Privacy Policy
20251101_rev01 · COMPARED WITH 20250901_rev01 · ARCHIVE SNAPSHOT, DATE APPROXIMATE
Full text changes — 20250901_rev01 to 20251101_rev01
| 86 | 86 | - **To place and manage ads in our advertising program.** For example, to place ads on our users' sites and some of our own sites as part of our advertising program, and understand ad performance. |
| 87 | 87 | - **To market our Services and measure, gauge, and improve the effectiveness of our marketing.** For example, by targeting our marketing messages to groups of our users (like those who have a particular plan with us or have been users for a certain length of time), advertising our Services, analyzing the results of our marketing campaigns (like how many people purchased a paid plan after receiving a marketing message), and understanding and forecasting user retention. |
| 88 | 88 | - **To protect our Services, our users, and the public.** For example, by detecting security incidents; detecting and protecting against malicious, deceptive, fraudulent, or illegal activity; fighting spam; complying with our legal obligations; and protecting the rights and property of Automattic and others, which may result in us, for example, declining a transaction or terminating Services. |
| 89 | 89 | - **To fix problems with our Services.** For example, by monitoring, debugging, repairing, and preventing issues. |
| 90 | 90 | - **To customize the user experience.** For example, to personalize your experience by serving you relevant notifications and advertisements for our Services, recommending content through our Reader post suggestions, and providing new essays and stories through Longreads for your reading pleasure. |
| 91 | 91 | - **To communicate with you.** For example, by emailing you to ask for your feedback, share tips for getting the most out of our products, or keep you up to date on Automattic; texting you to verify your payment; or calling you to share offers and promotions that we think will be of interest to you. If you don't want to hear from us, you can opt out of marketing communications at any time. (If you opt out, we'll still send you important updates relating to your account.) |
| 92 | - **To recruit and hire new Automatticians.** For example, by evaluating job applicants (including verifying their identity, experience, and other information submitted) and communicating with them by phone, email, or social media platforms. If the application progresses, we may also collect interview information and background check information. This may also include verifying information required to initiate employment, for purposes such as confirming ability to legally work in a specific location, setting up payroll, and complying with statutory reporting requirements. | |
| 92 | - **To recruit and hire new Automatticians.** For example, by evaluating job applicants (including verifying their identity, experience, and other information submitted), screening their applications using automated or partially automated tools (which are subject to human review at every stage of the process), and communicating with them by phone, email, or social media platforms. If the application progresses, we may also collect interview information and background check information. This may also include verifying information required to initiate employment, for purposes such as confirming ability to legally work in a specific location, setting up payroll, and complying with statutory reporting requirements. | |
| 93 | 93 | |
| 94 | 94 | #### _Legal Bases for Collecting and Using Information_ |
| 95 | 95 | |
| 96 | 96 | A note here for those in the European Union about our legal grounds for processing information about you under EU data protection laws, which is that our use of your information is based on the grounds that: |
| 97 | 97 | |
| 98 | 98 | (1) The use is necessary in order to fulfill our commitments to you under the applicable terms of service or other agreements with you or is necessary to administer your account - for example, in order to enable access to our website on your device or charge you for a paid plan; or |
| 99 | 99 | |
| 100 | 100 | (2) The use is necessary for compliance with a legal obligation; or |
| 101 | 101 | |
| 102 | 102 | (3) The use is necessary in order to protect your vital interests or those of another person; or |
| 103 | 103 | |
| 104 | (4) We have a legitimate interest in using your information - for example, to provide and update our Services; to improve our Services so that we can offer you an even better user experience; to safeguard our Services; to communicate with you; to measure, gauge, and improve the effectiveness of our advertising; and to understand our user retention and attrition; to monitor and prevent any problems with our Services; and to personalize your experience; or | |
