Privacy Policy
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| 1 | **The Privacy Policy has been updated as of January 1, 2023. For details on exercising rights under the California Consumer Privacy Act, as amended by the California Privacy Right Act; the Virginia Consumer Data Protection Act; or the Colorado Privacy Act, [click here]().** | |
| 1 | **The Privacy Policy has been updated as of August 14, 2023. For details on exercising rights under the California Consumer Privacy Act, as amended by the California Privacy Right Act; the Virginia Consumer Data Protection Act; or the Colorado Privacy Act, [click here]().** | |
| 2 | 2 | |
| 3 | 3 | **PLEASE READ THIS PRIVACY POLICY (THIS "PRIVACY POLICY") CAREFULLY BEFORE USING THIS WEBSITE, APPLICATION OR ANY OTHER MLB ADVANCED MEDIA, L.P. PRODUCT OR SERVICE.** |
| 4 | 4 | |
| 5 | 5 | MLB Advanced Media, L.P. ("MLB") is the organization that produces and publishes the Official Website of Major League Baseball, which encompasses MLB.com, the Official Websites of the thirty (30) Major League Baseball clubs (collectively "MLB Clubs" and each an "MLB Club"), the Official Websites of certain other MLB-related properties (collectively, this "Website"), downloadable mobile applications (e.g., MLB, Ballpark) available from any other company, entity or person's (any other company, entity or person referred to in this policy as "Other Company or collectively "Other Companies") application storefronts ("Application(s)"), mobile games available from Other Companies' application storefronts (e.g., Beat the Streak, R.B.I. Baseball) ("Mobile Games"), games and other applications available from Other Companies' social media locations and gaming websites (e.g., MLB Ballpark Empire) ("Social Games" and together with Mobile Games, "Games"). For customers within the European Union and European Economic Area ("EEA"), MLB is the data controller of your personal data, which we also refer to as personal information. To contact us, please see the contact details at the end of this Privacy Policy. This Privacy Policy is applicable to this Website, Applications, Games and all products and services provided and/or distributed (whether via this Website or elsewhere) by MLB which link to this Privacy Policy, all of which will be referred to herein collectively as the "MLB Properties" and individually as an "MLB Property." Where used in this Privacy Policy, "MLB Entities" means MLB, the Office of the Commissioner of Baseball, the MLB Clubs, Major League Baseball Properties, Inc., The MLB Network, LLC, and Tickets.com, LLC. This Privacy Policy describes what information we collect via the MLB Properties, how we may use that information, when and to whom it may be disclosed, and the choices we offer for you to manage the personal information we collect related to your use of the MLB Properties. This Privacy Policy does not apply to the collection of information from you by MLB Clubs offline (e.g., when you provide information over the phone or on a paper form). Certain MLB Club offline privacy practices may be available for review within ballparks or at the ballpark information page located on the MLB Club websites. This Privacy Policy does not apply to information about the MLB Entities' employees, contractors, agents, and job applicants in their capacity as such. The MLB Properties may link to services or properties operated by Other Companies (e.g., the official photo store of Major League Baseball) which are not subject to this Privacy Policy. You should familiarize yourself with the privacy practices of any Other Company whose services or properties you utilize and direct any concerns regarding any such Other Company property to the administrator of the applicable property. |
| 6 | 6 | |
| 7 | 7 | 1. **[Personal Information We Collect]()** |
| 8 | 8 | 2. **[How, and for What Purpose, We Use and Disclose Your Personal Information]()** |
| 9 | 9 | 3. **[Other Information Collected]()** |
| 10 | 10 | 4. **[Other Circumstances When Your Data May Be Disclosed]()** |
| 11 | 11 | 5. **[Transferring Your Personal Information Across Borders]()** |
| 12 | 12 | 6. **[Managing Your Personal Information]()** |
| 13 | 7. **[California, Virginia, and Colorado Privacy Rights]()** | |
| 13 | 7. **[California, Virginia, and Colorado Privacy Rights; Notice to Illinois Residents]()** | |
| 14 | 14 | 8. **[Other Information; Contact Us]()** |
| 15 | 15 | |
| 16 | 16 | - * * |
| 17 | 17 | |
| 18 | 18 | We Collect Personal Information You Choose To Provide. You may visit and enjoy many elements of the MLB Properties without disclosing any personal information about yourself. However, if you choose to make use of select, special or enhanced elements of the MLB Properties, you may need to disclose with us certain personal information so those elements may function properly. When you use certain enhanced elements within the MLB Properties (e.g., create a profile, register for a promotion, make a purchase or publish a comment), the personal information we collect may include, but is not limited to: |
| 19 | 19 | |
