Privacy Policy
20240501_rev01 · COMPARED WITH 20240101_rev01 · ARCHIVE SNAPSHOT, DATE APPROXIMATE
Full text changes — 20240101_rev01 to 20240501_rev01
| 1 | 1 | ### Consumer Privacy Policy Highlights |
| 2 | 2 | |
| 3 | 3 | Protecting your privacy is important to us; we want to be open with you on how and why we use your personal information. Below are some key highlights of our privacy policy, however you can still view our [full privacy policy here.]() |
| 4 | 4 | |
| 5 | 5 | #### Who we are |
| 6 | 6 | |
| 7 | This privacy policy covers all the companies in our group: Rightmove PLC, Rightmove Group Limited, Rightmove Landlord and Tenant Services Limited and Rightmove Financial Services Limited. We operate the following websites: [www.rightmove.co.uk](https://www.rightmove.co.uk/), [https://hub.rightmove.co.uk/](https://hub.rightmove.co.uk/), [https://rentalservices.rightmove.co.uk/](https://rentalservices.rightmove.co.uk/) and [https://plc.rightmove.co.uk/](https://plc.rightmove.co.uk/) as well as our mobile application. | |
| 7 | This privacy policy covers the following companies in our group: Rightmove PLC, Rightmove Group Limited, Rightmove Landlord and Tenant Services Limited and Rightmove Financial Services Limited. We operate the following websites: [www.rightmove.co.uk](https://www.rightmove.co.uk/), [https://hub.rightmove.co.uk/](https://hub.rightmove.co.uk/), [https://rentalservices.rightmove.co.uk/](https://rentalservices.rightmove.co.uk/) and [https://plc.rightmove.co.uk/](https://plc.rightmove.co.uk/) as well as our mobile application. | |
| 8 | 8 | |
| 9 | We also own HomeViews Platform Limited which operates the following site [www.homeviews.com](http://www.homeviews.com/). Their privacy policy can be viewed here: [https://www.homeviews.com/privacy-policy](https://www.homeviews.com/privacy-policy) | |
| 10 | ||
| 9 | 11 | We provide our platforms so that we can offer the following: |
| 10 | 12 | |
| 11 | 13 | - place to advertise properties for sale and rent. |
| 12 | 14 | - tenant and landlord related services (e.g. referencing, insurance, credit checks etc.). |
| 13 | 15 | - home moving services e.g. (utilities, broadband etc.). |
| 14 | 16 | - financial services (mortgage in principle). |
| 78 | 80 | We may profile your activity on our sites, and platforms to help us better understand your needs and home moving stage so that we can customise your experience on our sites, suggest services that may be of interest to you, tailor our communications with you and to identity opportunities to improve training and insights with us and our members. We do not make automated decisions which will have a legal or similar effect on you. The mortgage lenders we work with use automated decision making to assess your mortgage in principle applications based on the information you provided them. |
| 79 | 81 | |
| 80 | 82 | You can always object to profiling by emailing us at: [dpo@rightmove.co.uk](mailto:dpo@rightmove.co.uk). |
| 81 | 83 | |
| 82 | 84 | The mortgage lenders we work with use automated decision making to assess your mortgage in principle applications based on the information you provided them. |
| 83 | 85 | |
| 86 | **Use of AI** | |
| 87 | ||
| 88 | We use AI, machine learning models and other similar technology to help us analyse trends, improve our platforms and services, enhance our customer services, better understand your needs, to provide you a more customised experience on our platforms and to improve our communications with you. We do not use AI to make any automated decisions which will have a legal or similar effect on you. | |
| 89 | ||
| 84 | 90 | #### Your rights |
| 85 | 91 | |
| 86 | You can exercise any of your rights (right to access, recertification, erasures object or restrict processing, request that we transfer your data to another data controller, or withdraw consent where you have given us consent in the past) by contacting us at: [dpo@rightmove.co.uk](mailto:dpo@rightmove.co.uk) or writing to the Data Protection Officer, Rightmove, Building 2, Caldecotte Lake Business Park, Milton Keynes, MK7 8LE. | |
| 92 | You can exercise any of your rights (right to access, rectification, erasures object or restrict processing, request that we transfer your data to another data controller, or withdraw consent where you have given us consent in the past) by contacting us at: [dpo@rightmove.co.uk](mailto:dpo@rightmove.co.uk) or writing to the Data Protection Officer, Rightmove, Building 2, Caldecotte Lake Business Park, Milton Keynes, MK7 8LE. | |
