BuzzFeed Privacy Policy
DATED 2018-05-25 · VERSION 20190901_rev01 · COMPARED WITH 20190801_rev01 · ARCHIVE SNAPSHOT
Full text changes — 20190801_rev01 to 20190901_rev01
COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED
| 1 | ## BuzzFeed's privacy notice and cookie policy | |
| 2 | ||
| 3 | Welcome to BuzzFeed's privacy notice and cookie policy. You can find information about what we do with your personal data here. | |
| 4 | ||
| 5 | California users you can find out about your privacy rights [here](). | |
| 6 | ||
| 1 | 7 | - [1\. Who we are]() |
| 2 | 8 | - [2\. About this privacy notice]() |
| 3 | 9 | - [3\. Changes to this privacy notice]() |
| 4 | 10 | - [4\. Personal data we collect]() |
| 5 | 11 | - [5\. Aggregated data]() |
| 6 | 12 | - [6\. How we collect personal data]() |
| 32 | 38 | Our privacy notice was last updated on 25 May 2018. We're likely to update in future and we'll let you know about any significant changes. Please come back and check from time to time. If you have questions about this privacy notice you can get in touch with us by emailing [data-privacy@buzzfeed.com](mailto:data-privacy@buzzfeed.com) |
| 33 | 39 | |
| 34 | 40 | ## 4\. Personal data we collect |
| 35 | 41 | |
| 36 | 42 | We may collect the following information about you: |
| 37 | 43 | |
| 38 | 4.1 Information that directly identifies you. This may include your name, address, email address, username and password. | |
| 44 | 1. 4.1 Information that directly identifies you. This may include your name, address, email address, username and password. | |
| 45 | 2. 4.2 Information that indirectly identifies you. We automatically receive and record information from your device or web browser when you interact with our sites and apps, for example your internet protocol (IP) address, mobile device ID, time zone setting, location data, language preference, operating system, platform, and links you have clicked on or shared with others, including through email and social media. We may also create a user ID that may similarly indirectly identify you. We may use this information to collect data about your activities on our sites and apps and on third-party sites, apps and platforms, such as Facebook. We may associate information that indirectly identifies you with your user account (if you have one) and other information we have collected about you. | |
| 46 | 3. 4.3 Location data. We may collect geo-data, which tells us where you are, when we collect other information about you. We may also collect the language option or country you choose. We may link location data to other information we have collected about you. | |
| 47 | 4. 4.4 Profile data. This may include your username and password and other information you give us (if you are a registered user), information you give us in connection with purchases or orders made by you, your interests, preferences, feedback and survey responses. Profile data you enter in your account profile (if you are a registered user), including your username may be shown to other users to facilitate user interaction on our sites and apps. We do not disclose email addresses to other users. | |
| 48 | 5. 4.5 Marketing and communications data. This may include information about your subscriptions to newsletters and your marketing preferences. | |
| 49 | 6. 4.6 Transaction and financial data. We may collect or receive transactional and financial information relating to you when you buy something through our sites and apps (for example payment details) or because you have bought something from a third party after clicking on an affiliate link in our content. | |
| 50 | 7. 4.7 Special category data. When we conduct research or carry out surveys we may collect sensitive personal data about you, for example information about your racial or ethnic origin, political opinions, religious or philosophical beliefs, sex life or sexual orientation. We will not use or share this information without your explicit consent. | |
| 39 | 51 | |
| 40 | 4.2 Information that indirectly identifies you. We automatically receive and record information from your device or web browser when you interact with our sites and apps, for example your internet protocol (IP) address, mobile device ID, time zone setting, location data, language preference, operating system, platform, and links you have clicked on or shared with others, including through email and social media. We may also create a user ID that may similarly indirectly identify you. We may use this information to collect data about your activities on our sites and apps and on third-party sites, apps and platforms, such as Facebook. We may associate information that indirectly identifies you with your user account (if you have one) and other information we have collected about you. | |
| 41 | ||
| 42 | 4.3 Location data. We may collect geo-data, which tells us where you are, when we collect other information about you. We may also collect the language option or country you choose. We may link location data to other information we have collected about you. | |
| 43 | ||
| 44 | 4.4 Profile data. This may include your username and password and other information you give us (if you are a registered user), information you give us in connection with purchases or orders made by you, your interests, preferences, feedback and survey responses. Profile data you enter in your account profile (if you are a registered user), including your username may be shown to other users to facilitate user interaction on our sites and apps. We do not disclose email addresses to other users. | |
| 45 | ||
| 46 | 4.5 Marketing and communications data. This may include information about your subscriptions to newsletters and your marketing preferences. | |
| 47 | ||
| 48 | 4.6 Transaction and financial data. We may collect or receive transactional and financial information relating to you when you buy something through our sites and apps (for example payment details) or because you have bought something from a third party after clicking on an affiliate link in our content. | |
| 49 | ||
| 50 | 4.7 Special category data. When we conduct research or carry out surveys we may collect sensitive personal data about you, for example information about your racial or ethnic origin, political opinions, religious or philosophical beliefs, sex life or sexual orientation. We will not use or share this information without your explicit consent. | |
| 51 | ||
| 52 | 52 | ## 5\. Aggregated data |
| 53 | 53 | |
| 54 | 54 | 5.1 We aggregate personal data we collect, such as the number and frequency of your visits to our sites and apps, to produce metrics and statistical information. We may share this data with third parties. |
| 55 | 55 | |
| 56 | 56 | 5.2 We share aggregated, anonymized, information with our ad partners and service providers so that we, and they, can understand how people use our sites and apps; this helps us grow our business and improve and develop our products and services. These third parties may share with us information about you that they have independently developed or acquired. |
| 57 | 57 |