Bitly Privacy Policy

ARCHIVED 2024-11-07, DATE APPROXIMATE · VERSION 20241107_rev01 · COMPARED WITH 20240901_rev01

Full text changes — 20240901_rev01 to 20241107_rev01

COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED

77Please note that our privacy practices are subject to the applicable laws of the regions in which we operate. Accordingly, some additional region-specific terms will only apply to individuals in those locations, or as required by applicable laws. _**If you are a United States resident of California, Virginia, Colorado, Connecticut or certain other U.S. states**_, please see the sections titled **California Privacy Rights**, and **Virginia/Colorado/Connecticut and certain other U.S. State Privacy Rights** for specific disclosures with respect to our collection, use, and disclosure of your information and additional rights you have under applicable U.S. laws.
88
99**ACCESSIBILITY:** IF YOU ARE HAVING ANY TROUBLE ACCESSING THIS PRIVACY POLICY, PLEASE CONTACT US AT [PRIVACY@BIT.LY](mailto:PRIVACY@BIT.LY).
1010
1111##### Contact Information
1212
13This Privacy Policy describes the policies and procedures of **Bitly, Inc.**, DPT 5006, 601 W. 26th Street, Suite 357 (3rd Floor), New York, NY 10001, the United States, ("Bitly Inc."), and **Bitly Europe GmbH**, Am Lenkwerk 13, 33609 Bielefeld, Germany ("Bitly Europe"), (Bitly Inc. and Bitly Europe collectively "Bitly") for the collection, use, and disclosure of personal data about you for which either of us act as the data controller, or for which we act as joint controllers, in accordance with the European Data Protection Regulation ("GDPR") and other applicable laws.
13This Privacy Policy describes the policies and procedures of **Bitly, Inc.**, DPT 5006, 601 W. 26th Street, Suite 357 (3rd Floor), New York, NY 10001, the United States, ("Bitly Inc."), and **BK Wirtschaftstreuhand GmbH**, Spichernstraße 1, 10777 Berlin, Germany ("Bitly Europe"), (Bitly Inc. and Bitly Europe collectively "Bitly") for the collection, use, and disclosure of personal data about you for which either of us act as the data controller, or for which we act as joint controllers, in accordance with the European Data Protection Regulation ("GDPR") and other applicable laws.
1414
1515If you have any questions or concerns regarding privacy when using the Services of Bitly wish to use your rights, such as to object to the processing or have your personal data removed, please send us a detailed message to: [privacy@bit.ly](mailto:privacy@bit.ly) for US matters and/or [privacy-eu@bit.ly](mailto:privacy-eu@bit.ly) for EU matters. We will make every effort to resolve your concerns. Please also see "**Rights of Data Subjects**" for more detailed information on your rights as the data subject. The designated data protection officer of Bitly Europe is **DataCo GmbH**, Nymphenburger Str. 86, 80636 Munich, Germany, [datenschutz@dataguard.de](mailto:datenschutz@dataguard.de), [www.dataguard.de](https://www.dataguard.de/).
1616
1717##### Bitly Group Services
1818
1919**Bitly Services** Bitly collects personal data about you from the following sources, as described in this Privacy Policy, when you (i) register for the Site and the Services, through your user account with Bitly, including registering through a third-party service (your "Account"); (ii) use the Services; or (iii) view or interact with a Bitly link, QR Code, Link in Bio or other Bitly Product (either our bit.ly links or one of our branded domains) on a third-party website. We collect the following types of information from you, some of which might be considered personal data under applicable law:
115115This data is stored in the log files of our system. This data is not stored together with other personal data of the user. The temporary storage of the IP address by the system is necessary for the delivery of the website to the computer of the user. For this purpose, the user's IP address must be kept for the duration of the session. The storage in log files is done to ensure the functionality of the website. The data is also used to optimize the website and to ensure the security of our IT systems. An analysis of this data for marketing purposes does not take place. The legal basis for the temporary storage and other processing described above of data and logfiles is our legitimate interest to maintain functionality and ensure security of our website.