| 87 | 93 | |
| 88 | 94 | #### Direct marketing |
| 89 | 95 | |
| 90 | 96 | If you have given us permission, we'll send you marketing messages either directly from us or on behalf of our members or partners. We will customise our communications with you based on your use of our platforms. You are in control and can opt out of direct marketing at any time by contacting us or updating your preferences. |
| 91 | 97 | |
| 92 | 98 | #### Contacting us |
| 93 | 99 | |
| 94 | If you have any questions about this policy, how we use your personal data or wish to exercise any of your rights, please contact us at [dpo@rightmove.co.uk](mailto:dpo@rightmove.co.uk) or alternatively you can write to the Data Protection Officer, Rightmove, Building 2, Caldecotte Lake Business Park, Milton Keynes, MK7 8LE. | |
| 100 | If you have any questions about this policy, how we use your personal data or wish to exercise any of your rights, please contact us at [dpo@rightmove.co.uk](mailto:dpo@rightmove.co.uk) or alternatively you can write to the Data Protection Officer, Rightmove, 2 Caldecotte Lake Business Park, Caldecotte Lake Drive, Milton Keynes, MK7 8LE. | |
| 95 | 101 | |
| 96 | 102 | ## Full consumer privacy policy 2023 |
| 97 | 103 | |
| 98 | 104 | #### Who we are |
| 99 | 105 | |
| 100 | This Privacy Policy covers Rightmove PLC and any of Our subsidiary companies under Section 1159 Companies Act 2006 (referred to as "We" or "Us" or "Our" or "Rightmove"). These include: | |
| 106 | This Privacy Policy covers Rightmove PLC and any of Our subsidiary companies under Section 1159 Companies Act 2006 (referred to as "We" or "Us" or "Our" or "Rightmove") with the exception of HomeViews Platform Limited . These include: | |
| 101 | 107 | |
| 102 | - Rightmove PLC, registered in England number 06426485. Registered office address is Building 2, Caldecotte Lake Business Park, Milton Keynes, MK7 8LE, VAT number is 918501823; | |
| 103 | - Rightmove Group Limited, registered in England number 03997679. Registered office address: is Building 2, Caldecotte Lake Business Park, Milton Keynes, MK7 8LE. VAT number is 918501823. Rightmove Group Limited (FCA Firm Reference Number 491645) is also an appointed representative of Rightmove Landlord and Tenant Services Limited and Rightmove Financial Services Limited, which are authorised and regulated by the Financial Conduct Authority (FCA) Firm Reference Number 522050 and 805415. This can be checked on the FCA register at (www.fca.org.uk/register); | |
| 108 | - Rightmove PLC, registered in England number 06426485. Registered office address is 2 Caldecotte Lake Business Park, Caldecotte Lake Drive, Milton Keynes, England, MK7 8LE, VAT number is 918501823; | |
| 109 | - Rightmove Group Limited, registered in England number 03997679. Registered office address: is 2 Caldecotte Lake Business Park, Caldecotte Lake Drive, Milton Keynes, England, MK7 8LE. VAT number is 918501823. Rightmove Group Limited (FCA Firm Reference Number 491645) is also an appointed representative of Rightmove Landlord and Tenant Services Limited and Rightmove Financial Services Limited, which are authorised and regulated by the Financial Conduct Authority (FCA) Firm Reference Number 522050 and 805415. This can be checked on the FCA register at (www.fca.org.uk/register); | |
| 104 | 110 | - Rightmove Landlord and Tenant Services Limited which is authorised and regulated by the Financial Conduct Authority (FCA) Firm Reference Number 522050. This can be checked on the FCA register at (www.fca.org.uk/register). Registered in England number 7064255. Trading office address: Suites 12 and 13, Part Ground Floor, Neon, Q10 Quorum Business Park, Benton Lane, Newcastle Upon Tyne, NE12 8BU. Registered office address: 2 Caldecotte Lake Business Park, Caldecotte Lake Drive, Milton Keynes, England, MK7 8LE. VAT number 100838839; and |
| 105 | - Rightmove Financial Services Limited which is authorised and regulated by the Financial Conduct Authority (FCA) Firm Reference Number 805415. Registered in England number 11211259. Registered office address: Building 2, Caldecotte Lake Business Park, Milton Keynes, MK7 8LE. VAT number 918501823. | |
| 111 | - Rightmove Financial Services Limited which is authorised and regulated by the Financial Conduct Authority (FCA) Firm Reference Number 805415. Registered in England number 11211259. Registered office address: 2 Caldecotte Lake Business Park, Caldecotte Lake Drive, Milton Keynes, England, MK7 8LE. VAT number 918501823. | |
