Binance Privacy Portal

20241203_rev01 · COMPARED WITH 20240402_rev01 · ARCHIVE SNAPSHOT, DATE APPROXIMATE

Full text changes — 20240402_rev01 to 20241203_rev01

1Binance Privacy Portal
2
3Our commitment to protecting your data
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5Welcome to our **Privacy Portal**.
6We created this page to help you navigate through key aspects of our Privacy Program and learn more about your privacy rights.
7At Binance, we are dedicated to safeguarding your privacy and protecting your data. The security of your personal information is paramount to us and we follow strict internal guidelines, legal requirements and industry best practices to ensure that your data is secure and used only for authorized purposes.
8
9Binance's Privacy Principles
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111Transparency at All Times
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133Our transparency commitment means that we keep you informed about how your data is used and shared. We update this portal and our privacy notices regularly, ensuring you stay informed about any changes that may affect you. This helps us empower you to make informed decisions about your data and privacy.
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155[Check our Privacy Notice >](https://www.binance.com/en/privacy)
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4131Privacy by Design
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4333We have strong processes in place to ensure that privacy and data protection are built into all our products and services. Our dedicated privacy team works closely with developers to incorporate data protection by design and by default, adhering to global standards and regulations.
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4535[Check our User Protection Portal >](https://www.binance.com/en/event/user_protection)
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47How Binance uses your data
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49What is Personal Data?
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51Using your Data
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53Retention of your Data
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55Data Sharing with third parties
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57Cookies and other Identifiers
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59Definition of personal data
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61Personal data is the data that **identifies an individual or relates to an identifiable individual.** This includes information you provide to us, information which is collected about you automatically, and information we obtain from third parties, such as name, Binance ID number, location data, email address, or any details that, when combined, could identify someone.
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63[Check our full Privacy Notice](https://www.binance.com/en/privacy)
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65How does Binance use my data?
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67We collect and process your personal data to provide secure and efficient services. This includes managing the user's account, complying with legal and regulatory requirements (like Anti-Money-Laundering laws), communicating with users about service-related matters, and ensuring the safety, security, and integrity of our platform. Additionally, we can use personal data to provide you support, improve our services, send you marketing communications, prevent fraud, and facilitate transactions.
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69[Check our full Privacy Notice](https://www.binance.com/en/privacy)
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71For how long does Binance retain my data?
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73We hold your personal data to ensure you can keep using Binance services. This is necessary for the reasons outlined in our Privacy Notice, including meeting legal requirements related to taxation, accounting, Anti-Money Laundering, handling disputes and legal claims, or other reasons of which we might inform you.
74To learn more about how long we keep various types of your personal data, please refer to the Privacy Notice applicable to your jurisdiction by clicking on the link below and selecting your country of residence.
75
76[Check our full Privacy Notice](https://www.binance.com/en/privacy)
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78Is my data shared with third parties?
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80In line with the applicable regulations and requirements, we may share your personal data with third parties, including other Binance entities, as per our contractual obligations, legal requirements, or business processes. While doing so, we ensure protection of personal data under our Privacy Notice or equivalent safeguards.
81For more details on transfer of personal data, please refer to the Privacy Notice applicable to your jurisdiction by clicking on the link below and selecting your country of residence.
82
83[Check our full Privacy Notice](https://www.binance.com/en/privacy)
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85How do we use cookies?
86
87[Check our Cookie Notice](https://www.binance.com/en/cookie-privacy)
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89Exercising your Privacy Rights
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911
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93What rights do I have?
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95Our global privacy framework is inspired by the European Union's General Data Protection Regulation (GDPR), which is widely considered one of the strictest and most comprehensive frameworks globally.
96A big part of our users hold several key rights. **These include:**
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98- **Right to access:** You have the right to obtain confirmation that your personal data are processed and to obtain a copy of it as well as certain information related to their processing;
99- **Right to rectify:** You can request the rectification of your personal data which are inaccurate, and also add to them. You can also change your personal data in your account at any time.
100- **Right to delete**: You can, in some cases, have your personal data deleted;
101- **Right to object:** You can object, for reasons relating to your situation, to the processing of your personal data For instance, you have the right to object where we rely on legitimate interest or where we process your data for direct marketing purposes;
102- **Right to restrict processing:** You have the right, in certain cases, to temporarily restrict the processing of your personal data by us, provided there are valid grounds for doing so. We may continue to process your personal data if it is necessary for the defense against legal claims, or for any other exceptions permitted by applicable law;
103- **Right to contest to a decision based solely on automated processing:** You have the right to require that decisions be reconsidered if they are made solely by automated means, without human involvement. We use automated tools to make sure that you are eligible to be our customer taking into account our interests and legal obligations; if these automated tools indicate that you do not meet our acceptance criteria, we will not onboard you as our customer;
104- **Right to portability:** In some cases, you can ask to receive your personal data which you have provided to us in a structured, commonly used and machine-readable format, or, when this is possible, to have us communicate your personal data on your behalf directly to another data controller;
105- **Right to withdraw your consent:** for processing requiring your consent, you have the right to withdraw your consent at any time. Exercising this right does not affect the lawfulness of the processing based on the consent given before the withdrawal of the latter;
106- **Right to lodge a complaint with the relevant data protection authority:** We hope that we can resolve any queries you may have about the way in which we process your personal data. However, if you have unresolved concerns, you also have the right to complain to the data protection authority in the location in which you live, work or believe a data protection breach has occurred.
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108 Please note that while these rights represent our global standard, the actual rights available to you may vary depending on your jurisdiction. We encourage you to check the specific set of rights on the applicable Privacy Notice for your jurisdiction by [clicking here](https://www.binance.com/en/privacy) and selecting your country of residence on the top right of our website._
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112What support does Binance offer to help me exercise my rights?
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114We offer you a webform designed to facilitate the exercise of your privacy rights. Depending on your specific association with our organization (such as Customer, Former Employee, or Candidate), we may require certain data to identify you and to process your request effectively. This includes specifying your country of residence to ensure compliance with local privacy rights, as well as providing your name and email address for identification purposes. Additionally, Binance UID is required for customers to enable account identification. Once this information is provided, just select the relevant privacy right you wish to exercise and submit your request to us.
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116Please note that to proceed with your request, we'll need to verify your identity by requesting some documentation based on what we currently have on record.
117_\*We may take up to 1 month to process your request to exercise GDPR rights. For other jurisdictions, this deadline may be different depending on the local laws.
118_
119[Click here to access our Data Protection Webform](https://privacyportal-bn.my.onetrust.com/webform/99f99939-5a0d-4feb-aef3-ba45f16b6907/207567de-2c3f-440e-8e36-adcae06ed0e5)
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123How do I access my data and get a copy of it?
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125You have the right to obtain confirmation that your personal data are processed and to obtain a copy of them as well as certain information related to their processing:
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127- If you're looking for information on how to access your account statement, please [click here](https://www.binance.com/en/support/faq/how-to-use-binance-account-statements-e12bc83ec9ba4e96a076d2b4a4419182)
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129- If you want to get information regarding devices and IP addresses used to log in to your account, please [click here](https://www.binance.com/en/my/security/account-activity)
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131- For other types of access to your data, we offer you the possibility to request that through our Webform:
132 [Click here to access our Data Protection Webform](https://privacyportal-bn.my.onetrust.com/webform/99f99939-5a0d-4feb-aef3-ba45f16b6907/207567de-2c3f-440e-8e36-adcae06ed0e5)
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136How can I rectify my data?
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138You can request our Customer Support team to help you with the rectification of any incomplete or inaccurate personal data. By opening our app and clicking on the Customer Support icon, you'll be offered a variety of services, such as:
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140_- Legal Name Correction
141- Residential Address Change_- _KYC reset, and others_
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145Can I delete or disable my account?
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147Yes, you have the right to delete your account with us. In order to do that, please [check this tutorial.](https://www.binance.com/en/support/faq/how-to-delete-my-binance-account-f02c2640a1cd44e58de68e4a49d599f6)
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151Can I request the deletion of my data?
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153Privacy laws grant you rights, including the right to the deletion of your personal data. However, these rights are subject to limitations.
154While we respect your right to data deletion, legal and regulatory requirements compel us to retain certain information, such as financial transaction details, and information related to identity verification processes, and anti-money laundering measures, for a specified period.
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156That said, we are happy to accommodate any user request for the deletion of any of your personal data that is not explicitly required to be kept under applicable laws. This typically includes information used for marketing purposes or data related to any additional services you may have chosen to use.
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158If you have any more questions or need further assistance regarding your privacy rights and our data handling practices, please feel free to contact our [Customer Support team directly](https://www.binance.com/en/chat) or our DPO team [through our Data Protection Webform](https://privacyportal-bn.my.onetrust.com/webform/99f99939-5a0d-4feb-aef3-ba45f16b6907/207567de-2c3f-440e-8e36-adcae06ed0e5)
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162How can I opt out for or object to the processing for marketing purposes?
