Privacy Policy

DATED 2026-03-11 · VERSION 20260729_rev01 · COMPARED WITH 20251101_rev01

Full text changes — 20251101_rev01 to 20260729_rev01

COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED

+Effective Date: March 11th, 2026
+Thank you for playing our games! This Privacy Policy describes:
+- The ways we collect personal data about you and why we do so
+- How we use your personal data, and
+- The choices you have about your personal data.
+This Privacy Policy applies to Supercell's games, store, sites and related services, which we here collectively call the Service. We may periodically update this Privacy Policy by posting a new version on supercell.com. If we make any material changes, we will notify you as required under applicable law, including by posting a notice in the Service prior to the change becoming effective. Your continued use of the Service after the effective date will be subject to the new Privacy Policy.
+### CONTACT US
+If you have questions about data protection, or if you have any requests for resolving issues with your personal data, we encourage you to primarily contact us through the support features within each Supercell game, so we can reply to you more quickly. Alternatively, you may contact:
+Name of the controller: Supercell Oy
+Address: Jätkäsaarenlaituri 1, FI-00180 Helsinki, Finland
+Attn: Data Privacy Officer
+email: [legal-requests@supercell.com](mailto:legal-requests@supercell.com)
+### THE DATA WE COLLECT
+The categories of personal data we collect depend on the Services you use, and the requirements of applicable law.
+#### Data you provide to us directly.
+- Contact information (such as email address)
+- Player name or tag and password
+- Profile information (such as profile photo)
+- Your messages and other content you submit when you use the Service (such as chat logs and player support tickets)
+- Data you provide in connection with surveys, promotions, sweepstakes, competitions and other events
+- Other data you choose to give us (such as name and phone number when you participate in [Supercell Creators](https://creators.supercell.com/en) or [Supercell Make](https://make.supercell.com/en), or Supercell Merch or voice chat audio data if you use our voice chat feature)
+- Our payment service providers will collect your payment details in connection with any purchases you make through the Supercell Store
+#### Data we collect automatically.
+- Data about your account and game progress, including in most cases an automatically created internal account ID
+- Your IP address and mobile device identifiers (such as your device or advertising ID)
+- Data about your device, such as device name and operating system, browser type and language, internet service provider, and mobile carrier
+- Data we collect with cookies and similar technologies (see more below)
+- Approximate location data (as derived from IP address)
+- Data about your use of the Service, such as gameplay data, purchases made and your interactions with other players inside the Service
+You also have the option to create a Supercell ID using your email address or other contact information.
+#### Data we collect from our partners.
+We also use third-party partners, such as social networking sites, data analytics providers and advertising networks to supplement information we have about you, such as:
+- Data we receive if you link a third-party tool with the Service (such as LINE or Kakao in some markets)
+- Demographic data (such as to determine the coarse location of your IP address)
+- Data to fight fraud (such as refund abuse in games or click fraud in advertising)
+- Data from platforms that the games run on or data from payment service providers (such as payment verification data)
+- Data for advertising and analytics purposes (such as surveys), so we can provide you a better Service
+- Data that you have made available to us from a third party service (such as LINE or Kakao in some markets) via your privacy settings
+- Your feedback and suggestions posted on third-party sites to improve your experience in our Services
+When we receive information from third‑party partners, that information is provided in accordance with the choices you've made with those partners and is governed by their own privacy policies and obligations. Each partner is responsible for obtaining any permissions or consents required to share your information with us. We then use the data in line with this Privacy Policy and our agreements with those partners. You can manage whether those partners share information with us in their privacy or advertising settings (for example, by disconnecting linked accounts, limiting ad personalization, or withdrawing permission to share lists).
+### WHY DO WE COLLECT YOUR DATA
+We use your data for a variety of business purposes, such as:
+#### To make the Service work.
+To perform the contract, we process data necessary to
+- Create accounts and allow you to play our games and use our Service
+- Operate the Service
+- Verify and confirm payments
+- Provide and deliver products and services you request
+- Send you Service-related communications
+#### To make the Service more suitable for our players.
+To provide a great Service to our players, we have a legitimate interest to collect and process necessary data to
+- Update and develop player profiles
+- Develop and improve the Service and player experience
+- Manage our relationship with you
+- Provide social features as part of the Service
+- Customize your Service experience
+- Respond to your comments and questions and provide player support
+- Provide you with Supercell offers in the Service as well as in other websites and services (including by email). In cases explained later below at "With Your Consent", advertising is performed with your consent.