116116
117117If you subscribe to our newsletter, request materials available from the website, send us a contact request, interact with our chat bot or otherwise contact us, we will likely add you to our list of commercial contacts. Please see the section "Newsletter, Events and Marketing" of this Privacy Policy to learn more about personal data processing in that regard. Please note that our services and resources are designed for business customers only (and should not even be interesting to consumers), and thus we presume that everyone contacting us and interested in our services represent a business, not a private individual. Personal data derived from our websites and contact requests are deleted upon request of the contact, if the data is identified as out of date, or if the contact is no longer deemed a suitable candidate for our services.
118118
119119If you connect with us using various social media platforms and/or professional networks, please note that Btly does not control or have influence over how those platforms process your personal data. We recommend that you contact those third party platforms directly for information on their processing. Here are some links for your convenience:
120120Twitter: [https://twitter.com/de/privacy](https://twitter.com/de/privacy)
121YouTube: [https://policies.google.com/privacy?gl=DE&hl=en](https://policies.google.com/privacy)
121YouTube: [https://business.safety.google/privacy/](https://business.safety.google/privacy/)
122122LinkedIn: [https://www.linkedin.com/legal/privacy-policy](https://www.linkedin.com/legal/privacy-policy)
123123
124124Bitly may use third-party APIs and software development kits ("SDKs") to provide certain functions in our Services. We use cookies and similar technologies for the following purposes: Technically necessary; Comfort; Statistics; Marketing. When we use cookies and/ or similar techniques for processing personal data, the types of personal data processed may vary, depending on the categories of cookies or similar techniques. Non-essential cookies are used only with your consent. You have the option of preventing cookies from being
125125
126126Please see our [Cookie Policy](https://bitly.com/pages/cookies) and [EU Cookie Policy](https://www.qr-code-generator.com/company/cookie-policy/) to learn how Bitly and its partners use cookies or similar technologies to analyze trends, administer the website, track users' movements around the website, and to gather demographic information about our user base.
127127
290290For more information about how Facebook can opt out of and opt out of Facebook, visit: [https://en-gb.facebook.com/policy.php](https://en-gb.facebook.com/policy.php)
291291
292292##### Google Online Advertising Platforms and Tools
293293
294294**Use of Google Maps**
295295
296We use the online map service Google Maps of Google LLC ("Google") to visually display geographical data and embed it in our online presence. Through the use of Google Maps on our online presence, information about the use of our online presence, your IP address and addresses entered with the route plan function are transmitted to a Google server and stored there. Further information on the collection and storage of data by Google can be found here: [https://policies.google.com/privacy?hl=en-GB](https://policies.google.com/privacy)
296We use the online map service Google Maps of Google LLC ("Google") to visually display geographical data and embed it in our online presence. Through the use of Google Maps on our online presence, information about the use of our online presence, your IP address and addresses entered with the route plan function are transmitted to a Google server and stored there. Further information on the collection and storage of data by Google can be found here: [https://business.safety.google/privacy/](https://business.safety.google/privacy/)
297297
298298Your personal data will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law.
299299
300300**Use of Google Tag Manager**
301301
302302**Scope of Processing of Personal Data**
305305
306306Your personal data will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law. Advertising data in server logs is anonymized by Google's own statements to delete parts of the IP address and cookie information after 9 and 18 months respectively.
307307
308308For more information about the Google Tag Manager:
309309
310310please visit [https://www.google.com/intl/de/tagmanager/faq.html](https://www.google.com/intl/de/tagmanager/faq.html);
311and see Google's privacy policy: [https://policies.google.com/privacy?hl=en](https://policies.google.com/privacy)
311and see Google's privacy policy: [https://business.safety.google/privacy/](https://business.safety.google/privacy/)
312312
313313**Use of Google Ads Conversion Tracking**
314314
315315We use the functionalities of Google Ads Conversion Tracking to track how many visitors to our website came via Google Ads. The use of Google Ads Conversion Tracking serves us to track the origin of our website visitors.
316316
317317The following personal data is processed by Google:
320320- Operating system used
321321- Referrer URL
322322- Host name of the accessing computer
323323- Date and time of the server request
324324- IP address
325325
326However, since we do not control or materially influence the processing of your personal data by Google, we cannot provide any binding information on the purpose and scope of the processing of your data. Further information on the processing of data by Google can be found here: [https://policies.google.com/privacy](https://policies.google.com/privacy)
326However, since we do not control or materially influence the processing of your personal data by Google, we cannot provide any binding information on the purpose and scope of the processing of your data. Further information on the processing of data by Google can be found here: [https://business.safety.google/privacy/](https://business.safety.google/privacy/)
327327
328328**Use of Google Enhanced Conversions**
329329
330330We use functionalities of Google Enhanced Conversion Tracking to improve the accuracy of your conversion measurement. The use of Google Ads Conversion Tracking serves us to track the origin of our website visitors.
331331
332332The following personal data is processed by Google as a result:
342342- First name
343343- Last name
344344- Country of residence
345345
346346This data is secured by using a one-way hashing algorithm called SHA256. Hashed data maps the original string of characters to data of a fixed length. An algorithm generates the hashed data, which protects the security of the original text. This data can only be linked to a user, if the User has a Google Account for which the same email address is used and the user agreed to personalized advertising in their Google account. Your personal data will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law.
347347
348However, since we do not control or materially influence the processing of your personal data by Google, we cannot provide any binding information on the purpose and scope of the processing of your data. Further information on the processing of data by Google can be found here: [https://policies.google.com/privacy](https://policies.google.com/privacy)
348However, since we do not control or materially influence the processing of your personal data by Google, we cannot provide any binding information on the purpose and scope of the processing of your data. Further information on the processing of data by Google can be found here: [https://business.safety.google/privacy/](https://business.safety.google/privacy/)
349349
350350**Use of Google Analytics**
351351
352352Google Analytics uses cookies, which are text files placed on your computer, to help the website analyze how users use the site (e.g., to measure reach). In connection with the use of Google Analytics, location data (information on the geographical position of a device or person) may be processed in addition to metadata and communication data (e.g. device information and IP addresses). Usage data (e.g. access to websites, clicks, access times), contact data (e.g. email, telephone numbers), content data (e.g. entries in online forms) or inventory data (e.g. names, addresses) may also be processed. Google Analytics has been supplemented by the code "gat.\_anonymizeIp();" in order to ensure that IP addresses are collected anonymously (IP masking).
353353
354354On our behalf, Google will use this information for the purposes of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and Internet usage. Your personal data will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law.
373373In connection with Destination Preview, there may be advertising delivered by Google AdSense (https://adsense.google.com/) or Ad Manager (https://admanager.google.com/). Google may use cookies to serve ads based on a user's prior visits to your website or other websites. Google's use of advertising cookies enables it and its partners to serve ads to your users based on their visits of certain websites. If you are in the European Economic Area (EEA), the UK, and Switzerland, Bitly will obtain your consent for the use of cookies or other local storage related to any such advertising, where legally required, and for the collection, sharing, and use of personal data for any ads personalization (if any).
374374
375375**Possibility of Revocation of Consent and Removal from Google**
376376
377377You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation. You may prevent the collection and processing of your personal data by Google by preventing the storage of cookies by third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker to Google and to prevent the processing of this data by Google by downloading and installing the browser plug-in available under the following link: [https://tools.google.com/dlpage/gaoptout?hl=en](https://tools.google.com/dlpage/gaoptout)
378378With the following link you can deactivate the use of your personal data by Google: [https://adssettings.google.de](https://adssettings.google.de/)
379Further information on objection and removal options against Google can be found at: [https://policies.google.com/privacy?gl=EN&hl=en](https://policies.google.com/privacy)
379Further information on objection and removal options against Google can be found at: [https://business.safety.google/privacy/](https://business.safety.google/privacy/)
380380
381381For more information on terms of use and data protection in connection with Google Analytics, please visit [www.google.com/analytics/terms/de.html](http://www.google.com/analytics/terms/de.html) or [www.google.com/intl/de/analytics/privacyoverview.html](https://www.google.com/intl/de/analytics/privacyoverview.html). In addition, you can object to processing on the basis of legitimate interest by sending an email to [privacy@bit.ly](mailto:privacy@bit.ly).
382382
383383##### Rights under the GDPR
384384
385385If you are a resident of the EEA or Switzerland, or otherwise subject to the GDPR, and we process your personal data, you have the right to ask for the following rights: