Adobe Privacy Policy
DATED 2018-05-03 · VERSION 20190501_rev01 · COMPARED WITH 20181101_rev01 · ARCHIVE SNAPSHOT
Full text changes — 20181101_rev01 to 20190501_rev01
COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED
| 77 | 77 | **Adobe emails** |
| 78 | 78 | |
| 79 | 79 | Emails we send you may include a technology (called a [web beacon](https://www.adobe.com/privacy/cookies.html)) that tells Adobe whether you have received or opened the email, or clicked a link in the email. If you do not want us to collect this information, you can [opt out of receiving Adobe marketing emails](https://www.adobe.com/privacy/opt-out.html). |
| 80 | 80 | |
| 81 | 81 | **Adobe online advertising** |
| 82 | 82 | |
| 83 | Adobe advertises online in a variety of ways, including displaying Adobe ads to you on other companies' websites and apps and on social media platforms, such as Facebook and LinkedIn. Adobe websites use cookies and similar technologies provided by our own company ([Adobe Experience Cloud](https://www.adobe.com/privacy/marketing-cloud.html)) and other companies that allow us to gather additional information to measure and improve the effectiveness of our advertising. We collect information such as: | |
| 83 | Adobe advertises online in a variety of ways, including displaying Adobe ads to you on other companies' websites and apps and on social media platforms, such as Facebook and LinkedIn. Adobe websites use cookies and similar technologies provided by our own company ([Adobe Experience Cloud](https://www.adobe.com/privacy/experience-cloud.html)) and other companies that allow us to gather additional information to measure and improve the effectiveness of our advertising. We collect information such as: | |
| 84 | 84 | |
| 85 | 85 | - Which ads are displayed; |
| 86 | 86 | - Which ads are clicked on; and |
| 87 | 87 | - Where the ad was displayed. |
| 88 | 88 | |
| 89 | 89 | ****Buttons, tools, and content from other companies**** |
| 150 | 150 | |
| 151 | 151 | - When you agree to the sharing; |
| 152 | 152 | - When we are required to provide information in response to a subpoena, court order, or other applicable law or legal process ([learn more](https://www.adobe.com/legal/lawenforcementrequests.html)); |
| 153 | 153 | - When we have a good faith belief that the disclosure is necessary to prevent or respond to fraud, defend our apps or websites against attacks, or protect the property and safety of Adobe, our customers and users, or the public; |
| 154 | 154 | - If we merge with or are acquired by another company, sell an Adobe website, app, or business unit, or if all or a substantial portion of our assets are acquired by another company, your information will likely be disclosed to our advisers and any prospective purchaser's advisers and will be one of the assets that is transferred to the new owner. |
| 155 | 155 | |
| 156 | We may share or publish aggregate information that doesn't specifically identify you, such as statistical information about visitors to our websites or statistical information about how customers [use the Adobe Experience Cloud](https://www.adobe.com/privacy/marketing-cloud.html). | |
| 156 | We may share or publish aggregate information that doesn't specifically identify you, such as statistical information about visitors to our websites or statistical information about how customers [use the Adobe Experience Cloud](https://www.adobe.com/privacy/experience-cloud.html). | |
| 157 | 157 | |
| 158 | 158 | ##### Is my personal information displayed anywhere on Adobe's websites or applications? |
| 159 | 159 | |
| 160 | 160 | There are several places within Adobe's websites and apps that allow you to post comments, upload pictures, or submit content for others to see. Sometimes you can limit who can see what you share, but there are some places where what you share can be seen by the general public or other users of the app or website. Please be careful when you share your personal information. Do not share anything you wouldn't want publicly known unless you are sure you are posting it within an app or website that allows you to control who sees what you post. Please note that when you post messages on certain user forums on our websites and app, your email address or name and/or profile photo may be included and displayed with your message. |
| 161 | 161 | |
| 162 | 162 | To remove content you have shared on our websites and apps, please use the same app or website feature you used to share the content. If another user invites you to participate in shared viewing, editing, or commenting of content, you may be able to delete your contributions, but usually the user who invited you has full control. If you have questions or concerns about this, please [contact us](https://www.adobe.com/go/privacyinquiry). |
| 170 | 170 | Your personal information and files are stored on Adobe's servers and the servers of companies we hire to provide services to us. |
| 171 | 171 | |
| 172 | 172 | ##### Does Adobe transfer my personal information across national borders? |
| 173 | 173 | |
| 174 | 174 | We may transfer your personal information across national borders to other countries in compliance with applicable laws. |
| 175 | 175 | |
| 176 | If you reside outside of North America, your relationship is with Adobe Ireland. Adobe Ireland will transfer your personal information to some organizations which are located outside the European Economic Area (EEA) and Switzerland, namely the US and India and other locations where we Adobe may have operations in the future. | |
| 176 | If you reside outside of North America, your relationship is with Adobe Ireland. Adobe Ireland will transfer your personal information to some organizations which are located outside the European Economic Area (EEA) and the United Kingdom and/or Switzerland, namely the US and India and other locations where we Adobe may have operations in the future. | |
| 177 | 177 | |
| 178 | Where Adobe Ireland transfers your personal information to a country which is not within the EEA and is not subject to an adequacy decision by the EU Commission, we rely on one or more of the following legal mechanisms: EU-U.S. Privacy Shield, Swiss-U.S. Privacy Shield, European Commission approved Standard Contractual Clauses, and your consent in certain circumstances. A copy of the relevant mechanism can be provided for your review upon request, using the contact details provided at the end of this Privacy Policy. For more information about the certification of Adobe U.S. to the EU-U.S. Privacy Shield, including the scope of our certification, please see [Privacy Shield/European data transfers](https://www.adobe.com/privacy/eudatatransfers.html). | |
| 178 | Where Adobe Ireland transfers your personal information to the United Kingdom or a country which is not within the EEA and is not subject to an adequacy decision by the EU Commission, we rely on one or more of the following legal mechanisms: EU-U.S. Privacy Shield, Swiss-U.S. Privacy Shield, European Commission approved Standard Contractual Clauses, and your consent in certain circumstances. A copy of the relevant mechanism can be provided for your review upon request, using the contact details provided at the end of this Privacy Policy. For more information about the certification of Adobe U.S. to the EU-U.S. Privacy Shield, including the scope of our certification, please see [Privacy Shield/European data transfers](https://www.adobe.com/privacy/eudatatransfers.html). | |
| 179 | 179 | |
| 180 | 180 | The information above applies to Adobe users who are consumers. More information is available for our business customers that want to learn more about [European data transfers](https://www.adobe.com/privacy/eudatatransfers.html). |
| 181 | 181 | |
| 182 | 182 | ##### What rights do I have in respect of my personal information and how can I exercise these rights? |
| 183 | 183 | |
| 184 | 184 | Under the law of some countries, you may have the right to ask us for a copy of your personal information; to correct, delete or restrict (stop any active) processing of your personal information; and to obtain the personal information you provide to us for a contract or with your consent in a structured, machine readable format, and to ask us to share (port) this information to another controller. |
| 205 | 205 | - contacting us using the details provided at the end of this privacy policy. |
| 206 | 206 | |
| 207 | 207 | Click [here](https://www.adobe.com/privacy/opt-out.html) for further information on your choices regarding our marketing practices. |
| 208 | 208 | |
| 209 | 209 | ##### What information is collected by companies using Adobe Experience Cloud solutions? |
| 210 | 210 | |
| 211 | Adobe Experience Cloud solutions help our business customers personalize and improve the performance of their websites, apps, and marketing messages. For example, these customers may use Adobe Experience Cloud solutions to collect and analyze information about how you use their websites ([learn more](https://www.adobe.com/privacy/marketing-cloud.html)). The information collected is stored on our computers for use by these business customers. | |
| 211 | Adobe Experience Cloud solutions help our business customers personalize and improve the performance of their websites, apps, and marketing messages. For example, these customers may use Adobe Experience Cloud solutions to collect and analyze information about how you use their websites ([learn more](https://www.adobe.com/privacy/experience-cloud.html)). The information collected is stored on our computers for use by these business customers. | |
| 212 | 212 | |
| 213 | 213 | ##### How long does Adobe retain my information? |
| 214 | 214 | |
| 215 | 215 | When you register for an Adobe ID account, we process and keep most personal information we have about you for as long as you are an active user of our products, services or apps. When you close your account, we begin deleting certain personal information that we no longer have a business reason to retain, such as your hashed password and your payment account data. However, we typically retain personal information related to our contract and business transactions with you for seven years after your last interaction with us. |
| 216 | 216 | |
| 217 | 217 | Where we process personal information for marketing purposes or with your consent, we process the information until you ask us to stop and for a short period after this (to allow us to implement your requests). We also keep a permanent record of the fact that you have asked us not to send you direct marketing or to process your information so that we can respect your request in future. |