| 104 | (4) We have a legitimate interest in using your information - for example, to provide and update our Services; to improve our Services so that we can offer you an even better user experience; to safeguard our Services; to communicate with you; to measure, gauge, and improve the effectiveness of our advertising; and to understand our user retention and attrition; to monitor and prevent any problems with our Services; and to personalize your experience; for job applicants, to ensure that we hire the most suitable applicant for a role; or | |
| 105 | 105 | |
| 106 | 106 | (5) You have given us your consent - for example before we place certain cookies on your device and access and analyze them later on, as described in our [Cookie Policy](https://automattic.com/cookies/). |
| 107 | 107 | |
| 108 | 108 | ### Sharing Information |
| 109 | 109 | |
| 110 | 110 | #### _How We Share Information_ |
| 111 | 111 | |
| 112 | 112 | We share information about you in limited circumstances, and with appropriate safeguards on your privacy. These are spelled out below, as well as in the section called [Ads and Analytics Services Provided by Others](https://automattic.com/privacy/): |
| 113 | 113 | |
| 114 | 114 | - **Subsidiaries and independent contractors:** We may disclose information about you to our subsidiaries and independent contractors who need the information to help us provide our Services or process the information on our behalf. We require our subsidiaries and independent contractors to follow this Privacy Policy for any personal information that we share with them. |
| 115 | - **Third-party vendors:** We may share information about you with third-party vendors who need the information in order to provide their services to us, or to provide their services to you or your site. This includes vendors that help us provide our Services to you (like Stripe, which powers WooPayments, payment providers that process your credit and debit card information, payment providers you use for your own ecommerce operations, fraud prevention services that allow us to analyze fraudulent payment transactions, cloud storage services, postal and email delivery services that help us stay in touch with you, customer chat and email support services that help us communicate with you, registrars, registries, data escrow services that allow us to provide domain registration services, and your hosting provider if your site is not hosted by Automattic); those that assist us with our marketing efforts (e.g., by providing tools for identifying a specific marketing target group or improving our marketing campaigns, and by placing ads to market our services); those that help us understand and enhance our Services (like analytics providers); those that make tools to help us run our operations (like programs that help us with task management, scheduling, word processing, email and other communications, and collaboration among our teams); other third-party tools that help us manage operations; and companies that make products available on our websites (like the extensions on woocommerce.com), who may need information about you in order to, for example, provide technical or other support services to you. We require vendors to agree to privacy commitments in order to share information with them. Other vendors are listed in our more specific policies (e.g., our [Cookie Policy](https://automattic.com/cookies/)). | |
| 115 | - **Third-party vendors:** We may share information about you with third-party vendors who need the information in order to provide their services to us, or to provide their services to you or your site. This includes vendors that help us provide our Services to you (like Stripe, which powers WooPayments, payment providers that process your credit and debit card information, payment providers you use for your own ecommerce operations, fraud prevention services that allow us to analyze fraudulent payment transactions, cloud storage services, postal and email delivery services that help us stay in touch with you, customer chat and email support services that help us communicate with you, registrars, registries, data escrow services that allow us to provide domain registration services, and your hosting provider if your site is not hosted by Automattic); those that assist us with our marketing efforts (e.g., by providing tools for identifying a specific marketing target group or improving our marketing campaigns, and by placing ads to market our services); those that help us understand and enhance our Services (like analytics providers); those that make tools to help us run our operations (like programs that help us with task management, scheduling, word processing, email and other communications, collaboration among our teams, and recruitment screening); other third-party tools that help us manage operations; and companies that make products available on our websites (like the extensions on woocommerce.com), who may need information about you in order to, for example, provide technical or other support services to you. We require vendors to agree to privacy commitments in order to share information with them. Other vendors are listed in our more specific policies (e.g., our [Cookie Policy](https://automattic.com/cookies/)). | |
| 116 | 116 | - **Legal and regulatory requirements:** We may disclose information about you in response to a subpoena, court order, or other governmental request. For more information on how we respond to requests for information about WordPress.com users, please see our [Legal Guidelines](https://wordpress.com/support/report-blogs/legal-guidelines/). Additionally, if you have a domain registered with WordPress.com, we may share your information to comply with the Internet Corporation for Assigned Names and Numbers' (ICANN) regulations, rules, or policies. For example, your information relating to your domain registration may be available in the WHOIS database, or we may be required to share your information with ICANN-approved Dispute Resolution Service Providers. Please see our [Domain Registrations and Privacy support document](https://wordpress.com/support/domains/domain-registrations-and-privacy/) for more details. |
| 117 | 117 | - **To protect rights, property, and others:** We may disclose information about you when we believe in good faith that disclosure is reasonably necessary to protect the property or rights of Automattic, third parties, or the public at large. For example, if we have a good faith belief that there is an imminent danger of death or serious physical injury, we [may disclose information related to the emergency without delay](https://wordpress.com/support/report-blogs/legal-guidelines/). |
| 118 | 118 | - **Business transfers:** In connection with any merger, sale of company assets, or acquisition of all or a portion of our business by another company, or in the unlikely event that Automattic goes out of business or enters bankruptcy, user information would likely be one of the assets that is transferred or acquired by a third party. If any of these events were to happen, this Privacy Policy would continue to apply to your information and the party receiving your information may continue to use your information, but only consistent with this Privacy Policy. |
| 119 | 119 | - **With your consent:** We may share and disclose information with your consent or at your direction. For example, we may share your information with third parties when you authorize us to do so, like when you connected your site to a social media service through our Publicize feature. |
| 120 | 120 | - **Aggregated or de-identified information:** We may share information that has been aggregated or de-identified, so that it can no longer reasonably be used to identify you. For instance, we may publish aggregate statistics about the use of our Services, or share a hashed version of your email address to facilitate customized ad campaigns on other platforms. |
| 121 | 121 | - **Site owners:** If you have a WordPress.com account and interact with another site using our Services, your information may be shared with the administrators of the site. For example, if you leave a comment on a site created on WordPress.com or running Jetpack, your IP address and the email address associated with your WordPress.com account may be shared with the administrator(s) of the site where you left the comment. Or if you make a payment (like via the [Payments feature](https://wordpress.com/support/recurring-payments/)) to a site, your public display name, user name, and email address may be shared with the administrator(s) of the site. Or if you follow/subscribe to another WordPress.com site we will share your email address with the site owner. |
| 159 | 159 | - **Set your browser to reject cookies:** At this time, Automattic does not respond to "do not track" signals across all of our Services. However, you can [usually choose](https://automattic.com/cookies/) to set your browser to remove or reject browser cookies before using Automattic's websites, with the drawback that certain features of Automattic's websites may not function properly without the aid of cookies. |
| 160 | 160 | - **Opt out of our internal analytics program:** You can do this through your user settings. By opting out, you will stop sharing information with our analytics tool about events or actions that happen after the opt-out, while you're logged in to your WordPress.com account. For more information, please see our [Cookie Policy](https://automattic.com/cookies/). |
| 161 | 161 | - **Close your account:** While we'd be very sad to see you go, you can close your account if you no longer want to use our Services. ([Here](https://wordpress.com/support/close-account/) are account closure instructions for WordPress.com accounts.) Please keep in mind that we may continue to retain your information after closing your account, as described in How Long We Keep Information above - for example, when that information is reasonably needed to comply with (or demonstrate our compliance with) legal obligations such as law enforcement requests, or reasonably needed for our legitimate business interests. |
| 162 | 162 | |
| 163 | 163 | ### Your Rights |
| 164 | 164 | |
| 165 | If you are located in certain parts of the world, including some US states and countries that fall under the scope of the European General Data Protection Regulation (aka the "GDPR"), you may have certain rights regarding your personal information, like the right to request access to or deletion of your data. | |
| 165 | If you are located in certain parts of the world, including some US states and countries that fall under the scope of the UK or European General Data Protection Regulation (aka the "GDPR"), you may have certain rights regarding your personal information, like the right to request access to or deletion of your data. | |
| 166 | 166 | |
| 167 | 167 | #### _US Privacy Laws_ |
| 168 | 168 | |
| 169 | 169 | Laws in some US states require us to provide residents with additional information about the categories of personal information we collect and share, where we get that personal information, and how and why we use it. You'll find that information in this section (if you are a California resident, please note that this is the Notice at Collection we are required to provide you under California law). |
| 170 | 170 | |
| 171 | 171 | In the last 12 months, we collected the following categories of personal information, depending on the Services used: |
| 239 | 239 | Depending on the Services you use, more than one company may be the controller of your personal data. Generally, the "controller" is the Automattic company that entered into the contract with you under the Terms of Service for the product or service you use. In addition, Automattic Inc., our US-based company, is the controller for some of the processing activities across all of our Services worldwide. |
| 240 | 240 | |
| 241 | 241 | The chart below explains the current controllers for processing your personal information. We use the term "Designated Countries" to refer to Australia, Canada, Japan, Mexico, New Zealand, Russia, and all countries located in Europe (including the UK and ROI). |
| 242 | 242 | |
| 243 | 243 | _**Automattic Services (except Woo)**_ |
| 244 | 244 | |
| 245 | <table><tbody><tr><td>If you reside outside of the Designated Countries:</td><td><strong>Automattic Inc.</strong><br>60 29th Street #343<br>San Francisco, CA 94110</td></tr><tr><td>If you reside in the Designated Countries:</td><td><strong>Aut O'Mattic A8C Ireland Ltd.</strong><br>Grand Canal Dock, 25 Herbert Pl<br>Dublin, D02 AY86<br>IrelandAutomattic Inc. is also the controller for some of the processing activities related to Services provided by Aut O'Mattic A8C Ireland Ltd.</td></tr></tbody></table> | |
| 245 | <table><tbody><tr><td>If you reside outside of the Designated Countries:</td><td><strong>Automattic Inc.</strong><br>60 29th Street #343<br>San Francisco, CA 94110</td></tr><tr><td>If you reside in the Designated Countries:</td><td><strong>Aut O'Mattic A8C Ireland Ltd.</strong><br>Grand Canal Dock, 25 Herbert Pl<br>Dublin, D02 AY86<br>Ireland<p>Automattic Inc. is also the controller for some of the processing activities related to Services provided by Aut O'Mattic A8C Ireland Ltd.</p></td></tr></tbody></table> | |
| 246 | 246 | |
| 247 | 247 | _**Woo Services |
| 248 | 248 | **_ |
| 249 | 249 | |
| 250 | 250 | _Woo services includes WooCommerce, WooPayments, Woo Shipping, Woo Tax, MailPoet, and other products and services available at woocommerce.com._ |
| 251 | 251 | |
| 252 | <table><tbody><tr><td>If you reside outside of the Designated Countries:</td><td><strong>WooCommerce, Inc.</strong><br>60 29th Street #343<br>San Francisco, CA 94110Automattic Inc. is also the controller for some of the processing activities related to Services provided by WooCommerce, Inc.</td></tr><tr><td>If you reside in the Designated Countries:</td><td><strong>WooCommerce Ireland Ltd.</strong><br>Grand Canal Dock, 25 Herbert Pl<br>Dublin, D02 AY86<br>IrelandAutomattic Inc and WooCommerce, Inc are also the joint controllers for some of the processing activities related to Services provided by WooCommerce Ireland Ltd.</td></tr></tbody></table> | |
| 252 | <table><tbody><tr><td>If you reside outside of the Designated Countries:</td><td><strong>WooCommerce, Inc.</strong><br>60 29th Street #343<br>San Francisco, CA 94110<p>Automattic Inc. is also the controller for some of the processing activities related to Services provided by WooCommerce, Inc.</p></td></tr><tr><td>If you reside in the Designated Countries:</td><td><strong>WooCommerce Ireland Ltd.</strong><br>Grand Canal Dock, 25 Herbert Pl<br>Dublin, D02 AY86<br>Ireland<p>Automattic Inc and WooCommerce, Inc are also the joint controllers for some of the processing activities related to Services provided by WooCommerce Ireland Ltd.</p></td></tr></tbody></table> | |
| 253 | 253 | |
| 254 | 254 | ### How to Reach Us |
| 255 | 255 | |
| 256 | 256 | If you have a question about this Privacy Policy, or you would like to contact us about any of the rights mentioned in the [Your Rights section](https://automattic.com/privacy/) above, please contact us through our [web form](https://wordpress.com/help/contact) or via [email](mailto:privacypolicyupdates@automattic.com). These are the fastest ways to get a response to your inquiry, but you can also contact us by telephone at 1-877-273-3049. |
| 257 | 257 | |
| 258 | 258 | ### Other Things You Should Know (Keep Reading!) |
| 259 | 259 | |
| 260 | 260 | #### _Transferring Information_ |
| 261 | 261 | |
| 262 | Because Automattic's Services are offered worldwide, the information about you that we process when you use the Services in the EU may be used, stored, and/or accessed by individuals operating outside the European Economic Area (EEA) who work for us, other members of our group of companies, or third-party data processors. This is required for the purposes listed in the [How and Why We Use Information section](https://automattic.com/privacy/) above. | |
| 262 | Because Automattic's Services are offered worldwide, the information about you that we process when you use the Services in the EU or the UK may be used, stored, and/or accessed by individuals operating outside the European Economic Area (EEA) or the UK who work for us, other members of our group of companies, or third-party data processors. This is required for the purposes listed in the [How and Why We Use Information section](https://automattic.com/privacy/) above. | |
| 263 | 263 | |
| 264 | When providing information about you to entities outside the EEA, we will take appropriate measures to ensure that the recipient protects your personal information adequately in accordance with this Privacy Policy as required by applicable law. These measures include entering into European Commission approved standard contractual arrangements with entities based in countries outside the EEA. | |
| 264 | When providing information about you to entities outside the EEA or the UK, we will take appropriate measures to ensure that the recipient protects your personal information adequately in accordance with this Privacy Policy as required by applicable law. These measures include entering into European Commission or UK government approved standard contractual arrangements with entities based in countries outside the EEA or the UK. | |
| 265 | 265 | |
| 266 | You can ask us for more information about the steps we take to protect your personal information when transferring it from the EU. | |
| 266 | You can ask us for more information about the steps we take to protect your personal information when transferring it from the EU or the UK. | |
| 267 | 267 | |
| 268 | 268 | #### _Ads and Analytics Services Provided by Others_ |
| 269 | 269 | |
| 270 | 270 | Ads appearing on any of our Services may be delivered by advertising networks. Other parties may also provide analytics services via our Services. These ad networks and analytics providers may set tracking technologies (like cookies) to collect information about your use of our Services and across other websites and online services. These technologies allow these third parties to recognize your device to compile information about you or others who use your device. This information allows us and other companies to, among other things, analyze and track usage, determine the popularity of certain content, and deliver ads that may be more targeted to your interests. Please note this Privacy Policy only covers the collection of information by Automattic and does not cover the collection of information by any third-party advertisers or analytics providers. |
| 271 | 271 | |
| 272 | 272 | #### _Third-Party Software and Services_ |
| 300 | 300 | In the event of a conflict between a translated version of our Privacy Policy and the English version, the English version will control. |
| 301 | 301 | |
| 302 | 302 | That's it! Thanks for reading. |
| 303 | 303 | |
| 304 | 304 | ### Change log |
| 305 | 305 | |
| 306 | - _October 6, 2025:_ Added more detail about the use of information we collect about job applicants. | |
| 306 | 307 | - _August 5, 2025_: Added more detail about information we collect about job applicants. |
| 307 | 308 | - _April 22, 2024:_ Removed the outdated list of specific US states covered by the US Privacy Laws section. |
| 308 | 309 | - _October 31, 2023:_ Changed instances of "WooCommerce" to "Woo." |
| 309 | 310 | - _July 12, 2023:_ Added new example of information shared with site owners. |
| 310 | 311 | - _March 17, 2023:_ Removed references to WPVIP. |
| 311 | 312 | - _December 30, 2022:_ Updated the California rights section to apply to additional US states. |