LiveChat Privacy Policy changes — 20231202_rev01

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2.5. Sensitive data Caution. When using our Engagements, avoid sharing (or having us send) any sensitive data (like genetic data, biometric data, or health data, as defined by applicable data protection laws and regulations). You acknowledge that We bear no liability whatsoever for such data you provided to us, whether in connection with a data breach or otherwise.

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## 3\. **How we process your information**

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3.1. Processing Purposes. As long as We process your information, including your Personal Data, We will continue to do so for the following purposes:

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1. \_Service Delivery and Enhancemen\_t: To provide, maintain, operate, and improve the Services, Services API, Partner Program, our Website, chat window and related technologies including collecting and analyzing statistical information about you and your interactions with our said services. This includes: (i) facilitating effective service delivery, (ii) continuously improving the said services and our related technologies, as well as monitoring their performance, (iii) researching, developing, and innovating new services, products, features and related technologies, (iv) providing testing, training, machine learning capabilities, (v) providing customer support services, resolving issues, and requests for assistance, (vi) enabling Partners and Developers to access Customer Personal Data during its authorized processing, (vii) as otherwise provided in our Agreements with you.

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1. _Service Delivery and Enhancement:_ To provide, maintain, operate, and improve the Services, Services API, Partner Program, our Website, chat window and related technologies including collecting and analyzing statistical information about you and your interactions with our said services. This includes: (i) facilitating effective service delivery, (ii) continuously improving the said services and our related technologies, as well as monitoring their performance, (iii) researching, developing, and innovating new services, products, features and related technologies, (iv) providing testing, training, machine learning capabilities, (v) providing customer support services, resolving issues, and requests for assistance, (vi) enabling Partners and Developers to access Customer Personal Data during its authorized processing, (vii) as otherwise provided in our Agreements with you.

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2. _Safety and Security:_ to ensure and improve security of the Engagements and related technologies, preventing frauds and abuses; monitoring the performance of the Engagements, retaining data for backup and disaster recovery purposes, debugging as well as detecting fraudulent, illegal, and malicious activities.

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2. _Safety and Security:_ To ensure and improve security of the Engagements and related technologies, preventing frauds and abuses; monitoring the performance of the Engagements, retaining data for backup and disaster recovery purposes, debugging as well as detecting fraudulent, illegal, and malicious activities.

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3. _Compliance and Protection_: Meeting legal obligations, including billing, law enforcement, government, court inquiries, investigations, subpoenas, or similar legal processes, safeguarding our rights and interests and yours.

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4. _User Engagement and Personalization:_ Targeting our Engagements experience for you as well as to improve our pending operations or to create and improve new Engagements, recognizing you and remembering your information when you return to our Engagements; maintaining robust communication and offers based on your activity, interactions, profiling, feedback, and usage of the Engagements, and related technologies, including statistical information.

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5. _Marketing and Communication:_ Keeping you informed about offers, tailored marketing campaigns, other promotion-related information/activities, important service-related notices and updates via email, push notification and/or social media and other types of communications that may be of interest to you.

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6. _Data Insights:_ to aggregate, pseudonymise, and anonymise personal data for research and development, improvement of our Engagements, to understand how you interact with our Engagements and for statistical, and benchmarking purposes.

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6. _Data Insights:_ To aggregate, pseudonymise, and anonymise personal data for research and development, improvement of our Engagements, to understand how you interact with our Engagements and for statistical, and benchmarking purposes.

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3.2. Registration Data. LiveChat, Inc. receives the necessary details (including Personal Data and other Customers' information) in order to complete your registration on our Website. This ensures you have access to the Engagements you have subscribed to, e.g. first name, last name, company name, address, website address, e-mail address and credit/payment card information for Customers deciding to move beyond the free Services, otherwise, credit/payment card information is not required). In addition to the above, We also collect other types of information (including Personal Data) depending on how you use our Engagements. When reaching out to LiveChat, Inc., the Customer might be asked to provide similar data to what they had given during the registration process on our Website.

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3.3. Data Compliance. You hereby acknowledge and agree that the processing, including the transfer of your Personal Data and other Customers' information (including the Personal Data), has been and will continue to be carried out in accordance with points 6 and 7 herein (and, where applicable, has been notified to the relevant authorities of the Member State where the Company is established or has its representative) and does not violate the relevant provisions of that Member State.

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3.4. Profiling Activities. By engaging with us, you acknowledge and agree to our use of your Personal Data for profiling purposes involving automated methods, ensuring you receive the most pertinent information and features from the Engagements you select and combining the data you provide with our existing records. This enhances our advertising efforts, helping to refine offerings and keep you informed about updates relevant to Engagements you use. You can opt-out of profiling at any time by contacting [support@livechat.com](https://www.livechat.com/legal/privacy-policy/support@livechat.com). Please note, that revoking this consent might limit our ability to provide specific Engagements, potentially resulting in to the termination of our Agreement.

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3.5. Customer Responsibilities Regarding Personal Data. Customer is solely responsible for the processing of Personal Data (including but not limited to its transfer) in accordance with the relevant data privacy law, including obtaining necessary consents or having other valid legal grounds for processing. Customer must obtain all necessary permissions and consents as may be required by any relevant data privacy law when collecting, storing, processing and transferring Personal Data via LiveChat and its Sub-Processors. Customer ensures the accuracy, quality, and legality of Personal Data and the means by which Customer acquired them. Instructions given by Customer for Personal Data Processing must comply with relevant data protection laws. In addition, as a data controller, Customer shall (a) as required by applicable law, provide notice to its End-Users and Agents, as well as obtain their consent (if required) or have other legal basis for processing and transferring their personal data to LiveChat and its Sub-Processors in line with Data Processing Addendum ("DPA").

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3.6. Access and Managing Your Personal Data. Individuals have the right to manage their Personal Data. Reach out to [support@livechat.com](https://www.livechat.com/legal/privacy-policy/support@livechat.com) (or via the support e-mail of the Services you use) for any data access, modification, copy or deletion requests. If We can't remove certain data, We will inform you of the reasons. If you decide to discontinue our Services, you can request deactivation of your Account by emailing us at [support@livechat.com](https://www.livechat.com/legal/privacy-policy/support@livechat.com) (or via support e-mail of the Services you use).

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3.7. Return or destruction of Personal Data. Upon written request, LiveChat will delete your our Personal Data, in the standard format accepted by LiveChat and in accordance with LiveChat's data retention policy, unless it is unworkable due to the purposes of processing or due to technical issues. The standard response time is 30 days, which may be extended in complex cases and We will inform you of any such extension.

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3.7. Deleting Your Personal Data. Upon written request, LiveChat will delete your Personal Data using a standard method accepted by LiveChat and in accordance with LiveChat's data retention policy, unless it is unworkable due to the purposes of processing or due to technical issues. The standard response time is 30 days, which may be extended in complex cases and We will inform you of any such extension.

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3.8. Geo-Location data. LiveChat, Inc. may have access to your geo-location data as We collect and process IP addresses of all devices used for Engagements. Collecting and processing your geo-location data refers to mobile devices as well as computers. It happens regardless of whether you are a Customer or a Non-Customer.

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3.9. Communication. By participating in the Engagements, you agree to be contacted by us to receive electronic communications regarding your interactions with Engagements. You may opt-out of receiving these types of communications by adjusting the device settings anytime. Users who leave their contact details while accessing particular sections of our Website might receive additional messages not described above.

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3.10. Customer logo. Customer gives LiveChat, Inc. and its affiliates royalty-free and unlimited in-time consent to use their company name, logos and other identifying information for marketing and promotional activities in internal or external media (including, but not limited to displaying it on our Website) and other purposes connected with presenting up-to-date offers.

Privacy Policy

Full text changes — 20231104_rev01 to 20231202_rev01