Electronic Arts Privacy and Cookie Policy changes — 20230701_rev01

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**Authorized agents.** You can use an authorized agent to make a request to exercise your data privacy rights. Please use the Contact Us feature in EA Help to initiate that request. If you use an authorized agent to exercise your right to deletion, access, or correction, we will require that you verify your account ownership directly with us, unless you have provided your agent with a valid power of attorney consistent with California law that includes a comparable proof of account ownership.

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If you use an authorized agent to submit a request to opt-out of the sale or sharing of your personal information for targeted marketing purposes, we will require your signed permission demonstrating that you have authorized the agent to act on your behalf.

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**Your right to deletion.** You may deactivate your EA Account or delete the personal information associated with your account by using the [Contact Us](https://help.ea.com/contact-us/) feature in EA Help. If you do so, you will no longer have access to the EA games or Services associated with your account. Note that EA may retain information needed to resolve disputes, enforce our user agreements, protect our legal rights, and comply with technical and legal requirements and constraints related to the security, integrity and operation of our Services. Otherwise, we will retain your personal information for as long as reasonably necessary to provide you with, create, and improve our Services, and to comply with the law.

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**Your right to access (or "know").** You can access the personal information we hold about you, including the categories of personal information collected, where we collect it from, why and how we use it, and who may receive this information (including to whom it may be sold or shared, as those terms are defined under applicable law). The generally applicable details about our processing are provided in this Policy. With respect to the information specific to our processing of your information, you can download a copy of your EA Account information by visiting your EA Account and clicking the "Your EA Data" tab, or by visiting [this page](https://myaccount.ea.com/cp-ui/downloaddata/index). To receive further details, please use the [Contact Us](https://help.ea.com/contact-us/) feature in EA Help.

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**Your right to access (or "know").** You can access the personal information we hold about you, including the categories of personal information collected, where we collect it from, why and how we use it, and who may receive this information (including to whom it may be sold or shared, as those terms are defined under applicable law). The generally applicable details about our processing are provided in this Policy. With respect to the information specific to our processing of your information, you can download a copy of your EA Account information by [visiting your EA Account](https://myaccount.ea.com/cp-ui/downloaddata/index) and clicking the "Your EA Data" tab. To receive further details, please use the [Contact Us](https://help.ea.com/contact-us/) feature in EA Help.

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**Your right to correction.** You can request correction of your personal information where it is inaccurate. In some cases, we may provide self-service tools, such as those on the EA Account customer portal at [this page](https://myaccount.ea.com/cp-ui/aboutme/index), that enable you to update some of your personal information.

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**Your right to correction.** You can request correction of your personal information where it is inaccurate. In some cases, we may provide self-service tools, such as those on the [EA Account customer portal](https://myaccount.ea.com/cp-ui/aboutme/index), that enable you to update some of your personal information.

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**Your right to opt-out or object to certain processing.** You may opt-out of targeted advertising, or object to processing of your data based on our legitimate interests, where applicable law provides for such rights. To exercise these rights, please see further instructions in our [My Privacy Rights](https://www.ea.com/legal/privacy-portal) portal, including the Targeted Advertising Provided by Third Parties section.

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Cookie Controls. If you are in a location whose laws may require additional choices, you can control cookies and similar technologies used on most EA sites for certain optional functional and advertising analytics and targeted advertising purposes via the banner that appears at the bottom of the webpage during your first visit. You can also disable some cookies, limit the types of cookies you allow, or set your browser to alert you when cookies are being sent. Please refer to guidance provided by your individual web browser if you'd like help in managing your cookie preferences.

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CALIFORNIA RESIDENTS: You have the right to opt-out of the sale or sharing of your personal information by us for targeted advertising purposes. Please review the [My Privacy Rights](https://www.ea.com/legal/privacy-portal) portal, including the Targeted Advertising Provided by Third Parties section, regarding this right and how to exercise it.

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The effect of your choice will depend on the context in which you exercise it:

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- If you opt-out of having your information shared for purposes of targeted advertising on PC and console through your EA Account, your choice will take effect for any PC and console games that you have logged into with your EA Account.

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- If you opt-out of having your information shared for purposes of targeted advertising through one of our mobile game settings, your choice will take effect for that mobile game.

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- If you opt-out of having your information shared for purposes of web targeted advertising through our cookies controls, your choice will take effect when visiting our websites through the browser and device on which you made that choice.

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● If you opt-out of having your information shared for purposes of targeted advertising on PC and console through your EA Account, your choice will take effect for any PC and console games that you have logged into with your EA Account.

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● If you opt-out of having your information shared for purposes of targeted advertising through one of our mobile game settings, your choice will take effect for that mobile game.

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● If you opt-out of having your information shared for purposes of web targeted advertising through our cookies controls, your choice will take effect when visiting our websites through the browser and device on which you made that choice.

