T-Mobile Privacy Notice

DATED 2024-04-11 · VERSION 20240501_rev01 · COMPARED WITH 20240303_rev01 · ARCHIVE SNAPSHOT

Full text changes — 20240303_rev01 to 20240501_rev01

COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED

 **PRIVACY NOTICE**
+Updated: **February 12, 2024**
+Effective date: **April 11, 2024
+**Last update: **April 11, 2024**
+## Overview
+### Overview
+You, as consumers, trust T-Mobile to connect you to the world every day, and we're working hard to earn a place in your heart. A big part of that is maintaining your privacy. We believe you deserve transparency, education, choice, protection, and simplicity. Our goal is to help you take action to protect your privacy.
+We work hard to earn your trust. A big part of that is telling you what we do with your data. This privacy notice describes the personal data we collect, how it's used, shared, and protected, as well as the data choices available to you.
+## What's in this notice
+Some of our products and services have their own privacy notices. We also have privacy notices for certain types of people like [**job applicants**](https://www.t-mobile.com/privacy-center/privacy-notices/applicant-privacy-notice.html)[, **employees and contractors**](https://www.t-mobile.com/privacy-center/privacy-notices/employee-contractor-privacy-notice.html), or [**children**](https://www.t-mobile.com/privacy-center/privacy-notices/childrens-privacy-notice.html), and for certain types of data like [**biometric information**](https://www.t-mobile.com/privacy-center/privacy-notices/biometric-privacy-notice.html). Visit [**Privacy Notices**](https://www.t-mobile.com/privacy-center/privacy-notices) to explore them all. If this notice is different than a privacy notice for a specific product, service, group of people, or type of data, the more specific privacy notice applies.
+This privacy notice ("notice") explains how T-Mobile, **[other brands we own, our subsidiaries, and representatives](https://www.t-mobile.com/privacy-center/faq.html)** ("T-Mobile" or "we" or "us") collect, use, share, and protect your personal data when you interact with T-Mobile as a consumer of our services. It also provides you with important information about your personal data choices.
+## How we collect data
+This notice applies to personal data we have about you that identifies, relates to, describes, can be associated with, or could reasonably identify you as an individual. It includes data like your name, address, or email address, as well as less obvious data like demographic data, device and usage data, call records, advertising ID, and location data (where you are located). This notice also applies to sensitive personal data, a category of personal data that includes things like your social security number and account log-in credentials, as well as biometric information.
+We collect data about you in different ways:
+This notice applies to all personal data we collect and use when you access or use our cell and data services, websites, apps, and other services (our "services"), purchase and use our devices and products ("products"), visit our retail stores or corporate offices, or communicate or interact with us in any way, including mail, email, phone, chat, social media, or in-person.
+- **Directly from you.** For example, when you register for an account or provide marketing or communications preferences.
+- **Automatically.**  For example, when you interact with our websites, use mobile applications on T-Mobile devices, or use a device connected to the T-Mobile network.
+- **From other sources.** For example, from companies that we own, our business partners, our vendors, and other third parties. This includes social media companies, financial institutions, credit reporting agencies, and data resellers.
+- **From ourselves.** We may create data about you. For example, we may infer that you're looking for a new device or identify the types of devices you might like.
+Some products and services have their own privacy notice. To see the whole list, visit our [**Privacy Notices**](https://www.t-mobile.com/privacy-center/privacy-notices). If this notice conflicts with a privacy notice for a specific product or service, the product or service notice applies.
+## Data we collect & how we use it
+This notice does not apply to data that is not personal, like anonymous, de-identified, or aggregated data, even if it comes from personal data.
+Here are examples of the most common contexts in which we collect and use data.
+**This notice does not cover**:
+### Accessibility services and technologies
+- Job applicants. To learn more about personal data we collect and use when you apply for a job with us in the U.S., or for our recruiting purposes, please see our [**T-Mobile Applicant Privacy Notice**](https://www.t-mobile.com/privacy-center/privacy-notices/applicant-privacy-notice.html).
+## Examples of personal data collected
+- T-Mobile employees or contractors. To learn more about personal data we collect and use from our employees and contractors, please see our [**T-Mobile Employee and Contractor Privacy Notice**](https://www.t-mobile.com/privacy-center/privacy-notices/employee-contractor-privacy-notice.html).
+We collect data about how you use or access telecommunication relay services (TRS) and other accessibility-related services and adaptive technologies. This may include information about potential disability status (e.g., hard of hearing) and calling and billing preferences.
+- People working with T-Mobile in a business context, such as vendors or T-Mobile for Business customers. To learn more about the personal data we collect and use from people working with T-Mobile in a business context, please see our [**B2B Privacy Notice**](https://www.t-mobile.com/privacy-center/privacy-notices/b2b-privacy-notice.html).
+- Data that a parent or guardian has told us is from a child under 16. Parents and guardians can learn more about what we do (and don't do) when it comes to children's data by reviewing our [**Children's Privacy Notice**](https://www.t-mobile.com/privacy-center/privacy-notices/childrens-privacy-notice.html).
+## Primary purpose for collection and use
+## How we collect your personal data
+We use this data to provide telecommunication services and other accessibility-related services and adaptive technologies to individuals with disabilities. We may be legally required to collect and keep data about an individual's disability status when we provide these services.
+We collect personal data about you in four primary ways:
+### Account creation & billing
+- **Directly from you**, like when you create an account with T-Mobile.
+- **Automatically** from your use of our products and services, like data associated with using our network.
+- **From other sources**, like information from financial institutions and credit agencies.
+- By using or combining data to **infer** insights about you, like using a particular app on your phone to infer that you like sports.
+## Examples of personal data collected
+## What data we collect
+We collect your name, contact, and billing information when you create an account. We also collect information about the things you do while logged into your account (e.g., changes you make to your account).
+Personal data you provide directly to us
+## Primary purpose for collection and use
+- Contact and account information, like your name, usernames, passwords, address, telephone number, email address, and household members.
+- Authentication and security information like your government identification, Social Security number, security codes, and signature.
+- Demographic information, like your age, gender, veteran status, and date of birth.
+- Payment information, like your credit card, debit card, and bank account number (see the [**T-Mobile Financial Privacy Notice**](https://www.t-mobile.com/privacy-center/privacy-notices/financial-privacy-notice) and [**Sprint Financial Privacy Notice**](https://www.t-mobile.com/privacy-center/privacy-notices/sprint-financial-privacy-notice) for more information).
+- Preference information, including preferences related to marketing, advertising, communications, and participation in T-Mobile programs.
+- Sensitive personal data, as defined above.
+- Other information you choose to provide, like when you submit a survey response, enter a contest or promotion, or contact us.
+We use this data to manage your account, including to process payments, billings, and requests related to our products and services. We also use this data to process requests related to third-party products and services that you charge to your accounts.
+Personal data we collect automatically
+### Advertising & marketing
+**Customer Proprietary Network Information (CPNI)**
+CPNI is generated by your use of our wireless voice communications services. For more information, read the [**Phone privacy**](https://www.t-mobile.com/privacy-center/education/phone-privacy) article.
+## Examples of personal data collected
+**Unique identifiers**
+Like cookie IDs, device IDs including mobile advertising IDs, Internet Protocol (IP) address, and media access control (MAC) address collected through tracking technologies like web beacons, pixels, and other tracking technologies. To learn more, read our [**Cookies and tracking**](https://www.t-mobile.com/privacy-center/education/cookies-tracking) article.
+Various personal data described in this section of our privacy notice.
+**Information from your use of our products, services, and network (and other carriers' networks when roaming domestically or internationally)**
+This includes your usage of connecting carriers and Internet service providers, IP address, text messages, and data use history, websites and URLs visited, content interactions (e.g., how long you use an app), viewing info from our streaming services (e.g., videos you watch on the TVision HUB), mobile apps installed or used or that interact with your device, language settings, and other network and device analytics and Wi-Fi connection and usage data.
