Privacy Policy

DATED 2026-03-17 · VERSION 20260408_rev01 · COMPARED WITH 20260301_rev01 · ARCHIVE SNAPSHOT

Full text changes — 20260301_rev01 to 20260408_rev01

COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED

+## Privacy Policy **(last updated 9th February 2026)**
+## Privacy Policy **(last updated 17th March 2026)**
 Protecting your privacy is important to us; we want to be open with you on how and why we use your personal information.
 We have split this policy into two sections:
 . [Consumer Privacy Policy Highlights](https://www.rightmove.co.uk/c/privacy-policy/) - this gives you an overview of how we process personal information.
 . [Full Consumer Privacy Policy]() - this provides a more detailed view of our processing activities.
+We regularly review and update our Privacy Policy. For an overview on the latest changes we have made in December 2025 please [click here](https://www.rightmove.co.uk/c/consumer-privacy-policy-updates/).
+We regularly review and update our Privacy Policy. For an overview on the latest changes we have made in March 2026 please [click here](https://www.rightmove.co.uk/c/consumer-privacy-policy-updates/).
 ### Consumer Privacy Policy Highlights
 Below are some key highlights of our consumer privacy policy, however you can still view our [full privacy policy here.]()
 #### Who does our Consumer Privacy Policy apply to?
 #### Personal data we collect
 We collect the following categories of personal data:
 - **Property data:** such as images of properties, including videos and virtual tours, property asking prices, sales history and sold prices, property addresses, floorplans, property locations and property descriptions.
 - **Correspondence and enquiry data:** such as name, email address, property address, content of message, telephone recordings and any transcriptions of telephone calls.
+- **Technical data:** such as device type, IP address, web logs, usage of our site, browser type, mobile number, operating system, GPS location data, how you interact with our marketing communications.
+- **Technical and analytical data:** such as device type, IP address, web logs, usage of our site, browser type, mobile number, operating system, GPS location data, how you interact with our marketing communications, analytical data and insights..
 - **Financial services data (mortgage in principle):** such as contact and identity data, applicant data, employment data, financial data, property data, lifestyle data, mortgage in principle decision.
 - **Tenant and guarantor referencing data:** contact and identity and verification data, employment data, education data, financial data, property data, lifestyle data, next of kins details, references.
 - **Insurance and tenant related services data:** such as name, email address, property address, date of birth, employment history and status, health data, race or ethnicity, disclosure of unspent criminal convictions, payment details, signatures.
+- **Human resource data:** details contained in your CV and cover letter and references.
+- **Job applicant data:** details contained in your CV and cover letter and references.
 - **Supplier and potential supplier data**: contact and identity data, PEPs and sanctions checks, criminal offence data, identity and verification data.
 #### Sources of personal data
 We process personal data that we receive from:
 We may share your data with the following types of companies to provide our services to you:
 - our members/partners when you enquire with them via our website.
 - companies in the Rightmove group as we all provide different parts of the services.
 - law enforcement, fraud prevention agencies and credit reference agencies.
 - service providers we use to help us deliver our services and sites (e.g. telephony, customer ticketing systems, IT providers, ID and verification providers etc).
+- .
 #### Storing your personal data
 We predominantly store and process your personal data in the European Economic Area (EEA). However, in some circumstances it may be transferred to, stored or accessed outside the EEA. As such we will ensure we have appropriate safeguards and security measures in place to protect your data.
 #### Profiling and automated decision making
 We may profile your activity on our sites, and platforms to help us better understand your needs and home moving stage so that we can customise your experience on our sites, suggest services that may be of interest to you, tailor our communications with you and to identity opportunities to improve training and insights with us and our members and for service and product improvements . We do not make automated decisions which will have a legal or similar effect on you. The mortgage lenders we work with use automated decision making to assess your mortgage in principle applications based on the information you provided them.
 You can always object to profiling by emailing us at: [dpo@rightmove.co.uk](mailto:dpo@rightmove.co.uk).
+**Use of AI**
+#### **Use of AI**
 We use AI, machine learning models and other similar technology to help us analyse trends, improve our platforms and services, enhance our customer services, better understand your needs, to provide you a more customised experience on our platforms and to improve our communications with you. We do not use AI to make any automated decisions which will have a legal or similar effect on you.
 #### Your rights
 You can exercise any of your rights (right to access, rectification, erasures object or restrict processing, request that we transfer your data to another data controller, or withdraw consent where you have given us consent in the past) by contacting us at: [dpo@rightmove.co.uk](mailto:dpo@rightmove.co.uk) or writing to the Data Protection Officer, Rightmove, Building 2, Caldecotte Lake Business Park, Milton Keynes, MK7 8LE. We will require proof of ID to confirm your identity.
 Our consumer Privacy Policy covers users of our consumer websites, suppliers and prospective suppliers, job applicants and journalists.
 If you are a customer of Rightmove operating in a business to business capacity and have a professional membership with Us, please refer to our [Member Privacy Policy](https://media.rightmove.co.uk/pdf/Member-Privacy-Policy.pdf).
 If you are an employee of Rightmove, please refer to our Employee Privacy Policy made available to you via our HRIS.
+**"Members"** include estate agents, commercial agents, letting agents, managing agents, landlords, new homes developers, housing associations, overseas property owners, Build to Rent developers, surveyors, banks, building societies, insurance companies, utility providers, mortgage broker partners, other lenders and financial institutions, geo spatial platforms, Government departments, executive agencies, quangos, Acedemia institutions, professional advisors and selected CRM software providers whom we have a commercial relationship with. We are not an estate agency.
+**"Members"** includes, but is not limited to estate agents, commercial agents, letting agents, managing agents, landlords, new homes developers, housing associations, overseas property owners, Build to Rent developers, surveyors, banks, building societies, insurance companies, utility providers, mortgage broker partners, other lenders and financial institutions, geo spatial platforms, Government departments, executive agencies, quangos, Acedemia institutions, professional advisors, selected CRM software providers whom we have a commercial relationship with and other categories of Members as such emerge. We are not an estate agency.
