Privacy Policy

DATED 2021-03-30 · VERSION 20210402_rev01 · COMPARED WITH 20201204_rev01 · ARCHIVE SNAPSHOT

Full text changes — 20201204_rev01 to 20210402_rev01

COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED

+This policy was last updated on 10/15/2020.
+This policy was last updated on 03/30/2021.
 This is the privacy policy ("policy") for _scientificamerican.com_ which is run and provided by Springer Nature America, Inc. (**we**, **us** and **our**). Springer Nature America, Inc. (_Scientific American)_ is located at 1 New York Plaza New York, NY 10004_._ We can also be contacted at sadigital@sciam.com.
 We will only use the personal data gathered over this website as set out in this policy. Below you will find information on how we use your personal data, for which purposes your personal data is used, with whom it is shared and what control and information rights you may have.
 I. Summary of our processing activities
 By statutory law we are required to retain the provided financial data in relation to transactions (including address, payment and order information) for ten years. However, after 2 years we will restrict the processing of your personal data to comply with the statutory requirements and will not process the personal data any further. Regarding this, the retention of your personal data is based on Article 6 sec. 1 sent. 1 lit. c GDPR.
 \. Article alerts and Newsletters
 With your email address you can subscribe to our newsletters that provide you with the latest news about our products and services if you consent to receiving such newsletters.
+You can further sign up for our newsletter via Facebook. For this purpose, we are using Facebook Lead Ads, a service by Facebook Inc., 1601 South California Avenue, Palo Alto, CA 94304 U.S. ("Facebook"). Lead Ads makes it even easier for you to sign up for our newsletter as the form will already be pre-populated via Facebook with your data and you only need to submit the form. Of course, you have the opportunity to amend and review the data before submission. For more information on how lead ads works see here - https://www.facebook.com/business/ads/lead-ads.
+You can further sign up for our newsletter via Facebook. For this purpose, we are using Facebook Lead Ads, a service by Facebook Inc., 1601 South California Avenue, Palo Alto, CA 94304 U.S. ("Facebook"). Lead Ads makes it even easier for you to sign up for our newsletter as the form will already be pre-populated via Facebook with your data and you only need to submit the form. Of course, you have the opportunity to amend and review the data before submission. For more information on how lead ads works see here - [https://www.facebook.com/business/ads/lead-ads](https://www.facebook.com/business/ads/lead-ads).
+If you sign up for editorial newsletters on Facebook and consent to receiving marketing emails or Facebook advertisements, you may or may not receive Facebook advertisements about products or services from Scientific American.
+If you reside in the EU please be aware that your personal data will be transferred back to Facebook to facilitate advertisements. Facebook processes this data also in countries outside of the EU where a different level of data protection applies and access to the data by authorities and public bodies is possible. With your consent, you also agree to the transfer to Facebook in third countries, including the USA.
 The legal basis for this processing is Article 6 sec. 1 sent. 1 lit. a GDPR. Your email address will be retained as long as you subscribe to our newsletters.
 You can unsubscribe from this service by opting out via the link provided in each newsletter. If you inquired about a product or service and no longer wish to be contacted, you can email [onlineservice@springernature.com](mailto:onlineservice@springernature.com), citing the name of the product or service, and request that your email address be removed.
 \. Nature Conferences
 [SAP Marketing Cloud](https://www.sap.com/uk/about/legal/privacy.html)
 Google AdWords Remarketing
 In this website, we use the remarketing or "Similar audiences" feature of AdWords offered by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as "Google"
+Google uses cookies/tracking technologies, i.e., text files that are stored on your computer and that allow us to analyze your use of our website. Information generated by Cookies/tracking technology on your use of this website (including your IP address) will be transferred to a Google server in the U.S. and stored on that server. After that, the last three digits of the IP address will be deleted by Google so that it is no longer possible to clearly match this IP address with personal data. Google has obtained a Privacy Shield Certification and agreed to compliance with the Privacy Shield Treaty between the EU and the U.S. on the collection, use and storage of personal data from EU member states, as published by the U.S. Department of Commerce. Google will use this information to analyze your use of the website, to create website activity reports for the website operators and to provide additional services in connection with the use of the website and the internet. Furthermore, Google may transfer this information to third parties, if it is required to do so in accordance with statutory provisions or if third parties process data on behalf of Google.
