrens-privacy-notice.html), and for certain types of data like [**biometric information**](https://www.t-mobile.com/privacy-center/privacy-notices/biometric-privacy-notice.html). Visit [**Privacy Notices**](https://www.t-mobile.com/privacy-center/privacy-notices) to explore them all. If this notice is different than a privacy notice for a specific product, service, group of people, or type of data, the more specific privacy notice applies.
 ## How we collect data
 We collect data about you in different ways:
 - **Directly from you.** For example, when you register for an account or provide marketing or communications preferences.
+- **Automatically.**  For example, when you interact with our websites, use mobile applications on T-Mobile devices, or use a device connected to the T-Mobile network.
+- **Automatically.** For example, when you interact with our websites, use mobile applications on T-Mobile devices, or use a device connected to the T-Mobile network.
 - **From other sources.** For example, from companies that we own, our business partners, our vendors, and other third parties. This includes social media companies, financial institutions, credit reporting agencies, and data resellers.
 - **From ourselves.** We may create data about you. For example, we may infer that you're looking for a new device or identify the types of devices you might like.
 ## Data we collect & how we use it
 Here are examples of the most common contexts in which we collect and use data.
 ## Examples of personal data collected
 We collect data from our business clients that use T-Mobile Advertising Solutions. This may include their employees' name and contact information. Advertising Solutions clients may also provide us with a list of mobile advertising IDs (MAIDs), for use in an ad campaign, which could include your MAID. A MAID is a unique set of letters and numbers assigned to your device for advertisers to use.
 ## Primary purpose for collection and use
+We may serve advertisements from our clients to people that participate in our Relevant Ads, and our Personalized Ads and Offers programs, or to people whose data is provided by our business clients or third-party partners.
+We may serve advertisements from our clients to people that participate in our Relevant Ads, Personalized Ads and Offers, and Tailored Offers and Ads programs, or to people whose data is provided by our business clients or third-party partners.
 We use MAIDs received from advertisers to serve ads to the associated devices (or exclude those devices from receiving an ad) or to identify other MAIDs that may relate to people with similar interests.
 ### Analytics and Reporting
 ## Examples of personal data collected
 We collect data about how you use your T-Mobile device, such as network diagnostic information, app usage data like how long the apps are open and how often you open an app. We may also use other data that you provided to us (e.g., age range, gender, etc.).
 ## Primary purpose for collection and use
+We aggregate this data to look for patterns to better understand your interests, behaviors, and trends. Aggregate reports may be used by T-Mobile or sold to other companies. Read our [**Analytics and Reporting**](https://www.t-mobile.com/privacy-center/education/analytics-reporting.html) article and the [**Your choices**]() section of this notice for more information, including how to opt out.
+We aggregate this data to look for patterns to better understand your interests, behaviors, and trends. Aggregate reports may be used by T-Mobile or sold to other companies. Read the [**Your choices**]() section of this notice for more information, including how to opt out.
 ### Audio recordings
 ## Examples of personal data collected
 We may record telephone calls with customer service or sales representatives.
 ## Examples of personal data collected
 We collect data about your use of our voice services, like the type, location, destination, and amount of voice calling you use.
 ## Primary purpose for collection and use
+We use this data to run and maintain our network, manage your subscription, identify offers for T-Mobile calling plans, protect against fraud, and respond to emergencies.
+We use this data to run and maintain our network, manage your subscription, identify offers for T-Mobile calling plans, protect against fraud, and respond to emergencies. We also may use or share certain CPNI with your opt-in consent, including for our Tailored Offers and Ads program and Product Development program available in our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard). Your choices won't affect any connectivity services you receive from T-Mobile. Update your choices on your Privacy Dashboard any time.
+For details, read our [**Phone privacy**](https://www.t-mobile.com/privacy-center/education/phone-privacy.html) article.
+For more details, read our [**Phone privacy**](https://www.t-mobile.com/privacy-center/education/phone-privacy.html) article.
