Privacy Policy

DATED 2023-08-23 · VERSION 20230902_rev01 · COMPARED WITH 20230501_rev01 · ARCHIVE SNAPSHOT

Full text changes — 20230501_rev01 to 20230902_rev01

COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED

+This policy was last updated on 4/10/2023.
+This policy was last updated on 8/23/2023.
 This is the privacy policy ("policy") for _scientificamerican.com_ and the Scientific American mobile apps (collectively our "web properties"), which are operated and provided by Springer Nature America, Inc. (**we**, **us** and **our**). Springer Nature America, Inc. (_Scientific American)_ is located at 1 New York Plaza New York, NY 10004_._ We can also be contacted at sadigital@sciam.com.
 We will only use the personal data gathered over this website as set out in this policy. Below you will find information on how we use your personal data, for which purposes your personal data is used, with whom it is shared and what control and information rights you may have.
 I. Summary of our processing activities
 Personal data collected via first party cookies is based on consent, Article 6 sec. 1 sent. 1 lit. a GDPR, to improve your website experience and promote our products and services. We collect this data via a cookie management tool; you can update your preferences via the "Use of cookies/Do not sell my data" link in the page footer.
 Personal data collected via third party targeting cookies is based on your consent, Article 6 sec. 1 sent. 1 lit. a GDPR. You can update your preferences via the "Use of cookies/Do not sell my data" link in the page footer.
 Please note that we neither have the control of the extent of personal data that is collected by the respective plug-in provider nor do we know the processing's purpose or the period your personal data will be retained. Your personal data will be transferred to and processed inside and outside of the EEA.
+XI.
 It is possible that the above providers may disclose your personal data to its business partners, third parties or authorities.
 You can prevent the installation of such a cookie (i) by a respective setting of your browser that blocks the installation of third party cookies, (ii) by deactivating the interest-related advertising under https://adssettings.google.com/authenticated, (iii) generally blocking cookies under https://support.google.com/ads/answer/7395996 or (iv) by deselecting the option for tracking cookies via the Springer Nature cookie preference centre.
 Further information about the processing of your personal data in the provider's course of operation is provided by its privacy policy. Moreover, you will be provided with further information with regard to your rights and settings concerning privacy. You can access the provider's privacy policy by following these links:
 . [proper.io](https://www.sovrn.com/privacy-policy/privacy-policy/)
 . [x.adprime.co](https://www.adprime.com/privacy-policy)
 . [media.net](https://www.media.net/privacy-policy/)
+Google AdWords Remarketing
 On our web properties, we use the remarketing or "Similar audiences" feature of AdWords offered by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as "Google"
 Google uses cookies/tracking technologies, i.e., text files that are stored on your computer and that allow us to analyze your use of our web properties. Information generated by Cookies/tracking technology on your use of our web properties (including your IP address) will be transferred to a Google server in the U.S. and stored on that server. After that, the last three digits of the IP address will be deleted by Google so that it is no longer possible to clearly match this IP address with personal data. Google will use this information to analyze your use of the our web properties, to create activity reports for us and to provide additional services in connection with the use of the website and the internet. Furthermore, Google may transfer this information to third parties, if it is required to do so in accordance with statutory provisions or if third parties process data on behalf of Google.
 Third party providers, including Google, place advertisements on websites on the internet. Third party providers, including Google, use stored cookies/tracking information to place advertisements based on previous visits of a user on this website.
 Facebook Custom Audience
 This Website uses retargeting tags and Custom Audience of Facebook Inc., 1601 South California Avenue, Palo Alto, CA 94304 U.S., hereinafter referred to as "Facebook".
 When you visit our web properties, remarketing tags will build a direct connection between your browser and the Facebook server. This way, Facebook learns that you have visited our web properties with your IP address. This will enable Facebook to match your visit of our pages with your user account. The information obtained this way can be used to display Facebook ads. Please note that we do not receive any information on the contents of data transferred and their use by Facebook.
+With regard to the use of Custom Audience we would like to point out that Facebook and third parties use cookies, web beacons or similar technologies to collect or gather information on this website. Based on the data gained we can make our Facebook activities more efficient and, e.g., arrange for contents or ads to be shown only to visitors of our web properties. The data collected this way will encrypted and transferred to Facebook and is anonymous for us, e.g., we cannot see personal data of individual users.
