ShareThis Privacy Notice

DATED 2012-05-31 · VERSION 20130202_rev01 · COMPARED WITH 20121101_rev01 · ARCHIVE SNAPSHOT

Full text changes — 20121101_rev01 to 20130202_rev01

COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED

37	37	You can control the types of certain emails you receive by clicking on links in the emails, although you agree that we may always contact you to provide you with important information or notices required by ShareThis.
38	38
39	39	We use the Usage Information we collect and information collected from our third-party partners to assemble non-personal, demographic and behavioral information to group users that share a common interest into audience segments ("Audience Segments"). Audience Segments are groups of users and certain general interest categories that we have inferred based on (a) demographic or interest data, (b) a general geographic location derived from you IP address, (c) the pages you view and links you click, and/or search terms you enter when using certain services. These Audience Segments do not contain Personally Identifiable Information ("PII"); for example, these segments may disclose that a user located in a geographic area may be interested in cars, but this information does not identify or include the name, e-mail address, phone number, mailing address, or user name of any specific individual. We will use these Audience Segments (a) to match advertisements that may be of interest to our users that fall within that segment and (b) to assist our advertisers, ad networks, and publisher Web sites to deliver advertisements and offers that may be of interest to users within a given segment.
40	40
41	41	In some cases, if you have chosen to make PII (like your name) publicly available through third party sites like social networks, we may seek your consent to use that PII in connection with services we offer in conjunction with our partners. We will not disclose your PII without your consent.
42	42
43		We and our publisher, advertiser and ad network partners also use this data for other related purposes (for example, to do research regarding the results of our online advertising campaigns or to better understand the interests or activities of users of the ShareThis Services). We may also be retained by certain publishers that will use the ShareThis Services to collect Usage Information on the publisher's Web sites solely for the purpose to obtain additional information about such publisher's own users and in accordance with such publisher's privacy policy (ShareThis will not have the right to use this information for its own independent purposes).
	43	We and our publisher, advertiser and ad network partners also use this data for other related purposes (for example, to do research regarding the results of our online advertising campaigns or to better understand the interests or activities of users of the ShareThis Services). We may also be retained by certain publishers that will use the ShareThis Services to collect Usage Information on the publisher�s Web sites solely for the purpose to obtain additional information about such publisher's own users and in accordance with such publisher's privacy policy (ShareThis will not have the right to use this information for its own independent purposes).
44	44
45	45	We will use your Technical Information to analyze statistically site usage and to customize our site's content, layout and services. We may also use third-party analytics services to collect, monitor and analyze the non-personally identifiable information collected as described above. This information will allow us to improve our services, provide content and offers of more interest to you, and better understand and serve our users.
46	46
47	47	D. Sharing Information
48	48
49	49	#### 1\. Registration Information
67	67	Most Internet browsers are initially set up to accept cookies. If you'd prefer, you can set yours to refuse cookies. However, you may not be able to take full advantage of ShareThis if you do so.
68	68
69	69	F. Self-Regulatory Program for Online Behavioral Advertising
70	70
71	71	You can learn more about the program [here](http://www.iab.net/self-reg).
72	72
73		ShareThis supports the cross industry, Self-Regulatory Principles for Online Behavioral Advertising ("Self Regulatory Principles") as managed by the Digital Advertising Alliance (for more information click [here](http://www.iab.net/self-reg).)As part of this service, certain online advertisements and Web sites are delivered with the Advertising Option Icon (also referred to as the Forward i) or similar icon that helps consumers understand how their data are being used and provides choices for consumers who want more control. This icon is also at the bottom of each of our Web pages. The Advertising Option Icon provides information (and links to other information) on online behavioral ads, who is collecting and using your online data, how you can opt out and more. ShareThis uses Evidon, Inc.'s assurance platform to comply with the Self-Regulatory Principles. ShareThis also is a member of (1) the Internet Advertising Bureau and abides by IAB's Member Code of Conduct, which you can review by clicking [here](http://www.iab.net/public_policy/codeofconduct) and (2) is a participating network with the Network Advertising Initiative opt-out tool for behavior advertising, which you can review at [http://www.networkadvertising.org/managing/opt\_out.asp](http://www.networkadvertising.org/managing/opt_out.asp).
	73	ShareThis supports the cross industry, Self-Regulatory Principles for Online Behavioral Advertising ("Self Regulatory Principles") as managed by the Digital Advertising Alliance (for more information click [here](http://www.iab.net/self-reg).)As part of this service, certain online advertisements and Web sites are delivered with the Advertising Option Icon (also referred to as the Forward i) or similar icon that helps consumers understand how their data are being used and provides choices for consumers who want more control. This icon is also at the bottom of each of our Web pages. The Advertising Option Icon provides information (and links to other information) on online behavioral ads, who is collecting and using your online data, how you can opt out and more. ShareThis uses Evidon, Inc.�s assurance platform to comply with the Self-Regulatory Principles. ShareThis also is a member of (1) the Internet Advertising Bureau and abides by IAB�s Member Code of Conduct, which you can review by clicking [here](http://www.iab.net/public_policy/codeofconduct) and (2) is a participating network with the Network Advertising Initiative opt-out tool for behavior advertising, which you can review at [http://www.networkadvertising.org/managing/opt\_out.asp](http://www.networkadvertising.org/managing/opt_out.asp).
74	74
75	75	G. One Click Option
76	76
77	77	We may offer one-click log-in features to our users. If we offer such features, you will have the option to decide whether you want to use the password management and one-click log-in features of ShareThis and you can add, disable or remove this information at any time in your discretion. This information will be treated as Registration Information and protected in accordance with this Privacy Policy.
78	78
79	79	H. Be Careful if You Post Information Available to the Public
103	103	N. Data Retention
104	104
105	105	We will retain your Registration Information as long as you have an active account with us. We reserve the right to deem your account as being "inactive" if you have not logged into any ShareThis Service with your user name and password for a period of twelve (12) consecutive months. Once we deem your account inactive, we may delete your Registration Information, including any data that you may have saved on the ShareThis Services, without any liability to you. ShareThis generally deletes all Usage Information, Technical Information, Audience Segment Cookies and all other cookies that have been on our severs for twelve (12) months
106	106
107	107	O. For California Users
108	108
109		Your California Privacy Rights: California privacy law allows California residents to obtain specific disclosures about a business's privacy practices if it shares information with other companies for direct marketing purposes. To make a request to ShareThis under California's privacy law, please send an e-mail to: privacy@sharethis.com.
	109	Your California Privacy Rights: California privacy law allows California residents to obtain specific disclosures about a business's privacy practices if it shares information with other companies for direct marketing purposes. To make a request to ShareThis under California�s privacy law, please send an e-mail to: privacy@sharethis.com.
110	110
111	111	P. How to Contact Us
112	112
113	113	If you have any questions or concerns about ShareThis' Privacy Policy or its implementation, or if you believe there are inaccuracies in your account information you may contact us as follows:
114	114
115	115	By mail: