Riot Games Privacy Notice

20200129_rev01 · COMPARED WITH 20191223_rev01 · ARCHIVE SNAPSHOT, DATE APPROXIMATE

Full text changes — 20191223_rev01 to 20200129_rev01

1_Last Modified: January 15, 2020_
2
13Welcome to Riot Games! Our privacy notice explains what info Riot Games collects when you visit or use the Riot services, as well as ways we might use or share it. We're only describing our own practices - this notice doesn't apply to third parties we don't own or control, including other companies you might interact with on or through the Riot services (see [Third-Party Websites and Services]()).
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35Riot Games, Inc. is headquartered in Los Angeles. Riot Games, Inc. and its subsidiaries are part of a global group of affiliated gaming companies with offices and operations around the world (see [International Data Processing]()). When we say "Riot Games" (or similar things like "we" or "us"), we're referring to the Riot Games entity or, where applicable, entities that control and are responsible for your info (see [Contact Us]() to see who that is).
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5When we say "Riot services," we mean any games, websites, applications, and services that link to this notice, regardless of how you access or use them or engage with us, including through mobile devices or offline such as by phone. Your use of the Riot services is also subject to the [Terms of Service](https://euw.leagueoflegends.com/en/legal/termsofservice) in your region (including its provisions regarding limitations on damages, resolution of disputes, and application of governing law). Please read this entire notice to make sure you understand it. You should also read the [Terms of Service](https://euw.leagueoflegends.com/en/legal/termsofservice) carefully, and make sure you understand and agree to them before using the Riot services.
7When we say "Riot services," we mean any games, websites, applications, and services that link to this notice, regardless of how you access or use them or engage with us, including through mobile devices or offline such as by phone. Your use of the Riot services is also subject to the [Terms of Service](https://www.riotgames.com/en/terms-of-service) in your region (including its provisions regarding limitations on damages, resolution of disputes, and application of governing law). Please read this entire notice to make sure you understand it. You should also read the [Terms of Service](https://www.riotgames.com/en/terms-of-service) carefully, and make sure you understand and agree to them before using the Riot services.
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79We encourage you to use the notice's interactive features to guide you. We've written summaries to identify the key issues discussed in many sections at a glance. **_However, these summaries are intended solely to simplify things and the full notice should be read as it takes priority in the event of any ambiguity or conflicts (so be sure to read the whole thing carefully!)_** . Click on the "Expand" buttons for further details about particular topics that interest you. To zip between sections, use the "Back To Top" buttons and the Table of Contents below.
810
911If you don't understand any parts of the notice, [Contact Us]() with questions.
1012
1113Please follow the applicable link for additional important info if you live in the [Russian Federation](https://www.riotgames.com/ru/AdditionalPrivacyNotes) or [Turkey](https://www.riotgames.com/tr/AdditionalPrivacyNotes).
8183- Info you share with us in connection with contests or promotions (like to submit an entry, prove your eligibility, or claim a prize if you win);
8284
8385- Your Riot Games account info (like your preferred game settings, key bindings, friends list, and mastery and rune pages); and
8486
8587- Info you decide to give us (which may include info about your health) so that we can better make the Riot services accessible to you by accommodating specific needs you may have, such as being deaf, hard of hearing, blind or visually impaired.
8688
87The Riot services also offer social features like forums and chat. When you use these features, the info you share is viewable by others - this means we may collect and use the info you provide (including to enforce our [Terms of Service](http://euw.leagueoflegends.com/en/legal/termsofservice), such as described in [Anti-Cheat & Fraud Prevention]() and [Chat & Player Behavior]() below), and in some cases it may also be collected or used by others without your knowledge (for example, if you're chatting with another player while they stream a match).
89The Riot services also offer social features like forums and chat. When you use these features, the info you share is viewable by others - this means we may collect and use the info you provide (including to enforce our [Terms of Service](https://www.riotgames.com/en/terms-of-service), such as described in [Anti-Cheat & Fraud Prevention]() and [Chat & Player Behavior]() below), and in some cases it may also be collected or used by others without your knowledge (for example, if you're chatting with another player while they stream a match).
8890
8991When you play multiplayer games like League of Legends, note that some info will be publicly accessible to others, such as your game statistics and performance. We may record gameplay and related info (such as Summoner Name, build order, and in-game actions), and replay or otherwise make it available to other players without further notice to you. For example, players can watch each other play League of Legends using [Spectator Mode](https://euw.leagueoflegends.com/en/spectator-faq), and we may use gameplay footage to help promote the Riot services.
9092
9193If you disclose any information relating to other people to us or to our service providers in connection with the Riot services, you represent that you have the authority to do so and to permit us to use the information in accordance with this privacy notice.
9294
9395[**Collapse**]()
137139[**Collapse**]()
138140
139141[Back To Top]()
140142
141143## II. HOW WE COLLECT INFO
142144
143**Summary:** In addition to info you provide, we and our partners automatically record some info about how you use and navigate the Riot services. We may combine this info with other info we gather from or about you as described in this notice, including to enforce our [Terms of Service](http://euw.leagueoflegends.com/en/legal/termsofservice) and for analytics and advertising purposes.
145**Summary:** In addition to info you provide, we and our partners automatically record some info about how you use and navigate the Riot services. We may combine this info with other info we gather from or about you as described in this notice, including to enforce our [Terms of Service](https://www.riotgames.com/en/terms-of-service) and for analytics and advertising purposes.
144146
145147- * *
146148
147149### A. Cookies & Related Technologies
148150
149151**Summary:** We use our own servers and technologies like cookies to automatically collect and store info about how you interact with the Riot services, as well as the device you use to do so.
165167- To control the display of ads (including providing you with targeted offers);
166168
167169- To support and gauge the effectiveness of our communications and marketing campaigns (like letting us know if you've clicked on our ads or opened our emails);
168170
169171- To better personalize your visit and store your preferences and settings (for example, displaying content in your local language); and
170172
171- To otherwise manage our relationship with players and provide the Riot services under the [Terms of Service](http://euw.leagueoflegends.com/en/legal/termsofservice) (including help prevent toxicity and ensure a fair gaming environment, such as described in [Anti-Cheat & Fraud Prevention]() and [Chat & Player Behavior]() below).
173- To otherwise manage our relationship with players and provide the Riot services under the [Terms of Service](https://www.riotgames.com/en/terms-of-service) (including help prevent toxicity and ensure a fair gaming environment, such as described in [Anti-Cheat & Fraud Prevention]() and [Chat & Player Behavior]() below).
172174
173175You can learn more about cookies and similar technologies, including details of how to manage or disable them, by reading our [Cookies Policy](http://euw.leagueoflegends.com/en/legal/cookie-policy), and by visiting [http://aboutcookies.org/](http://aboutcookies.org/) or consulting your browser's privacy features. Some ways of managing traditional cookies may not impact the use of other technologies, but certain browsers may offer their own tools for removing HTML5. For additional details about managing Flash cookies, click [here](http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html). We do not currently respond to browser do-not-track signals.
174176
175177Please note that disabling technologies like cookies may prevent you from using the full functionality of the Riot services and the Riot services may not work as we intended.
176178
177179[**Collapse**]()
221223**Summary:** We use and share your info (i) to provide the services under the Terms, (ii) with your consent, (iii) in our or others' legitimate interests (such as safety and security, and providing a tailored service), and (iv) for other legal reasons.
222224
223225[**Expand**]()
224226
225227We rely on a number of legal bases to collect, use, share, and otherwise process the info we have about you for the purposes described in this notice. These legal bases include:
226228
227- as is necessary to perform the [Terms of Service](https://euw.leagueoflegends.com/en/legal/termsofservice) and to provide the Riot services;
229- as is necessary to perform the [Terms of Service](https://www.riotgames.com/en/terms-of-service) and to provide the Riot services;
228230
229231- where you have consented to the processing, which you may revoke at any time;
230232
231233- for Riot Games to comply with a legal obligation, a court order, or to exercise and defend legal claims;
232234
233235- occasionally to protect your vital interests, or those of others;
277279- Comply with applicable law or respond to legal process (like requests from law enforcement or other public or government authorities);
278280
279281- Securely operate the Riot services (like stopping attacks on our systems);
280282
281283- Protect players and third parties (such as to help prevent serious injury or crime); and
282284
283- Protect our own rights, property, and operations (like enforcing our contracts and terms -- including the [Terms of Service](https://euw.leagueoflegends.com/en/legal/termsofservice) -- and pursuing available remedies or limiting the damages we may sustain).