| 106 | 112 | |
| 107 | 113 | We are the providers of the Rightmove mobile application software (referred to as the "App") and the websites [www.rightmove.co.uk](https://www.rightmove.co.uk/), [https://rentalservices.rightmove.co.uk/](https://rentalservices.rightmove.co.uk/), [https://hub.rightmove.co.uk/](https://hub.rightmove.co.uk/) and [https://plc.rightmove.co.uk/](https://plc.rightmove.co.uk/) (referred to as the "Site") (together referred to as "Our Platforms") and any other Services We may operate in the future. |
| 108 | 114 | |
| 115 | We also own HomeViews Platform Limited, registered in England number 10290376. Registered office address is 2 Caldecotte Lake Business Park, Caldecotte Lake Drive, Milton Keynes, England, MK7 8LE, VAT number is 284561774. HomeViews Platform Limited "HomeViews" which operates the following site [www.homeviews.com](http://www.homeviews.com/). HomeViews Privacy Policy can be viewed here: [https://www.homeviews.com/privacy-policy](https://www.homeviews.com/privacy-policy). | |
| 116 | ||
| 109 | 117 | "Members" include estate agents, commercial agents, letting agents, managing agents, landlords, new homes developers, housing associations, overseas property owners, Build to Rent developers, surveyors, banks, building societies, insurance companies, mortgage brokers, other lenders and financial institutions, Government departments, executive agencies, quangos, Acedemia institutions, and selected CRM software providers. We are not an estate agency. |
| 110 | 118 | |
| 111 | 119 | "Partners" are selected companies whom We choose to work with to offer complimentary Services such as financial services (e.g. mortgage in principle), currency exchange, utilities and broadband. |
| 112 | 120 | |
| 113 | 121 | "Services" or "Service" include property advertising, insurance and tenant related services (which includes tenant referencing, rent guarantee insurance, landlords' contents and/or liability insurance, tenant's contents and/or liability insurances, utilities and broadband), stamp duty land tax calculator, valuation and surveying tools and financial services (which includes mortgage in principle decision and mortgage calculator). |
| 114 | 122 | |
| 135 | 143 | Our Platforms are not intended for anyone under the age of 18 (referred to herein as "Children" or "Child"). Except in the limited circumstances set out below in the "[Tenant and Guarantor Referencing]()" table, We do not knowingly collect or process Personal Information relating to Children. If You become aware that Your Child has provided Us with Personal Information without Your consent, please contact Us on [dpo@rightmove.co.uk](mailto:dpo@rightmove.co.uk) and We will, upon verification, delete such Personal Information. |
| 136 | 144 | |
| 137 | 145 | If You have a query about Personal Information relating to Your property on the Platforms, please contact Your estate agent or lettings agent directly or alternatively contact Us on [talk-to-Us@rightmove.co.uk](mailto:talk-to-Us@rightmove.co.uk). |
| 138 | 146 | |
| 139 | 147 | #### Contacting us |
| 140 | 148 | |
| 141 | We recommend You contact Us via email. If you prefer to correspond with Us via post, there may be a delay in Us receiving and responding to Your postal enquiries and therefore email correspondence is recommended for a quicker response. | |
| 149 | We recommend You contact Us via email. If You prefer to correspond with Us via post, there may be a delay in Us receiving and responding to Your postal enquiries and therefore email correspondence is recommended for a quicker response. | |
| 142 | 150 | |
| 143 | 151 | If You would like to stop receiving direct marketing from Us please contact Us via email at [talk-to-Us@rightmove.co.uk](mailto:talk-to-Us@rightmove.co.uk) or please write to the Customer Services Team, Building 2, Caldecotte Lake Business Park, Milton Keynes, MK7 8LE and where possible include a copy of the communications You have received. |
| 144 | 152 | |
| 145 | If You have any questions about this Policy or Our use of Your Personal Information or would like to submit a subject access request or exercise Your other data subject rights, please contact Our Data Protection Officer/Team via email at [dpo@rightmove.co.uk](mailto:dpo@rightmove.co.uk) or please write to The Data Protection Officer, Building 2, Caldecotte Lake Business Park, Milton Keynes, MK7 8LE. If you are located outside the UK but within the EEA, you may wish to contact our EU representative either by email at [contact@privacy-legal.de](mailto:contact@privacy-legal.de) or please write to: Rightmove EU Representative C/O Wodianka privacy legal GmbH Dockenhudener Str. 12a, 22587 Hamburg, Germany. | |