| 70 | 70 | **Social Networking.** When using the MLB Properties or when using certain Other Companies' social networking services (e.g., Facebook, Twitter, Google +) (each a "Social Network"), you may have the option to connect your MLB Property information and activity with your Social Network information and activity. If you authorize such a connection, you permit us to disclose, share and/or publish information about your MLB Property activity with that Social Network and its users, and to access certain of your Social Network information, as disclosed to you at the time you consent to the connection. Information we may share with a Social Network may include, but is not limited to, technical information about your MLB Property activity, your MLB Property comments or the videos you watch on MLB Properties. Information we may access about you, with your consent, from a Social Network may include, but is not limited to, your basic Social Network information, your location data, your list of contacts, friends or followers and certain information about your activities on the Social Network. If you permit a connection between a Social Network and an MLB Property, we (and that Social Network) may be able to identify you and to associate information received pursuant to the connection with information we already have about you. We recommend that you familiarize yourself with the Privacy Policy and privacy control options of any Social Network with which you choose to disclose information or connect to an MLB Property. |
| 71 | 71 | |
| 72 | 72 | **Device ID.** When you use certain MLB Properties, we or our Service Provider may collect your unique Device ID. We may use such information for internal purposes and to provide you a better MLB Property experience, for example to troubleshoot Application problems you may experience or provide you rewards or offers in connection with your Game activity. We may associate Device ID with personal information you provide to us as described in Section 1 above, in which case we will treat such associated information as personal information. You may learn more about our Service Provider for Mobile Games and opt out of any anonymous Device ID collection via the privacy settings available within your mobile device. |
| 73 | 73 | |
| 74 | 74 | **AR Data.** If you authorize Apple's TrueDepth Camera in connection with your use of the MLB Properties, we will capture information regarding that use and we may use and disclose such information as set forth in this Privacy Policy, as disclosed when you first authorize use of Apple's TrueDepth Camera or as otherwise permissible under applicable law. Information from Apple's TrueDepth camera is used in real time-we do not store this information on our servers or disclose it to Other Companies. |
| 75 | 75 | |
| 76 | **Video and Audiovisual Recordings.** While you are present at facilities, games or events operated or controlled by MLB, an MLB Club, or an MLB Entity, there may be video recording, including but not limited to for telecast, security, marketing, promotional or other purposes. The terms and conditions applicable to your access to the applicable facility, game or event may include terms regarding the capture and use of video or audiovisual recordings and you should familiarize yourself with those terms. Furthermore, at certain games or events operated by MLB, an MLB Club or any MLB Entity, consent may be separately sought for the capture and use of video or audiovisual content for purposes set forth in that consent. This video or audiovisual content may be utilized by MLB, an MLB Club or an MLB Entity pursuant to this Privacy Policy to produce, exhibit, advertise or otherwise use your image, voice or likeness in any and all media now or existing in future as part of the MLB Entities' commercial, advertising and marketing activities. It may also be used to provide security services, to train personnel regarding security practices and in connection with legal action or regulatory investigation. You may also elect to provide us with Submitted Content (as defined in the [Terms of Use](https://mlb.com/official-information/terms-of-use)), and consent to their use for marketing, promotional or other purposes, and otherwise pursuant to this Privacy Policy, on certain applicable MLB Properties and/or via applicable Social Networks | |
| 76 | **Video and Audiovisual Recordings.** While you are present at facilities, games or events operated or controlled by MLB, an MLB Club, or an MLB Entity, there may be video recording, including but not limited to for telecast, security, marketing, promotional or other purposes. The terms and conditions applicable to your access to the applicable facility, game or event may include terms regarding the capture and use of video or audiovisual recordings and you should familiarize yourself with those terms. Furthermore, at certain games or events operated by MLB, an MLB Club or any MLB Entity, consent may be separately sought for the capture and use of video or audiovisual content for purposes set forth in that consent. This video or audiovisual content may be utilized by MLB, an MLB Club or an MLB Entity pursuant to this Privacy Policy to produce, exhibit, advertise or otherwise use your image, voice or likeness in any and all media now or existing in future as part of the MLB Entities' commercial, advertising and marketing activities. It may also be used to provide security services, to train personnel regarding security practices and in connection with legal action or regulatory investigation. You may also elect to provide us with Submitted Content (as defined in the [Terms of Use](https://mlb.com/official-information/terms-of-use)), and consent to their use for marketing, promotional or other purposes, and otherwise pursuant to this Privacy Policy, on certain applicable MLB Properties and/or via applicable Social Networks. | |
