BuzzFeed BuzzFeed Privacy Policy changes — 20211201_rev01

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## 9\. Sharing your personal data

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In general, your personal data will remain with BuzzFeed but we may share personal data about you as follows or as otherwise described in this Privacy Policy:

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- BuzzFeed We share your personal data within BuzzFeed's legal entities where necessary to fulfill a contract or precontractual measures, or where we have a legitimate interest in doing so or a legal obligation to do so. BuzzFeed's legal entities are listed in our ["BuzzFeed Legal Entities"]() section;

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- With vendors, consultants, and other service providers who process your data on our behalf when they provide services to us, for example data analytics, ad networks, research, marketing and financial services;

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- With third parties who use it for their own purposes if you have provided consent;

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- With advertising partners ("Advertising Partners") to customize your experience and better tailor the services, products, marketing and advertising on our Services and on their Third Party Sites. Our advertising partners are companies that provide services that help us provide advertising to you. These companies may use their own tracking technologies to collect or request information about you, please see our ["Cookie Policy" section]().

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- In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company;

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- We may be legally required to disclose or share your personal data without your consent in some circumstances, for example to comply with a court order or law enforcement. In such circumstances, we will only disclose your personal data if we have a good-faith belief that such sharing is required under applicable legal obligations.

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We may also share aggregated or de-identified information, which cannot reasonably be used to identify you. For example, we may share aggregated or de-identified information with our ad partners and service providers so that we, and they, can understand how people use our Services; this helps us grow our business and improve and develop our products and services. We may also share a hashed version of your email address to facilitate customized ad campaigns on other platforms.

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**Other Sharing**

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We may also share aggregated or de-identified information, which cannot reasonably be used to identify you. For example, we may share aggregated or de-identified information with our ad partners and service providers so that we, and they, can understand how people use our Services; this helps us grow our business and improve and develop our products and services. We may also share information about you along with a hashed version of your email address with our Advertising Partners so that they and we can facilitate customized ad campaigns and other offers on the Services and on other platforms. "Hashing" transforms your email into an unrecognizable series of numbers and letters (e.g. a "hashed" version of jane@email.com would be k5f7g23@email.com).

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## 10\. UK and EU users: international transfer of your personal data

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1. 10.1 When we process your personal data within BuzzFeed, we will do so in countries in which we have offices (United States, India, Australia, Japan, Brazil, Mexico, Canada). We have put into place intra-group controls (including the standard contractual clauses approved by the European Commission) to ensure that your rights continue to be protected.

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2. 10.2 Third parties with whom we share your data may be based outside the EEA and their processing of your personal data may involve a transfer of data outside the EEA. For more information, please refer to the privacy policy links for such third parties in our consent management platform.

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3. 10.3 Our agreements with those third parties include Commission-approved standard contractual clauses and otherwise make clear the standards we expect of them in order to safeguard your information and your legal rights.

