Binance Cookie Notice

DATED 2025-11-25 · VERSION 20260729_rev01 · COMPARED WITH 20241129_rev01

Full text changes — 20241129_rev01 to 20260729_rev01

COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED

+## **Binance Cookie Notice**
+This notice is effective as of 25th November 2025. Please note that this cookie notice will be updated from time to time.
+We can place cookies and other similar technology on your device, including mobile devices, in accordance with your preferences set on our cookie setting center. Depending on your settings in our cookie consent manager on your mobile device, the following information may be collected through cookies or similar technology: your unique device identifier, information about your device including (where available) type of device, device identification number, operating system, device IP address, browser/web history data, network interaction history, operator and carrier data, browser type, version, device model, time zone settings and location data, language data, application version and preferences expressed through selection/viewing/purchase of services and content.
+Every time you visit Binance website, you will be prompted to accept or reject cookies, you can also tailor your selection.
+**What are cookies and similar technologies?**
+Cookies are small text files that are placed into a user's device when you visit a website or open mailings such as e-mails, downloaded to your computer or mobile device when you visit a site and allow a site to recognize your device. Cookies store information about the user's visit, which may include content viewed, language preference, time and duration of each visit and advertisement accessed. We use other similar technologies such as pixel tags (transparent images found in e-mails sent to you) and web storage (used to store information in your device's browser). In this notice, we generally refer to all of these technologies as "cookies". There are different sets of cookies, and we will explain that later in this document.
+**Why do we use cookies?**
+To ensure necessary technical functionality and security
+To enable the functionality of the Binance Services
+For marketing and analytics
+Yes, we may use information collected from our cookies to identify user behaviour and to serve content and offers based on your profile, and for the other purposes described below, to the extent legally permissible in certain jurisdictions. These cookies help us and our partners to show you relevant information in various digital channels, such as on social networking platforms, based on, for example, your visit and click history (interest-based advertising).
+In other cases, we can associate cookie information (including information from cookies placed via our advertisements on third party sites) with an identifiable individual.
+**Do you use any cookies from third party companies?**
+Some cookies, web beacons and other tracking and storage technologies that we use are from third party companies (third party cookies) to provide us with web analytics and intelligence about our sites which may also be used to provide measurement services and target ads.
+**What if I don't want cookies or similar tracking technologies?**
+Your consent is required for the use of cookies, but not for the use of cookies that are strictly necessary in order to provide the website. You can adjust your preferences about cookies through our cookie settings center. If you want to remove existing cookies from your device (including third-party cookies), you can do this using your browser options.
+If you want to block future cookies being placed on your device, you can do so by modifying the settings at our cookie setting center. Nevertheless, please consider that deleting and blocking cookies may have an impact on your user experience.
+**What are the Different Types Of Cookies?**
+• Session cookies are stored for the time you use the Binance Service e.g. the website and are deleted when you close your browser.
+• Persistent cookies are stored on your device for a certain period or until you manually remove them.
+The Binance Services use both first-party and third-party cookies:
+• First-party cookies are set by Binance. These cookies are primarily used to ensure the technical functionality and security of the Binance Services.
+• Third-party cookies are set by our partners and service providers. We may use external platforms to monitor and evaluate the use of the Binance Services, e.g. by way of Google Analytics.
+A complete list of the cookies we use is set out in the section below. This list (together with the rest of this notice) is subject to change from time to time.
+**What categories of cookies are used by Binance Services?**
+The cookies used on Binance Services have been categorized as per the table below. However, it is important to note that not all cookies may be used in all jurisdictions or on all the Binance Services. A list of the categories of cookies used by Binance Services are set out below.
+<table><colgroup></colgroup><tbody><tr data-row-key="0"><td><div><p><span data-bn-type="text"><strong>Category</strong></span></p></div></td><td><div><p><span data-bn-type="text"><strong>Description</strong></span></p></div></td></tr><tr data-row-key="1"><td><div><p><span data-bn-type="text">Strictly Necessary cookies</span></p></div></td><td><div><p><span data-bn-type="text">These cookies are necessary for the Binance Services to function and cannot be switched off in our systems. They are usually only set in response to actions made by which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the Binance Services will not work.&nbsp;</span></p></div></td></tr><tr data-row-key="2"><td><div><p><span data-bn-type="text">Performance cookies</span></p></div></td><td><div><p><span data-bn-type="text">These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site and will not be able to monitor its performance.</span></p></div></td></tr><tr data-row-key="3"><td><div><p><span data-bn-type="text">Functionality cookies</span></p></div></td><td><div><p><span data-bn-type="text">These cookies enable the Binance Services to provide enhanced functionality and personalisation. They may be set by us or by a third-party provider whose services we have added to our pages. If you don't allow these cookies some services may not function properly.</span></p></div></td></tr><tr data-row-key="4"><td><div><p><span data-bn-type="text">Targeting cookies</span></p></div></td><td><div><p><span data-bn-type="text">Targeting cookies may be set through our site by our advertising partners. They can be used by these third parties to build a profile of your interests based on the browsing information they collect from you, which includes uniquely identifying your browser and terminal equipment. If you do not allow these cookies, you will still see basic advertising on your browser that is generic and not based on your interests.</span></p></div></td></tr></tbody></table>
+**Cookie Retention**
+Cookies used on the Binance Services may be retained on your device for up to 1 year from the date they are set or renewed. For detailed information about the exact retention period for each cookie, please visit our Cookie Preference Center. This will allow you to adjust your settings and preferences for functional, analytical and marketing cookies.
+You can adjust your cookie settings at any time from our cookie setting center, which you can find in the footer of the Binance.com website.
+If you have any questions now or during your visit, please contact our Data Protection Officer via [email](mailto:dpo@binance.com).