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164You can object, for reasons relating to your situation, to the processing of your personal data. For instance, you have the right to object where we rely on legitimate interest or where we process your data for direct marketing purposes.
165We offer you the possibility to request that through our Data Protection Webform:
166[Click here to access our Webform](https://privacyportal-bn.my.onetrust.com/webform/99f99939-5a0d-4feb-aef3-ba45f16b6907/207567de-2c3f-440e-8e36-adcae06ed0e5)
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170Is it possible to contest automated decisions?
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172Yes, it is. During the onboarding process at Binance, we do employ automated decision-making. It is widely used in our Know-Your-Customer (KYC) procedures. When you send us your documents, along with a photo and a live video, we use automation to accurately verify your identity, ensuring we comply with Anti-Money-Laundering (AML) regulations globally. However, we're aware that this process isn't perfect, and sometimes errors can occur. A classic example is when twin siblings attempt to set up separate accounts. Our system might mistakenly interpret this as one person trying to open two accounts under different names. There are other unique scenarios that might also lead to inaccuracies. Because we understand that these situations can arise, we've made sure to equip our app with relevant support features. If you need assistance, simply follow these steps in the app or webpage:
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1741. Open the app/webpage and sign in to your account.
1752. Navigate to your profile and select the headphone/chat icon.
1763. Click on _"View more"_ on the Self-Service section and Scroll down to the KYC section.
1774. Select the option that best suits your need, like _"Failed Facial Verification Appeal"_, or _"Appeal KYC Rejection."_
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179If you follow these steps, we'll forward your request to one of our dedicated KYC Customer Support Agents. They'll take a closer look at your case with a manual review to ensure everything's in order. After a thorough check, they'll get back to you with an updated response.
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181If you still need our help, please contact us through our [customer support](https://www.binance.com/en/chat) or our DPO team through [our Data Protection Webform](https://privacyportal-bn.my.onetrust.com/webform/99f99939-5a0d-4feb-aef3-ba45f16b6907/207567de-2c3f-440e-8e36-adcae06ed0e5)
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185How do I exercise my right to data portability?
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187In some cases, you can ask to receive your personal data which you have provided to us in a structured, commonly used and machine-readable format, or, when this is possible, that we communicate your personal data on your behalf directly to another data controller.
188We offer you the possibility to request that through our Webform:
189[Click here to access our Webform](https://privacyportal-bn.my.onetrust.com/webform/99f99939-5a0d-4feb-aef3-ba45f16b6907/207567de-2c3f-440e-8e36-adcae06ed0e5)
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193How do I withdraw my consent?
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195We may rely upon your consent to use personal data to perform some processing activities. On the platform we use cookies for analytics and advertising purposes and you can revoke or give your consent at anytime. In this case, you can withdraw your consent within the app.
196In order to do that, please follow the steps below:
197
1981. Open the app/webpage and sign in to your account.
1992. Navigate to your profile and select the gear icon.
2003. Scroll down to the _"Others"_ section at the bottom of the page.
2014. Tap on _"Privacy"_, then on the section "Marketing and Analytics", click on the button next to the items_"Analytics"_ or _"Advertising"_, as you wish.
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203For **marketing communications**, we offer you a link at the end of every communication sent where you unsubscribe to revoke your consent\*.
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205For any other support regarding consent, we offer you the possibility to request that through our Webform:
206[Click here to access our Data Protection Webform](https://privacyportal-bn.my.onetrust.com/webform/99f99939-5a0d-4feb-aef3-ba45f16b6907/207567de-2c3f-440e-8e36-adcae06ed0e5)
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208\*For security reasons, transactional account messages and communications regarding our business relationship will not be affected even if you opt-out from marketing communications.
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212Who can I contact for legal support/law enforcement requests?
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214Binance has dedicated pages to provide support to users or government bodies when it comes to court orders or law enforcement requests.
215For **law enforcement matters**, government and law enforcement agencies can use [this system](https://www.binance.com/en/support/law-enforcement) to submit information requests.
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217For **freezing/disclosure requests** related to a court order, legal representatives can reach out to our Binance Customer Service directly [here](https://www.binance.com/en/support/chat-invitation) who, when relevant, will escalate your case to the legal team. If you are not a Binance user, you can nonetheless use [this link](https://www.binance.com/en-NZ/chat) and continue as a "Visitor"
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21912
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221Check our Privacy Notice
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223If you want to access our Privacy Notice, please click [here.](https://www.binance.com/en/privacy)
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225_Remember that you should refer to the applicable Privacy Notice for your jurisdiction by selecting your country of residence on the top right of our website._
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227Contact the DPO team