| 77 | 77 | |
| 78 | **Biometric Information.** If you elect to participate in certain programs offered by the MLB Entities (e.g., Go Ahead Entry), the MLB Entities and/or their Service Provider(s) may perform a scan or collect imagery of your physical characteristics to create a unique identifier associated with you based on biometric identifiers. The terms and conditions applicable to such programs (e.g., Go Ahead Entry) may include terms regarding the capture and use of this biometric information, and you should familiarize yourself with those terms if you elect to utilize and engage with any such programs. | |
| 79 | ||
| 78 | 80 | - Aggregated and Anonymous Information. We may disclose aggregated, anonymous information to any Other Company. This information is not linked to personal information that can identify you or another individual person. Amongst other reasons, this information may be disclosed for analytics advertising purposes. As with many websites, we use Google Analytics to understand how you and other visitors engage with MLB Properties. If you don't want Analytics to be used in your browser, you can install the Google Analytics browser add-on ([here](https://tools.google.com/dlpage/gaoptout)_https://tools.google.com/dlpage/gaoptout_). You can learn more about Google Analytics and privacy [here](https://support.google.com/analytics/answer/6004245)at _https://support.google.com/analytics/answer/6004245?hl=en_. |
| 79 | 81 | - When you use the MLB Properties, we may disclose information that we may collect from you, such as your email (in hashed form), IP address or information about your browser or operating system, with our partner/service provider, LiveRamp Inc and its group companies ("LiveRamp"). LiveRamp may use MLB's first party cookie on your browser to match your disclosed information to LiveRamp's information in order to provide MLB with a pseudonymous identifier MLB uses in certain real time bidding digital advertising transactions. These Other Companies may in turn link further demographic or interest-based information to your browser. You can learn more and opt out of this use here: [https://liveramp.com/opt\_out/](https://liveramp.com/opt_out/)_https://liveramp.com/opt\_out/_. |
| 80 | 82 | - Business Transfers. As time passes, MLB Advanced Media, L.P. may disclose personal information with any person or party to whom we may transfer any of our rights or obligations under any agreement, or in connection with a sale, merger or consolidation of our business or other transfer of our assets, whether voluntarily or by operation of law, or to any person who is otherwise deemed to be our successor or transferee. |
| 81 | 83 | - Disclosure for Legal Purposes. We may be required to disclose your personal and non-personal information pursuant to judicial or governmental subpoenas, warrants or orders. If we are required to do so, we will, of course, obey the law. In addition, notwithstanding any term to the contrary in this Privacy Policy, we reserve the right to use, disclose or share your personal and non-personal information in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of [MLB Terms of Use](https://mlb.com/official-information/terms-of-use) or as required by law. |
| 82 | 84 | |
| 83 | 85 | For customers in the EEA we are obliged to provide certain information relating to the transfer of your personal information outside the EEA. Where you have purchased a service, it may often be necessary to transfer your personal information in order to perform a contract with you. In addition, we may in some circumstances rely on your express consent. If you submit personal information to us, or to a Service Provider, via the MLB Properties, you will be voluntarily transferring this personal information to the United States, a jurisdiction which does not provide the same framework as the EEA for the protection of personal information. The same will be the case in relation to your personal information which is collected when you use MLB Properties as specified above. |
| 168 | 170 | You may designate an authorized agent to make a request on your behalf. If you choose to do so, MLB may require you to (1) provide the authorized agent written permission to do so and (2) verify your own identity and residency directly. MLB may deny a request from an agent that does not submit proof that they have been authorized by the consumer to act on their behalf. |
| 169 | 171 | |
| 170 | 172 | ### J. Right to Appeal |
| 171 | 173 | |
| 172 | 174 | If you are a Colorado or a Virginia resident, and MLB denies your request to exercise any of the data rights described above, you have the right to appeal our decision within a reasonable period of time after your receipt of our decision. |
| 173 | 175 | |