285- Protect our own rights, property, and operations (like enforcing our contracts and terms -- including the [Terms of Service](https://www.riotgames.com/en/terms-of-service) -- and pursuing available remedies or limiting the damages we may sustain).
284286
285287[**Collapse**]()
286288
287289- * *
288290
289291### C. Sharing Info
290292
291**Summary:** We don't share your contact info (such as your email or home address) with independent third parties without your knowledge except as described in this notice (like to enforce the [Terms of Service](https://euw.leagueoflegends.com/en/legal/termsofservice), secure the Riot services, or if we're required to do so by law or respond to legal process). We do share non-contact info (like your Summoner Name, match history, game stats, and other aggregate or anonymous info), including publicly via the [Riot Games API](https://developer.riotgames.com/).
293**Summary:** We don't share your contact info (such as your email or home address) with independent third parties without your knowledge except as described in this notice (like to enforce the [Terms of Service](https://www.riotgames.com/en/terms-of-service), secure the Riot services, or if we're required to do so by law or respond to legal process). We do share non-contact info (like your Summoner Name, match history, game stats, and other aggregate or anonymous info), including publicly via the [Riot Games API](https://developer.riotgames.com/).
292294
293295If we ever stop providing Riot services or certain parts of them (like if we're bought out or invaded by Yordles), we may share your info with the buyer. Lastly, remember the stuff you share in social features (like chat and forums) is public -- please be careful about how you use them!
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295297[**Expand**]()
296298
297299We share the info we collect with Riot Games-controlled subsidiaries and affiliates that provide services to us so we can more seamlessly operate, support, and improve the Riot services (such as to facilitate account transfers and provide Player Support in your local language). Since we're a global company, this means your info may be transferred to or stored in locations outside your country of residence (see [International Data Processing]()). To learn more about the Riot Games entity or, where applicable, entities that control and are responsible for your info, see [Contact Us]() below.
298300
299301We also share info with service providers that operate on our behalf for the purposes discussed in this notice (see [III. B.]() above). For example, when you buy something on the Riot services, we'll share your payment-related info with entities we've engaged to process payments and provide similar financial services (like fraud prevention). Other common examples include partners that help us store data, send marketing emails, and provide Player Support services, assist with research and analysis of our services (like research institutions or universities), third party social media platforms or apps we permit to link to our products or Riot services. We may also transfer your info in some cases to our professional advisers (who are sometimes independent 'data controllers') such as lawyers and accountants (e.g. when enforcing our contract with you).
300302
301If you share info publicly through interactive features we control, such as forums and chat, you should understand that this info becomes viewable to others. We reserve the right (but have no obligation) to monitor your use of them, including for purposes like enforcing our [Terms of Service](https://euw.leagueoflegends.com/en/legal/termsofservice) and applicable player behavior requirements (see [Chat & Player Behavior]() and [Anti-Cheat & Fraud Prevention](). To request removal of your info from forums or similar features controlled by Riot Games, [Contact Us]().
303If you share info publicly through interactive features we control, such as forums and chat, you should understand that this info becomes viewable to others. We reserve the right (but have no obligation) to monitor your use of them, including for purposes like enforcing our [Terms of Service](https://www.riotgames.com/en/terms-of-service) and applicable player behavior requirements (see [Chat & Player Behavior]() and [Anti-Cheat & Fraud Prevention](). To request removal of your info from forums or similar features controlled by Riot Games, [Contact Us]().
302304
303305We may disclose player info in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings). This means your info may be one of the assets transferred to the acquiring entity in such situations.
