Sky Sky Privacy Centre changes — 20221101_rev01

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**Third Party Data**

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**1.** The automated decision is influenced by your credit history and, depending on the outcome of this automated decision-making process, we may not enter into the loan agreement with you. If you would like us to review decisions taken about you as part of this process, please contact us as set out below.

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## More information about certain activities

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AdSmart is Sky's tailored TV advertising solution. AdSmart allows us to show adverts within your TV services (including on Sky+, Sky Q, Sky Glass and Sky Go) to the people most likely to be interested in the products and services being promoted. We also work with Virgin Media to enable AdSmart for their customers on their TV platforms.

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AdSmart is Sky's tailored TV advertising solution and is used on Sky's and Virgin's TV platforms. AdSmart allows us to show adverts within your TV services (including on Sky+, Sky Q, Sky Glass, Sky Stream and Sky Go) to the people most likely to be interested in the products and services being promoted.

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With AdSmart, Sky and Virgin can show different adverts to different households (in groups of 5,000 or more across Sky and Virgin households) watching the same programme or service. To do this we create a profile about a household comprising factors like interests, age and location using the information you have provided to us, information about your use of our products and services, and information we have acquired from other organisations, and which we may combine with information received from brands wishing to target their advertising to a particular audience. We use this profile information to define groups of audiences to whom we send adverts.

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With AdSmart, Sky can show different adverts to different households (in groups of 5,000 or more across Sky and Virgin households) watching the same programme or service. To do this we create a profile about a household comprising factors like interests, age and location using the information you have provided to us, information about your use of our products and services, and information we have acquired from other organisations, and which we may combine with information received from brands wishing to target their advertising to a particular audience. We use this profile information to define groups of audiences to whom we send adverts.

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As part of showing these adverts, we also carry out quality and frequency checks, such as whether adverts were displayed correctly and how often particular adverts have been shown.

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PromoSmart uses the same process described above to deliver tailored promotions (e.g. for upcoming content) within your TV services.

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To the extent any special category data (for example, data concerning health) is processed within AdSmart, Sky relies on your consent for such processing.

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If you don't want your data to be processed for AdSmart & PromoSmart let us know using one of the methods in the "Managing Your Preferences" section below. You will still see adverts and promotions within your TV services, but they may be less relevant to you.

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We also work with Virgin Media in the UK and Ireland to enable AdSmart for their customers on their TV platforms. This works in the same way as AdSmart on Sky as described above. If you do not want to receive tailored advertising (including AdSmart) on Virgin Media's TV platforms, you need to manage your preferences with Virgin Media directly.

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More information about how AdSmart can be used by advertisers can be found [here](https://www.adsmartfromsky.co.uk/how-sky-adsmart-works/).

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We work with trusted partners to process your personal data to tailor and deliver online and digital advertising, specifically:

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- Sky's own advertising on websites, apps and social media platforms; and

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- third-party advertising on websites and apps.