+## Primary purpose for collection and use
+**Device and service performance and diagnostic information**
+Including reports from your device about signal strength, speeds, app and service performance, dropped calls, call and data failures, geolocation information, and device data like battery strength and serial number and similar device identifiers, settings, language preferences, and software versions, including your browser type and operating system version, the website that referred you to one of our websites, or that you visit upon leaving our websites.
+We use various personal data to advertise and market products and services from T-Mobile and other companies. Additional details about specific advertising programs and data use can be found elsewhere in this section of our privacy notice.
+**Commercial information**
+Including records of your purchases from us and purchase tendencies.
+### Advertising Solutions
+**Geolocation data**
+Specifically, data that identifies the approximate or precise location of your mobile device or provision of services. We may also use location technologies to collect data about the presence of your device.
+## Examples of personal data collected
+**Biometric data**
+Including biometric identifiers for authentication and fraud prevention. For more information, see the [**Biometric Information Privacy Notice**](https://www.t-mobile.com/privacy-center/privacy-notices/biometric-privacy-notice).
+We collect data from our business clients that use T-Mobile Advertising Solutions. This may include their employees' name and contact information. Advertising Solutions clients may also provide us with a list of mobile advertising IDs (MAIDs), for use in an ad campaign, which could include your MAID. A MAID is a unique set of letters and numbers assigned to your device for advertisers to use.
+**Video data**
+Like images from video monitoring and recordings of people in our retail stores.
+## Primary purpose for collection and use
+**Audio information**
+Including voice commands you provide to our apps (for example, for accessibility or hands-free use), and audio recordings of calls between you and our customer service representatives.
+We may serve advertisements from our clients to people that participate in our Relevant Ads, and our Personalized Ads and Offers programs, or to people whose data is provided by our business clients or third-party partners.
+Personal data we collect from other sources
+We use MAIDs received from advertisers to serve ads to the associated devices (or exclude those devices from receiving an ad) or to identify other MAIDs that may relate to people with similar interests.
+We may collect personal data about you from other sources. For example, we may obtain updated address information from our shippers like the United States Postal Service. In addition, we may collect information from financial institutions and credit reporting agencies when you, for example, finance a device and, in those instances, we'll disclose the nature of our collection and obtain your consent when required. We may also buy or get personal data from other third parties, like social media platforms, analytics providers, and consumer data resellers. This information could include contact information, demographic information, geolocation information, and information about your interests, preferences, or behaviors. We use this data for things like product and service improvement, marketing, and advertising.
+### Analytics and Reporting
+Personal data we infer
+## Examples of personal data collected
+We may learn about your preferences or characteristics based on other personal data we collect. For example, we may infer that you are looking to purchase a new device based on your browsing activity while using our services, and we may use your IP address to estimate your general location. We may also use this information for advertising purposes.
+We collect data about how you use your T-Mobile device, such as network diagnostic information, app usage data like how long the apps are open and how often you open an app. We may also use other data that you provided to us (e.g., age range, gender, etc.).
+## How we use your data
+## Primary purpose for collection and use
+We use your personal data for a lot of reasons, such as:
+We aggregate this data to look for patterns to better understand your interests, behaviors, and trends. Aggregate reports may be used by T-Mobile or sold to other companies. Read our [**Analytics and Reporting**](https://www.t-mobile.com/privacy-center/education/analytics-reporting.html) article and the [**Your choices**]() section of this notice for more information, including how to opt out.
+- Create and administer accounts, complete transactions, payments, billing, and requests related to our products and services and third-party products and services that you charge to your accounts.
+- Provide, develop, customize, and personalize products and services, respond to your inquiries, conduct surveys, and perform our contractual obligations.
+- Advertise and market products and services from T-Mobile and other companies to you, including through targeted advertising and communications about promotions and events, contents, and sweepstakes.
+- Conduct research and create reports from analysis of usage patterns and trends and to deidentify or aggregate personal data to create business and market analysis and reports.
+- Detect and help protect against security incidents and illegal, fraudulent, or unauthorized activities; investigate suspicious traffic, cybersecurity threats or vulnerabilities, complaints, and claims; authenticate your credentials for account access and information and provide other security protections.
+- Protect you and others from fraudulent, malicious, deceptive, abusive, or unlawful activities.
+- Debug and repair errors and help maintain and improve the quality and safety of our products and services.
+- Verify your identity and determine your eligibility for accounts, discounts, and specific rate plans, as well as the validity of your payment information.
+- Facilitate or verify the appropriate calculation of taxes, fees, or other obligations due to local, state, or federal government requirements.
+- Cooperate with law enforcement and protect the rights, interests, safety, or property of T-Mobile and others.
+- Comply with, defend, pursue, and enforce applicable legal and regulatory obligations and respond to governmental requests.
+### Audio recordings
+- Enforce our policies, terms and conditions, or other agreements.
+## Examples of personal data collected
+We may disclose your personal data with others as follows:
+We may record telephone calls with customer service or sales representatives.
+**With your consent or at your direction**
+We may disclose your personal data to third parties with your consent, which we may get in writing, online, or orally. We may also share your personal data with third parties when you tell us to or when you use our products or services to interact with third parties, whose separate privacy notices may apply to that data.
+## Primary purpose for collection and use
+**With the account holder
+**We may disclose personal data about an account user to the account holder (the party financially responsible for the account). The primary account holder may also authorize other users to access account information. If a business, governmental agency, or other individual obtains services for you, that entity or individual is our customer, and we may provide personal data about you or your use of our products and services to them or, if they tell us to, others.
+We use this data for security and fraud detection. We also use this data to improve our customer service and sales experience.
+**Between T-Mobile brands and companies
+**T-Mobile discloses personal data to its affiliates for things like providing you products and services, and for marketing and advertising and other uses as described in this notice.
+### Third-party authentication and fraud prevention
+**To provide benefits
+**When you receive discounted pricing or other benefits through someone else's agreement with us (for example, an employee discount), we may disclose personal data to that person or entity to verify your eligibility for benefits, to calculate any discounts, and to deliver the discount or benefit to you.
+## Examples of personal data collected
+**To our service providers
+**We use service providers who may need access to your personal data to do work for us. They're contractually required to treat your personal data as private (confidential) and to use it only to provide the services we requested. Examples of the service providers we use include print, mail, or email vendors, web hosting vendors, and cloud service providers.
+We may collect personal data like your name, address, phone number, account status, SIM change history, device status, and risk scores based on that information.
+**To other third parties
+**We disclose personal data to third parties for uses described in this notice or for purposes you have requested. For example, we may share data with credit bureaus and similarly regulated entities, banks for device financing, and payment processors to help us provide you with the services you have requested. If you interact with third parties, like content providers who operate video channels or apps through our products and services, we may facilitate the transfer of your personal data for those services. We may also share mobile device identifiers, device and service usage data, and demographics information with third-party advertising partners who may use data to serve ads for T-Mobile and others as described in the [**Advertising section**](). These third parties have their own privacy notices that apply to their use of the information we share. For more information, read the [**Analytics and Reporting**](https://www.t-mobile.com/privacy-center/education/analytics-reporting) article.
+## Primary purpose for collection and use
+**For identity verification and fraud prevention services
+**To help protect our customers and others from fraudulent use of our network or services, we share personal data (like name, address, account status, SIM change history, and device status) or risk scores derived from such data with entities such as banks or with entities that provide fraud prevention services to T-Mobile.
+We use, share, and sell this data with partners that help authenticate you with third parties such as your bank or other merchants you do business with, and for fraud prevention purposes. You can opt out of this fraud prevention data use by using the "Do Not Sell or Share" controls described in the **[Your choices]()** section of this notice.
+**Caller ID providers
+**We may disclose your mobile number and name with third parties to enable Caller ID and similar services across multiple carriers when you make a call. We don't publish directories of our customers' wireless numbers or make numbers available to third parties for listing in their public directories without your permission. You can ask us to exclude your name from Caller ID by calling customer service. You can also block your number from being displayed temporarily on non-emergency calls. [**Learn how to block your number**](https://www.t-mobile.com/resources/how-to-block-your-number).
