CDC Digital Media Channel Privacy Policy Notice

ARCHIVED 2021-09-01, DATE APPROXIMATE · VERSION 20210901_rev01 · COMPARED WITH 20210601_rev01

Full text changes — 20210601_rev01 to 20210901_rev01

COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED

 When you use CDC's Mobile Applications (Apps), certain information will be gathered and stored about your usage of the App. This information does not identify you personally. [Click here](https://www.cdc.gov/other/mobileprivacypolicy.html) to learn more about CDC's Mobile Privacy Policy.
 ### Email Subscriptions
 Email message subscription services are offered by CDC as a convenience to users who choose to receive information via this channel. All information published via email subscriptions services is available on CDC.gov without the requirement to provide email address.
+In order to manage CDC email subscription lists, we retain the email addresses of our email subscribers, logs of emails we send, and automatically generated email data used to improve our email communications. Email subscriber service providers may collect and provide non-identifying information about the number of messages sent, clicks and open rates.
+In order to manage CDC email subscription lists, we retain the email addresses of our email subscribers, logs of emails we send, and automatically generated email data used to improve our email communications. Third party email subscription service provider may collect and provide non-identifying information about the number of messages sent, clicks and open rates. To get more information about current email subscription service providers and their privacy policy, please refer to the [current third-party tools/pages list](https://www.cdc.gov/other/third-party-pages.html).
+To get more information about current email subscription service providers and their privacy policy, please refer to the [current third-party tools/pages list](https://www.cdc.gov/other/third-party-pages.html). The email subscriber information is secured and only available to CDC managers, members of the CDC's communication and web teams, and other designated staff who require this information to perform their duties. If, at any time, you wish to stop receiving our messages, simply click on the "Unsubscribe" link at the bottom of each email message.
+The email subscriber information is secured and only available to CDC managers, members of the CDC's communication and web teams, and other designated staff who require this information to perform their duties. If, at any time, you wish to stop receiving our messages, simply click on the "Unsubscribe" link at the bottom of each email message.
+### SMS Subscriptions
+Where CDC provides a public health messaging system that uses short code or a short message service (SMS) option, CDC will provide you information via SMS about how to sign up for the SMS option; how to cancel or unsubscribe from the SMS option; how to rejoin the SMS option; and how to get assistance on the use of the SMS option. Where CDC provides this SMS option, please note that generally message and data rates may apply, and that message frequency may vary. Questions about your text plan or data plan should be directed to your wireless provider.
+We retain the phone numbers of our SMS subscribers, logs of messages we send, and automatically generated data used to improve our SMS communications. We use this information to manage CDC SMS subscriptions. Your carrier may collect additional data elements, please see their privacy policies for further details. We will not use your phone number to track, reverse look up, or for any type of commercial marketing. Mobile numbers will not be shared with third parties.
 ### Survey Tools
 Invitations to CDC surveys are sent via a pop up or external links to a random sampling of visitor. Your acceptance of a survey is completely optional. If you decline any survey, you will still have the same access to the information and resources provided in all the CDC's digital media channels, as those who opt to take a survey.
 CDC uses online surveys to collect opinions and feedback from visitors on all type of digital media channels. Please refer to the [current third-party tools/pages list](https://www.cdc.gov/other/third-party-pages.html) for the current survey service providers. These survey service providers obtain feedback and data on visitor's satisfaction on behalf of the CDC. Surveys conducted on behalf of the CDC do not collect any Personally Identifiable Information (PII), and the aggregate results are only available to CDC staff (e.g., subject matter experts, health communication staff, and other designated staff) who require this information to perform their duties.