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Global Privacy Control. In certain regions, we recognize an opt-out preference signal sent by your web browser (sometimes referred to as the Global Privacy Control or "GPC") as a valid request to opt-out of the sale and sharing of the personal information processed via the browser you are using. In practice this controls whether your browser loads third-party cookies on our Services' websites that are used for targeted advertising, or may otherwise be considered a "sale" of personal information. We process this signal only based on browser settings, so you would need to set them separately for different browsers on the same device and across devices. Please review the [list of browsers that support GPC and associated instructions](https://globalprivacycontrol.org/) on how to enable it. GPC does not control targeted advertising in our PC, console, or mobile games and must be changed via your account or the game's settings, as described above.

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You have a right not to receive discriminatory treatment for the exercise of these privacy rights.

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## 9\. Third-Party Services

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 ⓘ We collect information that you give us directly, such as when you create an EA Account, set up security questions, make purchases, or contact EA Help.
 We collect information that you provide us, such as:
 - Your EA Account information, including your email address, username, real name, country, date of birth, telephone number and password;
 - Security questions and answers;
 - Information you provide in response to surveys about our Services;
 - Information you provide when seeking help from us, such as your name, telephone number, and records (including call recordings) of the issues you experience; and
 - Billing information, such as your name, payment card number, payment account details, and shipping address.
 ### B. Information You Provide When Playing Online
 - IP address;
 - Information about your device, hardware, and software, such as your hardware identifiers, mobile device identifiers (like Apple Identifier for Advertising \[IDFA\], or Android Advertising ID \[AAID\]), platform type, settings and components, EA software and updates you have installed, and the presence of required plugins;
 - Approximate geolocation data (derived from IP or device settings);
 - Browser information, including your browser type and the language preference;
 - Referring and exit pages, including pages viewed and other interactions with web content;
+- Details about what Services you purchase or obtain, and your use of them;
+- Device event information, including crash reports, request and referral URLs, and system activity details (e.g., whether you encountered an error playing our games or lost Internet access); and
+- Details about what Services you purchase or obtain, and your use of them;Device event information, including crash reports, request and referral URLs, and system activity details (e.g., whether you encountered an error playing our games or lost Internet access); and
 - Other information (such as your likeness) that you may provide as part of your participation in live events.
 We also may collect and store information locally on your device, using mechanisms like cookies, browser web storage (including HTML 5), and application data caches.
+### D. Information Provided to Us by Third Parties
+### **D. Information Provided to Us by Third Parties**
 ⓘ We may receive information about you from third parties, such as Sony, Microsoft, Nintendo, Google, mobile platforms, or third-party authenticators that you use to sign in to our Services.
 We may receive information about you contained in third-party user accounts when you use EA online Services on or through third-party gaming platforms, such as those listed below. This information is provided to EA as part of establishing or linking an EA Account, which is necessary to access EA's online services. Your use of EA online Services through these third parties indicates your agreement for the transfer of this information. Examples of information we receive are provided below. We never receive your credit card number or other financial information from these third parties as part of establishing or linking an EA Account.
 - **PlayStation®3 system, PlayStation®4 system, & PlayStation®5 console.** Sony provides information from your account for PlayStation™Network such as your Online ID, email address, country, language, friend list, date of birth, and certain preferences.
 ⓘ We use various technologies to deliver and measure the effectiveness of our Services, to serve advertisements, and to enhance your player experience. These technologies include cookies and similar technologies, as well as analytics, advertising, anti-cheat, and anti-fraud technologies.
 We and third parties use technologies described below to collect information to deliver our Services.
 ### A. Cookies and Similar Technologies
+Cookies are small text files stored on your Internet browser. We and our third-party partners use cookies and similar tracking technologies to help us understand things like what web pages, features, or ads you view and what games you play. This information helps us keep track of your shopping cart, measure the effectiveness of our advertising, make sure you don't see the same ad repeatedly, and otherwise enhance your experience. Please refer to [Section 8. Your Choices and Controls](https://www.ea.com/legal/privacy-and-cookie-policy) for information on how to manage your cookie preferences.
+Cookies are small text files stored on your Internet browser. We and our third-party partners use cookies and similar tracking technologies to help us understand things like what web pages, features, or ads you view and what games you play. This information helps us keep track of your shopping cart, measure the effectiveness of our advertising, make sure you don't see the same ad repeatedly, and otherwise enhance your experience. Please refer to Section 8.: Your Choices and Controls for information on how to manage your cookie preferences.
 We may use tracking pixels or clear GIFs to collect information about your use of our Services and your response to our marketing emails. We use Internet log files (which contain technical data such as your IP address) to monitor traffic on our Services, troubleshoot technical problems, detect and prevent fraud, and enforce our User Agreement.