 - to support public and road safety.
 - for market research.
 - to send you direct marketing where we're not relying on your consent to do so. For example, to send you push or in-app notifications or if you're a prospective customer.
+- to build a profile about you and your time as a Sky customer, which we use to target and tailor the direct marketing we send you, determine what offers about our products and services you are eligible for, and how to provide these offers to you.
 - For the following activities explained further in the section "More information about certain activities" below:
+    - AdSmart
+- AdSmart
+    - PromoSmart
+- PromoSmart
+    - Online and Digital advertising
+- Online and Digital advertising
+    - AdVance
+- AdVance
 - to verify the personal data we hold about you is accurate (for example, your address).
 - to monitor, record, store and use customer service communications we have with you. **5.**
 _Where we have a legal obligation_
     - PromoSmart
     - Online and Digital advertising
     - AdVance
+- to provide tailored and personalised recommendations based on your viewing activity which would require an additional purchase or transaction by you.
+- to provide tailored and personalised recommendations which would require an additional purchase or transaction by you.
 - to monitor, record, store and use customer service communications we have with you. **1.** (see **Additional info** tab)
 _Where we have a legal obligation_
 - to comply with police and other security investigations.
 - to verify your identity as part of consumer credit agreement authorisations, such as by matching your facial scans to your ID documents.
 ### Information we collect automatically
 **Viewing Data, Usage Data and User Generated Content**
+Information about how you or your household use, access, view, share, contribute to, or otherwise interact with Sky and/or third-party content, websites, products and services.
+Information about how you or your household use, access, view, share, contribute to, or otherwise interact with Sky and/or third-party products, services, content, and websites.
+This includes the content you watch and how long you watch it for (we call this viewing activity), as well as content you add to your Playlist (if using Sky Glass).
+This includes the content you watch and how long you watch it for (we call this viewing activity), as well as content you add to your Playlist (if using Sky Glass or Sky Stream).
 **Viewing Data, Usage Data and User Generated Content**
+From you and your household when using Sky and/or third-party content, websites, products and services (such as third party apps).
+From you and your household when using Sky's products, services, content, and websites.
+We may also receive this information from third parties about your use of their apps within our TV services where the third party has allowed us to receive this data. You should refer to the third party's privacy notice for more details.
 **Viewing Data, Usage Data and User Generated Content**
 _To provide your service / perform our contract with you_
 - to provide you with tailored and personalised experiences with our products and services (such as recommendations about content available within your services) and sending you newsletters about your content, products and services.
 - to check that you are using our products and services in accordance with the terms of the contract you have with us.
 - to manage traffic across our networks and operate our products and services effectively. **1.** (see **Additional info** tab)
 _Where we have a legitimate interest_
+- to provide tailored and personalised recommendations based on your viewing activity which would require an additional purchase or transaction by you. **2.**
+- to provide tailored and personalised recommendations which would require an additional purchase or transaction by you. **2.**
 - to prevent and detect fraud and protect or enforce our or any third party's rights. This may involve analysing activity on our network to help stop unauthorised access to content or publication of or access to unlawful content.
+- for market research.
+- for market research and to gain insight into content usage, relevance and performance.
 - to build a profile about you and your time as a Sky customer, which we use to target and tailor the direct marketing we send you, determine what offers about our products and services you are eligible for and how to provide those offers to you.
 - For the following activities explained further in the section "More information about certain activities" below:
     - AdSmart
 - to comply with police and other security investigations.
 **Viewing Data, Usage Data and User Generated Content**
 **1.** For example, transmitting your requests for any communications service through the most efficient route in our network of equipment and systems.
+**2.** For example, this may include content available on Sky Store or content you'd need a package upgrade to watch.
+**2.** For example, this may include content available on Sky Store or content you'd need a package upgrade or app subscription to watch.
 **Device Information & Telemetry Data**
 This includes:
 - technical information, including diagnostic (such as errors and system statuses), traffic and location data.
 From the devices you use to receive Sky content, products and services.
 **Device Information & Telemetry Data**
 _To provide your service / perform our contract with you_
+- to provide you with content, products and services (including trials), in accordance with the contract you have with us.
 - to diagnose, evaluate and fix problems with our products and services.