+- Send you related information, such as updates, security alerts, and support messages
+- Enable you to communicate with other players
+In jurisdictions where we cannot rely on our legitimate interest as the lawful basis for the processing activities described in this section, we will instead rely on a lawful basis that is appropriate under applicable law (e.g., consent).
+#### To show personalized advertisements.
+To show you personalized advertisements in the Service and elsewhere (including email) we have a legitimate interest to process necessary data to
+- Track the content you access in connection with the Service and your online behavior
+- Deliver, target and improve our advertising and the Service
+For information on how to opt-out from personalized advertisements, see section 'Your Rights and Options' below. In cases explained later below at "With Your Consent", advertising is performed with your consent.
+In jurisdictions where we cannot rely on our legitimate interest as the lawful basis for the processing activities described in this section, we will instead rely on a lawful basis that is appropriate under applicable law (e.g., consent).
+#### To keep the Service safe and fair.
+Ensuring a level playing field in the Service is a top priority for us. For more information on our acceptable use policy; [Supercell Terms of Service](https://supercell.com/en/terms-of-service/).
+In order to keep the Service and its social features safe and fair, to fight fraud and ensure acceptable use otherwise, we have a legitimate interest to process necessary data to
+- Analyze and monitor use of the Service and its social features
+- Moderate chats either automatically or manually
+- Take action against fraudulent or misbehaving players
+We may use automation in connection with our player support services, in which case we will notify you separately of the purpose and where applicable, the third-party technology in use. You may request manual processing in connection with solving such inquiry.
+In jurisdictions where we cannot rely on our legitimate interest as the lawful basis for the processing activities described in this section, we will instead rely on a lawful basis that is appropriate under applicable law (e.g., consent).
+#### To analyze, profile, and segment.
+In all of the above cases and purposes, we may analyze, profile and segment all collected data.
+#### With your consent.
+With your consent, we may process your data for additional purposes.
+We may also collect and use your device identifiers to display and personalize in-game ads and serve behaviorally targeted advertising as explained below. Where applicable, we may collect your advertising identifier (IDFA, GAID), vendor identifier, IP address, device ID and other device identifiers (country, os version, device model, client version) for these purposes. In addition, we may wish to promote our game that you used to play but churned on third party apps and websites. We may share your e-mail or advertising identifier with our vendor having a network of users who used to play our games and ask the vendor to promote our games to users who might be interested. Under applicable privacy laws, including the General Data Protection Regulation (GDPR), we are required to ask your consent to do so.
+This data is shared with your consent so that our ad partners can deliver the right ad and optimize the ad content to make sure you don't see the same ad multiple times. We share your device identifiers with selected partners for such ad delivery and personalization.
+You can manage your consent in the game settings and limit ad tracking in your device settings. Please note that opt-outs are specific to each browser and device and it may take a little bit of time before your opt-out will take effect. Furthermore, you can manage your consent related to the use of your e-mail in the Supercell ID settings or unsubscribe from any e-mail.
+For mobile advertising in apps, you can reset your Advertising Identifier and depending on your device, select to opt out of interest-based ads (Android) or turn on the Limit Ad Tracking setting (iOS).
+The partners operate the ad network and mediation platform, as well as facilitate and participate in ad inventory bidding. The partners may also use the device identifiers for fraud detection purposes based on their legitimate interest or your consent, as required under applicable law. For more information, please check the partners' privacy policies here: [supercell.com/en/partner-opt-out](https://supercell.com/en/partner-opt-out/).
+### WHO CAN SEE YOUR DATA
+Apart from Supercell, your data can be accessed by others in the following situations:
+#### Other players and users.
+Social features are a core component of our games. Other players and users may, for example, see your profile data, in-game activities and read the messages you have posted.
+#### Our service providers.
+Supercell has vendors who help us to provide the Service. These vendors process your data only at and according to Supercell´s instructions to provide the Service, and perform tasks such as hosting, player support, advertising, analytics and fraud prevention.
+#### Other companies and public authorities.
+In order to verify payments (with payment providers such as Paypal) and combat fraud and illegal activity, we may process and disclose data with other companies and organizations and provide it to public authorities in response to lawful requests.