| 153 | If You have any questions about this Policy or Our use of Your Personal Information or would like to submit a subject access request or exercise Your other data subject rights, please contact Our Data Protection Officer/Team via email at [dpo@rightmove.co.uk](mailto:dpo@rightmove.co.uk) or please write to The Data Protection Officer, Building 2, Caldecotte Lake Business Park, Milton Keynes, MK7 8LE. If You are located outside the UK but within the EEA, You may wish to contact our EU representative either by email at [contact@privacy-legal.de](mailto:contact@privacy-legal.de) or please write to: Rightmove EU Representative C/O Wodianka privacy legal GmbH Dockenhudener Str. 12a, 22587 Hamburg, Germany. | |
| 146 | 154 | |
| 147 | 155 | #### Personal information we collect |
| 148 | 156 | |
| 149 | 157 | ##### Properties advertised on our platforms |
| 150 | 158 | |
| 151 | 159 | ##### Personal information you give to us |
| 164 | 172 | |
| 165 | 173 | This profiling is based on telephone and email enquiries You send to Our Members, properties advertised on Our Platforms, cookies and information You either provide Us or We collect in the course of using Our Platforms and Services. We may use this information both now and, in the future, to identify or indicate: |
| 166 | 174 | |
| 167 | 175 | - any properties You may have for sale or let; |
| 168 | 176 | - whether You are intending to sell or let Your property; |
| 169 | 177 | - if You have subsequently instructed one of Our Members to advertise Your property; |
| 170 | - whether your property is being advertised on Rightmove and its property status; | |
| 178 | - whether Your property is being advertised on Rightmove and its property status; | |
| 171 | 179 | - what stage in the home moving process You are; |
| 172 | 180 | - whether You have a mortgage in principle decision; |
| 173 | 181 | - whether You are a first time buyer, first time renter, re-mortgaging, investing, a seller, tenant, a landlord etc.; |
| 174 | 182 | - if You may require a valuation of Your property; |
| 175 | 183 | - whether You have been through Our tenant referencing. |
| 176 | - actions you have taken on our Sites; and | |
| 177 | - whether you are likely to require any of Our Services. | |
| 184 | - actions You have taken on Our Sites; and | |
| 185 | - whether You are likely to require any of Our Services. | |
| 178 | 186 | |
| 179 | 187 | It takes place to help Us and Our Members: |
| 180 | 188 | |
| 181 | 189 | - understand what sort of properties You may be interested in; |
| 182 | 190 | - identify opportunities to improve training; |
| 183 | 191 | - match enquiries sent to Our Members with properties advertised on Our Platforms. This is to provide Our Members with market insights where Your property was subsequently advertised with another Member. This will be provided for training purposes only to help Our Members improve their processes for identifying where enquiries may have a property for sale or rent, either now or in the future; |
| 187 | 195 | - suggest Our mortgages, valuations, insurance and referencing Services to You; and |
| 188 | 196 | - suggesting services from Our third party advertisers that may be relevant and of interest to You based on Your use of Our Platforms. |
| 189 | 197 | - send You customised emails about Our Services based on Your use of Our Sites and Your stage in the home moving process. |
| 190 | 198 | |
| 191 | 199 | You can always object to Our profiling by emailing Us here [dpo@rightmove.co.uk](mailto:dpo@rightmove.co.uk). Any profiling data that We hold about You will only be kept for as long as is required to perform the Services to Our Members and provide Our Platforms and Services to You. |
| 192 | 200 | |
| 201 | #### **Use of AI** | |
| 202 | ||
| 203 | We make use of AI, machine learning, and other similar technologies ("AI") to improve Our site, services and communications. We do not use AI to make any automated decisions which can have a legal or similar effect on You. Examples of how We use AI include: | |
| 204 | ||
| 205 | - Helping Us better understand Your needs in order to provide You a more customised and relevant experience on Rightmove. | |