+### Customer Proprietary Network Information (CPNI)
+**In a business transfer or transaction
+**We may disclose or transfer personal data about you as part of a corporate business transaction, like a merger or acquisition, divestiture, sale of company assets, or in the event of insolvency, bankruptcy, or receivership. In these cases, personal data could be transferred to third parties as a business asset. We may also disclose personal data to banks and similar entities for the purpose of transferring device financing agreements (or similar agreements) in connection with your device financing.
+## Examples of personal data collected
+**For legal process and protection
+**We may disclose personal data to third parties, including government authorities, for legal processes or protection of life and safety where we believe that access, use, preservation, or disclosure of the information is reasonably necessary, including:
+We collect data about your use of our voice services, like the type, location, destination, and amount of voice calling you use.
+- To comply with laws, regulations, legal process or to respond to lawful requests
+- To enforce or apply agreements, or initiate, render, bill, and collect for products and services (including disclosure to collection agencies to obtain payment)
+- To protect the rights, interests, property, or safety of T-Mobile, our customers, and others
+- In connection with claims, disputes, or litigation
+- To protect you or others from fraudulent, abusive, or unlawful use of these services, and other fraudulent activity
+- In an emergency
+## Primary purpose for collection and use
+## How we protect your data
+We use this data to run and maintain our network, manage your subscription, identify offers for T-Mobile calling plans, protect against fraud, and respond to emergencies.
+We use administrative, technical, contractual, and physical safeguards designed to protect your data. For example, when you contact us by phone or visit us in our stores, we have procedures in place to make sure that only the primary account holder or authorized users have access.
+For details, read our [**Phone privacy**](https://www.t-mobile.com/privacy-center/education/phone-privacy.html) article.
+We can't guarantee our safeguards will prevent every unauthorized attempt to access, use, or disclose personal data. Be sure to use a strong password to access your information and not one you use for other services. You should also use multi-factor authentication where possible.
+### Demographics
+## Your data choices
+## Examples of personal data collected
+We offer consumers in the U.S., Puerto Rico, and the U.S. Virgin Islands choices about their personal data, but your choices may vary depending on the laws that apply where you reside and whether you have a business-to-business account (T-Mobile for Business/T-Mobile for Government). If you have questions, please [**contact us**](). Your choices include:
+This might include things like your age, job title, interests, where you live, or other characteristics about you.
+**Access**
+To access your personal data, [**submit a personal data request**](https://www.t-mobile.com/privacy-center/personal-data-request.html). Once we receive your request and confirm your identity, we will disclose to you:
+## Primary purpose for collection and use
+- The categories of personal data we have collected
+- Specific pieces of personal data we have collected
+- Our business or commercial purposes for collecting, selling, or sharing personal data
+- The sources from which we collect personal data
+- The types of third parties we disclose personal data to
+- The types of personal data we disclose for business purposes
+We use this data to understand our users and provide tailored products, services, and offers.
+For multi-line accounts, the Billing Responsible Party or Primary Account Holder submitting an access request will receive account-level data for all lines on the account such as billing and rate plan information. But personal data associated with a particular phone number on the account (data that is tied to the account but is not the data of the Billing Responsible Party or Primary Account Holder) won't be shared with the Billing Responsible Party or Primary Account Holder and will only be provided to the individual who submits a request for that phone number. If you are not the Billing Responsible Party or Primary Account Holder on the account, you'll only see information that is associated to your phone number and email that you include in your "Access my personal data" request.
+### De-identified data
+**Delete**
+To delete your personal data, [**submit a personal data request**](https://www.t-mobile.com/privacy-center/personal-data-request.html). If you do, we may not delete all your data because certain exceptions may apply. For example, we may keep personal data that is necessary to bill you for services, detect security problems, or troubleshoot or enhance our network. If you request that we delete your personal data, we might not be able to offer some services to you or they might not work the way they're supposed to or that you're used to.
+## Examples of personal data collected
+**Correct**
+If you have a T-Mobile account, you can correct or make changes to your personal data directly through your account portal [**("My T-Mobile")**](https://account.t-mobile.com/signin). [**Learn how to correct your personal data**](https://www.t-mobile.com/privacy-center/privacy-rights-request/self-serve-consumer.html)**.** For any changes that cannot be made through your account portal, call Customer Care or [**submit a correction request**](https://www.t-mobile.com/privacy-center/privacy-rights-request/self-serve-consumer.html).
+We may collect data that is de-identified, aggregated, or anonymized by third parties, or in some cases, we de-identify personal data to protect your privacy and security.
+**Authorized Agents**
+**Authorized Agents** may act on your behalf by [**submitting an access, correction, or deletion request**](https://www.t-mobile.com/privacy-center/privacy-rights-request). To protect your information, we may request that you verify your own identity before fulfilling a request submitted by your agent.
+## Primary purpose for collection and use
+**Verification of your identity**
+We have to verify your identity before we can give you access to, or delete, your personal data. If we can't verify your identity, we'll unfortunately have to deny your request. This is to protect you.
+We use this data to provide, improve, and protect our services, and to create analyses and reports. We don't try to re-identify this data (i.e., re-associate it with an individual person) except as necessary to evaluate the effectiveness of our de-identification policies and procedures.
+To verify your identity, we'll need information from you, like your email address and phone number or your T-Mobile ID and password. If you don't have a T-Mobile ID, you may need to provide your U.S. driver's license, state ID, or passport. We may also need a photo of your face so we can ensure the photo ID truly belongs to you.
+### Determining eligibility
+**Appeal**
+If we deny your request, residents of certain states are entitled to submit an appeal. Instructions for how to submit your appeal will be included in our response explaining why we denied your request.
+## Examples of personal data collected
+If you have questions about these choices, please read our privacy [**FAQs**](https://www.t-mobile.com/privacy-center/faq).
+We may collect data from you, financial institutions, or credit reporting agencies for eligibility purposes.
+Do Not Sell or Share
+## Primary purpose for collection and use
+To tell T-Mobile "Do Not Sell or Share My Personal Information," visit our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard) or click on the link in our website footers and apps. In this case "sharing" refers to a specific type of disclosure under certain privacy laws that relates to advertising activity, including "targeted advertising." An example of a sale or "share" of information is when we disclose information about you (like when you've visited our sites) tied to unique identifiers, like device IDs, with third parties for targeted advertising. When you tell us not to sell or share your personal information, we won't disclose your personal data for these purposes. Of course, not all disclosure of personal data is a sale or share, like when T-Mobile provides your data to service providers to deliver our products and services.
+We use this data to verify your identity and decide your eligibility for accounts, discounts, and specific rate plans, as well as the validity of your payment information.
+T-Mobile recognizes Global Privacy Control (GPC) signals, which are a way for you to set a "Do Not Sell or Share" preference at the browser level. This means that if your browser or browser extension has GPC enabled, our websites will automatically recognize that signal and opt you out of the "sale" or "share" of your personal data.
+### Extending credit or financing a phone
+To learn more, read the [**Do Not Sell or Share My Personal Information**](https://www.t-mobile.com/privacy-center/education/do-not-sell.html) article.
+## Examples of personal data collected
+Profiling and automated decisions
+We may collect data from you, financial institutions, or credit reporting agencies to extend you credit or finance a device.
+You can tell us not to use your personal data for certain kinds of "Profiling" that we might do in the future by visiting our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard.html) to opt out. "Profiling" is a specific type of activity under certain privacy laws and generally refers to the automated processing of personal data to evaluate, analyze, or predict certain personal aspects about your performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements. You can opt out of having Profiling used for future decisions that produce legal or similarly significant effects about you. We don't use Profiling to make those kinds of decisions now.
+## Primary purpose for collection and use
+Marketing communications
+### Information from your phone collected automatically in our stores
+If you don't want to learn about products and services we or our partners offer, you can adjust your marketing communications preferences in our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard.html). Not all of our communications are for marketing, and you'll continue to receive service messages for your products and services (like bills, transactional notices, customer service, etc.). To learn more, read the [**Your marketing preferences**](https://www.t-mobile.com/privacy-center/education/marketing-preferences.html) article.
+## Examples of personal data collected
+Advertising and analytics choices
+Some of our retail stores may have technology that tracks aggregate traffic patterns and wait times using Wi-Fi and Bluetooth identifiers.