304306
305307Please note that your in-game name (e.g. Summoner Name) and gameplay statistics (like your match history, item builds, and average number of kills and deaths) are viewable to others and may be shared in-game and out-of-game with players and other third parties. This includes info we share with the League of Legends developer community via the [Riot Games API](https://developer.riotgames.com/) so they can help contribute to the player experience.
306308
307309We may disclose player info in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings). This means your info may be one of the assets transferred to the acquiring entity in such situations, according to Riot Games' legitimate interest in engaging in such transactions and operating and expanding our business.
311313- Comply with applicable law or respond to legal process (like requests from law enforcement or other public or government authorities), including based upon our legitimate interest in doing so;
312314
313315- Securely operate the Riot services (like stopping attacks on our systems), based on Riot Games', players' and third parties' legitimate interest in the Riot services being a safe and secure environment;
314316
315317- Protect players and third parties (such as to help prevent serious injury or crime), based on Riot Games', players' and third Parties' legitimate interest in the Riot services being a safe and secure environment; and
316318
317- Protect our own rights, property, and operations (like enforcing our contracts and terms -- including the [Terms of Service](https://euw.leagueoflegends.com/en/legal/termsofservice) -- and pursuing available remedies or limiting the damages we may sustain), based on Riot Games' legitimate interest in protecting and preserving such and enforcing its legal rights.
319- Protect our own rights, property, and operations (like enforcing our contracts and terms -- including the [Terms of Service](https://www.riotgames.com/en/terms-of-service) -- and pursuing available remedies or limiting the damages we may sustain), based on Riot Games' legitimate interest in protecting and preserving such and enforcing its legal rights.
318320
319321[**Collapse**]()
320322
321323- * *
322324
323325### D. Chat & Player Behavior
329331We use both manual (like enabling you to report such behaviour through Player Support tickets) and automated (such as machine learning) tools and techniques to support these efforts.
330332
331333To enable us to monitor compliance with our policies, we develop template patterns of inappropriate behaviour (e.g. verbal abuse, hate speech, cheating, offensive or inappropriate name calling), which we consider indicative of prohibited behaviours. We do this based upon an analysis of actual behaviours on the Riot services. We grade these patterns of inappropriate behaviour based upon their severity with different consequences (e.g. temporary or permanent account restrictions or chat restrictions) for players based upon how serious their conduct is. If another player makes a complaint about your behaviour, our automated tools use these patterns of inappropriate behaviour and grading system to compare your behaviour over time with these patterns of inappropriate behaviour and, if you have engaged in inappropriate behaviour, make a decision as to the consequences for you of your behaviour. This primarily helps us enforce our rules and policies, secure the Riot services, detect and prevent unauthorized activity, and maintain the competitive integrity of our games.
332334
333335Our complaints procedure allow you to appeal a decision. In this case, we will provide you a report showing the thought process and method behind the decision along with some tips on how to avoid repeating such behaviour in the future. If you are still unhappy, you can request one of our agents to review your case who will make a final determination as to the correct outcome manually, based on the available evidence.
334336
335Please be kind to other players, observe our policies related to player behavior (including our [Terms of Service](https://euw.leagueoflegends.com/en/legal/termsofservice)), and always be careful what you share in chat!
337Please be kind to other players, observe our policies related to player behavior (including our [Terms of Service](https://www.riotgames.com/en/terms-of-service)), and always be careful what you share in chat!
336338
337339- * *
338340
339341### E. Anti-Cheat & Fraud Prevention
340342
341We always seek to offer players a fair, fun, and competitive gaming experience on the Riot services. Our [Terms of Service](https://euw.leagueoflegends.com/en/legal/termsofservice) strictly prohibit use of unauthorized third-party programs that interact with the Riot services, including mods, hacks, cheats, scripts, bots, trainers, and automation programs. When you create or use a Riot Games account, purchase things from us, play our games, or otherwise interact with the Riot services, we may use anti-cheat and fraud prevention technologies that may make automated decisions (such as temporary or permanent account suspensions or chat restrictions) based on the info we collect from or about you (see [Info We Collect]()). We engage in these activities to manage our contractual relationship with you, to comply with a legal obligation (e.g. to keep the Riot Services secure), and/or because we have a legitimate interest (e.g. understanding how the Riot Services are used, keep them secure and improve them).
