Electronic Arts Privacy and Cookie Policy changes — 20230801_rev01

175

**Business partners.** We may provide personal information to business partners with whom we jointly offer Services. These partners include the companies that provide the platform on which you play our games, such as Sony (PlayStation®4 system or PlayStation®5 console), Microsoft (Xbox), or others.

176

177

**Affiliates and subsidiaries.** We may disclose personal information to other companies in which we have an ownership interest as necessary for the purposes outlined in this policy.

178

179

**Advertising partners.** Through our Services, we may allow third-party advertising partners to use technologies and other tracking tools to collect information regarding your use of EA's Services and your device (such as your IP address, mobile identifiers, pages visited, location, browser information, time of day). We also may share information relating to your device and your use of our Services with our third-party advertising partners so they may deliver targeted advertisements to you when you visit third-party services and websites within their networks. This practice is commonly referred to as "interest-based advertising," "online behavioral advertising," or "targeted advertising."

180

181

Please refer to [Section 2(C): Ad Serving Technologies](https://www.ea.com/legal/privacy-and-cookie-policy) for more detail regarding online advertising, as well as [Section 8: Your Choices and Controls](https://www.ea.com/legal/privacy-and-cookie-policy) regarding your relevant choices and controls.

181

Please refer to [Section 2(C): Ad Serving Technologies](https://www.ea.com/legal/privacy-and-cookie-policy) for more detail regarding online advertising, as well as [Section 8: Your Choices and Controls](https://wwhttps//www.ea.com/legal/privacy-and-cookie-policy) regarding your relevant choices and controls.

182

183

**Disclosures to protect us or others.** We may access, preserve, and disclose any information we store associated with you to external parties if we, in good faith, believe doing so is required or appropriate to: comply with law enforcement or national security requests and legal process, such as a court order or subpoena; protect your, our or others' rights, property, or safety; enforce our policies or contracts; collect amounts owed to us; or assist with an investigation or prosecution of suspected or actual illegal activity. In particular, if we receive a report that you have violated our policies (like our [Positive Play Charter](https://www.ea.com/commitments/positive-play/charter)), we may disclose that report and other relevant information to the platform on which you play our games.

184

185

**Disclosure in the event of merger, sale, or other asset transfer.** In the event of a reorganization, divestiture, merger, sale, or bankruptcy, we may transfer all information we collect to the relevant third party and will obtain your consent to do so if required by law or contract.

186

187

**Third-party plugins.** When third-party technologies or social tools are integrated into our Services, those third parties may collect information about your use of our Services. An example is the Facebook "Like" button.

81	81	ⓘ We use various technologies to deliver and measure the effectiveness of our Services, to serve advertisements, and to enhance your player experience. These technologies include cookies and similar technologies, as well as analytics, advertising, anti-cheat, and anti-fraud technologies.
82	82
83	83	We and third parties use technologies described below to collect information to deliver our Services.
84	84
85	85	### A. Cookies and Similar Technologies
86	86
87		Cookies are small text files stored on your Internet browser. We and our third-party partners use cookies and similar tracking technologies to help us understand things like what web pages, features, or ads you view and what games you play. This information helps us keep track of your shopping cart, measure the effectiveness of our advertising, make sure you don't see the same ad repeatedly, and otherwise enhance your experience. Please refer to Section 8.: Your Choices and Controls for information on how to manage your cookie preferences.
	87	Cookies are small text files stored on your Internet browser. We and our third-party partners use cookies and similar tracking technologies to help us understand things like what web pages, features, or ads you view and what games you play. This information helps us keep track of your shopping cart, measure the effectiveness of our advertising, make sure you don't see the same ad repeatedly, and otherwise enhance your experience. Please refer to [Section 8: Your Choices and Controls](https://www.ea.com/legal/privacy-and-cookie-policy) for information on how to manage your cookie preferences.
88	88
89	89	We may use tracking pixels or clear GIFs to collect information about your use of our Services and your response to our marketing emails. We use Internet log files (which contain technical data such as your IP address) to monitor traffic on our Services, troubleshoot technical problems, detect and prevent fraud, and enforce our User Agreement.
90	90
91	91	We also use Analytics, Advertising, Anti-Cheat, and Anti-Fraud technologies in our Services. These technologies may utilize the same cookies or similar mechanisms as further described below.
92	92
93	93	### B. Analytics Technologies
175	175	Business partners. We may provide personal information to business partners with whom we jointly offer Services. These partners include the companies that provide the platform on which you play our games, such as Sony (PlayStation®4 system or PlayStation®5 console), Microsoft (Xbox), or others.
176	176
177	177	Affiliates and subsidiaries. We may disclose personal information to other companies in which we have an ownership interest as necessary for the purposes outlined in this policy.
178	178
179	179	Advertising partners. Through our Services, we may allow third-party advertising partners to use technologies and other tracking tools to collect information regarding your use of EA's Services and your device (such as your IP address, mobile identifiers, pages visited, location, browser information, time of day). We also may share information relating to your device and your use of our Services with our third-party advertising partners so they may deliver targeted advertisements to you when you visit third-party services and websites within their networks. This practice is commonly referred to as "interest-based advertising," "online behavioral advertising," or "targeted advertising."
180	180
181		Please refer to [Section 2(C): Ad Serving Technologies](https://www.ea.com/legal/privacy-and-cookie-policy) for more detail regarding online advertising, as well as [Section 8: Your Choices and Controls](https://www.ea.com/legal/privacy-and-cookie-policy) regarding your relevant choices and controls.
	181	Please refer to [Section 2(C): Ad Serving Technologies](https://www.ea.com/legal/privacy-and-cookie-policy) for more detail regarding online advertising, as well as [Section 8: Your Choices and Controls](https://wwhttps//www.ea.com/legal/privacy-and-cookie-policy) regarding your relevant choices and controls.
182	182
183	183	Disclosures to protect us or others. We may access, preserve, and disclose any information we store associated with you to external parties if we, in good faith, believe doing so is required or appropriate to: comply with law enforcement or national security requests and legal process, such as a court order or subpoena; protect your, our or others' rights, property, or safety; enforce our policies or contracts; collect amounts owed to us; or assist with an investigation or prosecution of suspected or actual illegal activity. In particular, if we receive a report that you have violated our policies (like our [Positive Play Charter](https://www.ea.com/commitments/positive-play/charter)), we may disclose that report and other relevant information to the platform on which you play our games.
184	184
185	185	Disclosure in the event of merger, sale, or other asset transfer. In the event of a reorganization, divestiture, merger, sale, or bankruptcy, we may transfer all information we collect to the relevant third party and will obtain your consent to do so if required by law or contract.
186	186
187	187	Third-party plugins. When third-party technologies or social tools are integrated into our Services, those third parties may collect information about your use of our Services. An example is the Facebook "Like" button.

Privacy and Cookie Policy

Full text changes — 20230701_rev01 to 20230801_rev01