+With regard to the use of Custom Audience we would like to point out that Facebook and third parties use cookies, web beacons or similar technologies to collect or gather information on this website. Based on the data gained we can make our Facebook activities more efficient and, e.g., arrange for contents or ads to be shown only to visitors of our web properties. The data collected this way will be encrypted and transferred to Facebook and is anonymous for us, e.g., we cannot see personal data of individual users.
 We may also utilize other tools, such as Permutive, to build anonymous behavioral segments, and pass the status of membership of these segment(s) into the Facebook cookie. This will enable membership of these segments to be used when building Custom Audiences within Facebook.
 For further information on the privacy policy of Facebook and Custom Audience please refer to https://www.facebook.com/about/privacy/ or https://www.facebook.com/business/a/online-sales/custom-audiences-website.
 If you do not wish your data to be collected via Custom Audience, you can deactivate custom Audience using this [link](https://www.facebook.com/about/privacy/).
 _\- Time of visit_
 _\- Referring site, application, or service_
 We use the information we get from the providers only to determine the most useful information you are looking for, and to improve and optimize our web properties.
+We will track your behaviour online for the purposes described above; this data will not be shared outside of Springer Nature and our processors as outlined below. You can stop this tracking using our Privacy Preference Centre. The legal basis for this processing is consent, Art. 6 sec. 1 sent. 1 lit.a GDPR, to analyze our web properties' traffic, improve the user's experience and optimize the website in general.
+We will track your behavior online for the purposes described above; this data will not be shared outside of Springer Nature and our processors as outlined below. You can stop this tracking using our Privacy Preference Centre. The legal basis for this processing is consent, Art. 6 sec. 1 sent. 1 lit.a GDPR, to analyze our web properties' traffic, improve the user's experience and optimize the website in general.
+We do not share information on your web behavior with any 3rd party providers without your explicit consent. Consent is provided by clicking the appropriate button on the web banner that appears on your first visit to the website. You can update or withdraw your consent by visiting our Privacy Preference Centre. The legal basis for this processing is Art. 6 sec. 1 sent. 1 lit. a GDPR and represents you consent to accepting 3rd party targeting cookies.
+We do not share information on your web behavior with any 3rd party providers without your explicit consent. Consent is provided by clicking the appropriate button on the web banner that appears on your first visit to the website. You can update or withdraw your consent by visiting our Privacy Preference Centre. The legal basis for this processing is Art. 6 sec. 1 sent. 1 lit. a GDPR and represents your consent to accepting 3rd party targeting cookies.
 Depending on the provider the information generated about your use of the website may be transferred to and processed in third countries, e.g. the United States. For further information about the potential risks of a cross border data transfer please refer to section XI. The tools collect only the IP address assigned to you on the date you visit this site, rather than your name or any other identifying information, unless noted. The provider will use this information in order to evaluate your use of the web properties, to compile reports on website activities and to provide other services relating to website and internet use to us.
 **Google Analytics**
 [https://policies.google.com/privacy?hl=en](https://policies.google.com/privacy)
 [https://chartbeat.com/privacy/](https://chartbeat.com/privacy/)
 The legal basis for the data transfer is Art. 28 GDPR in conjunction with the data processing agreement.
 You may refuse the use of cookies by selecting the appropriate settings on your browser or by amending your preferences.
+**Segment**
+[https://www.twilio.com/legal/privacy](https://www.twilio.com/legal/privacy)
+The legal basis for the data transfer is Art. 28 GDPR in conjunction with the data processing agreement.
+You may refuse the use of cookies by selecting the appropriate settings on your browser or by amending your preferences.
 **IX. Third party content, social media plugins**
 The web properties may contain links to third parties. We are not responsible for the content and the data collection on respective third party properties; please check the privacy policy of respective websites for information of respective websites' data processing activities.
 \. Social Media plug-ins
 X. Information sharing
 Where personal data is disclosed to third parties for the purposes mentioned above the legal basis for the transfer of your personal data is Article 6 sec. 1 sent. 1 lit. b and f GDPR. Some of the recipients may reside outside the EEA. For further information about cross border transfer in general and transfers outside of the EEA see section on Cross border data transfers.
 We may disclose your personal data to contractors who assist us in providing the services we offer through our web properties. Such a transfer will be based on data processing agreements (Art. 28 GDPR). Therefore, our contractors will only use your personal data to the extent necessary to perform their functions and will be contractually bound to process your personal data only on our behalf and in compliance with our requests.