+**T-Mobile data use for the Ad Program**
+Under T-Mobile's Ad Program, T-Mobile will use certain data (1) for Analytics and Reporting (2) to deliver Relevant Ads, and (3) to deliver Personalized Ads and Offers.
+## Primary purpose for collection and use
+**Analytics and Reporting**
+For Analytics and Reporting, our program is designed to use information from your device (i.e., app usage data like app name, installation status, how often an app was opened and zip code) and data from your use of T-Mobile products and services, such as self-declared data like age range (e.g., 25-34) and gender, to prepare aggregated business and marketing reports that we use and share with other companies. These reports do not identify you personally. One example might be a report showing how often a game was downloaded in the past year across large numbers of users. We will use this data unless you tell us not to by opting out.
+We use this data to receive reports from our stores about store traffic and wait times. If you don't want your device used this way, you can opt out at any time by entering your MAC address (i.e., the address that identifies your device) at  [**Smart Place Privacy**](https://checkpoint.url-protection.com/v1/url).
+**Relevant Ads**
+For Relevant Ads, T-Mobile will use and analyze app usage data from your device like app name, app installation status, and how often an app was opened, self-declared data from your use of T-Mobile products and services such as age range (e.g., 25-34) and gender, and high-level app usage data from your T-Mobile broadband to create models and inferences (e.g., sports lover, cooking enthusiast). To illustrate what high-level app usage data from your broadband is used, we process the name of an app you opened, like a recipe app, and how long you spent in that app, but we do not see any additional information, like, for example, that you looked at Italian and Thai recipes.
+### Internet of Things (IoT)
+We do not use app usage data to select advertisements, we only use your mobile advertising ID (MAID) and the models and inferences created from the app usage data. We and our advertising partners will use your MAID from your device and data from third party partners to deliver Relevant Ads to you. We will use this data unless you tell us not to by opting out.
+## Examples of personal data collected
+When we share MAIDs and inferences with third parties, it is not tied to your name or information that directly identifies you.
+We may collect data from an IoT device if it's connected to our network. If the IoT device is offered by another company (like a connected car), we may only collect basic communication meta data about what is flowing over our network with limited access to the communication content.
+**Personalized Ads and Offers**
+In addition to the data used for Relevant Ads, with your consent, we and our service providers will use precise location and other self-declared data you provide to us such as age range (e.g., 35-54), gender, interests, and survey responses from your device and top-level domain information about your web browsing activity from your broadband data to provide you with more Personalized Ads and Offers. To illustrate, we process the top-level name/URL of the website you visited, such as a major retail website, but we do not look at what web pages within that site you visited (e.g., clothes or toasters). We won't use this data unless you opt-in and we'll stop using it if you opt-out.
+If you're a customer of a T-Mobile IoT service, we collect data to support the device. So, the type of data we collect will vary depending on the type of device and service. This could include contact information, location, audio, video, and device activity and measurement data. See the documentation for your specific IoT device and service for more information.
+We don't use or share Customer Proprietary Network Information ("[**CPNI**](https://www.t-mobile.com/privacy-center/education/phone-privacy)") for advertising unless you give us your express permission or as allowed by law to advertise certain T-Mobile products or services.
+## Primary purpose for collection and use
+We also do not use information from T-Mobile prepaid accounts or Assurance Wireless accounts for advertising. We also do not use information for advertising from accounts where a corporation or government agency is responsible for paying the bill. And if we know information belongs to a child, we don't use it for advertising.
+We use this data to provide connectivity to IoT devices offered by third parties, and to provide our own IoT services.
+For more information about data we use and share for the Ad Program, visit our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard.html). When you opt out of the sale or sharing of your personal information from our website footer or opt out using our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard.html), your info will not be used for Relevant Ads unless you have provided your opt-in consent for Personalized Ads and Offers. To learn more about how your choices, visit our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard.html).
+### Legal purposes
+**Ads on your mobile device, computer, or other devices**
+You can get instructions on how to opt-out of targeted ads served by most advertising networks that use [**cookies**](https://www.t-mobile.com/privacy-center/education/cookies-tracking.html), Ad IDs, and similar technology by:
+## Examples of personal data collected
+- Visiting our [**Personalized Ads and Offers**](https://www.t-mobile.com/privacy-center/education/personalized-ads-offers) article.
+- Visiting our [**Analytics and Reporting**](https://www.t-mobile.com/privacy-center/education/analytics-reporting) article.
+Various personal data described in this section of this privacy notice.
+You can also take steps to manage targeted ads through your system settings. Resetting your device's mobile advertising ID does not opt-out your device from targeted ads, but data associated with your prior mobile advertising ID will not be linked to your new identifier through the device. Also, if you reset your device's mobile advertising ID your prior opt-out choices will not apply to the new ID. To maintain your opt-out choices, you'll need to opt-out again. These opt-outs will not impact "contextual" advertisements (e.g., a sporting goods advertisement on a sports-themed website) or ads we place on our own websites and apps based on your activity on those sites and apps.
+## Primary purpose for collection and use
+**Cookies choice**
+Most web browsers can be set to detect or reject cookies. Each browser is different, so check the "Help" menu of your browser settings to learn how to change your cookie preferences. If you reject cookies, some things on our websites may not work properly. To learn more about cookies, read our [**Cookies and tracking**](https://www.t-mobile.com/privacy-center/education/cookies-tracking.html) article.
+We use personal data to cooperate with law enforcement, comply with legal and regulatory obligations, respond to government requests, and to enforce and comply with our agreements. We also use personal data to help calculate taxes, fees, or other obligations due to local, state, or federal government requirements.
+**Ads on social media**
+We may work with certain social media websites or platforms (such as Facebook or Twitter) to serve targeted ads to you as part of a customized social media campaign. You can opt-out of receiving customized ads on your social media platforms by changing your ad preferences on those platforms. We don't control those platforms or your ad preference settings on them and recommend regularly visiting your ad preference settings to ensure they remain accurate.
+### Rideshare advertising & entertainment (Octopus)
+Some opt-out mechanisms described in the [**Advertising choices**]() section and the "Do Not Sell or Share My Personal Information" mechanism for T-Mobile websites described in the [**Do Not Sell or Share**]() section rely on cookies to retain your opt-out preferences. If you reject or erase cookies, your opt-out choices and Do Not Sell or Share requests may not work correctly, and you may need to perform the opt-out again.
+## Examples of personal data collected
+**Location data choice**
+We collect your location data to provide you with our wireless services. For certain non-essential activities, such as advertising, we request your permission before using precise location data associated with your identifying information. We don't use or disclose precise location data for advertising unless you give us your express permission. For more information, read our [**Cookies and tracking**](https://www.t-mobile.com/privacy-center/education/cookies-tracking.html) article. If you have previously consented to these uses, you may revoke that permission at any time through your device's operating system location preference controls or, in some cases, the app settings. You may also follow the standard uninstall process to remove the app from your device.
+We collect data as part of our rideshare product, which provides tablets to drivers that display news, ads, and games to riders. We collect the location of the tablet to track the driver for compensation purposes. We may collect data from drivers for account registration and when creating a profile. In addition to the normal information collected to create an account, this also includes things like vehicle information, insurance information, and government ID. We may collect data from riders when they interact with the tablet or ad, or data they provide if they engage with the tablet's public features such as leaving a review. Sensor data may be collected about riders, such as from a camera that registers only a silhouette, to indicate that a passenger is in the car.
+Privacy requests received
+## Primary purpose for collection and use
+As a part of T-Mobile's ongoing commitment to transparency about our privacy practices, we share information annually on how many privacy requests we receive. The data below is for the year 2022.
+We use data from drivers to provide our rideshare service, share driver profile information, offer location-based content, address safety concerns, and for analytics. We may share driver data with the owner of the rideshare account (if that owner is not the driver). We use data from riders to create analytics, show feedback, deliver contest winnings, and communicate with advertisers.
+**Privacy requests received**
+### Order placement
+| | Requests to access | Requests to delete | Do Not Sell or Share requests |
+## Examples of personal data collected
+We collect your name, billing address, shipping address, email address, phone number, and credit card number when you place an order.