 ### Demographics
 ## Examples of personal data collected
 This might include things like your age, job title, interests, where you live, or other characteristics about you.
 ## Examples of personal data collected
 Some of our retail stores may have technology that tracks aggregate traffic patterns and wait times using Wi-Fi and Bluetooth identifiers.
 ## Primary purpose for collection and use
+We use this data to receive reports from our stores about store traffic and wait times. If you don't want your device used this way, you can opt out at any time by entering your MAC address (i.e., the address that identifies your device) at  [**Smart Place Privacy**](https://checkpoint.url-protection.com/v1/url).
+We use this data to receive reports from our stores about store traffic and wait times.
 ### Internet of Things (IoT)
 ## Examples of personal data collected
 We may collect data from an IoT device if it's connected to our network. If the IoT device is offered by another company (like a connected car), we may only collect basic communication meta data about what is flowing over our network with limited access to the communication content.
 We use this data to create models and inferences about your interests (e.g., sports lover, food enthusiast). We and our advertising partners serve you ads about other companies tailored to your interests. Your MAID is used to deliver Relevant Ads to you.
 ### Relevant Ads + Personalized Ads and Offers program
 ## Examples of personal data collected
+In addition to the data used for Relevant Ads, if you opt-in to Personalized Ads and Offers, we collect your precise location, self-declared data like age range and gender, and the high-level website domains you view (from your broadband data).
+In addition to the data used for Relevant Ads, if you opted-in to Personalized Ads and Offers, we collect your precise location, self-declared data like age range and gender, and the high-level website domains you view (from your broadband data).
 ## Primary purpose for collection and use
 We and our advertising partners use this data to provide ads that are more personalized than those provided through Relevant Ads.
+Read our [**Personalized Ads and Offers**](https://www.t-mobile.com/privacy-center/education/personalized-ads-offers.html) article for details or visit our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard) to change your preferences.
+Visit our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard) to change your preferences. Personalized Ads and Offers is no longer available to turn on, even if you were previously opted in. We've launched a new program called Tailored Offers and Ads.
+### Tailored Offers and Ads program
+## Examples of personal data collected
+If you opt in to Tailored Offers and Ads, we and our partners will analyze your data including app usage, purchase info, browsing activity, precise location, and CPNI for our Tailored Offers and Ads program.
+## Primary purpose for collection and use
+We or our partners will analyze this data to create groups, like "frequent travelers," and insights to optimize your or others' experiences. We may use or share these groups, ad IDs, and insights with other brands to provide more tailored offers and ads, enhanced experiences, and campaign measurement.
+Visit our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard) to change your preferences.
 ### Authentication, fraud prevention, security, and safety
 ## Examples of personal data collected
 We collect data such as your government identification (like a driver's license or passport), Social Security number, photos of your face, biometric information (like a face scan), security code, signature, account data, and network data.
 ## Primary purpose for collection and use
 We use this data to secure your account, verify your identity, and detect and prevent fraud. We also use personal data described in this section of the privacy notice to protect the rights, interests, safety, or property of T-Mobile, you, and others, including to detect and help protect against security incidents and other unauthorized activities.
+Read our [**Biometric Information Privacy Notice**](https://www.t-mobile.com/privacy-center/privacy-notices/biometric-privacy-notice.html) for details on how we collect biometric information.
+Read our [**Biometric Data Privacy Notice**](https://www.t-mobile.com/privacy-center/privacy-notices/biometric-privacy-notice.html) for details on how we collect biometric information.
 ### Support and feedback
 ## Examples of personal data collected
 If you provide us feedback or contact us for support, we will collect your name and email address, and any other content you send to us.
 ## Examples of personal data collected
 We collect data about how you use our network, including your use of connecting carriers and internet service providers. This might include IP addresses, text messages, data usage, websites and URLs visited, viewing information from streaming services, and mobile applications you have installed on your phone.
