Privacy Policy

DATED 2020-10-15 · VERSION 20201101_rev01 · COMPARED WITH 20200801_rev01 · ARCHIVE SNAPSHOT

Full text changes — 20200801_rev01 to 20201101_rev01

COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED

+This policy was last updated on 01/07/2020.
+This policy was last updated on 10/15/2020.
 This is the privacy policy ("policy") for _scientificamerican.com_ which is run and provided by Springer Nature America, Inc. (**we**, **us** and **our**). Springer Nature America, Inc. (_Scientific American)_ is located at 1 New York Plaza New York, NY 10004_._ We can also be contacted at sadigital@sciam.com.
 We will only use the personal data gathered over this website as set out in this policy. Below you will find information on how we use your personal data, for which purposes your personal data is used, with whom it is shared and what control and information rights you may have.
 I. Summary of our processing activities
 This Website uses retargeting tags and Custom Audience of Facebook Inc., 1601 South California Avenue, Palo Alto, CA 94304 U.S., hereinafter referred to as "Facebook".
 When you visit our web pages, remarketing tags will build a direct connection between your browser and the Facebook server. This way, Facebook learns that you have visited our web page with your IP address. This will enable Facebook to match your visit of our pages with your user account. The information obtained this way can be used to display Facebook ads. Please note that we as the provider of the webpages do not receive any information on the contents of data transferred and their use by Facebook.
 With regard to the use of Custom Audience we would like to point out that Facebook and third parties use cookies, web beacons or similar technologies to collect or gather information on this website. Based on the data gained we can make our Facebook activities more efficient and, e.g., arrange for contents or ads to be shown only to visitors of our website. The data collected this way will encrypted and transferred to Facebook and is anonymous for us, e.g., we cannot see personal data of individual users.
+We may also utilise other tools, such as Permutive, to build anonymous behavioural segments, and pass the status of membership of these segment(s) into the Facebook cookie. This will enable membership of these segments to be used when building Custom Audiences within Facebook.
 For further information on the privacy policy of Facebook and Custom Audience please refer to https://www.facebook.com/about/privacy/ or https://www.facebook.com/business/a/online-sales/custom-audiences-website.
 If you do not wish your data to be collected via Custom Audience, you can deactivate custom Audience using this [link](https://www.facebook.com/about/privacy/).
 **ResearchGate**
 Please submit any questions, concerns or comments you have about this privacy policy or any requests concerning your personal data by email to our Group Data Protection Officer. You can contact our Group Data Protection Officer via dataprotection@springernature.com.
 The information you provide when contacting us at dataprotection@springernature.com will be processed to handle your request and will be erased when your request is completed. Alternatively, we will restrict the processing of the respective information in accordance with statutory retention requirements.
 XVII. Amendments to this policy
+We reserve the right to change this policy from time to time by updating our website respectively. Please visit the website regularly and check our respective current privacy policy. This policy was last updated on 01/07/2020.
+We reserve the right to change this policy from time to time by updating our website respectively. Please visit the website regularly and check our respective current privacy policy. This policy was last updated on 10/15/2020.