Protecting Your Privacy

DATED 2013-01-22 · VERSION 20131216_rev01 · COMPARED WITH 20130801_rev01 · ARCHIVE SNAPSHOT

Full text changes — 20130801_rev01 to 20131216_rev01

COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED

+Effective Date: 02/01/2013
+Effective Date: 01/22/2013
 Posting Date: 01/22/2013
 Protecting your privacy and the personal information you provide us is a top priority at Sedo.com LLC ("Sedo"). For this reason, Sedo does not sell or rent your personal information to third parties without your explicit consent or in way other than as outlined in this privacy policy. At Sedo, we want our users to fully understand what information we collect, how we use this information, and the steps we take to protect your personal information.
 Please read this Privacy Policy to learn more about the policies and procedures Sedo has put in place to achieve this goal. In addition, Sedo wants our users to feel comfortable that we take all necessary steps to protect personal information. For this reason, we have created a webpage where users can learn how to report a [Privacy Complaint](http://sedo.de/about/policy.php).
 Sedo.com LLC has been awarded TRUSTe's Privacy Seal signifying that this privacy policy and practices have been reviewed by TRUSTe for compliance with [TRUSTe's program requirements](http://www.truste.com/privacy_seals_and_services/consumer_privacy/privacy-programs-requirements.html) including transparency, accountability and choice regarding the collection and use of your personal information. The TRUSTe program does not cover information that may be collected through downloadable software. The TRUSTe program covers only information that is collected through this Web site, [http://www.sedo.com](http://www.sedo.com/).
+TRUSTe's mission, as an independent third party, is to accelerate online trust among consumers and organizations globally through its leading privacy Trustmark and innovative trust solutions. If you have questions or complaints regarding our privacy policy or practices, please contact us at Sedo's Privacy Department by emailing [privacy@sedo.com](mailto:privacy@sedo.com), calling 617-499-7200, or writing Sedo.com, LLC, 161 First Street, Fourth Floor, Cambridge, MA 02142. If you are not satisfied with our response you can contact [TRUSTe here](http://watchdog.truste.com/pvr.php).
+TRUSTe's mission, as an independent third party, is to accelerate online trust among consumers and organizations globally through its leading privacy Trustmark and innovative trust solutions. If you have questions or complaints regarding our privacy policy or practices, please contact us at Sedo's Privacy Department by emailing [privacy@sedo.com](mailto:privacy@sedo.com), calling 617-499-7200, or writing Sedo.com, LLC, 161 First Street, Fourth Floor, Cambridge, MA 02142. If you are not satisfied with our response you can contact [TRUSTe here](https://feedback-form.truste.com/watchdog/request).
+Sedo.com LLC complies with the U.S. - E.U. Safe Harbor framework and the U.S. - Swiss Safe Harbor framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data from European Union member countries and Switzerland.
+Sedo.com LLC complies with the U.S. - E.U. Safe Harbor framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data from European Union member countries.
 Sedo.com LLC has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view Sedo.com LLC's certification, please visit [http://www.export.gov/safeharbor/](http://www.export.gov/safeharbor/)
 ## Overview
 The privacy practices of this statement apply to the services provided by Sedo available under the domain and subdomains of www.sedo.com (the "Site") and apply generally to our affiliates. By visiting this website you agree to be bound by the terms and conditions of this Privacy Policy. If you do not agree please do not use or access our site.
 Under some circumstances we may require some additional financial information, including, without limitation, your billing address, bank account information, a credit card number and expiration date, and tracking information from checks or money orders.
 We may automatically collect certain information based upon your behavior on the site. We use this information to do internal research on our users' demographics, interests, and behavior to serve our users better. This information may include the URL that you come from or go to (whether this URL is on the site or not), your computer browser information, and your IP address.
 Most cookies are "session cookies," meaning that they are automatically deleted from your hard drive at the end of a session. You are always free to decline our cookies if your browser permits, although in that case you may not be able to use certain features on the site and you may be required to re-enter your password or provide other information more frequently during a session.
+Some of our business partners (e.g., advertisers) may use "cookies" on our site. We have no access to or control over these "cookies." This privacy statement covers the use of "cookies" by Sedo only and does not cover the use of "cookies" by any advertisers.
+Some of our business partners (e.g., advertisers) may use "cookies" on our site. We have no access to or control over these "cookies." This privacy policy covers the use of "cookies" by Sedo only and does not cover the use of "cookies" by any advertisers.
+We employ or our third party advertising company employs a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. The main difference between the two is that clear gifs are invisible on the page and are much smaller, about the size of the period at the end of this sentence. Clear gifs are not tied to users' personally identifiable information.
+We employ or our third party advertising company employs a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. The main difference between the two is that clear gifs are invisible on the page and are much smaller, about the size of the period at the end of this sentence. Clear gifs are not tied to users' personal information.
 In addition, we use clear gifs in our HTML-based emails to let us know which emails have been opened by the recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If users would like to opt-out of these emails, please email us at contact@sedo.com.
 Flash cookies are different from browser cookies because of the amount of, type of, and how data is stored. Cookie management tools provided by your browser will not remove Flash cookies. To learn how to manage privacy and storage settings for Flash cookies click here:
 [http://www.macromedia.com/support/documentation/en/flashplayer/help/settings\_manager.html#117118](http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html)
 If you have any questions about security on our web site, you can email us at [privacy@sedo.com](mailto:privacy@sedo.com).
 ## Social Media Widgets
 Our Web site includes Social Media Features, such as the Facebook Like and Recommend buttons, the Twitter Share button, other widgets that use the ShareThis button, and interactive mini-programs that run on our site. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it.
+## Testimonials
+We display personal testimonials of satisfied customers on our site in addition to other endorsements. With your consent we may post your testimonial along with your name.
 ## Notice and Modification
+If we decide to change our Privacy Policy we will post those changes to this privacy statement, the homepage, and other places we deem them appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.
+If we decide to change our Privacy Policy we will post those changes to this privacy policy, the homepage, and other places we deem them appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.
 We reserve the right to make changes to this Privacy Policy at any time by posting the amended terms on the site, so please check it frequently. If we make material changes to this Policy, we will notify you by email, sent to the e-mail address specified in your account, or by means of a notice on this Site prior to the change becoming effective. All amended terms shall automatically be effective 30 days after they are initially posted on the site.
 ## How to Contact Sedo
 Mail: