Cookie Policy
FIRST SEEN 2026-07-29 · VERSION 20260729_rev01 · COMPARED WITH 20210119_rev01
Full text changes — 20210119_rev01 to 20260729_rev01
COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED
| 1 | This Cookie Policy describes the different types of cookies, web beacons, and similar technologies we use to automatically collect information about your use of this site. We refer to these technologies collectively as "cookies and other technologies." | |
| 2 | ||
| 3 | This Cookie Policy is integral to, and should be read in conjunction with, our [Privacy Policy](https://hbr.org/privacy-policy). | |
| 4 | ||
| 5 | ### How We Use Cookies and Similar Technologies | |
| 6 | ||
| 7 | - Measuring site usage | |
| 8 | - Obtaining support from vendors | |
| 9 | - Performing site analytics | |
| 10 | - Showing personalized ads | |
| 11 | - Personalizing the content we show on our site | |
| 12 | ||
| 13 | ### How to Control Our Use of Your Data | |
| 14 | ||
| 15 | For more information about your rights and ways to limit how we use personal data we collect, please visit Section 6 of our [Privacy Policy](https://hbr.org/privacy-policy). | |
| 16 | ||
| 17 | You are free to set your browser or operating system settings to limit certain tracking or to decline cookies, but by doing so, you may not be able to use certain features on the Site or take full advantage of all of our offerings. | |
| 18 | ||
| 19 | Some of our advertising partners participate in self-regulatory organizations that allow you to choose not to receive personalized advertising from us. To learn more about these choices, please visit the Digital Advertising Alliance's (DAA) opt-out page at [http://www.aboutads.info/choices](http://www.aboutads.info/choices), or the National Advertising Initiative's (NAI) opt out page at [http://www.networkadvertising.org/choices/](http://www.networkadvertising.org/choices/). | |
| 20 | ||
| 21 | ### Identification of Cookies Used on Our Site | |
| 22 | ||
| 23 | The following tables list some of the cookies and similar technologies we use on our site. Specifically, the table provides information about persistent cookies but not session cookies or other transitory storage technologies. | |
| 24 | ||
| 25 | ### Content and Personalized Advertising | |
| 26 | ||
| 27 | | **Cookie name** | **Cookie domain** | **Maximum expiration time** | | |
| 28 | | --- | --- | --- | | |
| 29 | | 1P\_JAR | .google.com | 1 month | | |
| 30 | | NID | .google.com | 6 months | | |
| 31 | | OGPC | .google.com | 1 month | | |
| 32 | | IDE | .doubleclick.net | 12 months | | |
| 33 | | test\_cookie | .doubleclick.net | 1 day | | |
| 34 | | fr | .facebook.com | 3 months | | |
| 35 | | demdex | .demdex.net | 6 months | | |
| 36 | | dextp | .demdex.net | 6 months | | |
| 37 | | dpm | .dpm.demdex.net | 6 months | | |
| 38 | | MR | .bat.bing.com | 6 months | | |
| 39 | | MUID | .bing.com | 13 months | | |
| 40 | | \_li\_ss | liadm.com | 29 days | | |
| 41 | | lidid | liadm.com | 2 years | | |
| 42 | ||
| 43 | ### Authentication, Security, and Fraud Prevention | |
| 44 | ||
| 45 | | **Cookie name** | **Cookie domain** | **Maximum expiration time** | | |
| 46 | | --- | --- | --- | | |
| 47 | | n/a | n/a | n/a | | |
| 48 | ||
| 49 | ### Product and User Experience | |
| 50 | ||
| 51 | | **Cookie name** | **Cookie domain** | **Maximum expiration time** | | |
| 52 | | --- | --- | --- | | |
| 53 | | ev\_sync\_dd | .everesttech.net | 1 month | | |
| 54 | | everest\_g\_v2 | .everesttech.net | 24 months | | |
| 55 | ||
| 56 | ### Analytics | |
| 57 | ||
| 58 | | **Cookie name** | **Cookie domain** | **Maximum expiration time** | | |
| 59 | | --- | --- | --- | | |
| 60 | | UID | .scorecardresearch.com | 24 months | | |
| 61 | | UIDR | .scorecardresearch.com | 24 months | |