+In the event that we undergo re-organisation or are sold to a third party, any personal data we hold about you may be transferred to that re-organised entity or third party in compliance with applicable law.
+In the event that we undergo re-organization or are sold to a third party, any personal data we hold about you may be transferred to that re-organized entity or third party in compliance with applicable law.
 We may disclose your personal data if legally entitled or required to do so (for example if required by law or by a court order). The legal basis for this will be Article 6 sec. 1 sent. 1 lit. c GDPR (in conjunction with the respective national law).
 \. Usage Reports
+We may disclose anonymous aggregate statistics about users of the website in order to describe our services to prospective partners, advertisers and other reputable third parties and for other lawful purposes, but these statistics will include no personal data. We also supply standardized usage reports to institutional customers, also known as Counter Reports. For more information on Counter Reports - https://www.projectcounter.org/code-of-practice-sections/usage-reports/
+We may disclose anonymous aggregate statistics about users of our web properties in order to describe our services to prospective partners, advertisers and other reputable third parties and for other lawful purposes, but these statistics will include no personal data. We also supply standardized usage reports to institutional customers, also known as Counter Reports. For more information on Counter Reports - https://www.projectcounter.org/code-of-practice-sections/usage-reports/
+**In addition to the above mentioned anonymous reports and by special arrangement:**
+**In addition to the above mentioned reports and by special arrangement:**
 When you read research journals and eBooks or use database products, we will process your personal data to create usage reports. For journals and eBooks this will include your full text HTML and PDF downloads, your IP address and potentially your email address. This data is necessary for the usage report as it provides information on the usage and overall interest in a particular journal or group of journals or eBooks.
 The legal basis is Art. 6 (1) 1 lit. f GDPR. We have a legitimate interest to assess and evaluate the use of our content to be able to improve our services. We will retain this data securely for ongoing internal analysis and future reference.
+We may share the usage data with licensee under whose license you are accessing and using our services, (e.g. your employer, the institution you are a member to, your university etc. "Licensee"). The legal basis is Art. 6 (1) 1 lit. f GDPR. The Licensee has a legitimate interest in using the usage data to assess and evaluate the economic efficiency of its license for our content. Based on this evaluation, the Licensee will be able to determine e.g. the necessity to obtain more licenses or reduce the number of licenses or to allocate costs internally. Further, the usage data may allow the Licensee to request contributions or funding. The Licensee is contractually limited to use using the usage data for no other purposes than these economic efficiency assessment purposes.
+We may share the usage data with licensee under whose license you are accessing and using our services, (e.g. your employer, the institution you are a member to, your university etc. "Licensee"). The legal basis is Art. 6 (1) 1 lit. f GDPR. The Licensee has a legitimate interest in using the usage data to assess and evaluate the economic efficiency of its license for our content. Based on this evaluation, the Licensee will be able to determine e.g. the necessity to obtain more licenses or reduce the number of licenses or to allocate costs internally. Further, the usage data may allow the Licensee to request contributions or funding. The Licensee is contractually limited to use the usage data for no other purposes than these economic efficiency assessment purposes.
 In addition, we ourselves have a legitimate interest in enabling the Licensee to use the usage data to conduct respective evaluation and assessments is also in our interest as it makes our service more attractive for the Licensees.
 If the Licensee resides outside the EEA, the transfer is safeguarded by a Commission's adequacy decision such as the EU Standard Contractual Clauses. You can find further information about the aforementioned safeguards by contacting onlineservice@springernature.com.
 You may object to the transfer of the usage data to the Licensee at any time without reason by sending an email to onlineservice@springernature.com.
 Please submit any questions, concerns or comments you have about this privacy policy or any requests concerning your personal data by email to our Group Data Protection Officer. You can contact our Group Data Protection Officer via dataprotection@springernature.com.
 The information you provide when contacting us at dataprotection@springernature.com will be processed to handle your request and will be erased when your request is completed. Alternatively, we will restrict the processing of the respective information in accordance with statutory retention requirements.
 XVII. Amendments to this policy
+We reserve the right to change this policy from time to time by updating our web properties respectively. Please visit our web properties and check our respective current privacy policy. This policy was last updated on 4/10/2023.
+We reserve the right to change this policy from time to time by updating our web properties respectively. Please visit our web properties and check our respective current privacy policy. This policy was last updated on 8/23/2023.