 ## Primary purpose for collection and use
+We use this data to better understand you, detect and prevent fraud, to recommend apps to you, improve our network and troubleshoot issues, and to provide products and services. We also use some of this data as described in the Analytics and Reporting, Relevant Ads, and Relevant Ads + Personalized Ads sections of this notice.
+We use this data to better understand you, detect and prevent fraud, to recommend apps to you, improve our network and troubleshoot issues, and to provide products and services. We also use some of this data as described in the Analytics and Reporting, Relevant Ads, Relevant Ads + Personalized Ads and Offers, and Tailored Offers and Ads sections of this notice.
 ### Your use of our websites and mobile apps
 ## Examples of personal data collected
 We use technology to monitor how you interact with our websites and mobile apps. This may include which links you click on, and in what order, or information that you type into our online forms.
 ## Who we share this data with for targeted advertising or sell data to
 - Advertising networks
 - Social networks
+- Other parties with your permission
 ### Government-issued identification
 This may include Social Security number, driver's license number, or state issued identification number, passport number.
 ## Who we disclose this data to for a business purpose
 ## Who we share this data with for targeted advertising or sell data to
 N/A
 ### Characteristics of protected classifications under state or federal law
+This may include things like age.
+This may include things like age or gender.
 ## Who we disclose this data to for a business purpose
 - Payment processors and financial institutions
 - Other service providers
 ## Who we share this data with for targeted advertising or sell data to
+N/A
+- Other parties with your permission
 ### Commercial information
 This may include information about products or services bought, obtained, or considered, or other purchasing or consuming histories or tendencies.
 ## Who we disclose this data to for a business purpose
 ## Who we share this data with for targeted advertising or sell data to
 - Advertising networks
 - Social networks
+- Other parties with your permission
 ### Biometric information
 This may include information about your physical or biological characteristics (like face scans and voiceprints) where they are used to identify you.
 ## Who we disclose this data to for a business purpose
 ## Who we share this data with for targeted advertising or sell data to
 - Advertising networks
 - Social networks
+- Other parties with your permission
 ### Location data (general and/or precise)
+This includes types of sharing that only happen if you give us permission (e.g., for advertising).
+We won't share your precise location for targeted advertising or sell it without permission.
 ## Who we disclose this data to for a business purpose
 - Data analytics providers
 - Internet service providers
 ## Who we share this data with for targeted advertising or sell data to
 - Advertising networks
 - Social networks
+- Other parties with your permission
 ### Audio, electronic, visual, or similar information
 ## Who we disclose this data to for a business purpose
 - Data analytics providers
 - Internet service providers
 - Other service providers
 ## Who we share this data with for targeted advertising or sell data to
+N/A
+- Other parties with your permission
 ### Inferences drawn from any of the personal data categories described above
 ## Who we disclose this data to for a business purpose
 - Data analytics providers
 ## Who we share this data with for targeted advertising or sell data to
 - Advertising networks
 - Social networks
+- Other parties with your permission
 ### Additional categories of personal information described in the California Customer Records statute
+(Cal. Civ. Code § 1798.80(e)) In addition to types of data already described above, this may include things such as signature or address.
+This may include other data described in the California Records statute (Cal. Civ. § 1798.80(e)) and not already included above in this [**How we share data section**](https://prodpreview-ams.t-mobile.com/privacy-center/privacy-notices/t-mobile-privacy-notice), such as your signature.
 ## Who we disclose this data to for a business purpose
 - Service providers
 ## Who we share this data with for targeted advertising or sell data to
 - **Account holders.** We may share personal data about an account user to the account holder (the party financially responsible for the account). The primary account holder may also authorize other users to access account information. If a business, governmental agency, or other individual obtains services for you, that entity or individual is our customer, and we may provide personal data about you or your use of our products and services to them or, if they tell us to, others.
 - **Affiliates and business transition and acquisitions.** We may share personal data with our other companies (e.g., sister companies, or other companies under common control). If another company purchases, or plans to buy, our company, or things that we own, we may also share personal data with that company, including at the beginning stage of the purchase.
 - **Caller ID providers.** We may share your phone number and name with third parties to enable Caller ID and similar services across multiple carriers when you make a call. You can ask us to exclude your name from Caller ID by calling customer service at the number provided below. You can also block your number from being displayed temporarily on non-emergency calls. [**Learn how to block your number**](https://www.t-mobile.com/resources/how-to-block-your-number).
+- **Data collected for specific purposes.** The content in the **[Data we collect](https://www.t-mobile.com/content/digx/tmobile/us/en/privacy-center/privacy-notices/t-mobile-privacy-notice.html)** section discusses how we share information in connection with specific contexts.
+- **Data collected for specific purposes.** The content in the [**Data we collect**](https://www.t-mobile.com/content/digx/tmobile/us/en/privacy-center/privacy-notices/t-mobile-privacy-notice.html) section discusses how we share information in connection with specific contexts.
 - **Other disclosures with your consent.** We may share personal data with other third parties when we have your consent or direction to do so.
 - **Other disclosures without your consent.** We may share personal data in connection with any legal process, to enforce our agreements, to defend ourselves, to collect payment, to comply with laws, to investigate possible illegal activities or a violation of our policies, to protect a person, to protect property, or to help prevent fraud or abuse.
 - **Professional services.** We may share personal data with our professional service providers, like our auditors or lawyers.
 We offer you certain choices related to your personal data:
 - **Access.** You may request access to your personal data or confirmation that we have data about you. We will provide access to your data in a portable and machine-readable format. For multi-line accounts, the individual in charge of your account that submits an access request will receive account-level data for all lines on the account (e.g., billing and rate plan information). Personal data associated with a particular phone number on the account will not be shared with them. If you're not in charge of the account, you'll only see data that is associated with your phone number.
 - **Analytics and Reporting.** You may opt out of having the data from your T-Mobile device aggregated as part of our Analytics and Reporting program by going to our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard).
 - **Changes.** Most of our websites allow you to change your account profile. For changes that can't be made through your account profile, you can request that we correct your personal data.
 - **Deletion.** You may request that we delete your personal data. Note that in many situations we must keep some of your personal data for our business purposes, like providing service to you, detecting security problems, or complying with our legal obligations.
+- **Marketing emails or texts.** You can adjust your marketing communication preferences in our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard). To learn more, read the [**Your marketing preferences**](https://www.t-mobile.com/privacy-center/education/marketing-preferences.html) article.
+- **Do not sell or share.** You may opt out of having your data sold or shared by us, which includes having it used for targeted advertising or for third parties to use for direct marketing, by going to our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard) or using the "Do Not Share or Sell My Personal Information" link on our websites or apps. If you've opted in to our Personalized Ads & Offers program, you may also need to withdraw your consent via the Privacy Dashboard to be removed from that program. We recognize the Global Privacy Control (GPC) signal broadcast from certain web browsers as an opt-out request, but we don't recognize the "do not track" signal because there isn't a universal standard for how to apply it. Read our [**Do Not Sell or Share My Personal Information**](https://www.t-mobile.com/privacy-center/education/do-not-sell.html) article for more information.
+- **Marketing emails or texts.** You can adjust your marketing communication preferences in our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard). To learn more, read the [**Your marketing preferences**](https://www.t-mobile.com/privacy-center/education/marketing-preferences.html) article.
+- **Do not sell or share.** You may opt out of having your data sold or shared by us, which includes having it used for targeted advertising or for third parties to use for direct marketing, by going to our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard) or using the "Do Not Share or Sell My Personal Information" link on our websites or apps. If you've opted in to our Personalized Ads and Offers or Tailored Offers and Ads programs, you may also need to withdraw your consent via the Privacy Dashboard to be removed from those programs. We recognize the Global Privacy Control (GPC) signal broadcast from certain web browsers as an opt-out request, but we don't recognize the "do not track" signal because there isn't a universal standard for how to apply it. Read our [**Do Not Sell or Share My Personal Information**](https://www.t-mobile.com/privacy-center/education/do-not-sell.html) article for more information.
