Prime Video Advertising Partners (IAB TCF Vendors)

FIRST SEEN 2026-07-29 · VERSION 20260729_rev01 · COMPARED WITH 20260524_rev01

Full text changes — 20260524_rev01 to 20260729_rev01

COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED

1Some approved third parties participate in the [Interactive Advertising Bureau's Transparency Consent Framework (IAB TCF)](https://iabeurope.eu/tcf-2-0/) which enables users to consent to cookies and approve data processing purposes through the IAB TCF standard. When you don't accept a third party below, this means that you don't consent and object to data processing through the cookie used by that third party. Learn more about approved third parties who participate in the IAB TCF below. Your consent applies to the processing purposes declared by each TCF vendor listed under the "Details" menu below. TCF vendors may process information for limited purposes without seeking consent, which are listed as "Special Purposes" in the "Details" menu.
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3<table><tbody><tr><td><p><span>Index Exchange Inc.</span></p></td></tr><tr><td><p><span>BeeswaxIO Corporation</span></p></td></tr><tr><td><p><span>Sovrn, Inc.</span></p></td></tr><tr><td><p><span>The UK Trade Desk Ltd</span></p></td></tr><tr><td><p><span>Yahoo EMEA Limited</span></p></td></tr><tr><td><p><span>Triple Lift, Inc.</span></p></td></tr><tr><td><p><span>Xandr, Inc.</span></p></td></tr><tr><td><p><span>Nexxen Group LLC</span></p></td></tr><tr><td><p><span>NEURAL.ONE</span></p></td></tr><tr><td><p><span>ADITION (Virtual Minds GmbH)</span></p></td></tr><tr><td><p><span>Taboola Europe Limited</span></p></td></tr><tr><td><p><span>Equativ</span></p></td></tr><tr><td><p><span>Adform A/S</span></p></td></tr><tr><td><p><span>Magnite, Inc.</span></p></td></tr><tr><td><p><span>Sirdata</span></p></td></tr><tr><td><p><span>RATEGAIN ADARA INC</span></p></td></tr><tr><td><p><span>GumGum, Inc.</span></p></td></tr><tr><td><p><span>Lumen Research Limited</span></p></td></tr><tr><td><p><span>adsquare GmbH</span></p></td></tr><tr><td><p><span>OpenX</span></p></td></tr><tr><td><p><span>Yieldlab (Virtual Minds GmbH)</span></p></td></tr><tr><td><p><span>PubMatic, Inc</span></p></td></tr><tr><td><p><span>Comscore B.V.</span></p></td></tr><tr><td><p><span>Flashtalking</span></p></td></tr><tr><td><p><span>Sharethrough, Inc</span></p></td></tr><tr><td><p><span>Smaato, Inc.</span></p></td></tr><tr><td><p><span>Semasio GmbH</span></p></td></tr><tr><td><p><span>SCOPE3 SAS</span></p></td></tr><tr><td><p><span>LiveRamp</span></p></td></tr><tr><td><p><span>WPP Media</span></p></td></tr><tr><td><p><span>Magnite, Inc. (Outstream)</span></p></td></tr><tr><td><p><span>Rich Audience Technologies SLU</span></p></td></tr><tr><td><p><span>LoopMe Limited</span></p></td></tr><tr><td><p><span>Dynata LLC</span></p></td></tr><tr><td><p><span>Sublime</span></p></td></tr><tr><td><p><span>smartclip Europe GmbH</span></p></td></tr><tr><td><p><span>Azira</span></p></td></tr><tr><td><p><span>DoubleVerify Inc.</span></p></td></tr><tr><td><p><span>BIDSWITCH GmbH</span></p></td></tr><tr><td><p><span>Teads France SAS</span></p></td></tr><tr><td><p><span>Ströer SSP GmbH (SSP)</span></p></td></tr><tr><td><p><span>Media.net Advertising FZ-LLC</span></p></td></tr><tr><td><p><span>Connatix Native Exchange Inc.</span></p></td></tr><tr><td><p><span>YOC AG</span></p></td></tr><tr><td><p><span>SpotX, Inc</span></p></td></tr><tr><td><p><span>Yieldmo, Inc.