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 ## BuzzFeed's Privacy Policy and Cookie Policy
+**LAST UPDATED:** July 1, 2021
+**LAST UPDATED:** October 8, 2021
 Welcome to BuzzFeed's **Privacy Policy and Cookie Policy.** This Privacy Policy explains how we collect, use, and disclose personal data (as defined herein) related to your use of our Services.
 California users you can find out about your privacy rights ["Privacy Information for California Residents"]() section.
 - [1\. Who we are]()
 ### 7.6 What we use your data for:
 We use the data we collect to provide, maintain, and improve our Services. We also use the data we collect to:
 - Send you technical notices, updates, security alerts and support and administrative messages and to respond to your comments, questions and customer service requests;
 - Communicate with you about products, services, offers, and events offered by BuzzFeed and others, and provide news and information we think will be of interest to you;
+- Personalize and improve the Services and provide advertisements, content or features that match user profiles or interests. Your interests and preferences are inferred from data we collect regarding what types of content you have interacted with, how long you interacted with them, how often you interacted with them, and the nature of your interaction with the content;
+- Make inferences about your interests and preferences (including at a household level). Your interests and preferences are inferred from data we collect regarding what types of content you have interacted with, how long you interacted with them, how often you interacted with them, and the nature of your interaction with the content;
+- Personalize and improve the Services and provide you with advertisements, content or features that match your profile, activities or interests;.
+- Customize content that our third-party advertising partners deliver on the Services (such as personalized third-party advertising);
+- Creating and updating profiles and audience segments that can be used for analytics, interested-based advertising and marketing on the Services, and on websites, mobile apps and other platforms controller by our advertisers and other third party advertising partners ("Third Party Sites")
+- We may use information about you, such as your email address, to identify you across the devices you use to access the Services, as well as offline. This helps us learn more about your interests and preferences, which we use for advertising on the Services and Third Party Sites.
 - Facilitate contests, sweepstakes and promotions and process and deliver entries and rewards;
 - Monitor and analyze trends, usage and activities in connection with our Services and personalize and improve the Services;
 - Detect, investigate and prevent fraudulent transactions and other illegal activities and protect the rights and property of BuzzFeed and others; and
 - Carry out any other purpose described to you at the time the data was collected.
 ## 8\. Marketing choices
 ## 9\. Sharing your personal data
 In general, your personal data will remain with BuzzFeed but we may share personal data about you as follows or as otherwise described in this Privacy Policy:
 - BuzzFeed We share your personal data within BuzzFeed's legal entities where necessary to fulfill a contract or precontractual measures, or where we have a legitimate interest in doing so or a legal obligation to do so. BuzzFeed's legal entities are listed in our ["BuzzFeed Legal Entities"]() section;
 - With vendors, consultants, and other service providers who process your data on our behalf when they provide services to us, for example data analytics, ad networks, research, marketing and financial services;
+- With third parties who use it for their own purposes if you have provided consent;
+- With advertising partners ("Advertising Partners") to customize your experience and better tailor the services, products, marketing and advertising on our Services and on their Third Party Sites. Our advertising partners are companies that provide services that help us provide advertising to you. These companies may use their own tracking technologies to collect or request information about you, please see our ["Cookie Policy" section]().
 - In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company;
 - We may be legally required to disclose or share your personal data without your consent in some circumstances, for example to comply with a court order or law enforcement. In such circumstances, we will only disclose your personal data if we have a good-faith belief that such sharing is required under applicable legal obligations.
+We may also share aggregated or de-identified information, which cannot reasonably be used to identify you. For example, we may share aggregated or de-identified information with our ad partners and service providers so that we, and they, can understand how people use our Services; this helps us grow our business and improve and develop our products and services. We may also share a hashed version of your email address to facilitate customized ad campaigns on other platforms.
+**Other Sharing**
+We may also share aggregated or de-identified information, which cannot reasonably be used to identify you. For example, we may share aggregated or de-identified information with our ad partners and service providers so that we, and they, can understand how people use our Services; this helps us grow our business and improve and develop our products and services. We may also share information about you along with a hashed version of your email address with our Advertising Partners so that they and we can facilitate customized ad campaigns and other offers on the Services and on other platforms. "Hashing" transforms your email into an unrecognizable series of numbers and letters (e.g. a "hashed" version of jane@email.com would be k5f7g23@email.com).
 ## 10\. UK and EU users: international transfer of your personal data
 . 10.1 When we process your personal data within BuzzFeed, we will do so in countries in which we have offices (United States, India, Australia, Japan, Brazil, Mexico, Canada). We have put into place intra-group controls (including the standard contractual clauses approved by the European Commission) to ensure that your rights continue to be protected.
 . 10.2 Third parties with whom we share your data may be based outside the EEA and their processing of your personal data may involve a transfer of data outside the EEA. For more information, please refer to the privacy policy links for such third parties in our consent management platform.
 . 10.3 Our agreements with those third parties include Commission-approved standard contractual clauses and otherwise make clear the standards we expect of them in order to safeguard your information and your legal rights.
 We may contact you to ask you for further information to help you exercise your legal rights or to speed up our response. We will try to respond to requests within one month and we will let you know if we need to take longer, for example because your request is complicated. We may have an overriding lawful basis for processing your personal data, or certain exemptions may apply. If we refuse your request, we will explain why.
 ### 14.4 Complaints
 You have the right to complain about data privacy matters to the Information Commissioner's Office ([www.ico.org.uk](https://www.buzzfeed.com/about/www.ico.org.uk)), or the relevant data protection regulator in your country of residence. You can contact the ICO on 0303 123 1113. We invite you to raise your concerns with us first, so that we can try to resolve them.
+### 14.5 EU Representative
+We have appointed IT Governance Europe Limited to act as our EU representative. If you wish to exercise your rights under the EU General Data Protection Regulation (EU GDPR) or have any queries in relation to your rights or general privacy matters, please email our Representative at [eurep@itgovernance.eu](mailto:eurep@itgovernance.eu). Please ensure to include our company name in any correspondence you send to our Representative.
 ## 15\. Privacy Information for California Residents
 ### 15.1 California Privacy Rights
 This section provides you with our practices regarding the collection, use, and disclosure of your personal data in the 12 months prior to our last update to this Policy (see the date at the top). It also explains your rights regarding your personal data that we collect (as set forth in the California Consumer Privacy Protection Act or the "CCPA").

BuzzFeed Privacy Policy

Full text changes — 20210801_rev01 to 20211201_rev01