+## Primary purpose for collection and use
+We use this data to provide you with our products or services.
+### Our emails
+## Examples of personal data collected
+If you receive an email from us, we may capture data related to when you open our message or click on a link.
+## Primary purpose for collection and use
+We use this data to understand how you interact with our communications to you.
+### Partner promotions
+## Examples of personal data collected
+We collect data that you provide as part of promotions that are co-branded with other companies.
+## Primary purpose for collection and use
+We use this data to fulfill our promotions. If a promotion is sponsored by a third party, your data may be shared with that entity and also governed by their privacy notice.
+### Product development & personalization
+## Examples of personal data collected
+Various personal data described in this section of this privacy notice.
+## Primary purpose for collection and use
+We use personal data to provide, develop, customize, and personalize products and services.
+### Public reviews
+## Examples of personal data collected
+We may allow you to post comments or reviews about product purchases.
+## Primary purpose for collection and use
+We use this data to share reviews with the public.
+### Quality assurance
+## Examples of personal data collected
+Various personal data described in this section of this privacy notice.
+## Primary purpose for collection and use
+We use personal data to help maintain and improve the quality and safety of our products and services, including to enforce our policies. We also use personal data to conduct research and create reports from analysis of usage patterns and trends.
+### Relevant Ads program
+## Examples of personal data collected
+We collect data about which apps you use and how often you use them. This may be combined with other data that you provide to us, or that we buy, like your age or gender. We also collect your mobile advertising ID (MAID).
+## Primary purpose for collection and use
+We use this data to create models and inferences about your interests (e.g., sports lover, food enthusiast). We and our advertising partners serve you ads about other companies tailored to your interests. Your MAID is used to deliver Relevant Ads to you.
+### Relevant Ads + Personalized Ads and Offers program
+## Examples of personal data collected
+In addition to the data used for Relevant Ads, if you opt-in to Personalized Ads and Offers, we collect your precise location, self-declared data like age range and gender, and the high-level website domains you view (from your broadband data).
+## Primary purpose for collection and use
+We and our advertising partners use this data to provide ads that are more personalized than those provided through Relevant Ads.
+Read our [**Personalized Ads and Offers**](https://www.t-mobile.com/privacy-center/education/personalized-ads-offers.html) article for details or visit our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard) to change your preferences.
+### Authentication, fraud prevention, security, and safety
+## Examples of personal data collected
+We collect data such as your government identification (like a driver's license or passport), Social Security number, photos of your face, biometric information (like a face scan), security code, signature, account data, and network data.
+## Primary purpose for collection and use
+We use this data to secure your account, verify your identity, and detect and prevent fraud. We also use personal data described in this section of the privacy notice to protect the rights, interests, safety, or property of T-Mobile, you, and others, including to detect and help protect against security incidents and other unauthorized activities.
+Read our [**Biometric Information Privacy Notice**](https://www.t-mobile.com/privacy-center/privacy-notices/biometric-privacy-notice.html) for details on how we collect biometric information.
+### Support and feedback
+## Examples of personal data collected
+If you provide us feedback or contact us for support, we will collect your name and email address, and any other content you send to us.
+## Primary purpose for collection and use
+We use this data to receive and act upon your feedback or issues. We also may use personal data described in this section of this notice to respond to your inquiries.
+### Surveys
+## Examples of personal data collected
+We collect data you provide through surveys. If a survey is provided by a third party, the third party's privacy notice applies to the collection, use, and disclosure of your data.
+## Primary purpose for collection and use
+We use this data to understand your opinions and collect information relevant to our organization.
+### Sweepstakes or contests
+## Examples of personal data collected
+When you enter a sweepstakes or contest, we collect your contact information.
+## Primary purpose for collection and use
+We use this data to run the sweepstakes or contest and may also use it to market to you. Sometimes the law requires us to collect data about those that enter into our sweepstakes.
+### SyncUP KIDS Watch
+## Examples of personal data collected
+We collect data through the SyncUP KIDS Watch and SyncUP KIDS app to help parents and guardians stay connected with their children.
+## Primary purpose for collection and use
+For more information on types of information collected and used by SyncUP KIDS Watch, read our [**Children's Privacy Notice**](https://www.t-mobile.com/privacy-center/privacy-notices/childrens-privacy-notice.html).
+### Technology on our websites used for targeted advertising
+## Examples of personal data collected
+We may allow third parties (e.g., Google) to place technology on our websites (e.g., a cookie or a pixel) that allows them to track you. The third party might also collect data over time and across other websites. They use this data to serve advertisements tailored to your interests, which may include advertisements about our products or services.
+## Primary purpose for collection and use
+We allow this type of tracking to advertise to you.
+See our [**Cookies and tracking**](https://www.t-mobile.com/privacy-center/education/cookies-tracking.html) article, or the [**Your choices**]() section of this notice, for details including how to opt-out.
+### Video recording
+## Examples of personal data collected
+We may take video recordings in our store.
+## Primary purpose for collection and use
+We use this data for security and fraud detection. We also use this data to improve our customer service experience.
+### Your location
+## Examples of personal data collected
+When you use a device on our network, we collect data about where you are.
+## Primary purpose for collection and use
+We use location data to provide and support our services, including to route wireless communications, run and improve our networks and business, detect and prevent fraud, help emergency responders, or comply with legal obligations.
+If you provide your permission, we may also use your precise location for advertising purposes or to provide location-based services (like SyncUP KIDS).
+### Your home internet usage
+## Examples of personal data collected
+We collect your contact information (phone number, address, email), as well as location and network performance and diagnostic information about your home internet gateway device.
+## Primary purpose for collection and use
+We use your contact information to inform you when there is a planned T-Mobile home internet outage in your area, to inform you when home internet is available in your area (marketing), and to enroll you in our services at your request. We use your network and location data to provide and troubleshoot your home internet service.
+### Your device usage
+## Examples of personal data collected
+We collect data about how you use our network, including your use of connecting carriers and internet service providers. This might include IP addresses, text messages, data usage, websites and URLs visited, viewing information from streaming services, and mobile applications you have installed on your phone.
+## Primary purpose for collection and use
+We use this data to better understand you, detect and prevent fraud, to recommend apps to you, improve our network and troubleshoot issues, and to provide products and services. We also use some of this data as described in the Analytics and Reporting, Relevant Ads, and Relevant Ads + Personalized Ads sections of this notice.
+### Your use of our websites and mobile apps
+## Examples of personal data collected
+We use technology to monitor how you interact with our websites and mobile apps. This may include which links you click on, and in what order, or information that you type into our online forms.
+Some of these technologies may use "cookies." Cookies are small pieces of information that a website sends to a computer's hard drive while a website is viewed.
+Other types of data we track include your IP address, the website that referred you to our website, and data about the device you use to visit our website.
+## Primary purpose for collection and use
+We use this data to make our websites and apps run efficiently. We also use it to understand how you interact with our websites and apps to improve them, understand your preferences, and help select T-Mobile offers that you might find most useful. Finally, we use this information to help detect and prevent fraud.
+Read our [**Cookies and tracking**](https://www.t-mobile.com/privacy-center/education/cookies-tracking.html) article for details.
+**Sensitive Data Disclosure.** We collect the following categories of sensitive personal data (as defined under certain state privacy laws): your Social Security number, driver's license, government-issued identification card, or passport number, your account log in, financial account information, debit or credit card number in combination with any required security or access code, password, or information allowing access to an account, your precise location, what is in your text messages, biometric data, and children's data. There may also be times when we're able to see your citizenship or immigration status, such as when you use a visa or passport for identification. And there may be times when we're able to see that you were the victim of a crime, such as when you provide us with a police report about the theft of your device. Unless you give us permission, we don't collect or use this data to infer characteristics about you, and only use or disclose the data for purposes described in section 7027(m) of the California Consumer Privacy Act Regulations. That means we only use it for things like providing services, processing transactions, complying with laws, managing our business, preventing fraud, harm, or other illegal actions, and securing your data and our network. Unless you give us permission, we don't "sell" or "share" sensitive personal data for purposes of "cross-context behavioral advertising," which is targeted advertising that tracks your activity across different websites, applications, and services.