 We also use Analytics, Advertising, Anti-Cheat, and Anti-Fraud technologies in our Services. These technologies may utilize the same cookies or similar mechanisms as further described below.
 ### B. Analytics Technologies
 We use internal and third-party analytics technologies to collect information about how you use our Services, your computer or device and the health of our Services.
+For instance, we may collect and store data from your computer or device when you use our Services. This information includes technical and related information about your computer, device, and operating and/or network systems (such as IP Address and device identifiers); information about your engagement with certain features; gameplay and usage statistics; as well as system interactions and peripheral hardware. If you play a game offline without connecting to the Internet, this data will be stored on your device and transmitted to us when your device connects to the Internet. If you participate in online Services, we may also collect, use, store, transmit and publicly display your personal and/or statistical data regarding your game play (including scores, rankings and accomplishments), or identify content that is created and shared by you with other players.
+For instance, we may collect and store data from your computer or device when you use our Services. This information includes technical and related information about your computer, device, and operating and/or network systems (such as IP Address and device identifiers); information about your engagement with certain features and services; gameplay and usage statistics; as well as system interactions and peripheral hardware. We may also collect and store data from your device to create probabilistic identifiers for the purposes of analyzing the services accessed by our players across devices. If you play a game offline without connecting to the Internet, this data will be stored on your device and transmitted to us when your device connects to the Internet. If you participate in online Services, we may also collect, use, store, transmit and publicly display your personal and/or statistical data regarding your game play (including scores, rankings and accomplishments), or identify content that is created and shared by you with other players.
 Third-party analytics technologies integrated into our Services may (including SDK \[Software Development Kit\] and API \[Application Program Interface\] integrations) combine the information they collect in connection with your use of EA's Services with information they have independently collected over time and/or across different platforms. Many of these companies collect and use information pursuant to their own privacy policies. A list of third-party analytics companies that operate in our Services as well as how to opt-out to the extent applicable can be found at [privacyappendix.ea.com](https://tos.ea.com/legalapp/WEBPRIVACYAPPENDIX/US/en/PC/).
 ### C. Ad Serving Technologies
 Some of our Services employ ad serving technologies that use cookies, clear GIFs, web beacons, tracking pixels, SDK, API, and other similar technologies to deliver offers and advertising to you within EA Services as well as on third-party platforms and sites, and to measure the performance of our advertising campaigns. Some of these technologies can sync or connect behavior across different websites, mobile apps and devices to tailor offers and advertising to your interests. For instance, you may be presented with an offer for a game we think you might enjoy. Or, if you express interest in a game, you may receive an advertisement later for that game or similar Services on EA or third-party sites. Other in-game advertising technologies enable offers to be temporarily uploaded to your game, web browser, or mobile device and later replaced while you are online.
+These technologies collect and use information so we can serve appropriate offers and advertising to you, to measure effectiveness and distribution of these offers and advertising, and to understand how users interact with our Services. In addition to identifiers and certain information listed in [Section 1(C)](https://www.ea.com/legal/privacy-and-cookie-policy) above, this information may include:
+These technologies collect and use information so we can serve appropriate offers and advertising to you, to measure effectiveness and distribution of these offers and advertising, and to understand how users interact with our Services. In addition to identifiers and certain information listed in [Section 1(C): Other Information We Collect When You Use Our Services](https://www.ea.com/legal/privacy-and-cookie-policy) above, this information may include:
 - Advertisements served and the location of the ad;
 - Length of time an advertisement was visible;
 - Domain type, IP address, size of the advertisement;
 - Your interaction, if any, with the ad; and
 - Advertisement response.
 Third-party advertising companies may combine the information collected in the context of delivering an offer to you via our Services with other information they have independently collected over time and/or across different websites. Many of these companies collect and use information pursuant to their own privacy policies. A list of ad serving companies that operate their own networks on our Services, their privacy notices, as well as how to opt-out to the extent applicable can be found at [privacyappendix.ea.com](https://tos.ea.com/legalapp/WEBPRIVACYAPPENDIX/US/en/PC/).
 To learn more about some of these ad networks' practices, or to opt-out of third-party targeted advertising, you can also visit [www.networkadvertising.org](https://www.networkadvertising.org/), [www.aboutads.info/choices](https://www.aboutads.info/choices/), [youradchoices.ca](https://youradchoices.ca/), or [www.youronlinechoices.eu](https://www.youronlinechoices.eu/). Note that opting-out does not mean you won't see ads; rather, it means that the advertising you see may not be as relevant to you.
 ### D. Anti-Cheat and Fraud Prevention Technologies
+We strive to provide a safe and fair gaming environment for all players. When you use our Services, we or third parties may use cookies and similar technologies and collect data about your machine or device, to create a machine "fingerprint" or "hash" of your machine components, for fraud prevention, security and authentication purposes. We may also monitor publicly-available information, third-party sites, and/or use anti-cheat technology within our Services, including automated anti-fraud and abuse algorithms. If you believe your access to our games and/or Services was blocked by this technology in error, please [Contact Us](https://help.ea.com/contact-us/) through EA Help.