+Google uses cookies/tracking technologies, i.e., text files that are stored on your computer and that allow us to analyze your use of our website. Information generated by Cookies/tracking technology on your use of this website (including your IP address) will be transferred to a Google server in the U.S. and stored on that server. After that, the last three digits of the IP address will be deleted by Google so that it is no longer possible to clearly match this IP address with personal data. Google will use this information to analyze your use of the website, to create website activity reports for the website operators and to provide additional services in connection with the use of the website and the internet. Furthermore, Google may transfer this information to third parties, if it is required to do so in accordance with statutory provisions or if third parties process data on behalf of Google.
 Third party providers, including Google, place advertisements on websites on the internet. Third party providers, including Google, use stored cookies/tracking information to place advertisements based on previous visits of a user on this website.
 For additional information on the anonymous analysis of your search behavior please refer to:
 - https://support.google.com/analytics/answer/6004245?hl=de
 The legal basis is Art. 6 (1) 1 lit. f GDPR. We have a legitimate interest to assess and evaluate the use of our content to be able to improve our services. We will retain this data securely for ongoing internal analysis and future reference.
 We may share the usage data with licensee under whose license you are accessing and using our services, (e.g. your employer, the institution you are a member to, your university etc. "Licensee"). The legal basis is Art. 6 (1) 1 lit. f GDPR. The Licensee has a legitimate interest in using the usage data to assess and evaluate the economic efficiency of its license for our content. Based on this evaluation, the Licensee will be able to determine e.g. the necessity to obtain more licenses or reduce the number of licenses or to allocate costs internally. Further, the usage data may allow the Licensee to request contributions or funding. The Licensee is contractually limited to use using the usage data for no other purposes than these economic efficiency assessment purposes.
 In addition, we ourselves have a legitimate interest in enabling the Licensee to use the usage data to conduct respective evaluation and assessments is also in our interest as it makes our service more attractive for the Licensees.
+If the Licensee resides outside the EEA, the transfer is safeguarded by a Commission's adequacy decision such as the Privacy Shield or EU Standard Contractual Clauses. You can find further information about the aforementioned safeguards by contacting onlineservice@springernature.com.
+If the Licensee resides outside the EEA, the transfer is safeguarded by a Commission's adequacy decision such as the EU Standard Contractual Clauses. You can find further information about the aforementioned safeguards by contacting onlineservice@springernature.com.
 You may object to the transfer of the usage data to the Licensee at any time without reason by sending an email to onlineservice@springernature.com.
 \. Research Square
 We work closely with Research Square (of which Springer Nature is an investor) to provide Springer Nature authors with optional services to improve their manuscript and provide greater transparency into the peer review process.
 Research Square acts as a data processor on our behalf, please see their Privacy Policy and Terms of Service for further information as to how Research Square will process your data.
 XI. Cross border data transfers
 Within the scope of our information sharing activities set out above, your personal data may be transferred to other countries (including countries outside the EEA) which may have different data protection standards from your country of residence. Please note that data processed in a foreign country may be subject to foreign laws and accessible to foreign governments, courts, law enforcement, and regulatory agencies. However, we will endeavor to take reasonable measures to maintain an adequate level of data protection when sharing your personal data with such countries.
+In the case of a transfer outside of the EEA, this transfer is safeguarded by privacy the Privacy Shield and EU Model Clauses. You can find further information about the aforementioned safeguards by following this link [https://ec.europa.eu/info/law/law-topic/data-protection\_en](https://ec.europa.eu/info/law/law-topic/data-protection_en)
+In the case of a transfer outside of the EEA, this transfer is safeguarded by privacy the EU Model Clauses. You can find further information about the aforementioned safeguards by following this link [https://ec.europa.eu/info/law/law-topic/data-protection\_en](https://ec.europa.eu/info/law/law-topic/data-protection_en)
 XII. Security
 We have reasonable state of the art security measures in place to protect against the loss, misuse and alteration of personal data under our control. For example, our security and privacy policies are periodically reviewed and enhanced as necessary and only authorized personnel have access to personal data. Whilst we cannot ensure or guarantee that loss, misuse or alteration of information will never occur, we use all reasonable efforts to prevent it.
 You should bear in mind that submission of information over the internet is never entirely secure. We cannot guarantee the security of information you submit via our website whilst it is in transit over the internet and any such submission is at your own risk.