343We always seek to offer players a fair, fun, and competitive gaming experience on the Riot services. Our [Terms of Service](https://www.riotgames.com/en/terms-of-service) strictly prohibit use of unauthorized third-party programs that interact with the Riot services, including mods, hacks, cheats, scripts, bots, trainers, and automation programs. When you create or use a Riot Games account, purchase things from us, play our games, or otherwise interact with the Riot services, we may use anti-cheat and fraud prevention technologies that may make automated decisions (such as temporary or permanent account suspensions or chat restrictions) based on the info we collect from or about you (see [Info We Collect]()). We engage in these activities to manage our contractual relationship with you, to comply with a legal obligation (e.g. to keep the Riot Services secure), and/or because we have a legitimate interest (e.g. understanding how the Riot Services are used, keep them secure and improve them).
342344
343345To enable us to monitor compliance with our anti-cheat and fraud prevention policies, we develop template patterns of inappropriate behaviour (e.g. cheating, fraud), which we consider indicative of prohibited behaviours. We do this based upon an analysis of actual behaviours on the Riot services. We grade these patterns of inappropriate behaviour based upon their severity with different consequences (e.g. temporary or permanent account restrictions or chat restrictions) for players based upon how serious their conduct is. Our automated tools use these patterns of inappropriate behaviour and grading system to compare your behaviour over time with these patterns of inappropriate behaviour and, if you have engaged in inappropriate behaviour, make a decision as to the consequences for you of your behaviour. This primarily helps us enforce our rules and policies, secure the Riot services, detect and prevent unauthorized activity, and maintain the competitive integrity of our games.
344346
345347Our complaints procedure allow you to appeal a decision. In this case, we will provide you a report showing the thought process and method behind the decision along with some tips on how to avoid repeating such behaviour in the future. If you are still unhappy, you can request one of our agents to review your case who will make a final determination as to the correct outcome manually, based on the available evidence.
346348
347349[Back To Top]()
381383- in the case of Riot Games, LLC, Japan;
382384
383385- in the case of Riot Games Services PTE. LTD., Singapore; and
384386
385387- in the case of Riot Games Ltd. and Riot Games Ireland Merchandise Ltd., Ireland.
386388
387For important details regarding which laws apply to your use of the Riot services and any disputes with Riot Games, be sure to check out the [Terms of Service](https://euw.leagueoflegends.com/en/legal/termsofservice). See [Contact Us]() to see who is the Riot Games entity or, where applicable, entities which control and are responsible for your info.
389For important details regarding which laws apply to your use of the Riot services and any disputes with Riot Games, be sure to check out the [Terms of Service](https://www.riotgames.com/en/terms-of-service). See [Contact Us]() to see who is the Riot Games entity or, where applicable, entities which control and are responsible for your info.
388390
389_(2) CROSS-BORDER TRANSFERS AND STORAGE_. We may process and store info we collect anywhere that we or our partners operate, including the U.S, Turkey, Romania, Russia, South-east Asia, South-America. These countries may not have the same level of data protection as where you live. In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those other countries may be entitled to access your personal info. We've implemented and maintain a framework consistent with applicable law and this notice for transfers of info outside the country of collection, including, for example, through Riot Games, Inc.'s adherence to the EU - U.S. and Swiss - U.S. Privacy Shield Frameworks (see [Our Privacy Shield Certification](https://www.privacyshield.gov/participant)), and the use of Standard Contractual Clauses when we transfer info outside of the European Economic Area and the UK (to learn more about EU Standard Contractual Clauses, click [here](http://ec.europa.eu/justice/data-protection/international-transfers/transfer/index_en.htm) and to request a copy of them [Contact Us](). We may also need to transfer your info to provide the Riot services to you in accordance with the [Terms of Service](https://euw.leagueoflegends.com/en/legal/termsofservice). By using the Riot services, you acknowledge that we may transfer your info to (and process it in) countries outside of your country of residence, each of which may have different privacy rules than your country.
