PBS Privacy Policy

DATED 2021-01-26 · VERSION 20210201_rev01 · COMPARED WITH 20201005_rev01 · ARCHIVE SNAPSHOT

Full text changes — 20201005_rev01 to 20210201_rev01

COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED

1		Effective Date: May 24, 2018 (Update)
	1	Effective Date: January 26, 2021 (Update)
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3	3	As a not-for-profit institution, our goal is to collect only the information about our users and their use of our services that will help us provide the best online experience possible and implement PBS's [mission](https://www.pbs.org/about/about-pbs/mission-values/).
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5	5	This Privacy Policy describes how we use, share, and protect information that we collect from you online through pbs.org and any other websites, applications or online services that PBS operates and that link to this Privacy Policy (collectively, the "Services"). This Privacy Policy applies only to the Services. Please read it carefully.
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7	7	Collection of Information
91	91	Use of Cookies, Web Beacons, and Other Technologies
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93	93	We may use cookies, web beacons, local shared objects, and other similar technologies to collect information about your use of the Services. Cookies are small bits of information that are stored by a computer's web browser. Web beacons are very small images or small pieces of data embedded in images, also known as "pixel tags," "GIFs," or "clear GIFs," that can recognize cookies, the time and date a page is viewed, a description of the page where the pixel tag is placed, and similar information from a computer or device. Local shared objects (sometimes referred to as "Flash Cookies") are similar to standard cookies except that they can be larger and are downloaded to a computer or mobile device by the Adobe Flash media player.
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95	95	We use these technologies, for example, to help us recognize your browser as a previous user and save and remember any preferences that may have been set; to help us customize the content shown while you use the Services; to provide you with content customized to your interests and to understand whether users read e-mail messages and click on links contained within those messages so that we can deliver relevant content and offers; and to help measure and research the effectiveness of our Services, interactive online content, features, and other communications.
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97		We may allow third parties to place and read their own cookies, web beacons, and similar technologies to collect information through the Services. These third parties may collect information about a user's online activities over time and across sites, services, and devices to, for example, help us with traffic measurement, research, and analytics and serve you more relevant advertising on third party sites and services. These third parties may participate in programs that allow you to opt out of targeted advertising. To learn more and opt out, visit the [Network Advertising Initiative](http://www.networkadvertising.org/choices/) and [Digital Advertising Alliance](http://www.aboutads.info/choices/).
	97	We may allow third parties to place and read their own cookies, web beacons, and similar technologies to collect information through the Services. These third parties may collect information about a user's online activities over time and across sites, services, and devices to, for example, perform traffic measurement, research, and analytics (including via surveys or questionnaires) and serve you more relevant advertising on third party sites and services. These third parties may participate in programs that allow you to opt out of targeted advertising. To learn more and opt out, visit the [Network Advertising Initiative](http://www.networkadvertising.org/choices/) and [Digital Advertising Alliance](http://www.aboutads.info/choices/).
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99	99	You may be able to refuse or disable cookies by adjusting your web browser settings. Because each web browser is different, please consult the instructions provided by your web browser (typically in the "help" section). Please note that you may need to take additional steps to refuse or disable some technologies including local shared objects. For example, local shared objects may be controlled through the instructions on Adobe's Setting Manager page. If you choose to refuse, disable, or delete these technologies, some of the functionality of our Services may no longer be available to you.
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101	101	Some web browsers may transmit "do-not-track" signals to websites the user visits, although web browsers incorporate and activate this functionality in different ways, and it is not always clear whether users intend for these signals to be transmitted. Consequently, we currently do not take action in response to these signals.
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103	103	By using the Services, you consent to our use of cookies and similar technologies.