U.S. Online Privacy Notice

DATED 2020-08-07 · VERSION 20210602_rev01 · COMPARED WITH 20200901_rev01 · ARCHIVE SNAPSHOT

Full text changes — 20200901_rev01 to 20210602_rev01

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11## Bank of America U.S. Online Privacy Notice
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33Last updated August 7, 2020
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55Your privacy is important to us. We conduct regular assessment reviews to ensure personal information we collect, use and share is protected. This U.S. Online Privacy Notice ("Notice") describes how Bank of America and our affiliates manage personal information about you when you interact with us online through our websites, mobile applications and social sites ("Sites and Mobile Apps").
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7#### This notice explains
7### This notice explains
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99- How we collect personal information when you visit, use or interact with us online, and through our ads displayed through online services operated by us or non-affiliated third parties
1010- How we may use or share personal information collected to deliver products and services to you and for advertising purposes
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1212The term "Bank of America" or "we", "us" or "our" in this Notice refers to banking and non-banking U.S. affiliates or subsidiaries of Bank of America Corporation that link to or reference this Notice.
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125125#### How you can opt out of Online Behavioral Advertising
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127127You have choices about how Bank of America advertises to you based on your online behavior.
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129129There is no standard for how "do not track" consumer browser settings should work for online advertising purposes. As such, we do not respond to browser "do not track" signals from browser settings. However, there are several opt out options available to you:
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131- **Advertising on our Sites and Mobile Apps and off-line channels such as financial centers, call centers, and through direct marketing (for example email, mail, phone):** If you prefer we not provide you with tailored content and advertising based on your online behavior with our Sites and Mobile Apps, you may opt out of online behavioral advertising. Please review the important **Reminder** section that follows.
131- **Advertising on our Sites and Mobile Apps and off-line channels such as financial centers, call centers, and through direct marketing (for example email, mail, phone):** If you prefer we not provide you with tailored content and advertising based on your online behavior with our Sites and Mobile Apps, you may opt out of online behavioral advertising layer. Please review the important **Reminder** section that follows.
132132- **Advertising on Non-Affiliated Third Party sites:** Bank of America participates in the Digital Advertising Alliance ("DAA") self-regulatory Principles for Online Behavioral Advertising and uses the Advertising Options Icon on our behavioral ads on non-affiliated third party sites (excluding ads appearing on platforms that do not accept the icon). Ads served on our behalf by these companies do not contain unencrypted personal information and we limit the use of personal information by companies that serve our ads. To learn more about ad choices, or to opt out of interest-based advertising with non-affiliated third party sites, visit [YourAdChoices layer](http://www.aboutads.info/choices/) powered by the Digital Advertising Alliance or through the [Network Advertising Initiative's Opt-Out Tool layer](https://www.networkadvertising.org/choices). You may also visit the individual sites for additional information on their data and privacy practices and opt out-options.
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134134#### Reminder
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136136Please note that if you opt out of this advertising:
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