+Here are the general categories of personal data we disclose for a business purpose, share for targeted advertising, or sell. We do not knowingly sell or share the personal data of minors under 16 years of age.
+### Identifiers
+This may include real name, postal address, unique personal identifier, online identifier, email address, account name, or other similar identifiers.
+## Who we disclose this data to for a business purpose
+- Data analytics providers
+- Internet service providers
+- Operating systems and platforms
+- Payment processors and financial institutions
+- Other service providers
+## Who we share this data with for targeted advertising or sell data to
+- Advertising networks
+- Social networks
+### Government-issued identification
+This may include Social Security number, driver's license number, or state issued identification number, passport number.
+## Who we disclose this data to for a business purpose
+- Service providers
+## Who we share this data with for targeted advertising or sell data to
+N/A
+### Financial information
+This may include bank account number, credit card number, debit card number, and other financial information.
+## Who we disclose this data to for a business purpose
+- Operating systems and platforms
+- Payment processors and financial institutions
+- Other service providers
+## Who we share this data with for targeted advertising or sell data to
+N/A
+### Characteristics of protected classifications under state or federal law
+This may include things like age.
+## Who we disclose this data to for a business purpose
+- Payment processors and financial institutions
+- Other service providers
+## Who we share this data with for targeted advertising or sell data to
+N/A
+### Commercial information
+This may include information about products or services bought, obtained, or considered, or other purchasing or consuming histories or tendencies.
+## Who we disclose this data to for a business purpose
+- Data analytics providers
+- Internet service providers
+- Operating systems and platforms
+- Payment processors and financial institutions
+- Other service providers
+## Who we share this data with for targeted advertising or sell data to
+- Advertising networks
+- Social networks
+### Biometric information
+This may include information about your physical or biological characteristics (like face scans and voiceprints) where they are used to identify you.
+## Who we disclose this data to for a business purpose
+- Service providers
+## Who we share this data with for targeted advertising or sell data to
+N/A
+### Internet or other electronic network activity information
+This may include browsing history, search history, phone usage data, and information about an individual's interaction with an internet website, application, or advertisement.
+## Who we disclose this data to for a business purpose
+- Data analytics providers
+- Internet service providers
+- Operating systems and platforms
+- Other service providers
+## Who we share this data with for targeted advertising or sell data to
+- Advertising networks
+- Social networks
+### Location data (general and/or precise)
+This includes types of sharing that only happen if you give us permission (e.g., for advertising).
+## Who we disclose this data to for a business purpose
+- Data analytics providers
+- Internet service providers
+- Payment processors and financial institutions
+- Other service providers
+## Who we share this data with for targeted advertising or sell data to
+- Advertising networks
+- Social networks
+### Audio, electronic, visual, or similar information
+## Who we disclose this data to for a business purpose
+- Data analytics providers
+- Internet service providers
+- Other service providers
+## Who we share this data with for targeted advertising or sell data to
+N/A
+### Inferences drawn from any of the personal data categories described above
+## Who we disclose this data to for a business purpose
+- Data analytics providers
+- Internet service providers
+- Operating systems and platforms
+- Payment processors and financial institutions
+- Other service providers
+## Who we share this data with for targeted advertising or sell data to
+- Advertising networks
+- Social networks
+### Additional categories of personal information described in the California Customer Records statute
+(Cal. Civ. Code § 1798.80(e)) In addition to types of data already described above, this may include things such as signature or address.
+## Who we disclose this data to for a business purpose
+- Service providers
+## Who we share this data with for targeted advertising or sell data to
+N/A
+We may also share any of the categories of personal data listed above in the following situations:
+- **Account holders.** We may share personal data about an account user to the account holder (the party financially responsible for the account). The primary account holder may also authorize other users to access account information. If a business, governmental agency, or other individual obtains services for you, that entity or individual is our customer, and we may provide personal data about you or your use of our products and services to them or, if they tell us to, others.
+- **Affiliates and business transition and acquisitions.** We may share personal data with our other companies (e.g., sister companies, or other companies under common control). If another company purchases, or plans to buy, our company, or things that we own, we may also share personal data with that company, including at the beginning stage of the purchase.
+- **Caller ID providers.** We may share your phone number and name with third parties to enable Caller ID and similar services across multiple carriers when you make a call. You can ask us to exclude your name from Caller ID by calling customer service at the number provided below. You can also block your number from being displayed temporarily on non-emergency calls. [**Learn how to block your number**](https://www.t-mobile.com/resources/how-to-block-your-number).
+- **Data collected for specific purposes.** The content in the **[Data we collect](https://www.t-mobile.com/content/digx/tmobile/us/en/privacy-center/privacy-notices/t-mobile-privacy-notice.html)** section discusses how we share information in connection with specific contexts.
+- **Other disclosures with your consent.** We may share personal data with other third parties when we have your consent or direction to do so.
+- **Other disclosures without your consent.** We may share personal data in connection with any legal process, to enforce our agreements, to defend ourselves, to collect payment, to comply with laws, to investigate possible illegal activities or a violation of our policies, to protect a person, to protect property, or to help prevent fraud or abuse.
+- **Professional services.** We may share personal data with our professional service providers, like our auditors or lawyers.
+## Your choices
+We offer you certain choices related to your personal data:
+- **Access.** You may request access to your personal data or confirmation that we have data about you. We will provide access to your data in a portable and machine-readable format. For multi-line accounts, the individual in charge of your account that submits an access request will receive account-level data for all lines on the account (e.g., billing and rate plan information). Personal data associated with a particular phone number on the account will not be shared with them. If you're not in charge of the account, you'll only see data that is associated with your phone number.
+- **Analytics and Reporting.** You may opt out of having the data from your T-Mobile device aggregated as part of our Analytics and Reporting program by going to our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard).
+- **Changes.** Most of our websites allow you to change your account profile. For changes that can't be made through your account profile, you can request that we correct your personal data.
+- **Deletion.** You may request that we delete your personal data. Note that in many situations we must keep some of your personal data for our business purposes, like providing service to you, detecting security problems, or complying with our legal obligations.
+- **Marketing emails or texts.** You can adjust your marketing communication preferences in our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard). To learn more, read the [**Your marketing preferences**](https://www.t-mobile.com/privacy-center/education/marketing-preferences.html) article.
+- **Do not sell or share.** You may opt out of having your data sold or shared by us, which includes having it used for targeted advertising or for third parties to use for direct marketing, by going to our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard) or using the "Do Not Share or Sell My Personal Information" link on our websites or apps. If you've opted in to our Personalized Ads & Offers program, you may also need to withdraw your consent via the Privacy Dashboard to be removed from that program. We recognize the Global Privacy Control (GPC) signal broadcast from certain web browsers as an opt-out request, but we don't recognize the "do not track" signal because there isn't a universal standard for how to apply it. Read our [**Do Not Sell or Share My Personal Information**](https://www.t-mobile.com/privacy-center/education/do-not-sell.html) article for more information.
+- **Profiling and automated decisions.** You can tell us not to use your personal data for certain kinds of "profiling" that we might do in the future by visiting our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard) to opt out. "Profiling" is a specific type of activity under certain privacy laws and generally refers to the automated processing of personal data to evaluate, analyze, or predict certain personal aspects about your performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements. You can opt out of having profiling used for future decisions that produce legal or similarly significant effects on you.
+These choices may not apply in every circumstance. In some cases, we might limit or deny your request because the law allows or requires us to do so. We might also deny your request if we can't verify who you are. We won't discriminate against you for making one of these choices.
+To make an access, change, or deletion request please [**submit a personal data request**](https://www.t-mobile.com/privacy-center/personal-data-request.html). We're required to verify your identity before we can give you access to, change, or delete your personal data. So, you'll need to provide some data for us to do the verification. This includes your email address and phone number, or your T-Mobile ID and password. If you don't have a T-Mobile ID, you may need to provide your U.S. driver's license, state ID, or passport. We may also need a photo of your face so we can ensure the photo ID belongs to you. In some cases, you may designate an authorized agent to submit requests on your behalf.
