technologies/cookies
ARCHIVED 2022-11-29, DATE APPROXIMATE · VERSION 20221129_rev01 · COMPARED WITH 20220528_rev01
Full text changes — 20220528_rev01 to 20221129_rev01
COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED
| 37 | 37 | Some cookies and other technologies help sites and apps understand how their visitors engage with their services. For example, [Google Analytics](https://analytics.google.com/analytics/academy/) uses a set of cookies to collect information and report site usage statistics without personally identifying individual visitors to Google. '\_ga', the main cookie used by Google Analytics, enables a service to distinguish one visitor from another and lasts for 2 years. Any site that implements Google Analytics, including Google services, uses the '\_ga' cookie. Each '\_ga' cookie is unique to the specific property, so it cannot be used to track a given user or browser across unrelated websites. |
| 38 | 38 | |
| 39 | 39 | Google services also use 'NID' and 'ENID' cookies on Google Search, and 'VISITOR\_INFO1\_LIVE' and 'YEC' cookies on YouTube, for analytics. |
| 40 | 40 | |
| 41 | 41 | ### Advertising |
| 42 | 42 | |
| 43 | Google uses cookies and other technologies for advertising, including serving and rendering ads, personalizing ads (depending on your settings at [g.co/adsettings](https://g.co/adsettings) or your app and device level settings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads. | |
| 43 | Google uses cookies for advertising, including serving and rendering ads, personalizing ads (depending on your settings at [myadcenter.google.com](https://myadcenter.google.com/) and [adssettings.google.com/partnerads](https://adssettings.google.com/partnerads)), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads. | |
| 44 | 44 | |
| 45 | 45 | The 'NID' cookie is used to show Google ads in Google services for signed-out users, while the 'ANID' and 'IDE' cookies are used to show Google ads on non-Google sites. If you have personalized ads enabled, the 'ANID' cookie is used to remember this setting and lasts for 13 months in the European Economic Area (EEA), Switzerland, and the United Kingdom (UK), and 24 months everywhere else. If you have turned off personalized ads, the 'ANID' cookie is used to store that setting until 2030. The 'NID' cookie expires 6 months after a user's last use. The 'IDE' cookie lasts for 13 months in the European Economic Area (EEA), Switzerland, and the United Kingdom (UK), and 24 months everywhere else. |
| 46 | 46 | |
| 47 | 47 | Depending on your ad settings, other Google services like YouTube may also use these and other cookies and technologies, like the 'VISITOR\_INFO1\_LIVE' cookie, for advertising. |
| 48 | 48 | |
| 49 | 49 | Some cookies and other technologies used for advertising are for users who sign in to use Google services. For example, the 'DSID' cookie is used to identify a signed-in user on non-Google sites and to remember whether the user has agreed to ad personalization. It lasts for 2 weeks. |