| 174 | You may appeal our decision by sending an email to [\[email protected\]](https://mlb.com/cdn-cgi/l/email-protection#aacecbdecbdad8c3dccbc9d3eac7c6c884c9c5c7). We will respond to an appeal within 60 days of receipt for residents of Virginia, and within 45 days of receipt for residents of Colorado. We may extend the response period by 60 additional days for residents of Colorado where reasonably necessary and, if we extend the response period, we will inform you of the extension within 45 days after our receipt of your appeal. Our response to your appeal will inform you of decisions and actions in response to your appeal, including an explanation of the reasons for the decisions. | |
| 176 | You may appeal our decision by sending an email to [\[email protected\]](https://mlb.com/cdn-cgi/l/email-protection#94f0f5e0f5e4e6fde2f5f7edd4f9f8f6baf7fbf9). We will respond to an appeal within 60 days of receipt for residents of Virginia, and within 45 days of receipt for residents of Colorado. We may extend the response period by 60 additional days for residents of Colorado where reasonably necessary and, if we extend the response period, we will inform you of the extension within 45 days after our receipt of your appeal. Our response to your appeal will inform you of decisions and actions in response to your appeal, including an explanation of the reasons for the decisions. | |
| 175 | 177 | |
| 176 | 178 | If you have concerns about the results of your appeal, you have the right to contact your state attorney general. If your appeal is denied and you are a Virginia resident, you may contact the Virginia Attorney General to submit a complaint at: [https://www.oag.state.va.us/consumer-protection/index.php/file-a-complaint](https://www.oag.state.va.us/consumer-protection/index.php/file-a-complaint)_https://www.oag.state.va.us/consumer-protection/index.php/file-a-complaint_. |
| 177 | 179 | |
| 178 | 180 | ### K. Personal Information We Collect, Disclose, Sell, or Share of Personal Information |
| 179 | 181 | |
| 180 | 182 | MLB has disclosed, sold or shared personal information to parties for a business or commercial purpose in the past 12 months. MLB does not knowingly sell or share the personal information of minors under 16 years of age without affirmative authorization. |
| 340 | 342 | |
| 341 | 343 | | Data processing and analytics vendors |
| 342 | 344 | |
| 343 | 345 | Advertising vendors |
| 344 | 346 | |
| 345 | 347 | | Advertising vendors | |
| 348 | | Hashed biometric information | | |
| 349 | ||
| 350 | - Biometric authentication services vendor | |
| 351 | ||
| 352 | | | |
| 353 | ||
| 354 | - Provide requested services | |
| 355 | ||
| 356 | | Service Providers such as website hosting, security and/or customer service vendors | None | | |
| 346 | 357 | | IP address / Device ID | |
| 347 | 358 | |
| 348 | 359 | - MLB Properties |
| 349 | 360 | - Ticketing partners |
| 350 | 361 | - E-commerce partner |
| 351 | 362 | - Social Media |
| 594 | 605 | |
| 595 | 606 | | Camp, clinic, and event production vendors |
| 596 | 607 | |
| 597 | 608 | Service Providers such as website hosting, security and/or customer service vendors |
| 598 | 609 | |
| 599 | 610 | | None | |
| 611 | | Biometric Information | | |
| 600 | 612 | |
| 613 | - Biometric authentication services vendor | |
| 614 | ||
| 615 | | | |
| 616 | ||
| 617 | - Providing requested services | |
| 618 | ||
| 619 | | Service providers, such as the biometric authentication services vendor | None | | |
| 620 | ||
| 601 | 621 | ### L. California Privacy Rights Report of Metrics |
| 602 | 622 | |
| 603 | 623 | Below reflects the number of requests from individuals related to the California Consumer Privacy Act received and processed by MLB and the Clubs during the period of time noted below. These numbers will be updated at least annually (with the date of such update, and prior update, noted below): |
| 604 | 624 | |
| 605 | 625 | | | | |
| 606 | 626 | | --- | --- | |
| 632 | 652 | "Do Not Track" signals are options on your browser that inform website operators that you would not like to have your online activity tracked. Currently, there is no industry standard regarding any appropriate action that websites should take when they receive "Do Not Track" signals. As there is no industry standard, please note that we do not alter our Website's data and information collection and use practices when we receive a "Do Not Track" signal from your browser. |
| 633 | 653 | |
| 634 | 654 | ### O. Loyalty Program Disclosures |
| 635 | 655 | |
| 636 | 656 | If you are a resident of California or Colorado and you participate in a loyalty, rewards, premium feature, discount, or club card program established by an MLB Entity for the purpose of providing discounts, rewards, or other value to you in connection with your participation (each, if any, a "Loyalty Program"), we may disclose and/or share your personal information as set forth in this Privacy Policy and/or pursuant to any separate consent you may provide in connection with your participation in the Loyalty Program. You may cease your participation in any Loyalty Program at any time by following the instructions provided in connection with the Loyalty Program or by contacting 866-800-1275. |
| 637 | 657 | |
| 658 | ### P. Notice to Illinois Residents | |
| 659 | ||
| 660 | If you are a resident of Illinois and you elect to participate in any program or offering requiring you to provide biometric information to any MLB Entity or its Service Provider(s), MLB will permanently destroy such biometric information, and any information directly derived from such biometric information, when the initial purpose for collecting or obtaining such information has been satisfied or within three (3) years following your last interaction with us, whichever occurs first. | |