 - **Profiling and automated decisions.** You can tell us not to use your personal data for certain kinds of "profiling" that we might do in the future by visiting our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard) to opt out. "Profiling" is a specific type of activity under certain privacy laws and generally refers to the automated processing of personal data to evaluate, analyze, or predict certain personal aspects about your performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements. You can opt out of having profiling used for future decisions that produce legal or similarly significant effects on you.
 These choices may not apply in every circumstance. In some cases, we might limit or deny your request because the law allows or requires us to do so. We might also deny your request if we can't verify who you are. We won't discriminate against you for making one of these choices.
 To make an access, change, or deletion request please [**submit a personal data request**](https://www.t-mobile.com/privacy-center/personal-data-request.html). We're required to verify your identity before we can give you access to, change, or delete your personal data. So, you'll need to provide some data for us to do the verification. This includes your email address and phone number, or your T-Mobile ID and password. If you don't have a T-Mobile ID, you may need to provide your U.S. driver's license, state ID, or passport. We may also need a photo of your face so we can ensure the photo ID belongs to you. In some cases, you may designate an authorized agent to submit requests on your behalf.
 If you disagree with our denial of a request, you may be entitled to submit an appeal. If that's the case, we'll include instructions for how to submit your appeal in our response.
 We won't use, disclose, sell, or permit access to Maine broadband "customer personal information" unless you give us permission, or it's allowed by Maine law. If you're a Maine customer, you have rights you can exercise in our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard).
 Under California's Shine the Light law, California customers may request information about whether a business has disclosed personal data (as defined in that law) to any third parties for their direct marketing purposes. We don't do that without your permission.
+**The following chart has statistics about requests received from Californians in 2023:**
+**The following chart has statistics about requests received in 2024:**
 | | **Access requests** | **Deletion requests** | **Opt-out of share/sale** |
 | --- | --- | --- | --- |
+| **Total received** | 3625 | 1059 | 22,200,000 |
+| **Total received (CA)** | 497 | 172 | Included in total |
+| **Complied with in whole or in part** | 3620 | 1050 | 22,200,000 |
+| **Denied** | 5 | 9 | 0 |
+| **Median days to respond** | 56 | 50 | 0 |
+| **Total received** | 12,035 | 4,844  | 16,615,412  |
+| **Total received from Californians** | 1,764  | 693  | 1,647,013  |
+| **Complied with in whole or in part** | 12,026  | 4,828  | 16,615,412 |
+| **Denied** | 9 | 16 | 0 |
+| **Median days to respond** | 38 | 31 | 0 |
 ## How we protect data
 Our cybersecurity program is continuously working to help keep personal data safe and to maintain secure systems and products. We monitor performance, invest in our digital infrastructure, and leverage industry best practices to identify and assess cybersecurity threats. We use independent experts and security researchers to test our cybersecurity defenses and help identify potential weaknesses. And we provide employees with the tools and training needed to help protect our systems and data.
 You can help keep your personal data safe by using the tips and tools listed in our [**Online safety & cybersecurity**](https://www.t-mobile.com/privacy-center/education/online-safety-cybersecurity.html) article.
 ## Primary purpose for collection and use
 To provide you with calculations on steps taken and distance walked.
 ### Biometric data (verification)
+This may include information about your physical or biological characteristics (like face scans and voiceprints) where they are used to identify you. Please visit our [**Biometric Information Privacy Notice**](https://www.t-mobile.com/privacy-center/privacy-notices/biometric-privacy-notice.html) for more information.
+This may include information about your physical or biological characteristics (like face scans and voiceprints) where they are used to identify you. Please visit our [**Biometric Data Privacy Notice**](https://www.t-mobile.com/privacy-center/privacy-notices/biometric-privacy-notice.html) for more information.
 ## Sources of data we collect
 Photos of your face and scans from the identification (ID) you provide us to verify your identity in-store or online.
 ## Primary purpose for collection and use