+We strive to provide a safe and fair gaming environment for all players. When you use our Services, we or third parties may use cookies and similar technologies and collect data about your machine or device, to create a machine "fingerprint" or "hash" of your machine components, for fraud prevention, security and authentication purposes. We may also monitor publicly-available information, third-party sites, and/or use anti-cheat technology within our Services, including automated anti-fraud and abuse algorithms. If you believe your access to our games and/or Services was blocked by this technology in error, please Contact Us through EA Help.
 ## 3\. How We Use Your Information
 ⓘ We use your information to operate our Services, to improve your game experience, to provide you customer support, to serve and measure the effectiveness of advertising, and to personalize our communications with you.
 We use your personal information, both individually and combined together, in the following ways.
 Where possible, we may also de-identify, anonymize, or aggregate the information we collect, or collect it in a way that does not directly identify you. We may use and share such information as necessary for our business purposes and as permitted by applicable law.
 ## 4. Who May Receive Your Information
 ⓘ We may disclose your personal information to the categories of recipients we describe in this section, such as to provide our Services and to deliver advertisements.
+**Service providers.** Vendors and other service providers that help us operate our business and provide you with Services may receive your personal information. We require that any service provider processing your personal information only do so on our behalf and for purposes consistent with this policy, such as the purposes described in [Section 3](https://www.ea.com/legal/privacy-and-cookie-policy).
+**Service providers.** Vendors and other service providers that help us operate our business and provide you with Services may receive your personal information. We require that any service provider processing your personal information only do so on our behalf and for purposes consistent with this policy, such as the purposes described in [Section 3: How We Use Your Information](https://www.ea.com/legal/privacy-and-cookie-policy).
 **Business partners.** We may provide personal information to business partners with whom we jointly offer Services. These partners include the companies that provide the platform on which you play our games, such as Sony (PlayStation®4 system or PlayStation®5 console), Microsoft (Xbox), or others.
 **Affiliates and subsidiaries.** We may disclose personal information to other companies in which we have an ownership interest as necessary for the purposes outlined in this policy.
 **Advertising partners.** Through our Services, we may allow third-party advertising partners to use technologies and other tracking tools to collect information regarding your use of EA's Services and your device (such as your IP address, mobile identifiers, pages visited, location, browser information, time of day). We also may share information relating to your device and your use of our Services with our third-party advertising partners so they may deliver targeted advertisements to you when you visit third-party services and websites within their networks. This practice is commonly referred to as "interest-based advertising," "online behavioral advertising," or "targeted advertising."
+Please refer to [Section 2(C)](https://www.ea.com/legal/privacy-and-cookie-policy) for more detail regarding online advertising, as well as [Section 8](https://www.ea.com/legal/privacy-and-cookie-policy) regarding your relevant choices and controls.
+Please refer to [Section 2(C): Ad Serving Technologies](https://www.ea.com/legal/privacy-and-cookie-policy) for more detail regarding online advertising, as well as [Section 8: Your Choices and Controls](https://www.ea.com/legal/privacy-and-cookie-policy) regarding your relevant choices and controls.
 **Disclosures to protect us or others.** We may access, preserve, and disclose any information we store associated with you to external parties if we, in good faith, believe doing so is required or appropriate to: comply with law enforcement or national security requests and legal process, such as a court order or subpoena; protect your, our or others' rights, property, or safety; enforce our policies or contracts; collect amounts owed to us; or assist with an investigation or prosecution of suspected or actual illegal activity. In particular, if we receive a report that you have violated our policies (like our [Positive Play Charter](https://www.ea.com/commitments/positive-play/charter)), we may disclose that report and other relevant information to the platform on which you play our games.
 **Disclosure in the event of merger, sale, or other asset transfer.** In the event of a reorganization, divestiture, merger, sale, or bankruptcy, we may transfer all information we collect to the relevant third party and will obtain your consent to do so if required by law or contract.
 **Third-party plugins.** When third-party technologies or social tools are integrated into our Services, those third parties may collect information about your use of our Services. An example is the Facebook "Like" button.
+In certain instances (such as on our websites), our Services incorporate YouTube videos. This integration is subject to the [YouTube Terms of Service](https://www.youtube.com/t/terms), and may result in the collection of your personal information by Google according to the [Google Privacy Policy](https://policies.google.com/privacy). If you have authorized us to receive your YouTube or other Google information, such as through logging in to our Services through your Google Account, you may manage your authorization (including revocation) through the [Google Security Settings](https://myaccount.google.com/permissions). You may also have other rights with respect to your personal information that we have collected, as described in [Section 8](https://www.ea.com/legal/privacy-and-cookie-policy).
+In certain instances (such as on our websites), our Services incorporate YouTube videos. This integration is subject to the [YouTube Terms of Service](https://www.youtube.com/t/terms), and may result in the collection of your personal information by Google according to the [Google Privacy Policy](https://policies.google.com/privacy). If you have authorized us to receive your YouTube or other Google information, such as through logging in to our Services through your Google Account, you may manage your authorization (including revocation) through the [Google Security Settings](https://myaccount.google.com/permissions). You may also have other rights with respect to your personal information that we have collected, as described in [Section 8: Your Choices and Controls](https://www.ea.com/legal/privacy-and-cookie-policy).
 **Cross-platform sharing.** Some of our games allow you to connect and play with friends and members of a game's community, regardless of what platform they play on. For example, someone on an Xbox could join a match with a player who is using a PlayStation®4 system or PlayStation®5 console. We call this ability to match players across platforms "Cross-Play." When Cross-Play is enabled and you play with someone on another platform, that other platform may receive your platform's ID (such as Xbox Gamertag, or Online ID of your account for PlayStation™Network) along with other information necessary to enable Cross-Play. In addition, we may provide information regarding your use of Cross-Play features to the platform on which you play our games. You can change your Cross-Play preferences by visiting the game's or your platform's settings menus.
 Some of our games may also allow you to continue progress on a game between platforms, as well as enable the ability for your purchases on one platform to be available on another platform. We will share your information with platforms to the extent necessary to enable these features.
 Other platforms receiving your information may include Sony (PlayStation®4 system or PlayStation®5 console), Microsoft (Xbox), Nintendo (Nintendo Switch), Valve (Steam), Epic, and additional platforms as they become available for these features. Your information received by these platforms may be subject to their respective privacy notices.
 ## 5\. Where We Hold Your Information
 ⓘ We store and process your information in the United States and other countries where we operate. When we do this, we utilize technical, physical, and administrative safeguards to meet data transfer requirements set by various privacy laws, such as the European General Data Protection Regulation.
 When you access EA Services, including when available on third-party platforms, your personal information is generally collected by EA directly and processed in the United States. Personal information we collect may be subsequently stored and processed for the purposes set out in this Privacy and Cookie Policy in the United States or any other country in which EA, its subsidiaries, or third-party agents operate. By consenting to the transfer of your personal data outside of your country of residence, you acknowledge that your personal information may be transferred to recipients in the United States and other countries that may not offer the same level of privacy protection as the laws in your country of residence or citizenship.
+EA's privacy practices comply with the APEC (Asia-Pacific Economic Cooperation) Cross-Border Privacy Rules (CBPR) System. The APEC CBPR System provides a framework for organizations to ensure protection of personal information transferred among participating APEC economies. More information about the APEC framework is available on [this page](http://cbprs.org/).
+EA's privacy practices comply with the APEC (Asia-Pacific Economic Cooperation) Cross-Border Privacy Rules (CBPR) System. The APEC CBPR System provides a framework for organizations to ensure protection of personal information transferred among participating APEC economies. More information about the APEC framework is available on [cbprs.org](https://nam02.safelinks.protection.outlook.com/).
 Electronic Arts Inc. holds certifications under the EU-US and the Swiss-US Privacy Shield, which are available at [www.privacyshield.gov](https://www.privacyshield.gov/). When Electronic Arts Inc. transfers information from the European Economic Area (EEA) and Switzerland to other affiliates, agents, or service providers that are outside the EEA and Switzerland, it will do so in compliance with the 'Accountability for Onward Transfer' principle of the Privacy Shield. To learn more, visit [our Privacy Shield disclosures](https://tos.ea.com/legalapp/WEBPRIVACYSHIELD/US/en/PC/).
 In line with the July 16, 2020 decision of the Court of Justice of the European Union in relation to the EU-US Privacy Shield, as well as guidance from the European Data Protection Board, the UK Information Commissioner's Office, and other relevant regulators, EA may also rely on EU Standard Contractual clauses, the UK International Data Transfer Agreement, and other safeguards to enable transfers outside of the EEA, United Kingdom, Switzerland, and other countries where needed. EA continues to assess the legal regime of the countries to which data is being transferred and, as necessary, updates measures to ensure that we provide adequate levels of protection.
 ## 6\. How We Protect Your Information
 - Serving contextual ads or frequency capping;
 - Protecting the security or integrity of the user of Service; or
 - Legal or regulatory compliance;
 (4) not condition a child's participation in an activity (such as gaming contests) on the disclosure of more personal information than is reasonably necessary to participate in the activity. With certain Service-related activities, we may not permit children to participate at all, even if we have consent; and
+(5) offer parental controls and choices. If you are a parent or guardian and wish to revoke your previously provided consent, review information collected from your child or have that information deleted, please contact us via the options in [Section 12](https://www.ea.com/legal/privacy-and-cookie-policy). If we become aware that a child has provided us with personal information without parental consent, we will delete any personal information we have collected, unless we have a legal obligation to keep it, and terminate the child's account and/or revert them to the age-appropriate experience, as applicable.