 - to manage traffic across our networks and operate our products and services effectively. **1.** (see **Additional info** tab)
 - to check that you are using our products and services in accordance with the terms of the contract you have with us.
 From the devices you use to receive Sky content, products and services.
 **Product Analytics**
 _To provide your service / perform our contract with you_
+- to provide you with content, products and services (including trials), in accordance with the contract you have with us.
+- to provide you with tailored and personalised experiences with our products and services (such as recommendations about content available within your services) and sending you newsletters about your content, products, and services.
 _Where we have a legitimate interest_
 - to improve and develop new content, products, services and customer experiences.
+- to tailor the direct marketing we send you, determine what offers about our products and services you are eligible for and how to provide those offers to you.
+- to provide tailored and personalised recommendations which you would require an additional purchase or transaction by you. **1**. (See Additional info).
+- for market research and to gain insight into content usage, relevance and performance.
+- to build a profile about you and your time as a Sky customer which we use to target and tailor the direct marketing we send you, determine what offers about our products and services you are eligible for, and how to provide those offers to you.
 - For the following activities explained further in the section "More information about certain activities" below:
+    - AdSmart
+- AdSmart
+    - PromoSmart
+- PromoSmart
+    - Online and Digital advertising
+- Online and Digital advertising
+    - AdVance
+- AdVance
+**Product Analytics**
+**1.** For example, this may include content available on Sky Store or content you'd need a package upgrade or app subscription to watch.
 **IP Addresses & Online Identifiers**
 This includes information from the devices you use to communicate with websites and applications on the internet, such as:
 - IP addresses
 - MAC addresses
 **Voice data**
 Your voice data when using voice command or 'Hello Sky' features.
 **Voice data**
+When you use the voice command feature on your remote control or, if you're a Sky Glass customer, when you say 'Hello Sky'. For Sky Glass this can be turned off using the switch on your device, via voice command or in the Voice Mics setting in the privacy section of the settings menu.
+When you use the voice command feature on your remote control or, if you're a Sky Glass customer, when you say 'Hello Sky'. For Sky Glass, this can be turned off using the switch on your device, via voice command or in the Voice Mics setting in the privacy section of the settings menu.
 **Voice data**
 _To provide your service / perform our contract with you_
 - to action your voice search or voice control commands when using our products and services.
 **Third Party Data**
 **1.** The automated decision is influenced by your credit history and, depending on the outcome of this automated decision-making process, we may not enter into the loan agreement with you. If you would like us to review decisions taken about you as part of this process, please contact us as set out below.
 ## More information about certain activities
+AdSmart is Sky's tailored TV advertising solution. AdSmart allows us to show adverts within your TV services (including on Sky+, Sky Q, Sky Glass and Sky Go) to the people most likely to be interested in the products and services being promoted. We also work with Virgin Media to enable AdSmart for their customers on their TV platforms.
+AdSmart is Sky's tailored TV advertising solution and is used on Sky's and Virgin's TV platforms. AdSmart allows us to show adverts within your TV services (including on Sky+, Sky Q, Sky Glass, Sky Stream and Sky Go) to the people most likely to be interested in the products and services being promoted.
+With AdSmart, Sky and Virgin can show different adverts to different households (in groups of 5,000 or more across Sky and Virgin households) watching the same programme or service. To do this we create a profile about a household comprising factors like interests, age and location using the information you have provided to us, information about your use of our products and services, and information we have acquired from other organisations, and which we may combine with information received from brands wishing to target their advertising to a particular audience. We use this profile information to define groups of audiences to whom we send adverts.
+With AdSmart, Sky can show different adverts to different households (in groups of 5,000 or more across Sky and Virgin households) watching the same programme or service. To do this we create a profile about a household comprising factors like interests, age and location using the information you have provided to us, information about your use of our products and services, and information we have acquired from other organisations, and which we may combine with information received from brands wishing to target their advertising to a particular audience. We use this profile information to define groups of audiences to whom we send adverts.
 As part of showing these adverts, we also carry out quality and frequency checks, such as whether adverts were displayed correctly and how often particular adverts have been shown.
 PromoSmart uses the same process described above to deliver tailored promotions (e.g. for upcoming content) within your TV services.
