Privacy Policy

20251001_rev01 · COMPARED WITH 20250701_rev01 · ARCHIVE SNAPSHOT, DATE APPROXIMATE

Full text changes — 20250701_rev01 to 20251001_rev01

190190
191191We may from time to time profile Your activity when using Our Services or Our Platforms.
192192
193193This profiling is based on telephone and email enquiries You send to Our Members, properties advertised on Our Platforms, cookies, Your activity on Our Site, information You either provide Us or We collect in the course of using Our Platforms and Services (such as living situation, property ownership and what Services You utilise on Our Site etc.). We may use this information both now and, in the future, to identify or indicate:
194194
195195- any properties You may have for sale or let;
196- whether You are intending to sell or let Your property;
196- whether You are intending to sell or let Your property or may be in the future;
197197- if You have subsequently instructed one of Our Members to advertise Your property;
198198- whether Your property is being advertised on Rightmove and its property status;
199199- what stage in the home moving process You are;
200200- whether You have a mortgage in principle decision;
201201- whether You are a first time buyer, first time renter, re-mortgaging, investing, a seller, tenant, a landlord etc.;
202202- if You may require a valuation of Your property;
221221
222222#### **Use of AI**
223223
224224We make use of AI, machine learning, and other similar technologies ("AI") to improve Our site, services, internal operations and communications. We do not use AI to make any automated decisions which can have a legal or similar effect on You. Examples of how We use AI include:
225225
226226- Helping Us better understand Your needs in order to provide You a more customised and relevant experience on Rightmove.
227- To help predict when You may require Our services (such as mortgages, broadband, insurance, valuation etc.) in order to provide You a timely and personalised experience on Rightmove and in our marketing communications with You.
227228- To help identify Broadband deals based on Your requirements You tell Us when You use the Broadband tools on Our Platforms.
228229- To tailor Our marketing communications with You.
229230- To assist with responding to enquiries You may have with Us and improve Our communications with You.
230231
231232#### Sharing of personal information between Rightmove and its subsidiaries
232233
426427We use different technologies and practices for advertisers to purchase advertising space on Our Platforms. This includes Us selecting advertisements through a bidding process from selected companies which allows real-time advertising on Our Platforms, working with digital agencies or directly with third party advertisers. You can request a list of the partners with whom We work by contacting Our Data Protection Officer.
427428
428429To help Us deliver third party advertisements on Our Platforms We do use Cookies. For more information, please see Our Cookie Policy available [here](https://www.rightmove.co.uk/this-site/cookies.html).
429430
430431#### Special category data and criminal offence data
431432
432For Our tenant referencing, insurance, tenant and financial Services, We do collect special categories of Personal Information about You (this may include Your race or ethnicity, information about Your health, whether you appear on politically exposed persons or sanctions list, and any criminal convictions). We rely on explicit consent to collect and process this data, however for some information being for insurance products We may rely on 'insurance' as Our condition of processing. We may collect data on vulnerabilities You disclose to Us. This is on order to support You and improve Our Services to You and We will share this with insurance providers where an insurance sale is made and where Your consent is obtained. We only keep this information for as long as is necessary. We employ appropriate technical and organisational measures to ensure Your Personal Information is secure.
433For Our tenant referencing, insurance, tenant and financial Services (mortgages - Mortgage in Principle and Mortgage Brokers), We may collect special categories of Personal Information about You (this may include Your race or ethnicity, information about Your health, whether You appear on politically exposed persons or sanctions list, and any criminal convictions, whether You are in receipt of benefits or Your gender which could infer special category data). We rely on explicit consent to collect and process this data, however for some information being for insurance products We may rely on 'insurance' as Our condition of processing.
433434
435We may collect data on vulnerabilities You disclose to Us. This is on order to support You and improve Our Services to You and We will share this with insurance providers where an insurance sale is made and where Your consent is obtained. We only keep this information for as long as is necessary. We employ appropriate technical and organisational measures to ensure Your Personal Information is secure.
436
437For financial services (mortgages - Mortgage in Principle and Brokers) where You correspond with Us and You identify You have a vulnerability, we may record that You are a vulnerable customer in Our ticketing system. This is collected as part of Our consumer duty requirements. We rely on Legitimate Interests and rely on the condition of 'equality of opportunity and treatment' to process this data.
438
434439Where You are undertaking PEPs and Sanctions checks as part of tenant referencing this may infer special category data and criminal offence data. We rely on substantial public interest, preventing or detecting unlawful acts and regulatory requirements relating to unlawful acts and dishonesty to process this data.
435440
436441If You are a supplier or prospective supplier and You are a person of significant control we undertake PEPS and Sanction Checks and supplier due diligence checks which may infer special category data or criminal offence data. We rely on substantial public interest, preventing or detecting unlawful acts and regulatory requirements relating to unlawful acts and dishonest to process this data.
437442
438443#### Aggregated data
439444
448453We may change the terms of this Policy at any time. Any changes We may make to this Policy in the future will be posted on Our Platforms and displayed on-screen when You use Our App.
449454
450455You may be required to read and accept any revised Policy to continue Your use of Our Platforms. The amended terms will be made available with new uploads or updates of the App and will be displayed in the Privacy Policy section of the App.
451456
452457Please check back frequently to see any updates or changes to this Policy, as You will be deemed to accept such changes from Your continued use of Our Platforms.
453458
454Issue date: June 2025
459Issue date: September 2025