+If you disagree with our denial of a request, you may be entitled to submit an appeal. If that's the case, we'll include instructions for how to submit your appeal in our response.
+We won't use, disclose, sell, or permit access to Maine broadband "customer personal information" unless you give us permission, or it's allowed by Maine law. If you're a Maine customer, you have rights you can exercise in our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard).
+Under California's Shine the Light law, California customers may request information about whether a business has disclosed personal data (as defined in that law) to any third parties for their direct marketing purposes. We don't do that without your permission.
+**The following chart has statistics about requests received from Californians in 2023:**
+| | **Access requests** | **Deletion requests** | **Opt-out of share/sale** |
 | --- | --- | --- | --- |
+| **Number received (total)** | 2,079 | 1,113 | 20,070,000 |
+| **Number received (CA)** | 376 | 253 | Included in Total |
+| **Number complied with in whole or in part** | 1,832 | 1,113 | 20,070,000 |
+| **Number denied** | 247 | 0 | 0 |
+| **Median number of days to respond to access request** | 39 | 38 | 0 |
+| **Total received** | 3625 | 1059 | 22,200,000 |
+| **Total received (CA)** | 497 | 172 | Included in total |
+| **Complied with in whole or in part** | 3620 | 1050 | 22,200,000 |
+| **Denied** | 5 | 9 | 0 |
+| **Median days to respond** | 56 | 50 | 0 |
+California residents
+## How we protect data
+Under the **California Consumer Privacy Act (CCPA)**, Consumers who are California residents have personal data rights, including the right to access, correct, delete, and stop the sale or sharing of personal data. Although the CCPA only provides these choices to California residents, T-Mobile, as an entity doing business in all 50 states, extends these benefits to residents in all U.S. states.
+Our cybersecurity program is continuously working to help keep personal data safe and to maintain secure systems and products. We monitor performance, invest in our digital infrastructure, and leverage industry best practices to identify and assess cybersecurity threats. We use independent experts and security researchers to test our cybersecurity defenses and help identify potential weaknesses. And we provide employees with the tools and training needed to help protect our systems and data.
+Of course, if you do exercise any of these rights, T-Mobile will not treat you any differently. You can exercise your personal data rights within our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard).
+You can help keep your personal data safe by using the tips and tools listed in our [**Online safety & cybersecurity**](https://www.t-mobile.com/privacy-center/education/online-safety-cybersecurity.html) article.
+**Categories of personal data collected and disclosed**
+For business purposes in the preceding 12 months is described in [**What data we collect**]() and [**When we share your data**]().
+## How long we keep data
+**Business or commercial purpose for collecting personal data**
+This is described in [**How we use your data**]().
+We strive to keep your personal data for only as long as necessary to fulfil the purposes outlined in this notice unless a longer retention period is required or allowed by law. To decide how long to keep personal data, we consider things like:
+**Categories of sources of personal data**
+This includes information you provide us, that we collect and infer when you use our products and services and provided or purchased from other sources. For more information, see [**How we collect your data**]().
+- The amount, nature, and sensitivity of the data.
+- The potential risk of harm from unauthorized use or disclosure of the data.
+- The purposes for which we obtained the data.
+- Whether we can achieve those purposes through other means.
+- Applicable legal, accounting, or reporting requirements.
+**Categories of third parties with whom we share personal data**
+This is described in [**When we share your data**]().
+## Other information
+Sales and Shares of personal data
+**U.S.-based organization**
+T-Mobile is based in the United States and our data processing mostly takes place in the United States. Your personal data may be transferred to, processed, and stored in the United States or in other countries where our affiliates or service providers process data. T-Mobile does not offer products or services directly to consumers in the E.U. or U.K.
+California law requires us to tell you that in the past 12 months, T-Mobile (which also includes Sprint) sold (as "sale" is defined in that law) the following categories of personal data for the following reason: We shared device identifiers and internet and electronic network activity to facilitate online advertising. This means that a unique, resettable number that identifies your device was linked to online activity and shared with others who use that data for advertising and analytics purposes (like advertising networks, data analytics providers, and social media platforms). For Sprint customers, we used to share location and usage information with other companies in a way that does not directly identify you for their use in creating aggregate reports. For more information, read our [**Do Not Sell or Share**](https://www.t-mobile.com/privacy-center/education/do-not-sell) article. T-Mobile doesn't knowingly sell or share the personal data of children under 16. Don't want your data sold or shared? Set your Do Not Sell or Share preference in our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard) or click the link in our website footers or apps.
+**International data privacy**
+T-Mobile's international services, previously provided by Sprint and now part of T-Mobile for Business, are directed to business customers. Users of T-Mobile's international services are typically employees of those business customers, or prospective business customers, and personal data that we collect will generally be limited to data collected or generated in a business context.
+Shine the Light
+**Third-party applications and websites**
+We may provide links to websites and other third-party content or services that we do not own or operate. The websites and third-party content we link to may have separate privacy notices or policies. We have no control over the privacy practices of websites or services that we do not own. We encourage you to review the privacy policies of any third-party website or application for details about their privacy practices.
+Under the Shine the Light law, California customers may request information about whether a business has disclosed personal data (as defined in that law) to any third parties for their direct marketing purposes. We don't do that without your permission.
+For additional details, read our [**Your privacy around the web**](https://www.t-mobile.com/privacy-center/education/web-privacy.html) article.
+Maine customers
+## Consumer health data privacy notice
+We will not use, disclose, sell, or permit access to your personal broadband data unless it's allowed in Maine. Maine customers have rights that they can exercise in our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard).
+**Our collection and use of consumer health data**
+Some types of data we collect could also be considered consumer health data, as that term is sometimes broadly defined. Read below for examples of data we collect that may be considered consumer health data, the sources of that data, and the purpose(s) for which that data is collected and used. We collect these types of data to do things like provide and improve your T-Mobile products and services. We may disclose your consumer health data to our service providers or where we're required to comply with legal and regulatory obligations.
+Children's data
+### Disability and accessibility data (eligibility for services)
+We know it's important to treat data parents and guardians tell us is from children under 16 and data from products and services we design for children carefully. The [**Children's Privacy Notice**](https://www.t-mobile.com/privacy-center/privacy-notices/childrens-privacy-notice.html) explains what we do (and don't do) when it comes to children's data. Generally, if you allow a child to use our products or services by providing them with a device or other access associated with your account, any personal data associated with their use will be treated as your personal data. If you're the parent or guardian of a child using a T-Mobile branded service, T-Mobile is currently testing the ability to designate the line as a Kids' Line. To learn more about Kids' Lines including how to set one up, please see the [**Children's Privacy Notice**](https://www.t-mobile.com/privacy-center/privacy-notices/childrens-privacy-notice.html).
+## Sources of data we collect
+This privacy notice and the Children's Privacy Notice don't apply to data collected by third party apps and websites, and we encourage parents to review the terms and policies of apps and websites before allowing children to use them. For more info, read the [**Family Controls and privacy**](https://www.t-mobile.com/privacy-center/education/family-controls) article.
+Your application or request for and use of accessibility services, such as Telecommunications Relay Services, the Directory Assistance Exception Program, subscription to a Deaf or Hard of Hearing/Data Only plan, alternative billing formats and data only plans, and individualized disability accommodations.
+For specific information about kid products like SyncUP KIDS Watch and FamilyMode, please see the [**Children's Privacy Notice**](https://www.t-mobile.com/privacy-center/privacy-notices/childrens-privacy-notice).
+## Primary purpose for collection and use
+## Other important info
+To determine eligibility for or subscribe you to accessibility services, rate plans, and to provide disability accommodations.
+You may see T-Mobile and other advertisements on your devices, whether you're connected to our network or not. These ads may be targeted to your device based on information that we, the advertiser, and other third parties have about your behavior or interests to make them more useful to you. These ads are called interest-based or targeted ads.