+We may also disclose your data based on your consent, to comply with the law or to protect the rights, property or safety of us, our players or others.
+#### Advertising and Social Media partners.
+The Service includes features from our partners, such as social media interaction tools, functionalities through application programming interfaces (APIs) or software development kits (SDKs) and in-game advertising. A list of these partners is available at [supercell.com/en/partner-opt-out](https://supercell.com/en/partner-opt-out/). These partners may access your data and operate under their own privacy policies. We encourage you to check their privacy policies to learn more about their data processing practices.
+These partners may access data regarding your activities and your device (such as your IP address, mobile identifiers, page(s) visited, location, time of day). We may also combine and share data we have collected about you with third-party advertising partners. These advertising partners may use this data (and similar data collected from other services) for purposes of delivering targeted advertisements to you when you visit third-party services within their networks. These partners may operate under their own privacy policies. This practice is commonly referred to as "interest-based advertising" or "online behavioral advertising." If you prefer not to share your personal data with third-party advertising partners, you may follow the instructions in "Your Rights and Options" below.
+### INTERNATIONAL DATA TRANSFERS
+Our Service is global by nature and your data can therefore be transferred outside of the jurisdiction in which you reside. Because different jurisdictions may have different data protection laws than your own, we take steps to ensure adequate safeguards are in place to protect your data as explained in this Privacy Policy. Adequate safeguards that we may use include standard contractual clauses approved by the EU Commission and other lawful safeguards.
+### YOUR RIGHTS AND OPTIONS
+#### Opt out of marketing emails and other direct marketing.
+Where allowed under applicable laws, Supercell may send you marketing communications based on the existing customer relationship.
+You may opt out of receiving promotional communications, such as marketing emails from us by following the instructions in such communications, or by changing your in-game settings. The updated settings may not be effective immediately. Note that you may still continue to receive non-promotional communications from us, such as communications regarding the Service or updates to our [Supercell Terms of Service](https://supercell.com/en/terms-of-service/) or this Privacy Policy or transactional information e.g. relating to your purchases on the Service.
+#### Push Notifications
+We may send you push notifications through our mobile applications. You may at any time opt-out from receiving these types of communications by changing the settings on your mobile device.
+#### Opt-out of targeted advertising.
+You can opt-out of interest-based advertising on mobile applications by checking the privacy settings of your Android or iOS device and turning off "Allow Apps to Request to Track" or selecting "Limit Ad Tracking" (Apple iOS) or "Opt-out of Interest Based Ads" (Android). For more information, see also: [supercell.com/en/partner-opt-out](https://supercell.com/en/partner-opt-out/).
+You can also opt out from personalized in-game offers through the options provided in the game settings (where applicable).
+#### Access the personal data we hold about you.
+If you request, we will provide you a copy of your personal data in an electronic format.
+#### Your other rights.
+You also have the right to correct your data, have your data deleted, object to how we use or share your data, and restrict how we use or share your data. You can always withdraw your consent.
+We will respond to all requests within a reasonable timeframe. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, you may also contact your local data protection authority within the European Economic Area, Switzerland or UK for unresolved complaints.
+If you wish to exercise any of your data subject rights described above, please use the support options described in "Contact Us". We will respond to all requests in accordance with applicable laws. To protect your privacy, we may also take additional steps to verify your identity before fulfilling your request, such as by requesting you provide us a purchase receipt or other account information, asking you to link your email address with your game account (for example through Supercell ID), or asking you to answer questions regarding your activities on our Services. Once you have verified your identity, you may also designate an authorized agent to exercise your rights on your behalf by providing the agent's contact information to our customer support staff, as required by applicable law.
+You have the right not to receive discriminatory treatment as a result of your exercise of these rights.
+### COOKIES AND SIMILAR TECHNOLOGIES
+Like most online services, we and our partners use cookies and similar technologies to provide and personalize the Service, analyse use, target advertisements and prevent fraud. Cookies and similar technologies allow us and our partners to store their preferences and track your activities within the Service. Note that our partners may operate under their own privacy policies.
+We and our partners collect and store information about users' interactions with unaffiliated websites and applications that use our technologies, including cookies and similar tracking technologies. This allows us to infer the presence of a common user or household behind multiple devices or browsers, for instance, and then link those browsers and devices into a device graph. We do so in order to
+- detect and prevent fraud;
+- improve the Service;
+- allow users to use the Service on one device and pick up seamlessly where they left off on another device;
+- analytics, personalization and attribution;
+- limit the number of times a user is shown the same advertisement, across all known or inferred devices; and/or
+- provide personalized advertising on each device that is inferred from the browsing patterns on all of the devices.