+(5) offer parental controls and choices. If you are a parent or guardian and wish to revoke your previously provided consent, review information collected from your child or have that information deleted, please contact us via the options in [Section 12: Contact Us](https://www.ea.com/legal/privacy-and-cookie-policy). If we become aware that a child has provided us with personal information without parental consent, we will delete any personal information we have collected, unless we have a legal obligation to keep it, and terminate the child's account and/or revert them to the age-appropriate experience, as applicable.
 If we make material changes to how we collect, use, share or otherwise process your child's personal information, we will notify parents as required by applicable law.
+We encourage you to talk with your children about communicating with strangers and the risks of disclosing personal information online. You and your child should review the privacy settings applicable to their use of our Services, a summary of which is available [here](https://www.ea.com/commitments/positive-play/parental-controls).
+We encourage you to talk with your children about communicating with strangers and the risks of disclosing personal information online. You and your child should review the privacy settings applicable to their use of our Services, a summary of which is available on our [Player and Parental Tools page](https://www.ea.com/commitments/positive-play/parental-controls).
 ## 8\. Your Choices and Controls
 ⓘ We provide you with choice and control about our use of your information, including your ability to exercise your data privacy rights.
 We give you meaningful choices when it comes to our collection and use of your information. For example, if you no longer want to receive marketing emails from EA, you may click the unsubscribe link included in the footer of any marketing email we send.
 **Authorized agents.** You can use an authorized agent to make a request to exercise your data privacy rights. Please use the Contact Us feature in EA Help to initiate that request. If you use an authorized agent to exercise your right to deletion, access, or correction, we will require that you verify your account ownership directly with us, unless you have provided your agent with a valid power of attorney consistent with California law that includes a comparable proof of account ownership.
 If you use an authorized agent to submit a request to opt-out of the sale or sharing of your personal information for targeted marketing purposes, we will require your signed permission demonstrating that you have authorized the agent to act on your behalf.
 **Your right to deletion.** You may deactivate your EA Account or delete the personal information associated with your account by using the [Contact Us](https://help.ea.com/contact-us/) feature in EA Help. If you do so, you will no longer have access to the EA games or Services associated with your account. Note that EA may retain information needed to resolve disputes, enforce our user agreements, protect our legal rights, and comply with technical and legal requirements and constraints related to the security, integrity and operation of our Services. Otherwise, we will retain your personal information for as long as reasonably necessary to provide you with, create, and improve our Services, and to comply with the law.
+**Your right to access (or "know").** You can access the personal information we hold about you, including the categories of personal information collected, where we collect it from, why and how we use it, and who may receive this information (including to whom it may be sold or shared, as those terms are defined under applicable law). The generally applicable details about our processing are provided in this Policy. With respect to the information specific to our processing of your information, you can download a copy of your EA Account information by visiting your EA Account and clicking the "Your EA Data" tab, or by visiting [this page](https://myaccount.ea.com/cp-ui/downloaddata/index). To receive further details, please use the [Contact Us](https://help.ea.com/contact-us/) feature in EA Help.
+**Your right to access (or "know").** You can access the personal information we hold about you, including the categories of personal information collected, where we collect it from, why and how we use it, and who may receive this information (including to whom it may be sold or shared, as those terms are defined under applicable law). The generally applicable details about our processing are provided in this Policy. With respect to the information specific to our processing of your information, you can download a copy of your EA Account information by [visiting your EA Account](https://myaccount.ea.com/cp-ui/downloaddata/index) and clicking the "Your EA Data" tab. To receive further details, please use the [Contact Us](https://help.ea.com/contact-us/) feature in EA Help.
+**Your right to correction.** You can request correction of your personal information where it is inaccurate. In some cases, we may provide self-service tools, such as those on the EA Account customer portal at [this page](https://myaccount.ea.com/cp-ui/aboutme/index), that enable you to update some of your personal information.
+**Your right to correction.** You can request correction of your personal information where it is inaccurate. In some cases, we may provide self-service tools, such as those on the [EA Account customer portal](https://myaccount.ea.com/cp-ui/aboutme/index), that enable you to update some of your personal information.
 **Your right to opt-out or object to certain processing.** You may opt-out of targeted advertising, or object to processing of your data based on our legitimate interests, where applicable law provides for such rights. To exercise these rights, please see further instructions in our [My Privacy Rights](https://www.ea.com/legal/privacy-portal) portal, including the Targeted Advertising Provided by Third Parties section.
 Cookie Controls. If you are in a location whose laws may require additional choices, you can control cookies and similar technologies used on most EA sites for certain optional functional and advertising analytics and targeted advertising purposes via the banner that appears at the bottom of the webpage during your first visit. You can also disable some cookies, limit the types of cookies you allow, or set your browser to alert you when cookies are being sent. Please refer to guidance provided by your individual web browser if you'd like help in managing your cookie preferences.
 CALIFORNIA RESIDENTS: You have the right to opt-out of the sale or sharing of your personal information by us for targeted advertising purposes. Please review the [My Privacy Rights](https://www.ea.com/legal/privacy-portal) portal, including the Targeted Advertising Provided by Third Parties section, regarding this right and how to exercise it.
 The effect of your choice will depend on the context in which you exercise it:
+- If you opt-out of having your information shared for purposes of targeted advertising on PC and console through your EA Account, your choice will take effect for any PC and console games that you have logged into with your EA Account.
+- If you opt-out of having your information shared for purposes of targeted advertising through one of our mobile game settings, your choice will take effect for that mobile game.
+- If you opt-out of having your information shared for purposes of web targeted advertising through our cookies controls, your choice will take effect when visiting our websites through the browser and device on which you made that choice.
+● If you opt-out of having your information shared for purposes of targeted advertising on PC and console through your EA Account, your choice will take effect for any PC and console games that you have logged into with your EA Account.
+● If you opt-out of having your information shared for purposes of targeted advertising through one of our mobile game settings, your choice will take effect for that mobile game.
+● If you opt-out of having your information shared for purposes of web targeted advertising through our cookies controls, your choice will take effect when visiting our websites through the browser and device on which you made that choice.
 Global Privacy Control. In certain regions, we recognize an opt-out preference signal sent by your web browser (sometimes referred to as the Global Privacy Control or "GPC") as a valid request to opt-out of the sale and sharing of the personal information processed via the browser you are using. In practice this controls whether your browser loads third-party cookies on our Services' websites that are used for targeted advertising, or may otherwise be considered a "sale" of personal information. We process this signal only based on browser settings, so you would need to set them separately for different browsers on the same device and across devices. Please review the [list of browsers that support GPC and associated instructions](https://globalprivacycontrol.org/) on how to enable it. GPC does not control targeted advertising in our PC, console, or mobile games and must be changed via your account or the game's settings, as described above.
 You have a right not to receive discriminatory treatment for the exercise of these privacy rights.
 ## 9\. Third-Party Services
 Our websites and Services may contain advertising or links to third-party services (such as the Facebook "Like" button or links to third-party websites). If you click on those links, including an advertisement, you will leave the EA Service and go to the third-party service or site that you selected. If you visit a third-party website or use a third-party service, you should consult that service's or site's privacy policy as your use of third-party sites or services is governed by their privacy policies.
 ## 10. Information for California Residents
 ⓘ California law requires certain additional disclosures about how we process your personal information.
+### A. Notice at Collection
+### **A. Notice at Collection**
 Depending on your use of our Services, the following categories of personal information may have been collected and disclosed in the preceding 12 months, as these categories are defined under the California Consumer Privacy Act ("CCPA"):
 - Identifiers; such as a real name, user name, account name, email, online identifiers, device identifiers, IP address, or mobile device identifiers;
 - Account login data; we collect and process the credentials necessary for you to access your EA Account; for any third-party connected accounts, following your authorization, we collect an access token that allows us to receive information from that third-party specific to your account with them;
 - Purchase information; such as payment card number, payment account details, billing address, and other payment information;
 - If you are the recipient of a contest or sweepstakes prize that requires tax reporting, we may collect identifiers associated with your government-issued documents (such as a social security number).
 - If you participate in our competitive gaming events, we may collect identifiers associated with your government-issued documents (such as a passport number), financial information (such as bank accounts), and health-related information.
 - If you participate in our user experience research, we may collect financial information (such as bank accounts), health-related information and video footage of your gameplay, as well as your recorded image throughout the session.
 We may collect and disclose other categories of personal information to the extent that you provide them through in-game chat, forums, or through our player support channels.
+Collection, use, and disclosure of this information is made for one or more of the business or commercial purposes listed in [Section 3. How We Use Your Information](https://www.ea.com/legal/privacy-and-cookie-policy).
+Collection, use, and disclosure of this information is made for one or more of the business or commercial purposes listed in [Section 3](https://www.ea.com/legal/privacy-and-cookie-policy)[:](https://www.ea.com/legal/privacy-and-cookie-policy) [How We Use Your Information](https://www.ea.com/legal/privacy-and-cookie-policy).
+The following categories of personal information may be "sold" or "shared" as those terms are defined under the CCPA for purposes of targeted advertising:
+The following categories of personal information may be "sold" or "shared," as those terms are defined under the CCPA, for purposes of targeted advertising:
 - Identifiers; such as a real name, user name, account name, email, online identifiers, device identifiers, IP address, or mobile device identifiers;
 - Characteristics of Protected Classifications under state or federal law; such as age or gender;
 - Commercial Information; such as products or services interaction and purchase history;
 - Internet or Electronic Network Activity information; such as, browsing history, search history, and information regarding interactions with our games, websites, applications, and/or advertisements;
 - Approximate (coarse) geolocation data; such as location data derived from IP address or device settings;
 - Audio or Electronic information; such as when you play our games, play certain multiplayer modes, use chat features, or participate in competitive game modes or live events;
 - Inferences; such as consumer preferences drawn from the above.
+This information may have been sold or shared with our advertising partners for the purposes described in the respective paragraph of [Section 4. Who May Receive Your Information](https://www.ea.com/legal/privacy-and-cookie-policy).
+This information may have been sold or shared with our advertising partners for the purposes described in the [respective paragraph of Section 4](https://www.ea.com/legal/privacy-and-cookie-policy)[:](https://www.ea.com/legal/privacy-and-cookie-policy) [Who May Receive Your Information](https://www.ea.com/legal/privacy-and-cookie-policy).
+We do not "sell" or "share," as those terms are defined under the CCPA, personal information of consumers under 16 years of age.
 We retain the information we collect for as long as necessary to provide our Services, and we may retain that information beyond that period if necessary for legal, operational, or other legitimate reasons.
 Please review [Your Choices](https://www.ea.com/legal/privacy-portal) related to the sale and sharing of your personal information for purposes of targeted advertising.
 For additional details, please review our overall [Privacy and Cookie Policy](https://www.ea.com/legal/privacy-and-cookie-policy).
+### B. Supplemental California Privacy Notice
+### **B. Supplemental California Privacy Notice**
 Please see below for more details about how we process your personal information, incorporating the notice immediately above.
 For each of the categories of personal information referenced above:
+- The categories of sources from which the personal information may have been collected are listed in [Section 1. Information We Collect](https://www.ea.com/legal/privacy-and-cookie-policy).
+- The categories of third-party recipients to which the personal information may be disclosed are listed in [Section 4. Who May Receive Your Information](https://www.ea.com/legal/privacy-and-cookie-policy).
+- The categories of sources from which the personal information may have been collected are listed in [Section 1](https://www.ea.com/legal/privacy-and-cookie-policy)[:](https://www.ea.com/legal/privacy-and-cookie-policy) [Information We Collect](https://www.ea.com/legal/privacy-and-cookie-policy).
+- The categories of third-party recipients to which the personal information may be disclosed are listed in [Section 4](https://www.ea.com/legal/privacy-and-cookie-policy)[:](https://www.ea.com/legal/privacy-and-cookie-policy) [Who May Receive Your Information](https://www.ea.com/legal/privacy-and-cookie-policy).
 ### C. Your Rights
+Please see [Section 8. Your Choices and Controls](https://www.ea.com/legal/privacy-and-cookie-policy) for a summary of your California privacy rights and how to exercise them.
+Please see [Section 8: Your Choices and Controls](https://www.ea.com/legal/privacy-and-cookie-policy) for a summary of your California privacy rights and how to exercise them.
 ## 11\. Changes to Our Policy
 ⓘ This policy will be updated from time to time and we will notify you of material changes.
 We may occasionally update this privacy policy. When we do, we will revise the "last updated" date at the bottom of the policy. If there are material changes to this policy, we will use reasonable efforts to notify you either by prominently posting a notice of such changes before they take effect or by directly sending you a notification.
 If you have questions about this policy, please use our [My Privacy Rights](https://www.ea.com/legal/privacy-portal) portal to contact our Data Protection Officer.
 To contact EA, including our Data Protection Officer, you can also use the following address: Electronic Arts Inc., 209 Redwood Shores Parkway, Redwood City, CA 94065. Electronic Arts Inc.'s representative in the European Union is Electronic Arts Ireland Limited, Parkmore West Business Park, 1, Ballybrit, Galway, H91 Y2R5, Ireland. Electronic Arts Inc.'s representative in the United Kingdom is Electronic Arts Limited, Onslow House, Onslow Street, Guildford, GU1 4TN, United Kingdom.
 ⓘ You may have the right to contact your Data Protection Authority.
+If you have a concern about how we collect and use information, please contact us. You also have the right to contact your local Data Protection Authority if you prefer. Contact details for Data Protection Authorities in the EEA are available [here](https://edpb.europa.eu/about-edpb/board/members_en).
+If you have a concern about how we collect and use information, please contact us. You also have the right to contact your local Data Protection Authority if you prefer, such as:
+To contact the Swiss authorities please visit [this website](https://www.edoeb.admin.ch/edoeb/en/home/the-fdpic/contact.html). To contact the UK authority please visit [this website](https://ico.org.uk/global/contact-us/). Where appropriate, your local data protection authority may also forward the matter to the Department of Commerce or FTC for consideration.
+● [Data Protection Authorities in the EEA](https://edpb.europa.eu/about-edpb/board/members_en);
+If you have an unresolved concern over our data practices that we have not addressed satisfactorily, please contact our U.S.-based third-party dispute resolution provider (free of charge) [here](https://feedback-form.truste.com/watchdog/request).
+● [Swiss authorities](https://www.edoeb.admin.ch/edoeb/en/home/deredoeb/kontakt.html);
+**Last Updated: January 11, 2023**
+● [UK authority](https://ico.org.uk/global/contact-us/).
+Where appropriate, your local data protection authority may also forward the matter to the Department of Commerce or FTC for consideration.
+If you have an unresolved concern over our data practices that we have not addressed satisfactorily, please contact our [U.S.-based third-party dispute resolution provider](https://feedback-form.truste.com/watchdog/request) (free of charge).
+**Last Updated: June 30, 2023**
 ## Available in additional languages:
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Privacy and Cookie Policy

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