391_(2) CROSS-BORDER TRANSFERS AND STORAGE_. We may process and store info we collect anywhere that we or our partners operate, including the U.S, Turkey, Romania, Russia, South-east Asia, South-America. These countries may not have the same level of data protection as where you live. In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those other countries may be entitled to access your personal info. We've implemented and maintain a framework consistent with applicable law and this notice for transfers of info outside the country of collection, including, for example, through Riot Games, Inc.'s adherence to the EU - U.S. and Swiss - U.S. Privacy Shield Frameworks (see [Our Privacy Shield Certification](https://www.privacyshield.gov/participant)), and the use of Standard Contractual Clauses when we transfer info outside of the European Economic Area and the UK (to learn more about EU Standard Contractual Clauses, click [here](http://ec.europa.eu/justice/data-protection/international-transfers/transfer/index_en.htm) and to request a copy of them [Contact Us](). We may also need to transfer your info to provide the Riot services to you in accordance with the [Terms of Service](https://www.riotgames.com/en/terms-of-service). By using the Riot services, you acknowledge that we may transfer your info to (and process it in) countries outside of your country of residence, each of which may have different privacy rules than your country.
390392
391393_(3) OUR PRIVACY SHIELD CERTIFICATION_. Riot Games, Inc. participates in and has certified its compliance with the EU-U.S. and Swiss-U.S. Privacy Shield Frameworks. Riot Games, Inc. is committed to subjecting all player and user data received that is subject to data protection laws of European Union (EU) member countries and Switzerland, respectively, in reliance on each Privacy Shield Framework, to the Frameworks' applicable Principles. To learn more about the Privacy Shield Frameworks, and to view our certification, visit the U.S. Department of Commerce's Privacy Shield List. \[[https://www.privacyshield.gov/list](https://www.privacyshield.gov/list)\]
392394
393395Riot Games, Inc. is responsible for the processing of personal data it receives, under each Privacy Shield Framework, and subsequently transfers to a third party acting as an agent on its behalf. Riot Games, Inc. complies with the Privacy Shield Principles for all onward transfers of personal data from the EU and Switzerland including the onward transfer liability provisions.
394396
395397With respect to personal data received or transferred pursuant to the Privacy Shield Frameworks, Riot Games, Inc. is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, Riot Games may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
405407## VI. YOUR CHOICES AND CONTROLS
406408
407409**Summary:** You have choices regarding your use of the Riot services and the ways we process info. Since you can interact with us in many different ways, the particular controls available to you often depend on the nature of our relationship.
408410
409411[**Expand**]()
410412
411You can use many parts of the Riot services without ever creating an account, purchasing our products or services, or otherwise submitting info like your name or email address to us. If you do choose to visit or use the Riot Services, we generally retain the related personal information as long as your account is active or as is otherwise necessary to provide the Riot services, operate our business (including for legitimate purposes like complying with our legal obligations, managing internal books and records, preventing fraud, resolving disputes, and enforcing our contracts and terms, such as this notice and the [Terms of Service](https://euw.leagueoflegends.com/en/legal/termsofservice) or to achieve the purposes set out in this notice, unless a longer retention period is permitted or required by law.
413You can use many parts of the Riot services without ever creating an account, purchasing our products or services, or otherwise submitting info like your name or email address to us. If you do choose to visit or use the Riot Services, we generally retain the related personal information as long as your account is active or as is otherwise necessary to provide the Riot services, operate our business (including for legitimate purposes like complying with our legal obligations, managing internal books and records, preventing fraud, resolving disputes, and enforcing our contracts and terms, such as this notice and the [Terms of Service](https://www.riotgames.com/en/terms-of-service) or to achieve the purposes set out in this notice, unless a longer retention period is permitted or required by law.