</span></p></td></tr><tr><td><p><span>MEDIARITHMICS SAS</span></p></td></tr><tr><td><p><span>emetriq GmbH</span></p></td></tr><tr><td><p><span>Rockerbox, Inc</span></p></td></tr><tr><td><p><span>OneTag Limited</span></p></td></tr><tr><td><p><span>Improve Digital</span></p></td></tr><tr><td><p><span>A.Mob</span></p></td></tr><tr><td><p><span>Bannerflow AB</span></p></td></tr><tr><td><p><span>TabMo SAS</span></p></td></tr><tr><td><p><span>Integral Ad Science (incorporating ADmantX)</span></p></td></tr><tr><td><p><span>Weborama</span></p></td></tr><tr><td><p><span>Comcast International France SAS/FreeWheel Media</span></p></td></tr><tr><td><p><span>SpringServe, LLC</span></p></td></tr><tr><td><p><span>Jivox Corporation</span></p></td></tr><tr><td><p><span>Cuebiq Group, LLC</span></p></td></tr><tr><td><p><span>zeotap Data GmbH</span></p></td></tr><tr><td><p><span>On Device Research Limited</span></p></td></tr><tr><td><p><span>Exactag GmbH</span></p></td></tr><tr><td><p><span>Celtra Inc.</span></p></td></tr><tr><td><p><span>InMobi Pte Ltd</span></p></td></tr><tr><td><p><span>The Kantar Group Limited</span></p></td></tr><tr><td><p><span>Samba TV, Inc.</span></p></td></tr><tr><td><p><span>AudienceProject A/S</span></p></td></tr><tr><td><p><span>Eulerian Technologies</span></p></td></tr><tr><td><p><span>Seenthis AB</span></p></td></tr><tr><td><p><span>Streamwise srl</span></p></td></tr><tr><td><p><span>Innovid LLC</span></p></td></tr><tr><td><p><span>Neustar, Inc., a TransUnion company</span></p></td></tr><tr><td><p><span>Salesforce.com, Inc.</span></p></td></tr><tr><td><p><span>Cint USA, Inc.</span></p></td></tr><tr><td><p><span>Happydemics</span></p></td></tr><tr><td><p><span>Adobe Audience Manager, Adobe Experience Platform</span></p></td></tr><tr><td><p><span>Dailymotion Video Player and Ad Products</span></p></td></tr><tr><td><p><span>Norstat AS</span></p></td></tr><tr><td><p><span>Smartme Analytics</span></p></td></tr><tr><td><p><span>Intercept Interactive Inc. dba Undertone</span></p></td></tr><tr><td><p><span>Dentsu Italia SpA</span></p></td></tr><tr><td><p><span>Upwave Inc.</span></p></td></tr><tr><td><p><span>YouGov</span></p></td></tr><tr><td><p><span>Good-Loop Ltd</span></p></td></tr><tr><td><p><span>Google Advertising Products</span></p></td></tr><tr><td><p><span>RevJet</span></p></td></tr><tr><td><p><span>Grabit Interactive Media Inc dba KERV Interctive</span></p></td></tr><tr><td><p><span>Clinch Labs LTD</span></p></td></tr><tr><td><p><span>MEDIAMETRIE</span></p></td></tr><tr><td><p><span>Ad Alliance GmbH</span></p></td></tr><tr><td><p><span>Samsung Ads</span></p></td></tr><tr><td><p><span>Nielsen International SA</span></p></td></tr><tr><td><p><span>Acxiom</span></p></td></tr><tr><td><p><span>Experian LTD</span></p></td></tr><tr><td><p><span>IPSOS MORI UK LTD</span></p></td></tr><tr><td><p><span>Toluna Netherlands B.V. KvK</span></p></td></tr><tr><td><p><span>Kargo Global Inc.</span></p></td></tr><tr><td><p><span>Onesoon Limited t/a Adalyser</span></p></td></tr><tr><td><p><span>Adelaide Metrics Inc</span></p></td></tr><tr><td><p><span>Realytics</span></p></td></tr><tr><td><p><span>Hurra Communications GmbH</span></p></td></tr><tr><td><p><span>Gamesight Inc</span></p></td></tr><tr><td><p><span>XAD spoteffects GmbH</span></p></td></tr><tr><td><p><span>xpln.ai SAS</span></p></td></tr><tr><td><p><span>Claritas LLC</span></p></td></tr><tr><td><p><span>Amplified IntelligenceTechnologies</span></p></td></tr><tr><td><p><span>AdXcel, Inc. dba ArtsAI</span></p></td></tr><tr><td><p><span>Podible, Inc (Podscribe)</span></p></td></tr><tr><td><p><span>Beatgrid Media B.V.</span></p></td></tr><tr><td><p><span>Twenty Nine Enterprises, Inc. (Magellan AI)</span></p></td></tr></tbody></table>