 **"Partners"** are selected companies whom We choose to work with, whom we have a commercial relationship with to offer complimentary Services such as financial services (e.g. mortgage in principle), currency exchange, utilities and broadband.
 **"Prospective Members"** means businesses who have contacted Us to enquire about becoming a Member or who We have identified as a potential customer.
 **"Services"** or **"Service"** include property advertising, insurance and tenant related services (which includes tenant referencing, rent guarantee insurance, landlords' contents and/or liability insurance, tenant's contents and/or liability insurances, utilities and broadband), stamp duty land tax calculator, valuation and surveying tools, property price tracking tools, renovation calculator and financial services (which includes mortgage in principle decision, mortgage and re-mortgage calculator).
 - To tailor Our marketing communications with You.
 - To assist with responding to enquiries You may have with Us and improve Our communications with You.
 - To identify areas we can improve our services.
 - For training, monitoring and quality assurance purposes.
 - To enable You to restyle images of a property listing to help You visualise how a property could look.
 - **AI Conversational Search:** When You use this tool on Our site, it is designed to enhance Your property search experience. We do not use personal information to train large language models (LLMs), and We apply strict technical and organisational safeguards like pseudonymisation, redaction, data minimisation, limited retention periods, and other protective measures to ensure Your privacy when using AI. We ask that You avoid entering personal or sensitive data into Our tool, but if You do, beyond what is necessary for us to provide Our the service to you, We have legitimate reasons to process this information to ensure optimisation of our user experience. We use analytics to help us identify how we can improve our services and for monitoring and quality assurance purposes.
+- WeWe
+- We
 #### Sharing of personal information between Rightmove and its subsidiaries
 Personal Information You provide Us may be shared between Our subsidiaries in order to:
 - provide Our Platforms and Services to You;
 If You use the HomeViews platform, a separate Cookie Policy is in place which can be viewed [here](https://www.homeviews.com/cookie-policy)
 #### Third party advertising
 As well as providing the Services on Our Platforms, We also feature advertising from third parties. We use a range of advertising partners and technologies to help deliver third party advertisements on Our Platforms which may be relevant to You. To help ensure the advertisements are relevant, We match property listings data, information from cookies and clickstream data to create audience segments. We share Our audience segments with Our advertising partners and only allow certain companies to purchase advertising space on Our Platforms. For example third parties may wish to display advertisements to Users of Our Platforms which We deem as being renters and therefore We will offer space On Our Platforms where renters visit.
+We use different technologies and practices for advertisers to purchase advertising space on Our Platforms. This includes Us selecting advertisements through a bidding process from selected companies which allows real-time advertising on Our Platforms, working with digital agencies or directly with third party advertisers. You can request a list of the partners with whom We work by contacting Our Data Protection Officer.
+We use different technologies and practices for advertisers to purchase advertising space on Our Platforms. This includes Us selecting advertisements through a bidding process from selected companies which allows real-time advertising on Our Platforms, working with digital agencies or directly with third party advertisers.
+We also use universal ID solutions if you have consented to them. These allow advertisers to link you with their advertising profiles and deliver personalised adverts on Our Platforms, they work by either:
+- providing a hashed (one-way encrypted) version of your email address (if you have provided this to us) to an advertising partner working on our behalf (LiveRamp UK Ltd). This does not involve any third party being able to read your email address, but allows advertisers who already have your email address to link your visit to Our Platforms with the information they already hold about you. For LiveRamp's privacy notice see https://liveramp.uk/privacy. To exercise your privacy rights regarding LiveRamp see [https://liveramp.uk/privacy/your-rights/](https://liveramp.uk/privacy/your-rights/); or
+- providing IP addresses, information about your device, browser, use of our website, internet service, DNS information, and other information collected from your browser to a data partner (ID5 Technology Ltd) acting as an independent controller. This allows advertisers who already have details about you to link your visit to Our Platform with the information they already hold about you. For ID5's privacy notice see [https://id5.io/trust/platform-privacy-policy](https://id5.io/trust/platform-privacy-policy). To opt out of ID5's processing see [https://id5-sync.com/privacy/](https://id5-sync.com/privacy/)
+You can request a list of the partners with whom We work by contacting Our Data Protection Officer.
 To help Us deliver third party advertisements on Our Platforms We do use Cookies. For more information, please see Our Cookie Policy available [here](https://www.rightmove.co.uk/this-site/cookies.html).
 #### Special category data and criminal offence data
 For Our tenant referencing, insurance, tenant and financial Services (mortgages - Mortgage in Principle and Mortgage Broker partners), We may collect special categories of Personal Information about You (this may include Your race or ethnicity, information about Your health, whether You appear on politically exposed persons or sanctions list, and any criminal convictions, whether You are in receipt of benefits or Your gender which could infer special category data). We rely on explicit consent to collect and process this data, however for some information being for insurance products We may rely on 'insurance' as Our condition of processing.
 We may change the terms of this Policy at any time. Any changes We may make to this Policy in the future will be posted on Our Platforms and displayed on-screen when You use Our App.
 You may be required to read and accept any revised Policy to continue Your use of Our Platforms. The amended terms will be made available with new uploads or updates of the App and will be displayed in the Privacy Policy section of the App.
 Please check back frequently to see any updates or changes to this Policy, as You will be deemed to accept such changes from Your continued use of Our Platforms.
+Issue date: February 2026
+Issue date: March 2026