| 661 | ||
| 638 | 662 | - **No Spyware or Adware**. We do not install any Spyware or Adware in connection with the MLB Properties, or distribute any commercial message, or authorize any third party to distribute any commercial message, by means of Spyware or Adware. "Spyware" or "Adware" is any software which has been downloaded to or installed on an Internet user's computer or device, without the user's actual consent, and facilitates the distribution of any commercial message to the user. If you feel you may have Spyware from another company installed on your machine, there are various anti-Spyware/Adware software applications available on the Internet to identify if this has occurred. |
| 639 | 663 | - **Our Security Practices**. The account information associated with the MLB Properties is password protected for your privacy and security. You choose your password for the MLB Properties so the strength of that password is determined by you. We recommend that you choose a unique password and not share your password with anyone else. In certain areas, we use industry-standard SSL encryption to protect data transmissions. |
| 640 | 664 | - **Links**. The MLB Properties contain links to other websites and products produced by MLB and to websites and products operated by unrelated Other Companies. In addition, if you click on an advertisement within the MLB Properties, you may be directed to a web page within the MLB Properties or to a third party website or product. We are not responsible for the privacy practices of third party websites or products, and we encourage you to read the privacy policies of every website and product that collects personally identifiable information from you. This Privacy Policy applies only to the MLB Properties, unless you are notified otherwise upon accessing any third party website or product, in which case the terms and conditions set forth in such notification will apply. |
| 641 | - Your Nevada Privacy Rights. If you are a resident of Nevada, in accordance with Nevada Revised Statutes Chapter 603A, you may request that we do not sell certain of your personally identifiable information (your "Covered Information" as defined in NRS Chapter 603A) by sending a request to [\[email protected\]](https://mlb.com/cdn-cgi/l/email-protection#c9ada8bda8b9bba0bfa8aab089a4a5abe7aaa6a4). | |
| 665 | - Your Nevada Privacy Rights. If you are a resident of Nevada, in accordance with Nevada Revised Statutes Chapter 603A, you may request that we do not sell certain of your personally identifiable information (your "Covered Information" as defined in NRS Chapter 603A) by sending a request to [\[email protected\]](https://mlb.com/cdn-cgi/l/email-protection#c0a4a1b4a1b0b2a9b6a1a3b980adaca2eea3afad). | |
| 642 | 666 | - **Special Rules For Children**. Because of federal law, we are not permitted to knowingly collect any personal information from a child under the age of thirteen without the consent of that child's parent or guardian. The statements in this Privacy Policy about our collection and use of personal information also apply to our treatment of personal information from children under the age of thirteen. Some elements of the MLB Properties (e.g., shop, ticketing, and auctions) require the submission of a payment card number along with personal information in connection with a purchase; other elements of the MLB Properties (e.g., fantasy baseball) require the submission of personal information to access or use the MLB Properties. Except in certain cases where limited contact information may be collected and not retained, these elements of the MLB Properties are not available to children under the age of thirteen. If a child who we know to be under the age of thirteen and for whom we have not received parental consent attempts to utilize a service on the MLB Properties which is not available to children, he/she will not be able to access it and may receive a message which relays that he/she is not eligible for such feature. For children located in jurisdictions within the EU or EEA, where this Privacy Policy refers to consent, this will require the consent of a parent or legal guardian in relation to any person under the age specified by the law applicable to the location of the child in question. |
| 643 | 667 | - **Contact Us Regarding Privacy**. If you have questions or concerns about this Privacy Policy, you can contact us at: |
| 644 | 668 | MLB Advanced Media, L.P. |
| 645 | 669 | Privacy Administrator |
| 646 | 670 | 1271 Avenue of the Americas |
| 647 | 671 | New York, NY 10020 |
| 648 | 672 | _Phone_: (646) 495-4091 |
| 649 | 673 | _Fax_: (212) 485-8111 |
| 650 | _Email_: [\[email protected\]](https://mlb.com/cdn-cgi/l/email-protection#402421342130322936212339002d2c226e232f2d) | |
| 674 | _Email_: [\[email protected\]](https://mlb.com/cdn-cgi/l/email-protection#563237223726243f2037352f163b3a347835393b) | |
| 651 | 675 | - **Notification of Changes**. If we make an important change to this Privacy Policy, we will post a notification and link within the MLB Properties so that you may review the updated Privacy Policy. |