| 206 | - To tailor Our marketing communications with You. | |
| 207 | - To assist with responding to enquiries You may have with Us. | |
| 208 | ||
| 193 | 209 | #### Sharing of personal information between Rightmove and its subsidiaries |
| 194 | 210 | |
| 195 | 211 | Personal Information You provide Us may be shared between Our subsidiaries in order to: |
| 196 | 212 | |
| 197 | 213 | - provide Our Platforms and Services to You; |
| 198 | 214 | - improve Our Platforms and Services; and |
| 199 | 215 | - customise Your experience on Our Platforms. |
| 200 | 216 | |
| 201 | 217 | #### Use of your personal information for direct marketing and other communications |
| 202 | 218 | |
| 203 | 219 | #### **Direct Marketing** |
| 204 | 220 | |
| 205 | Where you have consented, We may Use Your Personal Information to provide direct marketing messages to You; either directly from Us or on behalf of Our Members or Partners. We will customise Our communications with You based on Your use of Our Platforms. You can opt out of direct marketing at any time from Our entities below by: | |
| 221 | Where You have consented, We may Use Your Personal Information to provide direct marketing messages to You; either directly from Us or on behalf of Our Members or Partners. We will customise Our communications with You based on Your use of Our Platforms. You can opt out of direct marketing at any time from Our entities below by: | |
| 206 | 222 | |
| 207 | 223 | #### **Rightmove Group Limited:** |
| 208 | 224 | |
| 209 | 225 | - Using the unsubscribe links located at the bottom of the direct marketing emails We send You. Please ensure You click through to manage Your full marketing preferences; |
| 210 | 226 | - Log into Your My Rightmove account to manage your marketing preferences; or |
| 211 | 227 | - Contacting Us directly on [talk-to-Us@rightmove.co.uk](mailto:talk-to-Us@rightmove.co.uk). |
| 309 | 325 | We require all Our third party service providers to respect the security of Your Personal Information and to treat it in accordance with the law. We do not allow Our third party service providers to use Your Personal Information for their own purposes and only permit them to process Your Personal Information for specified purposes and in accordance with Our instructions. |
| 310 | 326 | |
| 311 | 327 | You can request a list of Our third party partners and affiliates by contacting Our Data Protection Officer. |
| 312 | 328 | |
| 313 | 329 | #### Where do we store your personal information? |
| 314 | 330 | |
| 315 | The Personal Information that We collect from You may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for Us or for one of Our suppliers or contractors. Territories outside of the EEA may not have equivalent legal protections to those that apply within the EEA, but We are under a duty to make sure that Our suppliers and contractors located outside of the EEA continue to take all steps reasonably necessary to ensure that Your Personal Information is treated securely and in accordance with this Policy. We will use Standard Contractual Clauses and/or the UK-US Data Bridge for transfers to the United States of Americia. By submitting Your Personal Information to Us, You agree to this transfer, storing or processing. | |
| 331 | The Personal Information that We collect from You may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for Us or for one of Our suppliers or contractors. Territories outside of the EEA may not have equivalent legal protections to those that apply within the EEA, but We are under a duty to make sure that Our suppliers and contractors located outside of the EEA continue to take all steps reasonably necessary to ensure that Your Personal Information is treated securely and in accordance with this Policy. We will use Standard Contractual Clauses and/or the UK-US Data Bridge for transfers to the United States of America. By submitting Your Personal Information to Us, You agree to this transfer, storing or processing. | |
| 316 | 332 | |
| 317 | 333 | Unfortunately, the transmission of Personal Information via the internet is not completely secure. Although We will do Our best to protect Your Personal Information, We cannot guarantee the security of Your Personal Information transmitted to Our Platforms; any transmission is at Your own risk. Once We have received Your Personal Information, We will use strict procedures and security features to try to prevent unauthorised access. |
| 318 | 334 | |
| 319 | 335 | We follow strict security procedures to ensure that Your Personal Information is not damaged, destroyed or disclosed to a third party without Your permission and to prevent unauthorised access to it. The servers and cloud based technology that store the Personal Information are kept in a secure facility with restricted physical access and We use secure firewalls and other measures to restrict electronic access. If We are working with third parties, We will require them to have in place similar measures to protect Your Personal Information. |
| 320 | 336 | |
| 321 | 337 | Only employees who need access to Your Personal Information to perform a specific job are granted access to personally identifiable Personal Information. In addition, We limit access to Your Personal Information to those agents, contractors and other third parties who have a business need to know. They will only process Your Personal Information on Our instructions and they are subject to a duty of confidentiality. |
| 369 | 385 | |
| 370 | 386 | Some web browsers incorporate a "Do Not Track" feature. Currently, as there is not yet an accepted industry standard for how to respond to Do Not Track signals, Our Services and Our Platforms do not currently respond to such signals, however You can: |
| 371 | 387 | |
| 372 | 388 | - manage Your Cookie settings [here](https://www.rightmove.co.uk/this-site/cookies.html); |
| 373 | 389 | - if You want to restrict ads in general on Your Devices You may opt out from ad tracking by enabling "Limit Ad Tracking" or "Opt Out of Ads Personalisation" (as applicable to Your Device) in Your Device settings. |
| 374 | 390 | |
| 375 | For full details about what cookies We set and why We use them, please see Our Cookie Policy available [here](https://www.rightmove.co.uk/this-site/cookies.html). | |
| 391 | For full details about what cookies We set and why We use them, please see Our Cookie Policy available [here](https://www.rightmove.co.uk/this-site/cookies.html). Whilst Our Apps do not use cookies, We do use similar technologies to collect information via Our App, for more information about data We collect and how We use it, please view Our App Data Storage Policy. | |
| 376 | 392 | |
| 393 | If You use the HomeViews platform, a separate Cookie Policy is in place which can be viewed [here](https://www.homeviews.com/cookie-policy) | |
| 394 | ||
| 377 | 395 | #### Third party advertising |
| 378 | 396 | |
| 379 | 397 | As well as providing the Services on Our Platforms, We also feature advertising from third parties. We use a range of advertising partners and technologies to help deliver third party advertisements on Our Platforms which may be relevant to You. To help ensure the advertisements are relevant, We match property listings data, information from cookies and clickstream data to create audience segments. We share Our audience segments with Our advertising partners and only allow certain companies to purchase advertising space on Our Platforms. For example third parties may wish to display advertisements to Users of Our Platforms which We deem as being renters and therefore We will offer space On Our Platforms where renters visit. |
| 380 | 398 | |
| 381 | 399 | We use different technologies and practices for advertisers to purchase advertising space on Our Platforms. This includes Us selecting advertisements through a bidding process from selected companies which allows real-time advertising on Our Platforms, working with digital agencies or directly with third party advertisers. You can request a list of the partners with whom We work by contacting Our Data Protection Officer. |
| 382 | 400 | |
| 399 | 417 | We may change the terms of this Policy at any time. Any changes We may make to this Policy in the future will be posted on Our Platforms and displayed on-screen when You use Our App. |
| 400 | 418 | |
| 401 | 419 | You may be required to read and accept any revised Policy to continue Your use of Our Platforms. The amended terms will be made available with new uploads or updates of the App and will be displayed in the Privacy Policy section of the App. |
| 402 | 420 | |
| 403 | 421 | Please check back frequently to see any updates or changes to this Policy, as You will be deemed to accept such changes from Your continued use of Our Platforms. |
| 404 | 422 | |
| 405 | Issue date: 13th December 2023 | |
| 423 | Issue date: 20th March 2024 |