 To the extent any special category data (for example, data concerning health) is processed within AdSmart, Sky relies on your consent for such processing.
 If you don't want your data to be processed for AdSmart & PromoSmart let us know using one of the methods in the "Managing Your Preferences" section below. You will still see adverts and promotions within your TV services, but they may be less relevant to you.
+We also work with Virgin Media in the UK and Ireland to enable AdSmart for their customers on their TV platforms. This works in the same way as AdSmart on Sky as described above. If you do not want to receive tailored advertising (including AdSmart) on Virgin Media's TV platforms, you need to manage your preferences with Virgin Media directly.
 More information about how AdSmart can be used by advertisers can be found [here](https://www.adsmartfromsky.co.uk/how-sky-adsmart-works/).
 We work with trusted partners to process your personal data to tailor and deliver online and digital advertising, specifically:
 - Sky's own advertising on websites, apps and social media platforms; and
 - third-party advertising on websites and apps.
 We work with our partners to make sure personal data is processed only if appropriate measures and controls are in place to protect your personal data in accordance with applicable data protection laws and regulations and regulatory guidance. Any data transfers outside the UK or EU will only take place on the basis of an approved data transfer mechanism as described in the section 'How we share your information'.
 AdVance is Sky's online and digital advertising solution which allows us to tailor the digital adverts that you see on Sky and third-party websites and apps based on information we know about you or to reinforce or extend the reach of TV adverts you may have seen (or based on content you may have watched).
 To do this, we collect and use the same types of information explained in the 'Online and digital advertising' section and combine this with information about your viewing activity so we know what programmes you like and adverts you may have seen.
+Subject to your SkyiD and cookie preferences, this may be further combined with device information and information about websites you have visited and other information we hold about you, including information you have provided to us and information about your use of our products and services, to define groups of audiences to whom we deliver digital adverts. If you don't want your data to be processed for AdVance let us know using one of the methods in the "Managing Your Preferences" section below.
+Subject to your SkyiD and cookie preferences, this may be further combined with device information and information about websites you have visited and other information we hold about you, including information you have provided to us, information about your use of our products and services, and information we obtain from third parties (such as Experian) to define groups of audiences to whom we deliver digital adverts.
+If you don't want your data to be processed for AdVance let us know using one of the methods in the "Managing Your Preferences" section below.
 Where we use cookies or similar technologies to process your personal data as part of AdVance, you can set and manage your cookie preferences on the relevant Sky or third-party website or app. After you have made your initial choice, you can change your preferences on Sky websites and apps using the 'Privacy options' link in the footer of the site or the settings within the app.
 **COOKIES NOTICE**
 Cookies are created when you visit a website or use an app. They are small files that are stored on your device and used to customise your experience.
 ## Complaints
 If you wish to make a complaint about how we use your information, please Contact Us [here](https://www.sky.com/help/articles/how-to-make-a-complaint) and we will do our best to help. You may find our [Customer Complaints Code of Practice](https://www.sky.com/help/articles/sky-customer-complaints-code-of-practice) helpful. If you are still unhappy, you can contact the Information Commissioner's Office via their [website](https://ico.org.uk/), the Irish Data Protection Commissioner via their [website](https://www.dataprotection.ie/docs/Home/4.htm).
 ## Contacting Sky
+If you have any queries or comments about this privacy and cookies notice, please write to Customer Relations, Sky Subscriber Services Ltd, PO Box 43, Livingston, West Lothian, EH54 7DD, UK or to Customer Relations, Sky Subscriber Services Limited, One Burlington Plaza, Burlington Plaza, Dublin 4, ROI or contact Sky's Data Protection Officer via dp.department@sky.uk.
+If you have any queries or comments about this privacy and cookies notice, please write to Customer Relations, Sky Subscriber Services Ltd, PO Box 43, Livingston, West Lothian, EH54 7DD, UK or to Customer Relations, Sky Subscriber Services Limited, One Burlington Plaza, Burlington Plaza, Dublin 4, ROI or contact Sky's Data Protection Officer via [dp.department@sky.uk.](mailto:dp.department@sky.uk.)
 ## Changes to this notice
 We will occasionally update our privacy and cookies notice. We will post a notice of any material changes on our website prior to implementing the changes, and, where appropriate, notify you using any of the contact details we hold for you for this purpose. This may include phone, SMS, e-mail, post or interactive social media. We encourage you to periodically review our notice to be informed of how we use your information.
+**This privacy and cookies notice was last updated 17 August 2022.**
+**This privacy and cookies notice was last updated 13 October 2022.**

Sky Privacy Centre

Full text changes — 20220901_rev01 to 20221101_rev01