412414
413415The precise periods for which we keep your personal information vary depending on the nature of the information, why we need it and relevant legal or operational retention needs. Factors we consider in determining these periods include the minimum required retention period prescribed by law or recommended as best practice, the period during which a claim can be made with respect to a contract or other matter, whether the personal information has been aggregated or pseudonymized, and other relevant criteria. For example, the retention period applicable for your personal data needed to provide the Riot service to you (such as accessing the games) is limited to your account life. When your account is deleted, Riot will delete the relevant information for that purpose (providing the service to you) but will keep some personal information (summoner name for instance) for other defined purposes such as security and fraud detection. As another example, chat logs/history data is retained for a period of two years from its creation. This is to enable Riot to properly investigate infringements of our rules and policies such as fraud, toxicity, cheating and harmful behaviour.
414416
415417You can also limit the info you share with third parties, such as by choosing not to link your Riot Games account with third-party services (see [Third-Party Websites and Services]()).
416418
417419We offer players choices about the types of communications they receive from Riot Games. If you choose to receive marketing and promotional emails from us but later change your mind, simply "unsubscribe" by following the instructions in the relevant email. These choices don't apply to mandatory communications that are part of the Riot services, like important account-related notices.
423425If you don't want to take advantage of the services that third-party analytics and advertising companies provide on the Riot services, you may be able to opt-out of some of them by visitin [http://www.aboutads.info](http://www.aboutads.info/) or [http://www.networkadvertising.org/choices/](http://www.networkadvertising.org/choices/), or if you're located in the EU or Canada, [http://www.youronlinechoices.eu/](http://www.youronlinechoices.eu/) or [http://youradchoices.ca/](http://youradchoices.ca/) respectively, or if you're located in Australia, [http://www.your.onlinechoices.com.au](http://www.your.onlinechoices.com.au/). For a representative list of third-party advertising and analytics partners that operate on the Riot services, as well as details about how to opt-out to the extent applicable, click [here]().
424426
425427If you're concerned with the way we're handling your info, or if you would like to request to access, correct, update, restrict or delete your personal info, object to or opt out of the processing of your personal info, withdraw your consent to our use of your info, or if you would like to request a copy of your personal info for purposes of transmitting it to another company (to the extent these rights are provided to you by applicable law), please [Contact Us]() or visit [privacy.riotgames.com](https://www.riotgames.com/en/privacy-notice) and follow the instructions provided. Your right to object includes where we process your info for direct marketing, for performing a task in the public interest or pursuing our legitimate interests or those of a third party. You can also learn more about how to request access to your account info [here](https://support.riotgames.com/hc/en-us/articles/360001299888-Requesting-Your-Account-Data), or about how to delete your account [here](https://support-leagueoflegends.riotgames.com/hc/en-us/articles/202647784-Account-Deletion-FAQ).
426428
427429If you withdraw your consent (including for marketing purposes), it does not affect the lawfulness of what we did up until that point.
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429Before we process such requests, we may ask you to verify your identity (like by logging-in to your account or providing us with certain info to help us confirm ownership) and we may request payment where allowed by law. Note that asking us to remove personal info or refrain from processing it may also result in account suspension or termination where this info is necessary to make Riot services available to you (we normally tell you this at the point we collect the info), in which case you'll no longer be able to access those Riot services. We may also retain certain info associated with your account for purposes like complying with our legal obligations, managing internal books and records, preventing fraud, resolving disputes, and enforcing our contracts and terms, such as this notice and the [Terms of Service](https://euw.leagueoflegends.com/en/legal/termsofservice).
431Before we process such requests, we may ask you to verify your identity (like by logging-in to your account or providing us with certain info to help us confirm ownership) and we may request payment where allowed by law. Note that asking us to remove personal info or refrain from processing it may also result in account suspension or termination where this info is necessary to make Riot services available to you (we normally tell you this at the point we collect the info), in which case you'll no longer be able to access those Riot services. We may also retain certain info associated with your account for purposes like complying with our legal obligations, managing internal books and records, preventing fraud, resolving disputes, and enforcing our contracts and terms, such as this notice and the [Terms of Service](https://www.riotgames.com/en/terms-of-service).
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431433If you're in the EEA/UK, you may lodge a complaint with an EU/UK/EEA data protection authority for your country or region where an alleged infringement of applicable data protection law occurs. Riot Games lead supervisory authority under the GDPR is the Irish Data Protection Commission (see [www.dataprotection.ie](https://www.dataprotection.ie/) for more information).
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