+### Safe Connections Act requests
+T-Mobile works with third parties, including advertising networks, which collect information about you through devices, websites, and apps, serve ads for us and others, and measure their effectiveness. The advertisers and third parties that provide these ads may use cookies, code, and web beacons or use mobile device identifiers and similar technologies for these activities. For example, third parties like Google Ad Manager and Nielsen may use technology to collect data to deliver, personalize, and measure ads for some of our products and services. This technology allows tracking of device activity over time across online properties. The advertisers and advertising networks' use of these technologies and of the information collected is covered by their own privacy notices and those of the sites where they operate. T-Mobile may also use its own online advertising services in connection with these ad activities. You can opt out of receiving targeted ads through your [**T-Mobile.com**](http://myt-mobile.com/) account.
+## Sources of data we collect
+Analytics
+Your submission of a medical affidavit or similar documentation to request a line separation under the Safe Connections Act.
+We may also partner with analytic service providers like Google Analytics to help track your use of our products and services. To learn more about how Google collects and processes personal data, visit [**Google Privacy & Terms**](https://policies.google.com/technologies/partner-sites). For additional details, see the [**Cookies and tracking**](https://www.t-mobile.com/privacy-center/education/cookies-tracking) article. To learn more, read the [**Your privacy around the web**](https://www.t-mobile.com/privacy-center/education/web-privacy) article. For more information on our ad program and your choices, go to the [**Advertising choices**]() section.
+## Primary purpose for collection and use
+Do Not Track
+To execute a Safe Connections Act line-separation request.
+Do Not Track signals are a web browser setting or mechanism used to indicate that you do not want your online activity tracked. Because there is no universal standard of how to apply that setting, we currently do not honor them. However, we do honor Do Not Sell or Share requests.
+### Disability and accessibility data (remember me)
+Geolocation data
+## Sources of data we collect
+If your mobile device is turned on, our network is collecting data about where it is. We may use, provide access to, or disclose this network location data without additional, specific permission to provide and support our services. Examples include to:
+Your selection of the "Remember me" box when logging into our accessibility websites.
+- Route wireless communications
+- Operate and improve our network and business
+- Detect and prevent fraud
+- Provide information to emergency responders about where to find you when you call public safety agencies, including through 911 or similar emergency services numbers
+- Comply as required by law
+## Primary purpose for collection and use
+Subject to your settings, we and others may also use geolocation data to provide location-based services (like SyncUP PETS), or to personalize your experience and ads. To learn more, see our [**Cookies and tracking**](https://www.t-mobile.com/privacy-center/education/cookies-tracking) article.
+To more easily reconnect you when you make or receive a call using T-Mobile's accessibility services.
+Internet of Things
+### Disability and accessibility data (preferences for websites and apps)
+We provide connectivity to Internet of Things, or IoT, devices and services offered by other companies. We collect basic information about the information flowing over our network. However, if you're a customer of a T-Mobile IoT service, we, and our apps providers, also collect information from the IoT device and any related app to support the service. The information varies depending on the service but may include personal data like contact information and location, audio, and device activity and measurement data.
+## Sources of data we collect
+## Data Retention
+Your selection and use of adaptive technologies or preferences inside our and our partners' website or apps, such as adaptive touch, text zooming, voice-over, and screen readers.
+We retain your personal data for business or tax needs, or legal reasons. We set our retention periods based on things like the type of personal data, the business purpose for which it was collected, and legal obligations to retain certain kinds of personal data.
+## Primary purpose for collection and use
+Technologies in retail stores
+To provide you with accessibility options and better interaction with our website and apps.
+In some of our retail stores, beacons have been deployed and we receive aggregate reports (none of which identify any individual or device) from these stores regarding store traffic that uses information collected from beacons through mobile apps. We may also use [**technology that tracks**](https://www.t-mobile.com/privacy-center/education/cookies-tracking) aggregate traffic patterns and wait times in our stores using Wi-Fi and Bluetooth identifiers (e.g., a MAC address). We'll provide a notice at each location where we use this technology. If you don't want your device used this way, opt out at any time by entering your MAC address at [**Smart Place Privacy**](https://optout.smart-places.org/).
+### Number of steps taken
+Unaffiliated third parties
+## Sources of data we collect
+Our products and services provide links and access to others' websites, content services, and apps, and allow you to share personal data with others and to use products and services that T-Mobile doesn't control. These third parties may collect your personal data. For example, we may offer social sharing features and other integrated tools (such as the Facebook "Like" button), which let you share actions you take on our products and services with other media, and vice versa. Your use of such features may enable the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. Look for their privacy notices to see what personal data they collect, share, and use, as we of course don't have any control over those practices.
+SyncUP KIDS Watch.
+For additional details, read our [**Your privacy around the web**](https://www.t-mobile.com/privacy-center/education/web-privacy) article.
+## Primary purpose for collection and use
+U.S.-based organization
+To provide you with calculations on steps taken and distance walked.
+T-Mobile is headquartered in the United States and our data processing mostly takes place in the United States. Your personal data may be transferred to, processed, and stored in the United States or in other countries where our affiliates or service providers process data. T-Mobile does not offer products or services directly to consumers in the EU or UK.
+### Biometric data (verification)
+International data privacy
+This may include information about your physical or biological characteristics (like face scans and voiceprints) where they are used to identify you. Please visit our [**Biometric Information Privacy Notice**](https://www.t-mobile.com/privacy-center/privacy-notices/biometric-privacy-notice.html) for more information.
+T-Mobile's international services, previously provided by Sprint and now part of T-Mobile for Business, are directed to business customers. Users of T-Mobile's international services are typically employees of those business customers, or prospective business customers, and personal data that we collect will generally be limited to information collected or generated in a business context.
+## Sources of data we collect
+## Future changes
+Photos of your face and scans from the identification (ID) you provide us to verify your identity in-store or online.
+We keep this privacy notice up to date. When we make changes, we'll let you know by updating this notice and the date at the top of this page. In addition, prior to making a material change to how we use or share your data, we'll also reach out to you (e.g., by text or email or with your bill). If you keep using our products and services after we notify you, we'll take that to mean you're fine with the changes for any new data we collect. Those changes will not apply to previously collected personal data unless we get consent from impacted consumers.
+## Primary purpose for collection and use
+To verify your identity and for fraud prevention purposes.
+**Device and network data**
+We collect data when you use a device connected to the T-Mobile network (as part of providing you the products and services you select), including where you are when you use a device on our network, phone numbers called/texted, IP addresses, websites and URLs visited, and when you install or use mobile applications on T-Mobile devices. We do not use this data to create consumer health data inferences about you. For information on these and other data types at T-Mobile, please review the complete [**T-Mobile Privacy Notice**](https://www.t-mobile.com/privacy-center/privacy-notices/t-mobile-privacy-notice.html).
+**Your consumer health data choices**
+You may have some rights to your consumer health data, including the right to access your consumer health data, the right to ask us to delete your consumer health data, and the right to withdraw any consumer health data opt-in consents you may give us. For more information on how to exercise data rights at T-Mobile, please visit [**Your choices**](). For other information on T-Mobile's privacy practices, please read the [**T-Mobile Privacy Notice**](https://www.t-mobile.com/privacy-center/privacy-notices/t-mobile-privacy-notice.html).
+## Changes to this privacy notice
+We may change our notice and privacy practices over time. This notice includes an "effective" and "last updated" date. The effective date means the date that the current version took effect. The last updated date means the date the current version was last changed.
 ## Contact us
+If you have questions or comments, contact us:
+If you have any questions or concerns about our privacy practices, or if you need to access this notice in a different format, please contact us using the information below.
+- Email: **Privacy@T-Mobile.com**
+- Call customer service toll-free by dialing:
+    - T-Mobile: 1-800-937-8997 or 611
+    - Metro by T-Mobile: 1-888-8metro8 (1-888-863-8768) or 611
+    - Assurance Wireless: 1-866-482-2003
+### Call Customer Care toll-free
+- T-Mobile: 1-800-937-8997 or 611
+- Metro by T-Mobile: 1-888-8metro8 (1-888-863-8768) or 611
+- Assurance Wireless: 1-866-482-2003
+### Chat with us
+Chat is available 24/7. If you don't see a "Chat now" button above, all agents may be busy assisting other customers, or we are down for maintenance.