+Our cookie and SDK preferences default to Strictly Necessary only (i.e., Analytics, Personalization and Advertising are off until you choose otherwise) where this is required under applicable law.
+You can disable cookies in your browser settings, but some parts of the Service may then not function properly. Here are links to some popular browsers where you can adjust your cookie and web data settings:
+- [Apple Safari](https://support.apple.com/kb/PH19214)
+- [Google Chrome](https://support.google.com/chrome/answer/95647)
+- [Microsoft Edge](https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09)
+- [Mozilla Firefox](https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer)
+For display advertising on the Web, you can also adjust your browser settings to limit certain tracking by means of cookies, and by visiting the following sites:
+[http://www.aboutads.info/choices](http://www.aboutads.info/choices) and [http://www.youronlinechoices.eu/](http://www.youronlinechoices.eu/).
+On some of our websites, we use third party analytics and telemetry providers and certain marketing providers for the above purposes. Where applicable, we ask for your consent on the site.
+[Google Analytics for visitor and usage analytics](https://policies.google.com/terms)
+[Google Ads for ad targeting, analytics and reporting](https://policies.google.com/terms)
+[Facebook Pixel for marketing](https://www.facebook.com/privacy/center/)
+Please note that above 3rd parties are not necessarily being used at all sites, or on all market areas. For further information (including how to opt out), please visit [supercell.com/en/partner-opt-out](https://supercell.com/en/partner-opt-out/).
+### HOW DO WE PROTECT YOUR DATA
+#### Security Safeguards.
+In order to help ensure a secure and safe player experience, we are continuously developing and implementing administrative, technical and physical security measures to protect your data from unauthorized access or against loss, misuse or alteration.
+#### Data retention.
+We retain your data for as long as your account is active or as needed to provide you the Service. We may for example periodically de-identify unused game accounts, and we may regularly review and de-identify unnecessary data.
+Note that if you ask us to remove your personal data, we will retain your data as necessary for our legitimate business interests, such as to comply with our legal obligations, resolve disputes, and enforce our agreements.
+### CHILDREN
+Protecting children's privacy online is very important to us. Generally, our Services are not directed to children under 16 (or other age as required by local law), and the Services do not knowingly collect personal data from children, except as described in the following paragraph.
+For games that are not directed at children but nonetheless may appeal to them, we take additional steps to limit access to these Services based on the player's age. For these Services, when a player indicates they are under 16 (or the applicable age in their territory), we will limit their access to certain features, such as social media and chat features, as well as certain types of notification alerts. We also limit the processing of personal data to only what is necessary to support the internal operations of our Services. Where applicable, we may process email addresses solely to authenticate the player account with a two-step email verification process to enable login. The data is stored internally only in hashed form after authentication and is not used for contact or other purposes.
+Certain gameplay features can be made available to Young Players only with parental or guardian consent. The age threshold at which parental or guardian consent is required may vary by territory and may in some jurisdictions be lower than 16 (for example, 14). In such cases, the Young Player experience applies to players below the locally applicable age. Parents or guardians have the possibility to later change the choices they have made about their children's use of specific features.
+If you are a parent or guardian and wish to review personal data collected from your child, or have that information modified or deleted, you may contact us as described above. If we become aware that a child has provided us with personal data contrary to the above, we will delete any personal data we have collected, unless we have a legal obligation to keep it, and terminate the child's account and/or revert them to the underage experience, as applicable.
+### FOR RESIDENTS OF CERTAIN U.S. STATES
+Please visit [supercell.com/en/disclosure-california-residents](https://supercell.com/en/disclosure-california-residents/) for special disclosures pertaining to residents of certain U.S. states.
+### FOR TURKISH RESIDENTS
+Please visit [supercell.com/en/disclosure-turkish-residents](https://supercell.com/en/disclosure-turkish-residents/) for special disclosures pertaining to residents in Turkey.
+### FOR SOUTH KOREAN RESIDENTS
+Please visit [supercell.com/en/disclosure-korea-residents](https://supercell.com/en/disclosure-korea-residents/) for special disclosures pertaining to residents in South Korea.